Category: meme | 模因 | 밈 | ミーム

We think of the meme now as the lowest form of culture of a standard trope that is used to explain a situation by shorthand, but the reality is more complex.

The text book definition of a meme would be an idea, behaviour, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. Richard Dawkin coined the word meme in his book The Selfish Gene, I have also heard the concept articulated as an idea virus.

So that would bring in things in everyday life that you take for granted like the way we tie up shoelaces. People who have been in the military tend to use a ‘ladder approach’ versus going criss-cross.

Its what can bind tribal affiliations together. Many people support the same sports team as the people around them such as neighbours, peers or friends and family. The initial choice about the team to support is memetic in nature.

Memes have moved beyond being an analogy to being a badge of belonging and even the lingua franc itself. If one looks at 4Chan’s /b/ channel mostly consists of anonymous users bombarding memes at each other. Occasionally there will be a request to customise a meme image from a user and the community piles in.

Memetics became a formal field of academic study in the 1990s. The nucleus for it as a field of study was Dawkins books and a series of columns that started appearing in the Scientific American during the early 1980s by Douglas Hofstadter and Media Virus by Douglas Rushkoff.

  • Lovemarks

    A decade and a half ago Kevin Roberts wrote his book Lovemarks. In reality, Roberts reiterated the factors needed for a successful (consumer) brand. Though much of it would benefit a business-to-business brand as well. Indeed someone like Snap-On are are a great example of this.

    I took the piss out of Roberts book after I read it. It tried to rebrand branding by repeating the same tools that branding uses anyway. Roberts’ Saatchi & Saatchi famously parleyed Lovemarks ‘thought leadership into winning the JC Penney advertising account.

    I still think that it was money for old rope. But in retrospect, I view it also as plea to make branding great again; in the face of the nascent performance-only digital marketing that was gaining momentum.

    Moving forward to 2019 and brand marketing is a dark place. Digital now accounts for 70 per cent of media spend in the UK. God knows advertising now needs a move back to craft as advocated to Roberts back then.

    One thing that Roberts failed to grasp in his book is often that consumers put the ‘value’ or love in a brand. Steve Jobs didn’t invent the Apple fan boy. Being under attack by the IT department and peers did. I remember whilst at college advocating Macs to other students and get them up and running on (secondhand) machines that they bought. Or subscribing to Guy Kawasaki’s Apple ‘EvangeLIST’ and Small Dog Electronics ‘Kibble and Bytes’ email newsletters – which helped me realise:

    • There were other people like me out there
    • I had rational ammunition to deal with opponents
    • Technical advice to exist in a Windows world

    Garden Life Bead

    A more recent example of this is the outpouring of support for Garden Bakery in Hong Kong. Garden Life bread is like Wonder bread in the US, Brennan’s bread in Ireland or Warburtons in the UK.

    During the stand-off at Hong Kong Polytechnic University. A policeman was quoted as saying that:

    Protestors were irresponsible, brainless rubbish that he looked down upon. They eat ‘cold bread’ that’s usually eaten by poor old people while police go to Shenzhen for hotpot and beer

    The cold bread that he was so dismissive of is Garden Life Bread – which is a well loved local brand. It is part of the hybrid cuisine of Hong Kong like Hong Kong style milk tea or Spam fritters for breakfast. It is usually eaten toasted with coconut jam, or peanut butter and condensed milk. You can often buy it as toast with scrambled egg on it.

    The brand love that came back from Hong Kong protestors was part politics, part Hong Kong pride.

    It inspired art

    Garden Bakery autobot

    And even started to appear at protests

    Garden Bakery Life bread at protest in Hong Kong's Central district

    The challenge Garden Bakery have is an interesting one. It is a local champion brand, but also has presence in China and sells biscuits to overseas Chinese communities – who are split in their view of the Hong Kong protests. The Chinese government has substantial influence or even ownership of overseas Chinese language media outlets.

  • K pop idol conscription + more

    K pop idol military service

    K Pop: idol speculation | Financial Times – how Korea’s military service impacts the country’s talent management companies. There have been numerous K pop idol military scandals. K pop idol Rain was punished for going AWOL whilst on military business to meet a fellow celebrity. Big Bang’s T.O.P. was discharged for cannabis use. There is a movement to try and have idol artists become exempt from military service. Korea has past a law allowing top level K pop idols to defer their military service for two more years until 30. More Korea related content here.

