Ged Carroll

US political reporting

Published: (Updated: ) in ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, meme | 模因 | 밈 | ミーム, online | 線上 | 온라인으로 | オンライン by .

Like most people at the moment I have been following the US presidential election. What struck me was the state of US political reporting I was watching on US network ABC and foreign media coverage. Polls Something seems to have gone wrong with polling methodologies. There are a variety of explanations for this but the […]

Holiday season e-tailing + more things

Published: (Updated: ) in china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, japan |日本 | 일본, korea | 韓國 | 한국 | 韓国, marketing | 營銷 | 마케팅 | マーケティング, meme | 模因 | 밈 | ミーム, online | 線上 | 온라인으로 | オンライン, retailing | 零售 | 소매업 | 小売業, style | 時尚 | 유행 | ファッション, taiwan | 中華民國 | 중화민국 | 民国, technology | 技術 | 기술 | テクノロジー, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー by .

Holiday season e-tailing links – Pinterest announces new global shopping and ad features ahead of holiday season | Pinterest Newsroom  Holiday Season Insights: Search Holiday Shopping Season Insights | Facebook IQ | Facebook for Business  Sleigh Q4 with Email & SMS | Blog | Hawke Media  Exclusive: Huawei in talks to sell parts of its […]

Dettol – back to work

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, marketing | 營銷 | 마케팅 | マーケティング, meme | 模因 | 밈 | ミーム by .

At the beginning of the month, Dettol launched a ‘back to work’ poster campaign appeared on the tube as part of McCann London’s Keep Protecting series of adverts for Reckitt Benckiser. The ad campaign had been launched in July with out of home posters like this one celebrating a return to school and video spots. […]

Things that caught my eye this week

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, hong kong | 香港 | 홍콩 | 香港, ideas | 想法 | 생각 | 考える, legal | 合法的 | 법률학 | 法的, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, meme | 模因 | 밈 | ミーム by .

Burger King’s Autopilot Whopper campaign reminds me of a lot of the classic work that Crispin Porter Bogusky have done for Burger King over the years. The Autopilot Whopper is based on the insight that Tesla cars machine learning powered vision system that helps with self driving function mistakes the Burger King logo for a […]

Generations or life stages?

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, design | 設計 | 예술과 디자인 | デザイン, economics | 經濟學 | 경제학 | 経済, ethics | 倫理 | 윤리학, fmcg | 雜貨業務 | 소비재 | 食料品事業, hong kong | 香港 | 홍콩 | 香港, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, japan |日本 | 일본, korea | 韓國 | 한국 | 韓国, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, meme | 模因 | 밈 | ミーム, online | 線上 | 온라인으로 | オンライン, quality | 質量 | 품질 | 品質, retailing | 零售 | 소매업 | 小売業 by .

Generations or life stages? – Why am I asking this as a question? I’ve had a bit of time to think about consumer behaviour. At the moment you can’t throw a stick without hitting ‘an’ expert in at least one of three generations: Gen-Y or millennials Gen-Z Gen-A There are older generations that also exist […]