Category: tools | 工具 | 도구 | ツール

Tools like my Howto category morphed out of a few things. I learned about the power of helpful content from Stewart Brand’s Whole Earth Catalog. At the heart of the Whole Earth ethos was sharing useful knowledge and tools for a person. Editor Kevin Kelly kept the Whole Earth ethos alive through his involvement with The WeLL, Wired magazine and his Cool Tools blog and book.

A second aspect of it was my natural inclination to share useful things or processes. I started writing this blog to explore the media so that I could advise clients so its roots were in the idea of channels as a useful tools mentality.

The third reason was my Dad. As a child my Dad who is a mechanical fitter by trade instilled into me a deep sense of quality in things, in ideas and in people. The idea of quality as an intrinsic thing was accelerated by my career in the UK’s dying manufacturing sector prior to going to college and having read Zen and The Art of Motorcycle Maintenance that put words to something I had felt and been driven by. Consequently I tend to gravitate to simple, overthought and overly engineered things like a Rolex Sea-Dweller watch, Carhartt jeans or the modern Victorinox Swiss army knife. My ‘iconoclastic’ view of quality continues to drive

Tools content tends to come when I am sharing things that I have found through work or solving a problem in my personal life. I have talked about tools elsewhere too, notably Kevin Kelly’s What’s in my NOW newsletter.

February 2025 newsletter
February 2025 newsletter introduction

Welcome to my February 2025 newsletter, I hope that your year of the snake has gotten off to a great start. This newsletter marks my 19th issue – which feels a really short time and strangely long as well, thank you for those of you who have been on the journey so far as subscribers to this humble publication. Prior to writing this newsletter, I found that the number 19 has some interesting connections.

In mandarin Chinese, 19 sounds similar to ‘forever’ and is considered to be lucky by some people, but the belief isn’t as common as 8, 88 or 888.

Anyone who listened to pop radio in the mid-1980s to mid-1990s would be familiar with Paul Hardcastle’s documentary sampling ’19’. The song mixed narration by Clark Kent and sampled news archive footage of the Vietnam war including news reports by read by Walter Cronkite. 19 came from what was cited as the average age of the soldier serving in Vietnam, however this is disputed by Vietnam veteran organisation who claim that the correct number was 22. The veteran’s group did a lot of research to provide accurate information about the conflict, overturning common mistakes repeated as truth in the media. It’s a handy reminder that fallacies and trust in media began way before the commercial internet.

New reader?

If this is the first newsletter, welcome! You can find my regular writings here and more about me here.

Things I’ve written.
- Zing + more things – HSBC’s Zing payments system was shut down and was emblematic of a wider challenge in legacy financial institutions trying to compete against ‘fintech startups. I covered several other things as well including new sensor technology
- The 1000 Yen ramen wall is closing down family restaurants across Japan. A confluence of no consumer tolerance for price elasticity due to inflation driven ingredients costs is driving them to the wall. Innovation and product differentiation have not made a difference.
- Luxury wellness – why luxury is looking at wellness, what are the thematic opportunities and what would be the competitors for the main luxury marketing conglomerates be successful.
- Technical capability notice – having read thoroughly about the allegations that Apple had been served with an order by the British government to provide access to its customer iCloud drive data globally – I still don’t know what to think, but didn’t manage to assuage any of my concerns.
Books that I have read.
- World Without End: The million-copy selling graphic novel about climate change by Jean-Marc Jancovici and Christophe Blain. In Japan, graphic novels regularly non-fiction topics like text books or biographies. A French climate scientist and illustrator collaborated to take a similar approach for climate change and the energy crisis. Their work cuts through false pre-conceptions and trite solutions with science.
- Laws of UX by Jon Yablonski. Yablonski breaks down a number of heuristics or razors based on psychological research and how it applies to user experience. These included: Jakob’s Law, Fitt’s Law, Hick’s Law, Miller’s Law, Peak-End Rule and Tesler’s Law (on complexity). While the book focuses on UX, I thought of ways that the thinking could be applied to various aspects of advertising strategy.
- I re-read Hooked: How to Build Habit-Forming Products by Nir Eyal. Eyal’s model did a good job at synthesising B.J. Fogg’s work on persuasive computing, simplifying it into a model that the most casual reader can take and run with it.
- Kapferer on Luxury by Jean-Noël Kapferer covers the modern rise of luxury brands as we now know them. Like Dana Thomas’ Deluxe – how luxury lost its lustre Kapferer addresses the mistake of globalised manufacturing and massification of luxury. However Kapferer points out the ‘secret sauce’ that makes luxury products luxurious: the hybridisation of luxury with art and the concept of ‘incomparability’. The absence of both factors explain why British heritage brands from Burberry to Mulberry have failed in their current incarnations as luxury brands.
- Black Magic by Masamune Shirow is a manga work from 1983. Masamune is now best known for the creation of Ghost In The Shell which has been turned into a number of anime films, TV series and even a whitewashed Hollywood remake. Despite the title, Black Magic has more in common with space operas like Valerian & Laureline by Pierre Christin and Jean-Claude Mézières than the occult. In the book Masamune explores some of the ideas which he then more fully developed in Ghost In The Shell including autonomous weapons, robots and machine intelligence.
- Doll by Ed McBain. Doll was a police procedural novel written in 1965 that focused on the model agency industry at the time. The novel is unusual in that it features various artistic flourishes including a model portfolio and hand written letters with different styles of penmanship. The author under the McBain pen name managed to produce over 50 novels. They all have taunt dialogue that’s ready for TV and some of them were adapted for broadcast, notably as an episode of Columbo. You can see the influence of McBain’s work in the likes of Dick Wolf’s productions like the Law & Order, FBI and On Call TV series franchises.
Things I have been inspired by.

Can money make you happy?

Past research indicated that happiness from wealth plateaued out with a middle class salary. The latest research via the Wharton School at the University of Pennsylvania indicates that might not be the case instead, earning more makes you happier and there might not be a point at which one has enough. The upper limit on the research seems to have been restricted by finding sufficiently rich research respondents rather than natural inclination. As a consumer insight that has profound implications in marketing across a range of sectors from gaming to pensions and savings products.

AgeTech

I came across the concept of ‘agetech’ while looking for research launched in time for CES in Las Vegas (7 – 11, January 2025). In the US, the Consumer Technology Association (CTA) and American Association of Retired People (AARP) have put together a set of deep qualitative and quantitative research looking at the needs of the ‘aged consumer’ for ‘AgeTech’. AgeTech isn’t your Grandma iPad or your boomer CEO’s laptop. Instead it is products that sit at the intersection of health, accessibility and taking care of oneself in the home. The top five perceived age technologies are connected medical alert devices,digital blood pressure monitors, electric or powered wheelchairs/scooters, indoor security cameras, and electronic medication pill dispenser/reminders. Their report 2023 Tech and the 50-Plus, noted that technology spending among those 50-plus in America is forecast to be more than $120 billion by 2030. Admittedly, that ’50-plus’ label could encompass people at the height of their career and family households – but it’s a big number.

