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媒体与艺术 | culture | 미디어와 예술 市场营销 | marketing | 마케팅 模因 | meme | 밈 消费者行为 | consumer behaviour | 소비자 행동 艺术与设计 | design | 예술과 디자인 铭记 | branding | 브랜드 마케팅

The Power of Nostalgia

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One of the key trends that seems to be coming out a the moment in marketing circles is the allure of nostalgia. This is considered to be partly motivated by consumers looking for comfort from a halycon view of simpler times. Is there any truth in this? Or is it a combination of chasing the boomer pound and hipster irony? From P&G and PepsiCo throwback packaging to steam punk fiction and the retro festivals organised by Wayne Hemmingway; nostalgia seems to be here in a big way

Archived from blog posts I wrote for PR Week

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在线 | online | 온라인으로 市场营销 | marketing | 마케팅 豪华 | luxury | 사치

Above the line on Facebook

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First of all a confession: I am a big believer in Facebook advertising. It offers a lower cost per acquisition for building communities, has great targeting abilities IF used properly and is cheaper than Google ads. It is also easier to monetise and measure the value of work put in than focusing on the ethereal nature of likes. There were three articles on All Facebook that I thought were worth reading:

Archived from blog posts I wrote for PR Week

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商业 | business | 상업 小工具 | gadget | 가제트 市场营销 | marketing | 마케팅

Samsung building hype through eBay

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I got an email from eBay promoting that it was selling 500 Samsung Galaxy tablets at a discount. It was an interesting tactic probably being used as part of a wider campaign to try and get a critical mass of tablets out there and hopefully build a bit of buzz in the face of Apple’s iPad.
Samsung galaxy eBay UK newsletter
At the end of the day, it’s just a pretender. Just in the same way that nothing can make up for having the wrong brand of shoes in the playground; the Galaxy is no iPad.