Ged Carroll

Category: web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー

The web of no web came out of a course that I taught at the La Salle School of Business at the University Ramon Llull in Barcelona on interactive media to a bunch of Spanish executive MBA students. The university wanted an expert from industry and they happened to find me by happenstance. I remember contact was made via LinkedIn.

I spent a couple of weeks putting together a course. But I didn’t find material that covered many of things that I thought were important and happening around us. They had been percolating around the back of my mind at the time as I saw connections between a number of technologies that were fostering a new direction. Terms like web 2.0 and where 2.0 covered contributing factors, but were too silo-ed

So far people’s online experience had been mediated through a web browser or an email client. But that was changing, VR wasn’t successful at the time but it was interesting. More importantly the real world and the online world were coming together. We had:

  • Mobile connectivity and wi-fi
  • QRcodes
  • SMS to Twitter publishing at the time
  • You could phone up Google to do searches (in the US)
  • Digital integration in geocaching as a hobby
  • The Nintendo Wii controller allowed us to interact with media in new ways
  • Shazam would listen to music and tell you what song it was
  • Where 2.0: Flickr maps, Nokia maps, Yahoo!’s Fireeagle and Dopplr – integrated location with online
  • Smartphones seemed to have moved beyond business users

Charlene Li described the future of social networks as ‘being like air’, being all around us. So I wrapped up all in an idea called web of no web. I was heavily influenced by Bruce Lee’s description of jeet kune do – ‘using way as no way’ and ‘having no limitation as limitation’. That’s where the terminology that I used came from. This seemed to chime with the ideas that I was seeing and tried to capture.

  • On smart watches, I’ve decided to take the plunge

    I have long thought on smart watches as a possible useful device. So I have decided to take the plunge into wearables. My previous attempt with the Nike Fuelband didn’t go very well as I seemed to break them with frightening regularity and never really learned much from the experience apart from Nike can’t build hardware.

    I haven’t gone with Samsung wrist watch, or the better looking Sony one. I will not be rocking a pre-release device from Apple. Instead I have relied on smart watches pioneer Casio, who gave us the Data Bank in the 1980s.
    blue G-shock
    Casio has built a low power Bluetooth module into a G-Shock that gets up to two years on a lithium battery and is still water resistant to 200 metres. Realistically I would be happy if I got 12 months out of it. It uses its Bluetooth skills to give you basic notifications around email, incoming calls and alerts across Facebook, Twitter and Weibo.

    At the mid-point in the price of G-Shock watches, it means that the upgrade path isn’t exactly painful. The G-Shock strikes the right balance between robust hardware and disposability required for technology improvements.  In fact, I’ve worn a G-Shock before when travelling to span timezones and as a timepiece that I won’t get too attached to if it gets stolen – the smart watch G-Shock has the advantage of my phone being on view less often, ideal for the crime-filled streets of Shepherds Bush or Shenzhen.

    I think the smartest thing about the watch is it’s deliberately limited scope to provide notifications. I don’t think that Casio has it perfect, in fact I can see how the power-saving function on the Bluetooth module is likely to miss messages; but I think that they are on to something with this approach – and so I am willing to give it a try.

    I am surprised that these watches aren’t being sold in Apple stores around the world given G-Shock’s brand presence in the street wear community. Maybe Casio hasn’t got their act together, or Apple aren’t particularly keen on the competition.

    Oh and I won’t look-or-feel like a complete dick wearing it.

    More information

    “Generation 2 Engine” Bluetooth® v4.0 Enabled G-SHOCK | Casio – yes their marketing sucks with a naming structure only a Microsoft product manager could love
    Comparison Chart of Mobile Link Functions – Casio

  • Wearable devices

    The Apple Watch launch gave me a chance to go back and revisit the development of wearable computing and my experience with wearable devices.

    Wearable computing had it’s genesis in academic research; some of it government funded. For instance DARPA had a hand in the US Army Land Warrior programme. France has it’s FÉLIN programme and Germany IdZ. All the programmes sought to provide soldiers with location data  and in communication with their colleagues.  Unsurprising  key issues for the soldiers involved included:

    • Weight
    • How cumbersome the equipment was
    • Battery life
    • Reliability / robust product design
    • Value of information provided

    It is worth bearing in mind these criteria when thinking about wearables in a consumer context.  SonyEricsson’s LiveView remote control for Android handsets launched the current spurt in ‘smart’ watches. Sony made a deliberate decision to position the LiveView as an augmentation to the smartphone. Think of it as a thin client for your wrist.