It even has a negative impact on the supply side of the housing market for younger generations:

The overwhelming majority (95%) of Americans aged 55 and older agree that aging in place – “the ability to live in one’s own home and community safely, independently, and comfortably, regardless of age, income, or ability level” – is an important goal for them. This is up from 93% in 2023.

The Mayfair Set v 2.0

During the summer of 1999, a set of documentaries by Adam Curtis covered the reinvention of business during the latter half of the 20th century was broadcast. I got to discover The Mayfair Set much later on. In the documentaries it covered how the social contract between corporates and their communities was broken down and buccaneering entrepreneurs disrupted societal and legal norms for profit. There is a sense of de ja vu from watching the series in Meta’s business pivots to the UK government’s approach to intellectual property rights for the benefit of generative AI model building.

It probably won’t end well, with the UK population being all the poorer for it.

The Californian Ideology

As to why The Mayfair Set 2.0 is happening, we can actually go back to a 1995 essay by two UK based media theorists who were at the University of Westminster at the time. It was originally published in Mute magazine.

This new faith has emerged from a bizarre fusion of the cultural bohemianism of San Francisco with the hi-tech industries of Silicon Valley. Promoted in magazines, books, TV programmes, websites, newsgroups and Net conferences, the Californian Ideology promiscuously combines the free-wheeling spirit of the hippies and the entrepreneurial zeal of the yuppies. This amalgamation of opposites has been achieved through a profound faith in the emancipatory potential of the new information technologies. In the digital utopia, everybody will be both hip and rich. Not surprisingly, this optimistic vision of the future has been enthusiastically embraced by computer nerds, slacker students, innovative capitalists, social activists, trendy academics, futurist bureaucrats and opportunistic politicians across the USA.

It reads like all these things at once:
- A prescient foreshadowing from the past.
- Any Stewart Brand op-ed piece from 1993 onwards.
- The introduction from an as-yet ghost written book on behalf of Sam Altman, a la Bill Gates The Road Ahead.
- A mid-1990s fever dream from the minds of speculative fiction authors like Neal Stephenson, William Gibson or Bruce Sterling.
What the essay makes clear is that Peter Thiel, Larry Ellison and Elon Musk are part of a decades long continuum of Californian Ideology, all be it greatly accelerated; rather than a new thing. One of the main differences is that the digital artisans no longer have a chance to get rich with their company through generous stock options.

Even Steve Jobs fitted in with the pattern. For a hippy he drove a 5 litre Mercedes sports car, parked in the handicapped spaces in the Apple car park and had a part in firing Apple’s first gay CEO: Michael Scott because of homophobia and Scott’s David Brent-like handling of Black Wednesday. It may be a coincidence that Tim Cook didn’t come out publicly as gay until over three years after Steve Jobs died.

… a European strategy for developing the new information technologies must openly acknowledge the inevitability of some form of mixed economy – the creative and antagonistic mix of state, corporate and DIY initiatives. The indeterminacy of the digital future is a result of the ubiquity of this mixed economy within the modern world. No one knows exactly what the relative strengths of each component will be, but collective action can ensure that no social group is deliberately excluded from cyberspace.

A European strategy for the information age must also celebrate the creative powers of the digital artisans. Because their labour cannot be deskilled or mechanised, members of the ‘virtual class’ exercise great control over their own work. Rather than succumbing to the fatalism of the Californian Ideology, we should embrace the Promethean possibilities of hypermedia. Within the limitations of the mixed economy, digital artisans are able to invent something completely new – something which has not beenpredicted in any sci-fi novel. These innovative forms of knowledge and communications will sample the achievements of others, including some aspects of the Californian Ideology. It is now impossible for any serious movement for social emancipation not to incorporate feminism, drug culture, gay liberation, ethnic identity and other issues pioneered by West Coast radicals. Similarly, any attempt to develop hypermedia within Europe will need some of the entrepreneurial zeal and can-do attitude championed by the Californian New Right. Yet, at the same time, the development of hypermedia means innovation, creativity and invention. There are no precedents for all aspects of the digital future. As pioneers of the new, the digital artisans need to reconnect themselves with the theory and practice ofproductive art. They are not just employees of others – or even would-be cybernetic entrepreneurs.

They are also artist-engineers – designers of the next stage of modernity.

Barbrook and Cameron rejected the idea of a straight replication of the Californian Ideology in a European context. Doing so, despite what is written in the media, is more like the rituals of a cargo cult. Instead they recommended fostering a new European culture to address the strengths, failings and contradictions implicit in the Californian Ideology.

Chart of the month: consumer price increases vs. wage increases

This one chart based on consumer price increases and wage increases from 2020 – 2024 tells you everything you need to know about UK consumer sentiment and the everyday struggle to make ends meet.

Things I have watched.

The Organization – Sydney Poitier’s last outing as Virgil Tibbs. The Organization as a title harks back to the 1950s, to back when the FBI were denying that the Mafia even existed. Organised crime in popular culture was thought to be a parallel corporation similar to corporate America, but crooked. It featured in the books of Richard Stark. This was despite law enforcement stumbling on the American mafia’s governing body in 1957. Part of this was down to the fact that the authorities believed that the American arm of the mafia were a bulwark against communism. Back to the film, it starts with an ingenious heist set piece and then develops through a series twists and turns through San Francisco. It was a surprisingly awarding film to watch.

Nakita – Nakita is an early Luc Besson movie made after Subway and The Big Blue. It’s an action film that prioritises style and attitude over fidelity to tactical considerations. The junkies at the start of the film feel like refugees from a Mad Max film who have happened to invade a large French town at night. It is now considered part of the ‘cinéma du look’ film movement of the 1980s through to the early 1990s which also features films like Diva and Subway. Jean Reno’s character of Victor the Cleaner foreshadows his later breakout role as Leon. It was a style of its time drawing on similar vibes of more artistic TV ads, music videos, Michael Mann’s Miami Vice TV series and films Thief and Manhunter.

Stephen Norrington’s original Blade film owes a lot to rave culture and cinéma du look as it does to the comic canon on which it’s based. It’s high energy and packed with personality rather like a darker version of the first Guardians of The Galaxy film. Blade as a character was influenced by blaxploitation characters like Shaft in a Marvel series about a team of vampire hunters. Watching the film almost three decades after it came out, it felt atemporal – from another dimension rather than from the past per se. Norrington’s career came off the rails after his adaption of The League of Extraordinary Gentlemen did badly at the box office and star Wesley Snipes went to jail for tax-related offences.