    BTS

    China

    China’s Tech Ban Could Have Grave Long-Term Consequences | Hardware | TechNewsWorldThis ban on U.S. computer products could be viewed as a modern version of the “Haijin,” or sea ban — a series of isolationist Chinese polices that began in the 14th century under the Ming dynasty, with the goal of putting an end to Japanese maritime piracy. It was applied again under the Qing Dynasty beginning in the 17th century, limiting maritime trading and coastal settlement, but that eventually led to smuggling — including the illicit opium trade — and then to conflicts with Great Britain and other European powers. While the intent of Haijin largely was to reduce outside influence, China never completely closed itself to the West or to Western goods. China’s current ban on foreign products should not be viewed as isolationist in its intent, but rather as a direct result of the trade war. It also could be a way to build up the “home team” companies in China

    The Coming Political Restrictions on Chinese Outbound Travel – The Diplomat – lots of foreign destinations will be breathing a collective sigh of relief

    Consumer behaviour

    ‘Fangirls’ Defend China From Hong Kong Protesters and the World – BloombergFang Kecheng, assistant professor of communication and journalism at the Chinese University of Hong Kong sees state influence working hand-in-hand with young nationalist netizens, including fangirls who take note of the narrative on state media, then act upon it. “That’s not to say they are entirely manipulated, or being passively used as a tool,” he says. “There are things they’re searching for, such as a common identity and the ability to express their opinions.”

    Culture

    Shanghai’s Fading Graffiti Scene Writes One Final Chapter | sixth tone  – if this isn’t some of the saddest stuff that you’ve read recently from a cultural point of view I don’t know what is

    To fight K-pop’s influence in China, a club teaches young boys to be alpha males – Los Angeles Times – and this so doesn’t sound homoerotic at all…. Macho, macho man! I want to be a macho man…. Seriously though one does have to ask the question about what kind of male role models (like fathers or uncles) that these kids have in their lives

    Economics

    Restructuring United States Government Debt:her Private Rights, Public Values, and the Constitution by Edmund W. Kitch, Julia D. Mahoney :: SSRNwe doubt that payments on treasury obligations will necessarily take precedence over what the electorate sees as more pressing needs, including national security and price stability. In particular, we suspect voters may balk if told that holders of United States debt securities have ironclad priority over Social Security claimants and others with well-settled expectations of government benefits. Second, we think it wrong to equate restructuring with catastrophe. While we do not dismiss out of hand the dangers of not paying creditors in full and on time, we believe that—perhaps counterintuitively—the American constitutional framework could prove an asset rather than a liability when it comes to handling severe financial stress

    Machinic dispossession and augmented despotism: Digital work in an Amazon warehouse – Alessandro Delfanti – interesting read, have things moved on from Taylorism?

    Humans at Work in the Digital Age: Forms of Digital Textual Labor, 1st Edition (Hardback) – Routledgethis book shows how definitions of labor have been influenced by the digital technologies that employees use to produce, interpret, or process text. Incorporating methodology and theory from a range of disciplines and highlighting labor issues related to topics as diverse as census tabulation, market research, electronic games, digital archives, and 3D modeling, contributors uncover the roles played by race, class, gender, sexuality, and national politics in determining how narratives of digital labor are constructed and erased

    The Chinese city struggling after Samsung closes its last factory – Inkstone – well if Chinese people want to buy Huawei there’ll be a lot more of this

    Ideas

    Marcus John Henry Brown: Die ultimative Aufforderung zu handeln | W&V – William Gibson meets Cambridge Analytica and the Mercers – dark stuff

    How William Gibson Keeps His Science Fiction Real | The New YorkerWhen Gibson was starting to write, in the late nineteen-seventies, he watched kids playing games in video arcades and noticed how they ducked and twisted, as though they were on the other side of the screen. The Sony Walkman had just been introduced, so he bought one; he lived in Vancouver, and when he explored the city at night, listening to Joy Division, he felt as though the music were being transmitted directly into his brain, where it could merge with his perceptions of skyscrapers and slums. His wife, Deborah, was a graduate student in linguistics who taught E.S.L. He listened to her young Japanese students talk about Vancouver as though it were a backwater; Tokyo must really be something, he thought

    Project MUSE – William Carlos Williams and the Cult of the New – or how novelty, science, technology and modernism became an ideology in and of themselves

    Beyond a Spectacular Image of the Working Class: New Political Science: Vol 0, No 0 – interesting analysis of the Situationist International movement and its effects on Paris in 1968 and the yellow vest protests in 2019

