Category: ideas | 想法 | 생각 | 考える

Ideas were at the at the heart of why I started this blog. One of the first posts that I wrote there being a sweet spot in the complexity of products based on the ideas of Dan Greer. I wrote about the first online election fought by Howard Dean, which now looks like a precursor to the Obama and Trump presidential bids.

I articulated a belief I still have in the benefits of USB thumb drives as the Thumb Drive Gospel. The odd rant about IT, a reflection on the power of loose social networks, thoughts on internet freedom – an idea that that I have come back to touch on numerous times over the years as the online environment has changed.

Many of the ideas that I discussed came from books like Kim and Mauborgne’s Blue Ocean Strategy.

I was able to provide an insider perspective on Brad Garlinghouse’s infamous Peanut Butter-gate debacle. It says a lot about the lack of leadership that Garlinghouse didn’t get fired for what was a power play. Garlinghouse has gone on to become CEO of Ripple.

I built on initial thoughts by Stephen Davies on the intersection between online and public relations with a particular focus on definition to try and come up with unifying ideas.

Or why thought leadership is a less useful idea than demonstrating authority of a particular subject.

I touched on various retailing ideas including the massive expansion in private label products with grades of ‘premiumness’.

I’ve also spent a good deal of time thinking about the role of technology to separate us from the hoi polloi. But this was about active choice rather than an algorithmic filter bubble.

 

  • Things that caught my eye this week

    This project among older Irish people in the UK caught my eye Dementia and Music | Comhaltas in Britain.

    Comhaltas Ceoltóirí Éireann (to give it its proper name) is an Irish based organisation with international branches that promotes Irish traditional music. It puts on grass roots sessions in local communities, trains young musicians and organises touring parties of musicians from Ireland around the world.

    As a young child the Comhaltas tour of Britain meant a night out in the then packed Irish centre. There was the stress of getting ready; seeing my parents getting into their Sunday best (which has become less formal over the years) and my Mum never being able to find the shoes she wanted.

    I would be wearing scratchy formal wear listening to Irish comedian / MC, mournful sean-nós singing and the lively céilí music with the occasional puirt à beul accompaniment.

    A YouTube video with classic Irish tunes like these take me back playing records on my Granny’s turntable as a child; or my Uncle, Granny and I dancing like dervishes around the Marley tiled farmhouse floor as we whooped and clapped.

    So the fit with Comhaltas and dementia made a lot of sense given the long term memories that would be likely accessed. And its amazing that something like this is specifically developed for the Irish community in the twilight of their years. Other organisations have looked to build something similar, such as Boots’ multi-sensory box. But this lacked the same degree of cultural relevance.

    I loved Akira from the first time I saw it at an arthouse cinema in Liverpool in the early 1990s. It mirrored the cyberpunk culture I had loved since I originally watched Blade Runner. Akira had a quality and visual style way beyond what I had ever seen before. I’ve watched it many times since. But this video by an animator, going through a small section frame by frame was a revelation to me. The clever hacks that the animators did were amazing.

    https://youtu.be/2ltgr21jMag

    While we’re back in the 1990s, here’s Public Enemy live at Brixton Academy. Yet in 2020, Chuck D’s monologues feel even more relevant now than they did in 1990.

    https://soundcloud.com/flip-the-script/public-enemy-live-at-brixton

    TikTok could be used for more than repeatable dance moves like BlackPink’s Samsung #danceawesome routine collaboration or Dettol India’s hand washing meme. This is a great video on publishing ‘serious content’ based on the experience of the World Economic Forum.

    Google has launched a new workflow tool in the US. It looks interesting, here’s a YouTube walkthrough of it.

  • Internet of Bodies

    Internet of bodies or IoB is a term that I first heard as The Internet of Bodies – a RAND Corporation report into internet connected devices that

    …monitor the human body and transmit the data collected via the internet. This development, which some have called the Internet of Bodies (IoB), includes an expanding array of devices that combine software, hardware, and communication capabilities to track personal health data, provide vital medical treatment, or enhance bodily comfort, function, health, or well-being.

    RAND Corporation
    The Internet of Bodies

    RAND Corporation were interested in the internet of bodies because of the complexity of the area. There are benefits which are well documented by others. However there are also ethical considerations around:

    • Data use by commercial organisations (advertising, health insurance, pharmaceutical industry)
    • Misleading product claims around product efficacy
    • Privacy risks
    • Data security risks
    • Underdeveloped and complex regulatory environment

    What the Internet of Bodies covers includes:

    • Fitness trackers
    • Fitness software running on smartwatches or smartphones and device sensors
    • Connected health devices: insulin pumps, pacemakers
    • Patient adherence apps on smartphones
    • Patient diaries about their condition

    The report came to a number of conclusions including:

    • As 5G, Wi-Fi 6, and satellite internet standards are rolled out, the US government conduct research projects to better understand any potential issues that might emerge
      There is a challenge that needs to be addressed to replace earlier generation devices and services with poor information security practices. The issue of cybersecurity needs to have more attention paid to it, right from the beginning of IoB product development
    • Device makers should test products and services for vulnerabilities often, and devise methods for users to patch software.
    • Data transparency and protection regulations need to be revisited to take account of materials received from the IoB
    • As with any new sector, a tighter regulation is required to prevent false or misleading product claims

    More jargon related posts here.