The Magnificent Seven – I watched the film a couple of times during my childhood. John Sturges had already directed a number of iconic films: Bad Day at Black Rock and Gunfight at The OK Corral. With The Magnificent Seven, he borrowed from The Seven Samurai. It was a ‘Zappata western’ covering the period of the Mexican revolution and was shot in Cuernavaca, Mexico. The film did two things to childhood me: made me curious about Japanese cinema and storytelling. There are some connections to subsequent Spaghetti Westerns:
- Sergio Leone’s A Fistful of Dollars (shot in 1964 would borrow from another Akira Kurosawa film Roshomon)
- Eli Wallach played a complex Mexican villain in both The Magnificent Seven and Leone’s The Good, The Bad & The Ugly.
- The visual styling of the film is similar to spaghetti westerns, though the clothes were still too clean, Yul Brynner’s role as the tragic hero in black is a world-away from the traditional Hollywood coding of the good guys wearing white hats (or US cavalry uniforms).
- The tight, sparse dialogue set the standard for the Dollars Trilogy and action films moving forward
- Zappata westerns were the fuel for more pro-leftist films in the spaghetti western genre. While The Magnificent Seven still has a decidedly western gaze, it took on racism surprisingly on the nose for a Hollywood film of this era.
Watching it now as a more seasoned film watcher only sharpened my appreciation of The Magnificent Seven.

Breaking News by Johnnie To feels as much about now as it when the film was shot 20 years ago. First time I watched it was on the back of a head rest on a Cathay Pacific flight at the time. Back then I was tired and just let the film wash over me. This time I took a more deliberate approach to appreciating the film. In the film the Hong Kong Police try and control and master the Hong Kong public opinion as a robbery goes wrong. However the Hong Kong Police don’t have it all their own way as the criminals wage their own information campaign. This film also has the usual tropes you expect from Hong Kong genre of heroic bloodshed films with amazing plot twists and choreographed action scenes along with the spectacular locations within Hong Kong itself. Watching it this time, I got to appreciate the details such as the cowardly dead-beat Dad Yip played by veteran character actor Suet Lam.

Useful tools.

Current and future uncertainties.

This could be used as thought starters for thinking about business problems for horizon scanning and scenario planning. It’s ideal as fuel for you to then develop a client workshop from. But I wouldn’t use something this information dense in a client-facing document. You can download it as a high resolution PDF here.

Guide to iPhone security

Given the propensity of phone snatching to take over bank accounts and the need to secure work phones, the EFF guide to securing your iPhone has a useful set of reminders and how-to instructions for privacy and security settings here.

Novel recommendations

I got this from Neil Perkin, an LLM-driven fictional book recommendation engine. It has been trained on Goodreads (which reminds me I need to update my Goodreads profile). When I asked it for ‘modern spy novels with the class of John Le Carre’ it gave me Mick Herron’s Slow Horses, Chris Pavone’s The Expats and Chris Cumming’s The Trinity Six. All of which were solid recommendations.

Smartphone tripod

Whether it’s taking a picture of a workshop’s forest of post-it notes or an Instagrammable sunset a steady stand can be really useful. Peak Design (who were falsely accused of being a ‘snitch‘) have come up with a really elegant mobile tripod design that utilises the MagSafe section on the back of an iPhone.

Apple Notes alternative

I am a big fan of Apple Notes as an app. I draft in it, sync ideas and thoughts across devices using it. But for some people that might not work – different folks for different strokes. I was impressed bu the quality of Bear which is a multi-platform alternative to the default Notes app.

The sales pitch.

I am now taking bookings for strategic engagements; or discussions on permanent roles. Contact me here.

More on what I have done here.

The End.

Ok this is the end of my February 2025 newsletter, I hope to see you all back here again in a month. Be excellent to each other and onward into March.

Don’t forget to share if you found it useful, interesting or insightful.

Get in touch if there is anything that you’d like to recommend for the newsletter.
February 26, 2025
January 2025 newsletter
January 2025 newsletter introduction

Welcome to my January 2025 newsletter, this newsletter marks my 18th issue. As a child 18 represented experiences denied. 18 and R18 in the UK and Ireland is broadly equivalent to Hong Kong’s ‘category III’ or the US R and NC-17 ratings. This was prior to the Marvel universe infantilising adult cinema.

18 is considered lucky in both Chinese culture and numerology. Talking of lucky, January 29th sees the lunar new year, which will be the year of the snake. According to Chinese horoscope, so 2025 should be a good year for my Chinese horoscope sign in terms of professional and financial areas. Here’s hoping.

New reader?

If this is the first newsletter, welcome! You can find my regular writings here and more about me here.

Things I’ve written.
- Japan Re-Emerges + more things – if nothing else visit this post for Ulrike Schaede’s talk on Japan’s reinvention over the past four decades.
- Interpublic acquisition by Omnicom – a slow read, rather than a hot take. It got a bit of traction when I published it thanks to Stephen Waddington for sharing it on his Facebook group House of Marketing and PR
- Foreign workers + more stuf f – a mix of stuff from around the web including a documentary on how Filipino, Indonesian and Burmese domestic workers in Singapore have banded together to found a mutual support community around a shared love of roller-skating.
- CNY 2025 – a round-up of ads and observations in the run up to the year of the snake. I haven’t written this as an article on LinkedIn this year, as LinkedIn’s video embed function no longer seems to work properly in articles.
Books that I have read.
- I managed to finish The Peacock and the Sparrow – IS Berry drew on real-world events such as the Arab Spring political movements and the Fat Leonard scandal to provide a story that moves between Bahrain to Cambodia and back. There was also a universality to the book, for instance it captured that worst excesses of the expat experience that resonated with my own experience and was something I sought to studiously avoid when living in Hong Kong. I was surprised that the book implies that the post-petroleum phase of Bahrain’s development, seemed to happen so abruptly. This was at odds with the gradual decline in petroleum production that we’ve seen in North Sea oil production and mid-west oil fields prior to fracking. Bahrain is a former petro-state that has now pivoted to Gulf area tourism and related services industries.
- Karla’s Choice by Nick Harkaway. I am skeptical of works that look to fill in the universe created by a deceased writer. Christopher Tolkien’s efforts were as much an academic study of JRR Tolkien’s archive curated for the completist reader. Ian Fleming’s James Bond franchise was overrated when he was still alive. It didn’t merit the ten authors that have worked on expanding the book canon to date. John Gardner’s own enjoyable character Boysie Oaks, (similar to Len Deighton’s protagonist in The IPCRESS File) was overshadowed by Gardner’s stint writing Bond books. Nick Harkaway’s book pleasantly surprised me. Harkaway’s real name is Nicholas Cornwell and he was the son of David Cornwell aka John Le Carré. He literally and figuratively grew up as his father wrote the great George Smiley trilogy (Tinker, Tailor, Solider, Spy; The Honourable Schoolboy and Smiley’s People) and the BBC adaptations. Karla’s Choice feels and reads ‘right’ and slots neatly into the Le Carré lore. I can highly recommend it as a read. Despite it being a period piece, Russia’s resurgence gives it a strong sense of zeitgeist.
- Palo Alto: A History of California, Capitalism, and the World by Malcolm Harris. Harris’ book is curate’s egg. On one hand it’s is a politically left polemic by the author on how the world is based on slavery, genocide and other forms of exploitation – which manifested in the authors trauma of a privileged upbringing in Palo Alto. Amongst all this Harris manages to write a Bay Area history that surfaced nuggets that I didnt know from the range of previous books on the area that I had read. Included in them is quotes from Silicon Valley pioneer Wilf Corrigan on offshoring chip manufacturing and packaging. It’s an oddity. If you like left leaning political theory, or a history of technology buff who is prepared to wade through the editorialising it might be worth your while.
Things I have been inspired by.

