Category: meme | 模因 | 밈 | ミーム
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New Balance factory closure + more
New Balance Boston factory closure New Balance to Layoff Dozens of Workers as It Closes Boston Factory – Footwear News – this is huge for New Balance. It is a major knock to the perceived wisdom around the New Balance brand and its differentation versus other footwear vendors like Nike or Adidas. New Balance his…
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US political reporting
Like most people at the moment I have been following the US presidential election. What struck me was the state of US political reporting I was watching on US network ABC and foreign media coverage. Polls Something seems to have gone wrong with polling methodologies. There are a variety of explanations for this but the…
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Holiday season e-tailing + more things
Holiday season e-tailing links – Exclusive: Huawei in talks to sell parts of its Honor smartphone business – sources | Reuters – interesting move that move Honor out of the US sanctions. Less convinced that Huawei can focus on high-end phones as there was a supply chain and design synergy with Honor. More on Huawei…
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Dettol – back to work
At the beginning of the month, Dettol launched a ‘back to work’ poster campaign appeared on the tube as part of McCann London’s Keep Protecting series of adverts for Reckitt Benckiser. The ad campaign had been launched in July with out of home posters like this one celebrating a return to school and video spots.…
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Autopilot Whopper + more things
Burger King’s Autopilot Whopper campaign reminds me of a lot of the classic work that Crispin Porter Bogusky have done for Burger King over the years. The Autopilot Whopper is based on the insight that Tesla cars machine learning powered vision system that helps with self driving function mistakes the Burger King logo for a…
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Generations or life stages?
Generations or life stages? – Why am I asking this as a question? I’ve had a bit of time to think about consumer behaviour. At the moment you can’t throw a stick without hitting ‘an’ expert in at least one of three generations: There are older generations that also exist but are only mentioned in…
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Dumb internet
Over the past 20 years has the modern web became a dumb internet? That’s essentially a less nuanced version of what media theorist Douglas Rushkoff proposed. In his essay ‘The Internet Used to Make Us Smarter. No Not So Much” Rushkoff outlines the following points: Rushkoff’s commentary is interesting for a number of reasons. He…
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The dream garage
My friend Adam came up with the dream garage. By some quirk of fate you are wealthy. No fucks given kind of wealthy. You have a garage and it has 10 spaces. What would you put in this dream garage and why? Assuming that you aren’t legislated out of using the collection in the dream…
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Yellow economic cycle
The yellow economic cycle has manifested itself as a positive boycott. The anti ELAB protest movement in Hong Kong exposed the fracture lines between pro-Beijing (blue) and pro-Hong Kong sides (yellow). Some of Hong Kong business community came out and criticised the protestors. This resulted in consumers boycotting their business. Maxim’s The classic example of…