Ged Carroll

Category: taiwan | 中華民國 | 중화민국 | 民国

Ni hao – welcome to the Taiwan category of this blog. This is where I share anything that relates to the island of Taiwan, business issues relating to Taiwan, people from the island of Taiwan, or Taiwanese-specific culture. I don’t post that often about Taiwan but given its strategic location, vibrant culture and importance in global manufacturing I’d like to remedy that.

Taiwan has a range of cultural exports including music, but most of that is focused addressing a Chinese speaking audience. Many of China’s stars actually come from across the strait. Many Chinese factories are actually owned and run by Taiwanese companies with many managers and engineers crossing the straits to work. They were as responsible for the success and opening up as their Hong Kong brethren who moved their factories upstream along the Pearl river delta.

The Republic of China to give it its formal name has had a complex history, acting as a cradle of traditional Chinese culture that was destroyed and remade on the mainland under Mao Zetong. He was looking to build a new country, while Chiang Kai-shek was looking to preserve as much of an old country as he could. The island across the strait was like a seed bank ready to regenerate the mainland at some point in the future.

Often posts that appear in this category will appear in other categories as well. So if the Palace museum launched a collaboration with a brand that had great design chops and that I thought was particularly notable that might appear in design as well as Taiwan. Or if there was a new white paper from the government of Taiwan, that might appear in ideas and Taiwan. If there are Taiwanese related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • Pro IRA memes + more things

    Why Are Teens Sharing Pro IRA Memes on TikTok? | Slate – pro IRA memes aren’t that they seem. The pro IRA memes aren’t literal support for the armed struggle. But are comments on the politics of the day. The helpless of COVID, BLM and access to healthcare. Provos have become meme fodder to discuss other issues. This give you an idea of how fast the Good Friday agreement has faded into history

    Taiwan unveils new-look passports to avoid ‘China confusion’ | South China Morning PostSouth China Morning Post – it is all because of the confusion and discrimination created when our people travel abroad only to be identified as nationals of China,” he said. Wu said that since the coronavirus pandemic began in January, many Taiwanese people had faced discrimination at immigration checkpoints because they had been mistaken for mainland Chinese nationals. More Taiwan related topics here.

    FBI investigates deaths of mining executives in UK corruption probe | Financial Times – this reads like the start of a good novel

    Who are the four in ten Britons who say “advertising helps me choose what to buy”? | YouGov – tend to be younger, female and more idealistic

    The Epic Battle for the Soul of Antitrust | Verfassungsblog – interesting read about US antitrust law

    Unilever plans to remove oil-based ingredients from all cleaning products | Business | The Guardian – this is interesting, how will they get the non-oil chemicals to scale, and how much energy needs to be put in to make it happen? Is it just shuffling the carbon footprint to other parts of the supply chain?

    Japan, pioneer of one-person economy | Apple Daily – Japan pioneered the singleton economy. Now China is catching up: Mainland singles break 200 million: a look into savoring singledom in Shanghai – their economic power explains how the Chinese government dialogue went from ‘leftover women’ to ‘little sisters’. Interesting analysis from Hong Kong’s Apple Daily

    Louis Vuitton
    Louis Vuitton shop display in Hong Kong

    LV knock-offs in China implanted with chip to pass off as branded bags: reports – inevitable and impressive. It reminds me of when I first visited Hong Kong and bought a couple of pirate CDs. These weren’t ripped on CD burning equipment like in a PC, but in a proper CD pressing plant. The packaging was far superior to the original items and even had holograms that marked them as being genuine pirate copies of a high quality. I think that Louis Vuitton not being able to trust their staff is more worrying: A Louis Vuitton Employee Allegedly Sold Unreleased Bags to Counterfeiters So They Could Make Better Fakes 

    Should Google’s Ad Market Be Regulated Like the Stock Market? | WIRED – author argues that it should as it runs the market and is the largest buyer and seller in the market

  • Things that caught my eye this week

    Indonesia is a fascinating place in and of itself and comes up with all kinds of cultural nuggets. The latest one that I came across was the Vespa Extreme moped sub-culture. Vespa scooters are plentiful in Indonesia, as is the desire to invent. Car tuning culture is big amongst the middle class. But for those who need something more affordable Vespa Extreme builds are a site to behold. The South China Morning Post put together this great documentary film on the Vespa Extreme culture and its riders.

    Like car culture there are meet-ups, cruises and even festivals organised.

    Vespa Extreme Culture.