The Sun Also Rises, But Not on Magazines

There are times when you reach a personal tipping point in your view on something. It can feel shocking, nauseous in a visceral way. I have only been there a few times.

With the dot com boom it was talking with financier at an incubator fund sometime in April 2000. Pegasus Research’s iconic quantitative research on ‘burn rates’ had been published a month earlier and had started to become more known if one read around enough. So I asked him how they thought that they would be making money and his response was:

Ged, I am really surprised that you asked me that. Don’t you realise, we’re trying to move at ‘internet’ time. We’ll think about monetising it later on.

With some notable exceptions like Monocle magazine, print media has been struggling.

Over the Christmas period I was reading the January / February 2025 edition of Wired magazine (published by Condé Nast). Right from unwrapping the magazine from its postage packaging something felt wrong. The magazine felt light; very light. Thankfully the print stock and graphic design was up to its usual standards. So I did a quick page count and noted the number of advertisements in the magazine.
- 88 pages
- 5 adverts from paying advertisers
- 3 adverts from Condé Nast
- 1 advert for the NAACP (National Association for the Advancement of Colored People). The advertising space might have been donated by Condé Nast
I was alarmed at the decline. Seeing declining magazine media spend on slide ware is different to feeling it happen on a publication that you loyally subscribe to. Thankfully my other usual print magazines Monocle and Japanese style magazine HailMary don’t seem to have had a similar exodus of advertisers yet. But it put me on alert about the precarious health of magazine print adverts as a medium. Creative magazine print done right can provide experiences that TikTok can’t.
- Think about the size of visual real estate
- The tactile experience of the page which helps with memory formation
- Being able to smell a product fragrance on the page
- Sampling opportunities
- The ambient reach of re-reading or being left in a shared environment
- Creative offline to online linkages
For the right brands it offers targeted upper funnel experiences that can then be reinforced digitally.

Which brought me to Ernest Hemingway’s novel The Sun Also Rises as I groped around in my head trying to find the words to explain what was happening to magazines as a advertising medium:

“How did you go bankrupt?” Bill asked.

“Two ways,” Mike said. “Gradually and then suddenly.”

The value chains driving the creator economy.

I spent some time during Christmas reading Influencer marketing unlocked: Understanding the value chains the paper was written by 15 academics following the 12th Triennial Invitational Choice Symposium held at INSEAD’s Fontainebleau site. Having worked on influencer campaigns on and off for the past two decades I was curious to see what progress had been made in the thinking underpinning influencer marketing.

Measuring ROI is still complex, as are the challenges that influencers face balancing ‘editorial’ integrity with promotional content.

Brands continue to struggle with measuring ROI beyond short term metrics and puts a focus on engagement. Metrics on long term impact (if any), sales and profitability are insufficient. The authors recognised that there were gaps in proving causation between engagement and sales or long term brand equity.

There is still work to be done understanding the marketing impact of influencer marketing on both influencer and brands including:
- Customer acquisition, retention and lifetime value
- How can authenticity be maintained in paid promotions
There is still the tension between brands need to qcquire and develop customers vs. influencers own need to cultivate ‘follower equity’. Influencers also depend on their relationship with the platforms they exist on, which can snuff them out if they no longer fit the ad revenue created vs. the revenue the influencer gets through promotions. Platforms boost influencers until a certain point and then limit their reach to maintain control.

China’s ‘closed loop’ ecosystem was considered to be more effective. This is platforms such as Douyin (TikTok’s Chinese market twin) and Pinduoduo aka ‘together, more savings’ seem to do better due to tight integration between content and commerce. Then there is the live-streaming business which is basically QVC on social media. TikTok and Instagram Commerce are still playing catch-up. Chinese influencers are thought to have a lifecycle of up to five years, which is why MCNs use an ‘idol’ development model.

Creative consistency

Creative consistency was one of 2024’s marketing efficiency tenets thanks to research conducted by System1. System1 studied how consistency affects creative quality, stronger brands and greater profits.

When comparing the most to the least consistent brands, analysis found that a higher proportion of consistent brands reported larger sales value gain, market share gain and profit gain.

Chart of the month: decline in digital health investment

The FT published an article just prior to JP Morgan’s annual Healthcare conference. The article put some sober perspective on the current state of investment in digital health innovation.

Things I have watched.

E.T. – The Extra Terrestrial – I hadn’t seen ET since I watched it as a child in the cinema. Watching it again as an adult was like watching a different film. From the atmospheric introduction prior to the stars cape onwards, it felt emotionally heightened, with more of a direct line back to Spielberg’s earlier Close Encounters of The Third Kind in terms of look-and-feel. There were references that I didn’t get at the time (for instance takeaway pizza and Reese’s Pieces weren’t really a thing in the UK). I got to appreciate Spielberg’s use of distraction, light and colour grading as an adjunct to storytelling. Finally, the shameless product placement surprised me. 1980s America was a very consumerist society with ultra-processed food that would cause convulsions in The Guardian newsroom – but the product placement was far less subtle than modern Korean dramas. I could see why Hershey’s Reese’s Pieces got an apparent sales uplift from the film.

Bangkok Dangerous – A Thai take on Hong Kong’s ‘heroic bloodshed’ genre emblematic of John Woo films. The directors Danny and Oxide Pang are better known for horror film The Eye. Bangkok Dangerous feels more alive than its Hong Kong peers thanks to Danny Pangs editing and Oxide Pang’s over-saturated colour grading. The brothers careful use of cinematography, inventive storytelling and sparse dialogue make this debut film film feel so polished. Finally, the brothers manage to make city the star, in a similar way to Wong Ka-wai’s films in Hong Kong.