    Samsung and Apple in some of their communications have looked to muddy the water in the way that they presented their devices, despite the fact that both of them rely on the smartphone  in a slightly more sophisticated way than LiveView.

    Much of the early drive in wearables has been around health and fitness where the likes of Nike and Jawbone reinvented the kind of service provided to dedicated fitness enthusiasts by the likes of Polar and Suunto. These devices are primarily about simplification of design to democratise the technology.

    By contrast Samsung and Apple have a greater ambition for their devices in terms of the what they can do. I don’t know what the killer app is for a general purpose device and I suspect neither do Apple or Samsung.

    Wearables are not particularly robust by design. I have had three Nike Fuelbands fail in 12 months or so. Compare this to the Casio G-Shock and IWC watches that I generally wear. I don’t have to think about wearing my watch; I didn’t worry about washing my hands or stepping in the shower or the swimming pool with it on. You couldn’t do that with a Samsung Gear.

    A second unknown factor is how often consumers would be willing to upgrade a smart watch? When one thinks about the expected price point of Apple’s premium watches, it is similar to the products coming out of Switzerland. The cases and straps are well made, but the price of buying an Omega watch is also about buying into a service centre that will keep the watch going for decades to come. Apple’s iPod Classic barely lasted 13 years. The electronic innards of an iWatch would be built from components that would become obsolete, even if Apple wanted to service them.

    Would Apple compromise with a modular design that could make it easy to swap out smart watch innards in a case as an analogy to having a watch serviced? I don’t think so, if one looks at Apple’s design move over the past decade towards sealed computing appliances: the iPod, the iPhone, the MacBook Air and the Retina MacBook.

    More information
    FÉLIN | Army Technology
    SonyEricsson LiveView remote and the changing face of mobile computing | renaissance chambara

  • DJ equipment + more stuff

    Pioneer To Sell DJ Equipment Business For More Than Half A Billion Dollars » Synthtopia – interesting move, particularly with the launch of the new turntable. Pioneer’s DJ equipment business gave them a fill up as hi-fi revenue dropped. Pioneer CDJs managed to replace Technics as the industry standard in DJ equipment for many clubs. What will happen with things like IP?

    Fareed Zakaria Never Stopped Plagiarizing: How Dozens Of Episodes Of His CNN Show Ripped Others Off | Our Bad Media – looks like a potential new media storm-in-a-teacup. If he plagiarises, he has good taste with the material he takes

    Daring Fireball: Apple Watch: Initial Thoughts and Observations – a key point missing here is that you don’t buy a watch when you pay for a luxury watch; you buy into the support network behind it which will keep it running at a price decades from now.

    Foreign firms should not control so much of the Chinese economy | WantChinaTimes – explains antitrust crackdowns

    This Chennai startup thinks the first click for an e-commerce purchase will soon be on a camera – reminds me of the virtual Homeplus (Tesco) stores in Korea

    Daring Fireball: Promotional Images That Hide the iPhone 6 Camera Bulge – interesting that John Gruber has called it a mistake

    Using app-specific passwords | Apple – Apple’s way around dealing with recent hacking scandals

    Facebook partners with Google, Twitter, others to launch ‘TODO’ – Inside Facebook – interesting move and interesting omissions in the participants

    The Apple Watch Won’t Kill the Swiss Watch Industry | The NextWeb – it makes sense that TAG Heuer would make a smart watch being the most feminine of the brands in LVMH’s roster of serious watch brands

    Are Agencies Killing Their Programmatic Golden Goose? | WSJ – opaque practices and pricing models of some of these agency groups have recently led marketers to question how their money is being spent, and in some cases to shun the groups completely in favor of building their in-house alternatives. More related content here.

    The single, buried statistic that explains China’s slowdown – Quartz – implication that construction is down

    DisplayPort 1.3 announced w/ support for upcoming 5K displays, enhanced 4K performance | 9to5Mac – 5k displays already

  • Swytch & others at Mobile Monday demo night

    I just got back from Mobile Monday’s demo night ran at the Thistle Marble Arch featuring Swytch, Quiztix, Mylo, Viewmaker, Pronto and Adsy. This evening’s event used the facilities of an Informa-ran telecoms conference: Service Delivery Innovation Summit. I missed the start of the event so my notes probably miss part of the applications on display.