    Hong Kong

    Hong Kong offices become new battleground in protests | Financial Times – to be fair when I worked in Hong Kong there was Cantonese speaking cliques and mandarin speaking cliques so it feels like this has been dialled up

    Legal

    Briefing: Trump Administration Mulls ‘Notorious Markets’ Listing for Amazon Foreign Sites — The Information – Amazon sites in the U.K., Canada, Germany, France and India be designated as hot spots for counterfeit merchandise

    Luxury

    Swiss body considers ban on Swatch unit selling parts – Schweiz am Wochenende – no ETA movements all next year – via Singapore’s Today Online

    For Luxury Watch Brands, Balancing E-Commerce with Retail Can Prove A Challengewatch website Hodinkee announced that it had been named an authorized retailer for Omega, one of the world’s largest watch brands, both parties celebrated the news with a 10-day pop-up in Manhattan’s Soho neighborhood. The mixed messaging about how to sell, via brick-and-mortar or e-commerce, was nothing new for Omega, whose retail points of sale span the physical and digital world

    Why Chinese Elites Are Mastering Western Manners | sixth tone – replacing gap left by decline in Confucian etiquette means western etiquette is filling a void. It’s ironic that China seems to want to repeat the process by putting Hong Kong culture through the shredder

    How a Hong Kong Socialite Scammed Her Way into a Crazy Rich Life – I actually admire the player but hate the game in this

    Media

    Quibi/Hollywood: Ok boomer | Financial Times – the thoughts everyone in the media industrial complex is thinking about Quibi encapsulated in the FT: Advertisers will be drawn to the Hollywood names. Subscriptions will be tougher. Short-form videos are already available for free on TikTok, Instagram, Snap and YouTube. Disney has proved that there is room for new streaming services — it had 10m sign-ups on the first day. But Quibi’s $7.99 ad-free rate is more expensive and it has no well-known brands to lure users. Young viewers are also unlikely to be the ones paying the bill. With households already balancing cable, Netflix, Disney and every other streaming service, why would they fork out for a Quibi sub too? – go and read the full article (paywall)

    Facebook and Google Balance Booming Business with Censorship Pressure in Vietnam — The Information learning from China experience. No staff in-country, payments routed through Singapore and Ireland subsidiaries. People stationed in the country would be vulnerable to pressure for information about the identity of users posting content and they worry that staffers could be arrested or the offices raided

    Authorities Recall Sexist Health Manual From Shenzhen Schools | sixth toneGirls like boys who are “rich” and full of “masculine charm,” according to a photo included in the report. Boys, meanwhile, prefer girls who are “pretty” and “tender,” and are put off by “tough women,” “strong feminists,” and “money worshippers.” – because ‘women hold up half the sky’ is so passe

    Mediatel: Newsline: UK to become the first market to exceed 70% digital adspend – and I don’t think that this is necessarily a good thing. Where’s the brand building spend rather than activation

    Security

    In U.K. Vote, Online Disinformation Is the New Normal | New York Times – this will then affect domestic and foreign opinions on the legitimacy of the British government

    Inside the Podcast that Hacks Ring Camera Owners Live on Air – VICE – this was bound to happen, what about all the people who are covering their tracks rather than just doing it for the LULz?

    Hackers scraped data of plus-sized women for targeted ads, scams – Business Insider – to be fair if it wasn’t for GDPR some e-commerce experts would be up for buying this data set for enrichment of CRM campaigns

    The “Great Cannon” has been deployed again | AT&T Alien Labs – interesting that its being deployed by the Chinese government against Hong Kong sites

    Retailing

    ‘Chase you until you purchase’: The rise of the DTC telemarketer | Modern Retail – gosh this is a dystopian vision of retailing, but happening in real life

    Technology

    Facebook built a chatbot to help employees deflect criticism over the holidays – The Verge – because everyone needs a chatbot to support work related discussions with friends and family. I wonder if it says anything other than ‘ok boomer’

    Tools

    Discover and Read the Best of Twitter Threads | ThreadReaderApp – so handy

  • US military right to repair + more

    Here’s One Reason the US Military Can’t Fix Its Own Equipment – The New York Times – the irony of the US military being restricted by US legislation and lack of ‘right to repair’. US military withdrawal from R&D hasn’t help things either. DARPA does pure research, but the focus on COTS (commercial off the shelf) solutions by the US military has seen a withdrawal from more practical applications. Where is the modern US military equivalent of things like the Piccatinny rail standard? More security related content here.