Persepolis – A film adaptation of Marjane Satrapi’s autobiographical graphic novel published in two volumes Persepolis and Persepolis 2. Persepolis tells the story of Marjane’s life from childhood in Paris and pre-revolutionary Iran, how she experienced the revolution. She was sent away by her upper middle class family to Vienna for secondary school. Afterwards she went to university in Iran, was treated for depression and attempted suicide. The story ends as it began with Marjane returning to Paris. The film is true to the graphic novel in terms of style – think a modern-day Tin Tin. Like the book, the story is an emotional rollercoaster ride. It’s subject matter feels equally relevant now, as is did when Satrapi originally wrote her story.

Useful tools.

Advertising awards list

Probably not that useful for me at the moment, but The Thought Partnership have put together a list of awards listed by entry deadline covering the whole of 2025, which should be handy for advertising, marketing and public relations agency marketers.

Adobe Acrobat Pro alternative

Adobe Acrobat Pro is a useful piece of software, but it’s not worth almost £20 / month. PDF Reader Pro gives you a lifetime licence for the same functions for a one off payment of $25.

Long term tracking

Use Apple AirTags but have battery charge anxiety because you forget when you put the battery in? I know I did for the one in my travelling IT kit bag. And I found a solution. Elevaton Lab’s TimeCapsule 10-year battery case. its a two-piece black plastic slap held together by screws. Inside a couple of Duracell AA batteries will give a decade of operation for your AirTag. Sparingly use a little bit of gasket maker on the two halves seams and LocTite Threadlocker on the screws gives you a nigh indestructible tracking module.

The sales pitch.

I am now taking bookings for strategic engagements; or discussions on permanent roles. Contact me here.

More on what I have done here.

The End.

Ok this is the end of my January 2025 newsletter, I hope to see you all back here again in a month. Be excellent to each other and onward into the year, and for those of you celebrating the lunar new year on January 29th 恭喜發財 (Gong Kei Faat Choy).

Don’t forget to share if you found it useful, interesting or insightful.

Get in touch if there is anything that you’d like to recommend for the newsletter.
January 22, 2025
October 2024 newsletter
October 2024 newsletter introduction

Welcome to my October 2024 newsletter, this newsletter marks my 15th issue. This is the second year that I have written about Hallowe’en sharing my Mam’s recipe for barmbrack – an Irish household standard. When I lived in Hong Kong, the locals enthusiastically adopted western Hallowe’en culture with local amusement parks Ocean Park and Hong Kong Disneyland competing to create the scariest experience for young people and dating couples. They mixed western and local horror motifs. It’s amazing how thanks to the mass media Hallowe’en has become a global cultural event. More on that later.

As for the significance of the number 15? It seems to have deep significance in modern culture with a wide range of artists including Taylor Swift and Marilyn Manson using it as the title of songs, albums or mixtapes. Additionally, the number has some significance in Judaism. The number 10 represents the hand of God and the number 5 represents to save or rescue. If we add 10 plus five, we get 15. The symbolic meaning of 15 translates to “mercy,” which means compassion and forgiveness.

New reader?

If this is the first newsletter, welcome! You can find my regular writings here and more about me here.

Things I’ve written.
- An honest review of the Apple Watch Ultra 2 – which is as much a critique of wearables as a category, as the device itself.
- Cocaine Cowboys is a book on Irish crime, but the title is as interesting as the book in terms of its particular cultural resonance in Ireland and a reflection of the Irish experience.
- Nike changes CEO John Donahue, as it faces unprecedented challenges due to unforced self-inflicted strategic errors.
- Pagers and more things can be found here.
Books that I have read.
- Taylor Lorenz’ Extremely Online is a history of the social web from bloggers to the present day. Lorenz’ telling is very US-orientated but an interesting account of how influencers and brands evolved their social presence adapting to platform changes such as the disappearance of Vine. Aspects that I found fascinating included how influencers accelerated their following through offline events rather similar to Japan’s idol industry and the career resilience of the Paul brothers
- The Murderers by Frederic Brown provides a criminal side view to a story in a world that one would recognise from James Ellroy‘s neo-noir crime world of Los Angeles.
Things I have been inspired by.

Tourism Ireland: Halloween.

Tourism Ireland

Hallowe’en was a huge part of my childhood in an Irish household, bairn brack and tea, going around and collecting apples, dried fruit and hazelnuts from neighbouring houses, carving out a turnip lantern, making a papier-mâché mask, enjoying ghost stories on RTÉ radio and strange noises that came from the worsening weather and wildlife. However, America seems to have defined a lot of the narrative and globalised behaviours around the festival.

Living in Asia, I saw revellers in Hong Kong and Japan enjoy the festival and borrow heavily from Hollywood from ET to the Halloween franchise. Like Irish-American cuisine, American Halloween is based on the European traditions brought to the new world and then reinterpreted.

So I was fascinated to see Tourism Ireland’s campaign to reclaim Halloween from internally pervasive American soft power and Hollywood; going back to the festival’s pagan origins.

Meaningful patient engagement

Measuring and Demonstrating the Value of Patient Engagement Across the Medicines Lifecycle is a call to action to assess and measure patient engagement for the pharmaceuticals industry. It redefines the concept of patient-centricity – a popular concept that has become increasingly prominent and popular in the industry. (Disclosure, the paper involved a couple of former Concentric HX Wegovy launch colleagues: Fay Weston and Zoe Healey).

The Change Makers

Brand purpose has lost a good deal of unalloyed credibility in marketing circles (for some very good reasons). But that doesn’t mean that consumers got the memo. Havas’ The Rise of the Change Makers report looks at change through this lens. Like the Edelman Trust report, it has tracked the change in consumer zeitgeist over the past few years.

Social effectiveness

There was a couple of interesting research papers in the International Journal of Advertising. Firstly, digital detoxing by consumers seems to have a temporary inoculation against social media advertising when they return to using a social platform. Secondly, romance sells, or the psycho-romantic aspect of parasocial relationships sells – which should be taken into account when weighing up influencers that brands might want to partner with.

Things I have watched.

Series three of ITV’s Van Der Valk’s reboot is a sleeper series that I have enjoyed watching with my Dad. Season 4 has debuted in the US on PBS, but there is no sign of it being picked up in the UK yet.

Barry Foster

The series is based on a series of thrillers written in the 1960s by Nicolas Freeling; the first one was Love in Amsterdam. The original TV adaptation featured Barry Foster as Van Der Valk whose performance gave the original show a unique look-and-feel.

I watched some vintage Jack Ryan with a young Ben Affleck playing the CIA analyst in an adaption of The Sum of All Fears. This version is usually overlooked in favour of the modern TV series and the Harrison Ford films. Alan Bates played a delicious villain; an Austrian politician with far right tendencies. Bates’ character felt the most prescient of all the characters, while the thawing relationship with Russia feels further away with each passing week. Unfortunately, the franchise was left on the shelf for a while after this film was made; Ben Affleck made a good Dr Ryan and Liev Schreiber was a good foil as character John Clark – the real muscle in Tom Clancy’s books.