    Swytch – multiple mobile numbers on an application, these numbers could be different country codes and not only allowed calls but messages too. The Swytch application is basically a VoIP client rather than a soft SIM. There are other similar services especially in Africa, at the moment the founders think that their USP is the provision of access multiple UK mobile numbers, but I am not sure Swytch is  defensible. I don’t want to even go there with potential use cases

    Quiztix – Q&A game on both Android and iOS, because of its focus on venues as a metaphor for different game levels a couple of people were interested in reskinning it for brands. The most interesting thing for me was the way that they used advertisements to level-up within the game – increasing ad engagement.

    Mylo – was a classic millenial application that helped facilitate splitting bills in house share. The application collects billing data from suppliers including Sky. Ovo Energy. Payment of one’s share could be done by PayPal. They admitted that at the moment they had no business model.

    ViewMaker – location-enabled AR application that allowed a user to show & publish geotagged content. The business focus was to be infrastructure for other application or brands who wanted to publish their own data. They didn’t currently have a plan to overlay information from other sources such as Foursquare, Flickr or Google Maps at moment. One thing surprised me in the Q&A session was that clients not interested in indoor positioning yet.

    Pronto – A Deliverance-type food service with some key differences. Instead of it being a web interface, Pronto relies on GPS for location. Secondly they have a really simple menu, in order to allow two-second ordering and swifter delivery. The menu doesn’t change very often which is great if you are an ‘eat to live’ person. The application recently launched in Italy and is coming to London soon. Apparently a reliable set of delivery drivers is a problem because of the piece rate / zero-hour contract nature of the work they aren’t necessarily as reliable to showing up as one would like.

    Adsy  is mobile or PC platform to create mobile applications that reminded me of a  simple HyperCard set – but no scripting for fuller functinoality. They are handy for building catalogues, or a card-based personal site and can be embedded like a Slideshare or YouTube clip.  It was deliberately kept simple and non-technical to appeal to teens – which was interesting given that most CMOs think of teens as master hackers…

    IFS – IFS has its own innovation lab and they demonstrated a working prototype of wearables driving business efficiencies – business notifications to wearables, logistics etc from ERP system. Think of a smart watch as a pager. I think that most of the interesting aspects of this was the connectivity with the legacy systems. Given the current lack of compelling use cases for smart watches this could be interesting due to the provision of glance-able data.

    OpenTRV – TRV is a thermostatic radiator valve. They wished to use technology to control temperature localised within a house radiator by radiator. The current model by the likes of Nest or Honeywell relying on one centralised thermostat per house controlling a boiler was considered to be a broken model. They are aiming to lower the cost of their smart TRV 10 pounds per unit.

    More wireless related content here.

  • First Apple Watch impressions

    I was underwhelmed by the Apple Watch wearable product. It is impressive what they have done, but from a product design point of view the case looks cumbersome rather like a slightly better Samsung Gear. The use of haptics was one of the smarter things that I saw in the demonstration and the use of emoji as an essential ‘social lubricant’ borrows heavily from Asian mobile usage of stickers on the likes of LINE, KakaoTalk and WeChat.

    Looking at the demonstrations, I still think that the use case for a wearable still isn’t there for mainstream consumers. The use cases for haptic communications for instance were downright creepy and I wasn’t convinced by the cloud of spots interface. The fitness app and workout apps were similar to products from the likes of Suunto and Polar or the miCoach app by adidas for a smartphone. There needs to be more general purpose apps, then the Apple fitness option might be able to drive out the fitness sector.

    In terms of the industrial design, I was particularly interested in the strap. Apple has borrowed a distinctive looking catch and strap connector  from one of the strap designs from the now defunct Ikepod Watch company co-founded by Marc Newson who recently joined Apple’s design team.

    Ikepod Megapod strap
    ikepod

    First Apple Watch strap. This probably explains why Marc Newson was brought on board as part of Jonny Ive’s team; as the Ikepod strap was something that he had designed back in the mid to late 1990s. You can see it on the Hemipod watch design here.
    applewatch

    While the case shape looks suspiciously like a homage to H Moser, I think that luxury brands won’t be particularly concerned, at least at this first Apple Watch, lets hope that future iterations prove me wrong. More on design here.