    KSC-20191102-PH-BOE01-0001

    Facebook’s fake numbers problem — Lex in depth | Financial TimesFacebook’s own estimates suggest duplicate accounts represent approximately 11 per cent of monthly active users while fake versions make up another 5 per cent. Others claim the total is higher. Yet Facebook continues to promote its user base as an incredible 2.45bn per month — close to one-third of the global population.” – ok so some of the logic is wonky, but the underlying point is very interesting

    Adidas is shutting down its Speedfactories in Germany and the US — Quartz – Adidas is apparently moving this to APAC which negates the agile advantage. Is this more about Capex and recent poor financial results instead?

    Sidewalk Labs document reveals company’s early vision for data collection, tax powers, criminal justice – The Globe and Mail The community Alphabet sought to build when it launched Sidewalk Labs, she said, was like a “for-profit China” that would “use digital infrastructure to modify and direct social and political behaviour.” While Sidewalk has since moved away from many of the details in its book, Prof. Zuboff contends that Alphabet tends to “say what needs be said to achieve commercial objectives, while specifically camouflaging their actual corporate strategy.” – some of the most sinister stuff I’ve heard of, that hasn’t been originated by Chinese Communist Party cadre

    E-Commerce Content Marketing: A 2020 China Trend | PARKLU – basically OTT shopping TV

    Luxury Daily | Breitling in step with resale mood launches online trade in programme – or a way of stimulating sales. Rolex seems to have sucked a lot of the momentum out of the luxury watch market. Breitling and and other brands like IWC have suffered

    Chaebols and firm dynamics in the Republic of Korea | VOX, CEPR Policy PortalMoving from low- to high-income status implies that countries escape the middle-income trap. This implies institutional reform to create innovation-based growth. The column uses firm-level data to show how the Korean government’s chaebol reforms in the late 1990s transformed the economy from an investment-based to an innovation-based model. There are lessons here for China.

    USAF officer says China brags about stealing US military tech, they call it “picking flowers in the US to make honey in China” | War Is Boring”China devotes significant resources at a national level to infiltrate our universities and our labs,” Murphy stated. “They are doing it for a reason. They’ve even coined the phrase, ‘Picking flowers in the US to make honey in China,’ which I would say perfectly illustrates their deliberate plan to steal R&D, knowhow, and technology

    Why are so many countries witnessing mass protests? | The Economist – interesting on how there isn’t necessarily a clear correlation of reasons, despite efforts to find a pattern – (paywall)

    Apple, TikTok draw congressional rebuke for skipping hearing on China – The Washington Post – I hope that they get penalised

    Dialog 50 cent SoC Targets Disposable Bluetooth Market | EE Times – environmental disaster in waiting

    Smartphones Rule. But Should They Control Cars? | EE Times – no they shouldn’t

    Something in the air – Why are so many countries witnessing mass protests? | International | The EconomistAs Red Flag, an Australian socialist journal, sees it: “For more than four decades, country after country has been ravaged by neoliberal policies designed to make the mass of workers and the poor pay for what is a growing crisis in the system.”

    Opinion | Why Google’s Quantum Supremacy Milestone Matters – The New York TimesIn everyday life, the probability of an event can range only from 0 percent to 100 percent (there’s a reason you never hear about a negative 30 percent chance of rain). But the building blocks of the world, like electrons and photons, obey different, alien rules of probability, involving numbers — the amplitudes — that can be positive, negative, or even complex (involving the square root of -1). Furthermore, if an event — say, a photon hitting a certain spot on a screen — could happen one way with positive amplitude and another way with negative amplitude, the two possibilities can cancel, so that the total amplitude is zero and the event never happens at all. This is “quantum interference,” and is behind everything else you’ve ever heard about the weirdness of the quantum world.

    5G will only be as revolutionary as the devices we design for it — Quartz“When we’ve spoken with consumers who carry the latest smartphones today, and you talk with them about 5G, what these users are saying is that the current form factor and feature sets cannot take advantage of the promise of 5G,” Sethi told Quartz. While smartphones are great for reading the web, watching videos, and checking emails, there’s not much that a considerably faster connection speed will do for them that they can’t already do.

    Unreal life: just 21% of Brits believe internet personalities portray life honestly | YouGov – about authenticity as a concept….