    About half of the mobile game developers on iOS are based in China, the country’s universities turn out more programmers each year than anywhere else (including India). Yet China has still lagged behind other countries games in terms of incorporating technology and art. That’s where Black Myth: Wukong is supposed to come in. Sun Wukong is one of the names of the Monkey King in the Chinese literary classic Journey To The West. This has been a staple of Chinese animation and film for years.

    Black Myth: Wukong

    Could it be popular in China? It’s hard to tell from this pre-Alpha release footage. The biggest issues are likely to come from Chinese regulators. But hopefully the game won’t have to undergo the lengthy rewrites and changes foreign games have to do to comply. Instead the Chinese developers should be able to bake compliance in from the start. However, its China; so nothing is guaranteed.

    German software giant SAP created a Tinder-like internal matching app to connect isolated employees for virtual lunches during remote work – its an interesting approach to things I guess. Home working lacks serendipity of working in an office. There is no water cooler moments. Social interactions are limited and Zoom analogues (Microsoft Teams, GoTo Meeting etc) burden the user with a heavy cognitive load. I just hope that this is opt-in at SAP, rather than ‘enforced’ or ‘serious fun’.

    The Ikea Taiwan Facebook page faithfully created looks from their catalogue on Animal Crossing, much to the delight of their Taiwanese and Hong Kong based followers. The original post is here.

    Ikea Taiwan Animal Crossing
    The original Facebook post
    Ikea Taiwan Animal Crossing
    Front cover with Animal Crossing characters, but on Ikea furniture
    Ikea Taiwan Animal Crossing
    Side-by-side comparison between the original catalogue and a recreation using sets dressed in Animal Crossing
    Ikea Taiwan Animal Crossing
    Another example, all prices are in Taiwan dollars rather than Animal Crossing belles

    More Ikea related content here.

    Spotify is already encouraging media planners to start thinking about audio adverts for their client Christmas campaigns. More here; Spotify’s Christmas in Summer: Hear the Cheer 

  • Zero touch spaces + more things

    Zero touch spaces – Wunderman Thompson Intelligence  – I am actually liking these Logan’s Run style personal space bubbles. I also understand Wunderman Thomson’s concerns over zero touch spaces being close, but still isolated. I think of zero touch spaces as a physical manifestation of what we do mentally through cocooning with gadgets such as iPods, smartphones (and apps) and noise-cancelling headphones. Before that there was social networks (rather than real world networking), sat navs, etc. Both the zero touch spaces and cocooning puts distance between us and the world around us.

    https://flic.kr/p/hFSb5T
    Fiona Paton geodesic dome

    Government minister Liz Truss. get pwned on Brexit, international trade and the WTO by Adam S Posen of the Peterson Institute of International Economics. The discussion is so one-sided, it is like watching a naked drunkard getting mauled by a polite but hungry polar bear. Truss’ ministerial portfolio is international trade. It’s exceptionally grim to watch if you’re based in the UK.

    Ad Aged: Talmudic, Biblical, Keynesian and Advertising. – I have taken a different path. I always have and I always will. I try to do what I think is right and smart and good—and mostly difficult, not what is popular, obvious and pandering. Never trust anything from anyone who spends a good portion of their time practicing expressions in front of the mirror – some savage burns in this post

    How a Chinese agent used LinkedIn to hunt for targets – BBC News – The use of LinkedIn is brazen, but not surprising, said Matthew Brazil, the co-author of Chinese Communist Espionage: An Intelligence Primer. “I think lots of worldwide intelligence agencies probably use it to seek out sources of information,” he said. “Because it’s in everybody’s interest who is on LinkedIn to put their whole career on there for everybody to see – it’s an unusually valuable tool in that regard.” He said that commissioning consultant reports is a way for agents to get “a hook” into a potentially valuable source who might later be convinced to supply classified information. I’d be surprised if LinkedIn wasn’t used in this way.

    You Won’t Find These Masks at 7-Eleven – The New York Times – Although the pandemic will end at some point, he added, “people will still be using masks because they’re afraid.” While it’s unclear how well some of these more ambitious masks will fare with consumers, one innovation has been a clear hit: face coverings with high-tech fabrics that are said to provide superior comfort or protection. As summer temperatures rise, masks made of materials intended to keep wearers cool are in demand. People who have been wearing reusable cloth masks — including those sent by the Japanese government to every household in the country — are finding them ill suited for the heat and humidity of summer in central Japan, much less Singapore or Hong Kong. – That humidity also has issues for skin conditions beneath the masks offering beauty product opportunities. More design-related posts here.

