Jargon Watch: Meta-luxury

Reading Time: 1 minute The decline of the middle in terms of brands has mirrored a global decline in the middle class. This has prompted brands to move up the food chain. We have seen this in Japan as the country moved over the past two decades from consuming a lot of luxury goods by the likes of Louis … Read moreJargon Watch: Meta-luxury

The London Fashion Week post: Five hidden social media gems of fashion brands #LFW

Reading Time: 2 minutes Whilst former football hooligan favourite Burberry gets a lot of kudos for its work using Facebook for brand engagement, I think that there are other fashion and luxury brands doing possibly smarter, and certainly more targeted narrowcast social media work. Here are five of them: Whilst Louis Vuitton’s adverts make me feel queasy with their … Read moreThe London Fashion Week post: Five hidden social media gems of fashion brands #LFW

Brand overexposure: The North Face versus Nike

Reading Time: 1 minute The Wall Street Journal has an interesting article about how Nike and Footlocker maximised revenue from the Jordan franchise through careful timing of limited product releases. Contrast this with The North Face. Below is a Korean blog post that compares North Face winter coats with different types of high school students as the brand has … Read moreBrand overexposure: The North Face versus Nike

I like: Delvaux Newspaper Bag – 1829

Reading Time: 1 minute Belgian luxury goods brand Delvaux teamed up with designer Bruno Pieters to come up with a slim brief case ideal for a laptop and a small amount of paper work. The bag has a soft leather interior to ensure it doesn’t scratch  your laptop or tablet and comes with a zip that opens wide enough … Read moreI like: Delvaux Newspaper Bag – 1829

I like: thechinaobserver | KPMG 8 trends to watch in China’s luxury market

Reading Time: 1 minute 8 Trends to Watch in China’s Luxury Sector Key outtakes: Experience and self-reward are now as important as status seeking as a purchase motivation Luxury collecting is an increasing trend Digital marketing is a key battleground for consumer brands Taste-maker blogs are the new fashion magazines Branded real-world retail provides reassurance and a crucial part … Read moreI like: thechinaobserver | KPMG 8 trends to watch in China’s luxury market