  • US political reporting

    Like most people at the moment I have been following the US presidential election. What struck me was the state of US political reporting I was watching on US network ABC and foreign media coverage.

    Polling station
    Polling station sign

    Polls

    Something seems to have gone wrong with polling methodologies. There are a variety of explanations for this but the impact is felt on US political reporting.

    • There is a lack of polling coverage in areas that are more likely to vote Republican: white working class, working people in rural areas
    • Conversely the models tend to skew more towards urban and suburban based voters
    • The very nature of polling questions is usually done out of context

    Qualitative data

    What becomes apparent is the there are huge swathes of the country that there is no longer qualitative research from. There are no longer local newspapers in a number of areas and ‘local’ TV networks are often an agglomeration of several former stations. This impacts on the granularity of the US political reporting. The greatest impact of this is felt in areas that are also ‘under-polled’.

    Disintermediation of the media

    The campaign for incumbent president Donald Trump seems to have been organising under the radar on social media and seems to have focused on getting more people who share their world view to get out and vote rather than reach ‘new constituencies’. This aspect of the campaign seems to have been missed by media pundits.

    In many respects it resembles the UK leave referendum grassroots campaigners and supporters of Nigel Farage’s various reactionary political efforts. What they lack in absolute numbers, they try and make up for in commitment to getting out their base.

    This resulted in Republican supporters creating convoys of cars and pickup trucks in their neighbourhoods to show their visibility, creating a form of social proof.

    Opinions

    Instead of data, the US political reporting seems to be based on the opinions of pundits affiliated to both major parties. This allowed networks and audiences to ‘drink their own kool-aid’.

    While the Democrat presidential candidate Joe Biden’s campaign strategy was to try and build interest across the spectrum – there wasn’t a manifesto the way we’d understand it in Europe.

    Instead there was an exchange of negative character messages about each candidate bolstering this wider battle of opinions over substance. This hasn’t been questioned in the US political reporting that I’ve seen, which surprised me.

    More media related content here.

  • Things that caught my eye this week

    Positive Brand Friction is a report that looks at the impact of customer experience on brand and how to get the best benefit out of it in the long term. The report was launched by the Institute of Practitioners in Advertising (IPA) at the Effworks Global Conference.

    Positive Brand Friction identifies a number of factors that increase the complexity in customer experience:

    • CX is usually designed around business functions rather than the customer
    • Ownership (but not necessarily responsiblity) falls under different business functions. Collaboration and swift decision making become even more important
    • The conflict between identifiable efficiency gains through cost reductions versus more variable returns through effectiveness and value-growth focus
    • Investment differences between operating expenditure (OPEX) and capital expenditure (CAPEX). This can make it harder for marketing to deliver long term value where OPEX is reduced

    Positive Brand Friction identifies four areas of focus for organisations and their agencies:

    • Experience intelligence / measurement. Measurement, insights and reporting system to discovers places where the experience can be improved
    • Collaboration rather than individual ownership of the experience. This also results in a customer focused culture
    • Evolving to get the right balance of positive brand friction without impacting on customer effort
    • Marketing growing into its role as the experience leader and influencer balancing customer and business value

    More here.

    Kazakhstan gets their reputation work in to balance the new Borat film on Amazon Prime Video. Rather than righteous indignation, they’ve respun Borat’s catch phrase and put together a number of short spots that challenge viewers expectations of Kazakhstan.

    Big Daddy Kane is one of the unsung heroes of hip-hop, Micro-Chip put together this great essay on him. Take out 15 minutes and give it a read: Big Daddy Kane’s Voice is an Instrument – Micro-Chop

    I happened to come across this Doug DeMuro video reviewing the BMW X5 M Competition. I haven’t suddenly turned into a car nut, but I found DeMuro’s dive into the unusual aspects of the driver experience was fascinating. What becomes apparent is how much digital has become part of the car. Look at the remote finger-twirling gesture control to alter audio volume at 7:00 in. It all feels very laboured compared to other digital products and too feature heavy.

    More on design related content here.

  • Vietnam boomtowns + more things

    Apple’s Shifting Supply Chain Creates Boomtowns in Rural Vietnam – Bloomberg – Vietnam is becoming the new China. While China has been impacted by problems of its own making, resulting in diversification of supply chains and trade disputes. This Vietnam build-out feels very much like build out in China during the late 1990s and the early 2000s after China joined the World Trade Organisation. Vietnam is now likely to experience double-digit growth. Hopefully Vietnam will climb up the value chain in a similar way to China. Vietnam is already a great place to develop software and applications. More Vietnam related posts here.