    Letter of the US attorney general – very thoughtful defence of end-to-end cryptography in the face of sensationalist ‘protecting children’ claims

    How China’s mystery author called its economic slowdown | Financial Times – interesting read about the end of China’s growth

    I Accidentally Uncovered a Nationwide Scam on Airbnb – VICE – the interesting bit is that AirBnB don’t care if people get grifted

    China effectively bans online sales of e-cigarettes | Revue – given that: China invented the e-cigarette and the government has a monopoly on smoking sale. This isn’t the market opportunity loss Juul et al might think that it is

    IPA | IPA reacts to Twitter’s political ad ban If online platforms won’t commit to a publicly available, platform-neutral, machine-readable register of all political ads and ad data online, then they should consider following Twitter’s lead in banning political advertising – and even then what would the first solution solve, given the failure of legislative regulation – what’s the point of a register when you have both major parties more crooked than a yakuza convention, but without the style?

    IPA | IPA Insight Infographic: Smartphones – interesting point for me is that the phone alarm didn’t appear on this

    IPA | Legal Update 31 October 2019Google announced that they are making changes to YouTube to address the substance of the FTC’s concerns and will apply these changes globally. The changes, which will be rolled out from January, include:• moving families over to YouTube Kids through notifications and educating parents about its benefits;• identifying Made for Kids content on YouTube via a combination of input from creators and machine learning; and • no longer serving personalised ads on Made for Kids, for all users regardless of age, and serving only contextual ads on this content

  • Paper phone experiment & things that made last week

    Google goes back to the future with its paper phone experiment. Its an interesting commentary on the questionable benefit provided by smartphones. Google seems to be partly convicted. The paper phone experiment goes back to device prototyping. Handsrping founders used to carry around a block of wood in the shape of the PDA that they wanted to build. I was also thinking about Dan Greer‘s views on complexity in technology and what he might have thought of the paper phone experiment.

    One-legged man’s Hallowe’en costume is the Pixar table lamp.

    General Magic was a much storied, but ultimately failed technology company. This documentary about it looks epic on the trailer. You can stream the full documentary here.

    Here is question and answer session from the Silicon Valley premiere of the documentary.

    General Magic came up a device that Sony manufactured for AT&T. It was a PDA like the Apple Newton, but designed around connectivity. It had a built in dial-up modem. It had vCard type functionality that allowed you build up your address book from your email contacts over time.

    Really interesting things here:

    • Techno-optimism needs to be tempered but still hopeful as an outlook
    • Ease to get to market now compared to back then
    • Technology industry is at an inflection point in terms of it does for mankind. As an industry it needs to get a better understanding and course track to go for a more positive future
    • The relative infancy of UX allowed for more trial and experimentation of visual elements

    Here are some users talking about how they use the General Magic device.

    DuckDuckGo launched a ‘terminal styled interface which I quite liked. You can try it here

    duckduckgo

    It isn’t only retro cool but pretty useful, and works really well on a computer that is using a dark mode theme to its operating system.  

    Elena Botelho discusses how the characteristics of successful CEOs differ from the popular narrative

  • Choi Hyun woo & things that made last week

    Choi Hyun woo

    TV shopping channels are huge in Korea. Asian Boss did this great interview with Choi Hyun woo, one of the most successful shopping TV pitchmen (pitchwoman) in Korea.

    Looking at data from home shopping company CJ ENM Commerce division, sales are starting to focus more on premium and luxury products from international brands like Karl Lagerfeld and Vera Wang. Overall TV viewship has been declining; but TV home shopping has been steadily growing.

    Good document on how consumer behaviour and technology will affect the future of retailing and e-commerce by Sparks & Honey. Its a book rather than a presentation.

    Amazing bit of creative work by Alzheimer’s Research UK.

    We’re in a golden age of TV drama and it looks like thins are only going to get more interesting with this trailer from HBO’s adaptation of The Watchmen universe. This seems to go in a very different direction to the original Watchman series. It is picks up from the end of the original book when a ‘trans-dimensional’ invasion fails. It doesn’t have the cold war orientation of the original series and is instead a show for our times. The HBO series focuses on issues of race and class. It looks as if it could be more entertaining than the original film adaptation that felt a bit flat.

    https://youtu.be/-33JCGEGzwU

    McDonalds have pushed these ads about trust and they play on human truths like the discomfort of formal restaurants or the tyranny of choice in grocery stores. A classic example of this tension is that many people I know refuse to eat on their own in a restaurant. I don’t have that hang up at all. McDonalds deserves credit for really listening to consumer insights and playing them back tot the audience for added brand resonance.