Ged Carroll

Chain coffee shops

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, ideas | 想法 | 생각 | 考える, korea | 韓國 | 한국 | 韓国 by .

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I had been in Korea less than 24 hours and already the number and diversity of chain coffee shops had surprised me. Whilst some people may call Seattle the home of the coffee shop, Seoul seems to have far more at least in terms of independent coffee shops and chain coffee shops.

The quality of chain coffee shops seem to vary enormously and they seem to be very segmented in terms of their offering. Whilst Starbucks is in the Korean market with a substantial footprint – it hasn’t managed to achieve total market dominance in the way it has in the UK.

From the small mom-and-pop shop feel of Mr Coffee to the mega-chain to Tom Tom Coffee there is something for everyone:

Things to watch out for:

More Korea related posts here.