    Apple develops alternative to Google search | Financial Times“Any reasonable search engine has to have 20bn-50bn pages in its active index,” Mr Ramaswamy said. When a user runs a query, the retrieval system must sift through vast troves of data then rank them in milliseconds. Some observers still dismiss the idea of Apple creating a complete search rival to Google. Dan Wang, associate professor of business at Columbia Business School, said it would be “extremely difficult” for Apple ever to catch up. “Google’s advantage comes from scale,” he said, as the endless user feedback helps to tune results and identify areas of improvement. “Google gets hundreds of millions of queries every minute from users all over the world — that’s an enormous advantage when it comes to data.” – Apple needs search for its app store, mapping services, media services and even on device. It doesn’t necessarily mean that Apple will do a ‘Google’

    Army of avatar robots readies to invade Japanese job market – Nikkei Asia – stocking shelves in a FamilyMart

    Apple develops alternative to Google search | Financial Times – explains Apple’s massive amount of overcapacity in their datacentre space for the past decade as they built around the world

    Chinese retailer Miniso beats Uniqlo and Muji at their game – Nikkei Asia – interesting profile of Miniso. What becomes apparent is how Luckin Coffee has poisoned the well with investors for Chinese retailing businesses

    Surveillance Startup Used Own Cameras to Harass Coworkers | Vice News – not terribly surprised that this was in their sales team. It fits right in with the sales cultures I have known

    25 Years In Speech Technology. …and I still don’t talk to my computer. | by Matthew Karas | Oct, 2020 | Medium – great essay on voice technology on computers (including smartphones)

    German spy chief Gerhard Schindler: China is poised to dominate the world | World | The TimesGerhard Schindler, who led the Federal Intelligence Service (BND) from 2011 to 2016, said Germany needed to curb its “strategic dependence” on Beijing and ban Huawei from its 5G mobile phone network. He also warned that Angela Merkel’s liberal approach to the 2015 migrant crisis had left Germany with a “large reservoir” of young Muslim men susceptible to violence and jihadist ideology, and that the true scale of the danger was only now becoming clear.

    UK risks road rage with China in Africa – POLITICOUnited States Assistant Secretary of State for African Affairs Tibor Nagy told a Congressional hearing in 2019 that Washington was “weaponizing” its African embassies “to confront China on a whole range of issues, most prominently a commercial one.” Westcott, from the Royal Africa Society, pointed out that Britain was so far aiming to maintain its own influence in Africa rather than reduce Chinese influence — but that it could take a more aggressive approach in future, for example attempting to outbid China for projects.

    How The Epoch Times Created a Giant Influence Machine – The New York TimesThe Epoch Times was a small, low-budget newspaper with an anti-China slant that was handed out free on New York street corners. But in 2016 and 2017, the paper made two changes that transformed it into one of the country’s most powerful digital publishers. The changes also paved the way for the publication, which is affiliated with the secretive and relatively obscure Chinese spiritual movement Falun Gong, to become a leading purveyor of right-wing misinformation. First, it embraced President Trump, treating him as an ally in Falun Gong’s scorched-earth fight against China’s ruling Communist Party, which banned the group two decades ago – the enemy of my enemy is my friend. I see this as a failure of liberal politicians engaging with a plurality of opinions about China.

    The Belt and Road Strategy Has Backfired on Xi | Palladium MagazineThe Belt and Road is less a geoeconomic power play than a marketing strategy. Few of the myriad projects and investment schemes labeled ‘Belt and Road’ exist because of the initiative as such. Grand strategists in Beijing did not cause the tremendous outbound flows of money, men, and material that comprise Belt and Road, and they cannot direct it either. What statesmen like Xi Jinping do have power to influence is how these flows are understood and perceived by the world

    How Did China Beat Its Covid Crisis? | by Ian Johnson | The New York Review of Books – ambiguous lessons on handling COVID-19

    WeChat ban a catch-22 for Chinese Australians – The China Storysome members of the Chinese Australian community have created parallel chat groups on WhatsApp, Letstalk, Line or Telegram in case of a local WeChat ban. But they continue to be drawn back to WeChat as their main social media platform. Why do members of the Chinese diaspora choose to self-censor when they have many other options available? The answer may lie in platform affordances available in WeChat as well as techno-material features of the app that produce ‘habits’, engender ‘necessity’ and provide users with a sense of ‘vitality’.

    Inside Out: China’s Forgotten Domestic Politics – The China Story – China digging itself into a soft power hole

    Adobe’s new AI experiment syncs your dance moves perfectly to the beat | The Next Web – I was thinking about the effect that quantisation had on music software in the early 1990s which allowed for perfect beat synching (in theory, though MIDI and USB could throw that off slightly