Amazon Prime Video has some sleeper films if you dig around. Deliver Us From Evil is a respectable Korean action film with the classic ‘tragic hero’ plot line popularised in Hong Kong and Japanese cinema. While it has been compared to The Raid, there is an Old Boy feel to the violence. Much has been made of it starring Lee Jung-jae – known to global audiences for his role in Netflix’ Squid Game. It’s just under two hours of enjoyable escapism.

I rewatched Inception for the first time since I saw it in the cinema. Since then we’ve had COVID and a generative AI-filled media sphere and the film hit different. It no longer felt exceptional in the way that films like Blade Runner and the Studio Ghibli back catalogue still do.

Il Divo was one of a couple of DVDs that I bought instead of paying the Netflix tax. Il Divo appealed to me because of my love of real-life Italian intrigue, sparked by watching The Mattei Affair for the first time several years ago. I became reacquainted with it more recently again when I rewatched it. Il Divo covers the political intrigue of the 1970s and 1980s, in particular Giulio Andreotti, an Italian prime minister and failed presidential candidate. At the time Italy suffered from far left terrorist attacks and a reactionary right-wing movement that revolved a freemason lodge known as P2. Andreotti’s leadership is directly linked to a succession of deaths of enemies and associates during his career – which the film displays in an artful tableau at the beginning.

It is a very complex time in modern Italian history and the story tries to pull different strands of the story in through different vignettes. Like The Mattei Affair before it, a certain amount is left up to the audience’s interpretation.

Not television, but my current favourite show on BBC Radio 4 is Central In telligence, which is part of their Limelight drama content. I love it for a few reasons:
- I grew up with cold war-era espionage books and The Troubles in Northern Ireland, so the security services stories owned a bit of real estate in my head. Given the way things have been going over the past decade, this kind of world has been raising its head again.
- It’s a really well researched show with high production values on the history of the CIA told from the prospective of Eloise Page who joined the agency at its start and had a 40-year career.
- Fantastic voice talent. Accomplished high profile film actress Kim Cattrall who has appeared in iconic film and television roles playing both comedic and meaty characters. Ed Harris is a fantastic, but less well known actor who appeared in classic movies from The Right Stuff and Walker to portraying The Man in Black in the Westworld TV series.
Useful tools.

Downloading images on a web page

Imageye is a browser extension that helps you download all pages on a given web page. It can be handy for mood boards and social research.

Getting to Heathrow

I have had to do a bit of travel. Thankfully it has been well planned. One of the things that helped my planning and saved money is the Heathrow Express’ £10 Advanced Discounted Tickets. More details on the caveats surrounding the discount here.

Buying cheaper

MoneySavingSupermarket has a search engine of products available via Amazon Warehouse. If you’re a jobbing freelancer or just looking for something for your home – it allows you to buy that item a bit cheaper.

The sales pitch.

I am now taking bookings for strategic engagements from January 2025 onwards; or discussions on permanent roles. Contact me here.

More on what I have done here.

The End.

Ok this is the end of my October 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other and onward into November, but not before you’ve charged your energy levels up on Hallowe’en treats!

Don’t forget to share, comment and subscribe!
October 30, 2024
Cocaine Cowboys + more things

Cocaine Cowboys

Cocaine Cowboys by Nicola Tallant tells the story of the Kinahan organisation. The Kinahan organisation is a group that wholesales and retails illegal drugs in association with other organised crime groups. Tellant explains how deprivation, geography and economic growth fuelled drug trafficking and abuse in Ireland. Isolated council estates and economic hardship drove a heroin epidemic. The subsequent Asian Tiger economy only uplifted young professionals who then were a ripe market for cocaine. Cocaine added to Ireland’s already difficult relationship with alcohol use and abuse.

Crime journalism such as this is popular in Ireland because it is so concentrated through blood and marriage ties. We don’t have the kind of diversity that the British criminal underworld has. This means that it’s much more ‘relevant’ to Irish society.

But the book title itself is very interesting. There is a clear parallel to the scale of the cross-border drug trade between the US and Mexico.

Irish country music star Daniel O’Donnell courtesy of TG4

But there is also an underlying western theme across Irish culture. The vast majority of us are at most a few generations from the farm. We have had hard times which is why country music appealed and even morphed into a localised genre Country and Irish popular in rural areas and amongst lorry drivers (or in American truck drivers that drive ‘semis’.)

Tallant’s stance is definitely anti-Kinahan; but the book title Cocaine Cowboys gives them the hero status and taps deeply into the mainline that the cowboy and related elements like country music have into Irish culture at home and abroad. Cocaine Cowboys might be the inspiration for the next generation to replace the Kinahans.

If you want to know more beyond the book Nicola Tallant and her colleagues at Irish tabloid the Sunday World host a podcast called Crime World.

Branding

Mozilla’s brand update gives its old T-Rex logo a fresh new look – The Verge

China

China threatens Calvin Klein owner with blacklist over Xinjiang cotton | FT

China’s first industrial leases are expiring. Will their holders renew? | South China Morning Post – it will be interesting to see what the Hong Kong tongs do

Consumer behaviour

Death of the corkscrew? Only 27% of young people in UK own one, report says | The Guardian – Prevalence of screw-top bottles and abstinence among young people blamed for falling popularity of gadget

Understanding Desire in the Age of Ozempic – The Atlantic – fascinating study in how GLP-1 treatments are not only reducing the desire for food, but also other products like alcohol and tobacco.

After peak woke, what next? The Economist – in the past decade, a form of wokeness has arisen on the illiberal left which is characterised by extreme pessimism about America and its capacity to make progress, especially on race. According to this view, all the country’s problems are systemic or structural, and the solutions to them are illiberal, including censorship and positive discrimination by race. This wokeness defines people as members of groups in a rigid hierarchy of victims and oppressors. Like the Puritans of old, adherents focus less on workable ideas for reducing discrimination than on publicly rooting out sinful attitudes in themselves and others (especially others). The Economist has analysed how influential these ideas are today by looking at public opinion, the media, publishing, higher education and the corporate world. Using a host of measures, we found that woke peaked in 2021-22 and has since receded. For example, polling by Gallup found that the share of people who worry a great deal about race relations climbed from 17% in 2014 to 48% in 2021, but has since fallen to 35%. Likewise, the term “white privilege” was used 2.5 times for every 1m words written by the New York Times in 2020. Last year it was used 0.4 times per 1m words. – Of course, woke’s failure could be viewed by proponents as a sign of deep-rooted systemic prejudice

Economics

Why Britain has stagnated? | Foundations – this reads true and hits hard. My parents came to the United Kingdom when the motorway network was being built, power stations were being constructed and the first generation of nuclear submarines were being constructed. In London the Victoria line was constructed. Now the UK struggles to build any infrastructure and its strategic industrial capabilities have been hollowed out or disappeared.