    Parfums Givenchy Debuts Makeup in Animal Crossing – WWD – we’re seeing more of these brand activity for a few reasons. Lockdown gave the game increased cultural relevance. The game has a significant amount of female users. Like the original Atari games it isn’t too childish or gender-specific. Animal Crossing’s creator tools allowed consumers to bring brands to the platform.

    Jibo, the social robot that was supposed to die, is getting a second life – The Verge – interesting how NTT is looking to build an all digital version, I think the physical artefact is as important as the digital being

    China’s two-child policy means more babies named after mum | Today Online – Giving the mother’s surname to a child is gaining traction in Chinese cities, defying deeply entrenched family traditions in the country. The country’s one-child rule, which ran from 1979 to 2016, meant daughters have also been tasked with safeguarding their parents’ wealth and bloodline — previously this had been the preserve of male heirs. This caused a shift in some family’s attitudes but it was the law change to allow couples to have two children that has ignited the trend for kids to be given the maternal name. Now, some parents are giving the father’s family name to the first born and the mother’s to the second child.

    He’s 83, She’s 84, and They Model Other People’s Forgotten Laundry – The New York Times – these are the cutest influencers

  • Nike Air campaign + more

    Nike Japan: Create with Air Max by AKQA. Japan seems to be particularly open to an augmented reality AR campaign in general. This AR campaign taps into the challenges that COVID-19 lockdown represented to creators and the wearing sneakers. The purpose of the AR campaign was three fold:

    • Reinforce the cultural aspect of the Air Max
    • Emphasise innovation in the Nike brand through the AR campaign functionality
    • Encourage customisation

    More Nike related content here.

    It isn’t usual to be proud of your government’s IT department. COVID Tracker Ireland on the App Store – had the highest uptake of tracker applications in a country’s population. It was based on Apple and Google’s APIs. Ireland has shared its code as an open source project – Ireland donates its COVID Tracker app to Linux Foundation. Singapore did something similar early on the year. Northern Ireland is said to be adopting Ireland’s code base for their own tracking app – Coronavirus: Northern Ireland rejects UK’s COVID-19 contact-tracing app | UK News | Sky News

    Beatboxing and digital sampling technology meets meditation in this video by Yogetsu Akasaka, a Japanese Zen Buddhist monk ‘Heart Sutra’ vocal live looping remix.

    How Taiwan’s Unlikely Digital Minister Hacked the Pandemic | WIRED – Audrey Tang has been doing some interesting press briefings on how the Taiwan government deals with disinformation. A lot of creativity is used; inspired by behavioural science. More on this podcast as well.

    The Korean Tourism Organisation collaborates with Netflix to promote Korea as a travel destination. The ad spot highlights locations drawn from food travelogues to Korean dramas on the platform. Korean drama already has an international following, previously it has been on specialist sites and DVD boxsets. Netflix has made the potential reach for Korean dramas even larger. At least some of the Netflix audience won’t have heard of ‘hallyu’, or K-pop. Netflix had helped improve access to international dramas in general. That’s the audience that the KTO is trying to tap into with this ad creative.

  • Economics of YouTube + more

    lifeintaiwan have gone into the economics of YouTube by looking at their own channel in this video. It makes fascinating viewing and provides more questions than answers about the value of ‘influencer’ fees being paid in travel, beauty and FMCG sectors. It will provide additional grist on the economics of YouTube moving forwards

    Photochromeleon: Creating Color-Changing Objects – YouTube – I thought that this was projection mapping but it seems to be just variable light wavelengths. Really interesting applications from activations to packaging design

    The nth room sex scandal is a mix of dark web fears played out within a private Telegram channel. Some great explanations and vox pops interviews in Korea by Asian Boss. This scandal falls on the back of other sexual exploitation scandals in the Korean media, notably around the Burning Sun club in Seoul. It is also interesting how Telegram had been perceived as a super-safe channel for delivery of services, rather than building a dark web site. More Korea related posts here.

    Asian Boss vox pop interviews with the Korean public on the nth room sex abuse scandal

    Mark Ritson talks about marketing in the midst of a recession. If you do nothing else this week, get a CMO you know to watch it. The big thing to take away is the concept of eSOV. Although Ritson doesn’t mention this explicitly, this is the foundation of Proctor & Gamble’s success during the Great Depression.

    The history of Marriott carpet camouflage. Uniform History do some interesting design story videos and their April’s Fools videos tap into odd but true stories. Apparently this camouflage was for cosplay conventions in the US. The video then goes into a tangled mess of intellectual property, fair use, parody and cultural appropriation of a carpet. The thing has taken a life of its own. When Marriott refreshed its carpet choice the old ones were dumpster dived or bought up by cosplayers so that they could continue the convention tradition that had build up over a few years.