FMCG

Unilever moves on ‘sub-par’ marketing | WARC – That means consistent execution in marketing innovation, marketing quality, proposition sharpness, execution of pricing, execution of distribution. Fernandez suggested that, on a scale of 1-10, the business is currently at around six but needs to get to eight or nine (“ten doesn’t exist”). A&P spending is increasing as a proportion of revenue, from 13% in 2022, to 14.3% in 2023, and 15.1% in H1 2024. “There is an implicit recognition that our level of investment was not in line with our ambition of volume growth,” he said. That increased investment is not there to fund a growing volume of marketing content, he added. “I’m much more concerned about the quality of the stuff that we put in the market than the amount”. And that also means a focus on brand-building. “We see other people putting much more focus on promotional pricing,” he said, “but we always will prefer to invest in long-term, equity-building activities.” – CFO burns marketing teams ‘I believe our marketing was subpar”

Hong Kong

Dinner with strangers? Hongkongers craving real-world connections turn to ‘secret’ meet-ups | South China Morning Post – In a tapas restaurant in Hong Kong’s Causeway Bay, about 80 people are chatting away on the packed second floor, clinking glasses and sharing small plates while discussing issues ranging from mental health to childhood dreams.

Innovation

How a Chinese billionaire’s Silicon Valley splurge caught the eye of the FBI | FT

Kyoto company developing autofocus glasses for sufferers of presbyopia and other conditions | SoraNews24 -Japan News-

Luxury

Burberry shares tumble to 15-year low amid questions over its luxury brand status – Retail Gazette contrast with top-tier luxury brand trajectory: Hermès chief eyes haute couture push as Paris house rides out luxury gloom – but has to wonder about Hermès leaning even further into Chinese market.

Marketing

Is marketing entering its ‘era of less’? | WARC – based on Gartner CMO surveys marketers are increasingly being seen as cost centres and are being asked to do more with less which is affecting mar tech spend, staffing and agency spend.

Colgate-Palmolive: ‘The advertising is working’ | WARC

EZ Newswire Signs Exclusive Distribution Deal with Reuters | Reuters – sounds like a PR placement automation?

What’s fueling America’s Zyn obsession? | On Point

Innovative research that literally put people in the driver’s seat | WARC – More than half of strategists (59%) are integrating AI into their strategy development process in a cautiously progressive way. They need to identify the skills that AI can’t replace, such as getting buy-in for a strategy, and double down on them. Speedy access to research and insight (74%) and streamlining repetitive tasks (74%) are the top opportunities strategists see in leveraging AI in the strategy process.

Future of Strategy 2024: Synthetic data – speedy saviour or another example of the industry’s arrogance? | WARC – it’ll be useful when time is of the essence, and you want to ‘speak’ to people and get their thoughts on your hypotheses, ideas or campaigns. In that scenario, I can see how that approach may replace an ad-hoc focus group set up hastily in the agency’s boardroom. But we’re not here purely to understand people. If the role of communications is to move people emotionally, shouldn’t we also be here to feel people? As Richard Huntington, CSO of Saatchi & Saatchi says: “You can’t feel data.” The beauty of humans (and the beauty of ethnography) is that so often it’s not what we say that powers an ‘insight’ or a strategy, a campaign or some NPD… it’s what people don’t say. It’s the nods and winks, the gestures, the objects with meaning they have in their homes and in their lives. That texture isn’t picked up by a typical conversation – be that with synthetic data or in a focus group. These feelings that are elicited from ethnography are the special sauce that can separate the wheat from the chaff.

Break Through: How new and returning brands can grow with TV – System1 Group

The Rise of The Populist Brand – Eavesdrop

Online

The TikTok, Shein, and Temu Conundrum – by Ivy Yang – TikTok’s defence: Shein and Temu have worse privacy profiles than we do

Launch of Social Web Foundation | Social Web Foundation – set up by the great and the good of web 2.0, notably Tom Coates who brings a wealth of product expertise.

AI Training is Copyright Infringement | Initiative Urheberrecht and The Intelligence Age | Sam Altman

Security

The Netherlands will not back EU-wide screening of app messages – DutchNews.nl

The Pig Butchering Invasion Has Begun | WIRED

Technology

Qualcomm has approached Intel over buy-out | EE News Europe – antitrust related issues around the world

OpenAI Is A Bad Business | Ed Zitron – the economics of generative AI are still bad, despite improvements in hardware design.

How AlphaChip transformed computer chip design – Google DeepMind

Tools

How I Replaced Notion with Reminders, Numbers, and Notes | by Joan Westenberg – this is a prime example of what I have been hearing from other people. I have been using Notes app in particular from the get-go.

Home | LibreOffice – Free and private office suite – Based on OpenOffice – Compatible with Microsoft – I have 35 years of content saved, and LibreOffice can open them all. When you’ve been writing for years, your manuscript formats will often be obsolete (though I’ve tried to make decisions that make my poems available platform agnostic, such as using plaintext, but line breaks and stanza breaks don’t always translate well in markdown). LibreOffice is an incredible tool for opening 25 year old wordperfect files when I need them.

Web-of-no-web

Meta’s Orion smart glasses look like the future of AR – The Verge

Apple Knew Where the Puck Was Going, But Meta Skated There – the PAN or personal area network has been talked about for 20+ years. What this misses is that the Orion glasses were possible thanks to silicon carbide lens which are a non-trivial thing to manufacture at scale

October 15, 2024
September 2024 newsletter
September 2024 newsletter introduction

Welcome to my September 2024 newsletter, this newsletter marks my 14th issue. When I lived in Hong Kong and dealt with Chinese accounts, the number 4 was considered unlucky, rather like 13. 14 is even worse due to it sounding so similar to ‘is dead’ or ‘will be dead’ or ‘will be certain to die’ depending on the variant of the spoken language used. In other cultures the symbolism of 14 is more nebulous at best.

September got off to an odd start, we seem to have had all the seasons, rather than settling gently into the run up to autumn. I managed to avoid traditional mooncake during mid-autumn festival celebrations that I attended. My waistline was thankful for the #ROMO (relief of missing out).

New reader?

If this is the first newsletter, welcome! You can find my regular writings here and more about me here.

Things I’ve written.
- Being on the ground in Merseyside as the Southport stabbings unfolded gave me a different perspective on things.
- How generative AI features are affecting the Google search experience and much more.
- Not the target demographic – or how marketers and agencies are leaving money on the table.
- The mooncake crisis in China.
Books that I have read.

My reading for September 2024 slacked off a bit as real world obligations kicked in.
- The Old Woman With the Knife worked on a number of levels for me. Firstly, I loved its portrayal of modern Korean society, from the aging population to the Confucian view of seniority that makes everyday interactions more complex than other Asian societies. Without revealing too much, the old woman in question is someone in the twilight of her career and how she is coping with new up-and-coming rivals at work.
- Panic! edited by Michael Lewis. Michael Lewis became famous when he wrote an account of his career in investment banking in Liar’s Poker. His career overlapped with the 1987 financial crash. Since then he has been a writer who has documented key turns in the economy. Because of this background Lewis was the ideal person to curate a history of financial crisis from contemporary accounts at the time. Panic! covers the 1987 financial crash, the 1998 debt crisis, the dot com bubble, and the subprime mortgage crisis of 2007/8. I read the book in short bursts mainly due to asks on my time, rather than the nature of the book. Panic! seemed pertinent to read now. The publication of Pegasus Research’s iconic quantitative research on ‘burn rates’ in March 2000 on dot.com company burn rates makes it highly relevant to revisit when we are in hype cycles such as those surrounding health tech, fintech, crypto and more – if for no other reason than pointing out the folly of trying to pick winners in hype-driven public markets with a high degree of opacity.
- Klara and the Sun by Kazuo Ishiguro moved from my to be read pile to must read pile given everything that has been going on with generative AI over the the past couple of years that it has sat on my bookshelf. Ishiguro uses speculative fiction to explore the different kinds of love and attachment, alongside loss. From a machine learning perspective it poses interesting questions about applying observational learning rather than rules based learning in systems that are supposed to exist in the real world. Klara is an ‘artificial friend’ for a child who is going through ‘levelling up’. Levelling up could be seen as a euphemism for everything from the cramming schools popular in Asian education systems to the challenges humans face in an information heavy environment. Ultimately there is something more human and child-like in Klara’s experiences than the human co-protagonists.
Things I have been inspired by.

AI proficiency.

Section, the education company founded by Professor Scott Galloway has AI proficiency as a key element in its offering. They have put together research to show how low the current level of proficiency is. They consider this research a rallying cry; but the results could also be reflective of a technology adoption curve that isn’t moving at the speed of hype, which is what came through in my examination of public discussions during the summer.

Secondly, research from the Upwork Research Institute implies a higher a higher adoption rate of generative AI, but lower success rate with the outputs generating inefficiencies rather than productivity gains. Part of the problem seems to come from organisational leadership and the way generative AI is being implemented.

WARC have published a report which looks at What’s working in generative AI from a marketing perspective. Some of the ideas like synthetic data in market research are not quite in prime time yet and generative AI’s large carbon footprint can’t be ignored.

Digitalisation and brands

Harvard Business Review published research that indicated a weaker relationship between profit share and brand in certain types of businesses. On the face of it, this supports Scott Galloway’s ‘end of brand‘ hypothesis. WARC covered the research paper in depth pointing out that for each percentage gain in market share highly digitised businesses gain 0.19% increase in profit compared to 0.26% in less digital businesses. This seems to be due to a multitude of factors:
- Efficiency gains due to digitalisation have an effect on the existing profit prior to the market share. Efficiency is the main selling point of much digital automation from CRM systems to performance advertising.
- Market power of larger companies ( a la Google).
- Perceptions of quality – digital-only companies might look more reputable due to the lack of real-world signals to the contrary
Market share (and brand) still matters, but it hits different depending on the business. B2B and growth hacking business approaches gain less than consumer orientated businesses. A larger dataset of Kantar-sourced data analysed by Oxford University researchers found that better brand effects were down to ‘difference’ as in how customers see – and experience the brand – as being different enough from competitors.

FEAST

FEAST is an occasional magazine and curated set of events all about food and its ingredients. If you are a strategist working with a food or beverage client it’s well worth exploring their archive as a source of inspiration for insights given its in-depth and thoughtful arts-based approach.

Streaming plateau

I finally got to dive into Ofcom’s Media Nations research report. I recommend that if you are involved in the advertising-media industrial complex in any way shape or form, spend some time reading it. On the plus side, survey respondents consider accurate balanced news as a key part of the public service mandate of radio and television. Secondly during 2023, broadcast brought many of us together still for key events including the first episodes of tentpole series.

Ofcom

More dispiritingly, I realised that amongst the tentpole TV series was season 23 or I’m a Celebrity, Get Me Out of Here. TV advertising revenues declined faster than online video revenues grew and subscription based video on demand take-up plateaued. It’s pure speculation on my part, but this might have been reached because COVID accelerated adoption.

Finally, as a film fan who buys Blu-Rays of films that don’t appear on streaming services consistently, the amount of time watching DVDs and and Blu-Rays have a very small usage across all age groups. I don’t think that’s good news for arthouse and cult cinema.

Things I have watched.

The Crow – less of a remake of the iconic Brandon Lee film and more of a reinvention of the franchise. It’s a good if unengaging film, many of the young adult audience I went to see it with won’t have the original or the comic books as a reference point. It has been described on other parts of the net as ‘the worst movie of the year‘. This is probably a bit unfair; there is a lot of ‘straight to Netflix’ dross out there. FKA Twigs character in the film grew on me as I watched it.

The last time I saw The Terminator in a cinema was in a double bill with the then newly launched Terminator 2 at the then new Odeon multiplex in Bromborough. I got to see it again thanks to a 4K restoration. Despite having seen The Terminator several times on tape, DVD and Blu-Ray – this time it hit different. It hit harder and it was all down the way the screen filled my vision and the punch of the sound track. Despite in-home cinema set-ups, you just can’t get at home unless you live in a large industrial unit sized home. The analogue special effects held up surprisingly well and the plot was just as taunt as I remembered it. There was less people in the cinema than for the screening than for The Crow.

As I write this, I have just watched episode one of the latest series of Slow Horses. It has gotten off to the high standard set by the previous series and book. Time to put on my Roddy Ho t-shirt again.

Useful tools.

Table Capture

If you’ve ever tried to cut and paste a table and data from a website into an spreadsheet and then spent the rest of the afternoon parsing it in cell-by-cell you will appreciate the benefit of this browser extension.

Humaniser for GPT created content

If you’re reading this, chances are that you’ve used services like Claude, ChatGPT or Gemini as a starting point for copy, or to summarise documents. UndetectableGPT looks at providing alternatives to ‘tell-tale’ phraseology in generative AI copy.

Data analysis

Groupt will take a CSV file and categorise the data including visualisation, so you only have to focus on wrapping a narrative around it to fit into the wider storytelling of your presentation.

The sales pitch.

I am now taking bookings for strategic engagements from January 2025 onwards; or discussions on permanent roles. Contact me here.

More on what I have done here.

The End.

Ok this is the end of my September 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other and onward into October and crispness of a bright autumn morning!

Don’t forget to share, comment and subscribe!

Let me know if you have any recommendations to be featured in forthcoming issues.
September 26, 2024