Ged Carroll

Search results for: “neal stephenson”

  • Online harmonisation + more things

    Interesting interpretation of the current approach to online harmonisation by the Chinese government. There is an opinion that China’s censorship mechanisms are somehow overwhelmed. I don’t think that this is the case at all. Instead I believe its part of their wider approach to online harmonisation – As Virus Spreads, Anger Floods Chinese Social Media – The New York Times – this isn’t a government apparatus operating from weakness but smart. Online harmonisation allows just enough venting to stop it boiling over into angry action but not enough for a Velvet Revolution. The clue is in the Chinese government’s own name for this process online harmonisation – to give a harmonious Chinese society

    SARS painting
    SARS medical personnel captured in Chinese government-sponsored art capturing their effort and sacrifice made for glory of the motherland and the communist party

    Philips plans to hive off unit as it sets focus on healthcare sector | Financial Times – this has been a long time coming, not terribly surprised. Ten years from now I wouldn’t be surprised if Philips is leaving the medical technology industry and licencing their brand to a Shenzhen based MRI machine manufacturer….

    Daring Fireball: The iPad Awkwardly Turns 10 – I think its the UX as well as multitasking. Its a consumption machine with limited creative capabilities

    Nightmares on wax: the environmental impact of the vinyl revival | Music | The Guardian – digital media is physical media, too. Although digital audio files seem virtual, they rely on infrastructures of data storage, processing and transmission that have potentially higher greenhouse gas emissions than the petrochemical plastics used in the production of more obviously physical formats such as LPs – to stream music is to burn coal, uranium and gas – vegan vintage wearing gen-z will look back on streaming not only as a cultural disaster, but a planetary one. Streaming is the music industry analogue to restaurant’s plastic straws and styrofoam cups

    Swiss Watch Export Growth Slows to Weakest Pace in Three Years – Bloomberg – lower end of the market has dried up, which isn’t that surprising. The Apple Watch and G-Shock are aimed at squarely at quartz manufacturers like Tissot and fashion label licencees

    Witcher’s Andrzej Sapkowski’s Honest Thoughts on Netflix Show – legendary responses, you can imagine the publicity department at the publishers suffering from severe anxiety

    This will probably do a lot of long term damage to China’s aspirations in Europe building up a deep level of distrust – China spy suspect casts chill over EU’s vulnerabilities | Financial Times 

    Probably some of the smartest European focused thinking on China at the moment

    Country life: the young female farmer who is now a top influencer in China | Life and style | The Guardian – “That despair of not being able to find oneself in the ‘Chinese dream’. I don’t think she’s propaganda because one of her major successes is that she’s making that failure highly aesthetic …

    Measure to limit self-checkout gets nod from Oregon Supreme Court | gazettetimes.com – not available in EU due to GDPR regulations but you get the idea from the headline

    I Sexually Identify as an Attack Helicopter by Isabel Fall : Clarkesworld Magazine – Science Fiction & Fantasy – interesting story that steps on the live wire issue of gender and identity channeled through William Gibson and Neal Stephenson. I am reminded a bit of the ‘Rat Things’ – cybernetic enhanced dogs that enjoy endless dreams during their downtime are are networked via the metaverse – in Stephenson’s Snow Crash

    23andMe lays off 100 people, CEO Anne Wojcicki explains why | CNBC – surprised to see market turn… – I was surprised to see this late 20th century version of a faddish product from the Sharper Image catalogue do so well for so long given the privacy implications of it

    Is Singapore’s ‘perfect’ economy coming apart? | Financial Times – Mid-level jobs in manufacturing and multinational companies are disappearing and being replaced by technology and financial services roles, which are easier to fill with younger, more affordable migrants. Singaporeans like Aziz struggle to get back into the workforce. Only half of retrenched over-50s are re-employed full time within six months. Nearly three-quarters of people laid off in Singapore in the third quarter of last year, the most recently available data, were what the country classifies as professionals, managers, executives and technicians, or PMETs – I’ve been re-reading John Naisbitt’s Megatrends at the moment and its interesting how these classic knowledge worker roles have been disappearing – whereas just 30 years ago they were the future. It does make me a bit skeptical of the ‘every kid should learn how to code predictions’. The increasing consumer debt is another interesting aspect of this

    The Offense-Defense Balance of Scientific Knowledge: Does Publishing AI Research Reduce Misuse? by Shevlane and Dafoe – interesting paper on identification and ethics surrounding machine learning applications

  • Tide Super Bowl ads + more

    Tide Super Bowl Campaign

    A little bit old, but this Mark Ritson advertising case study of Tide Super Bowl campaign is must watch material. I like the Tide Super Bowl campaign as creative and media planning came together.

    The ad industry insider in me liked the way the Tide Super Bowl campaign spoofed various genres of advertising. More marketing content here.

    Lowersumerism

    ‘Lowersumerism’ by Box 1824 reflects on the tension between environmentalism and consumerism. Manufacturing, advertising and consumption are a virtuous cycle. Individuality drove the process further forward. What Lowersumerism doesn’t provide is a viable answer or approach to consumerism.

    National Film Board of Canada

    Amazing collection of modern culture for the commons – Watch 3,000 Films Free Online from the National Film Board of Canada, Including Portraits of Leonard Cohen, Margaret Atwood & Jack Kerouac | Open Culture 

    The quality of the content that has been made available by the National Film Board of Canada is stunning.

    Recycling robot

    MIT put out this demo of a recycling robot. It doesn’t answer challenges such as laminate packaging, but it’s very interesting in terms of its automation of sorting. In a lot of countries this sorting process is often done by hand with a limited amount of machine input. Recycling supports some of the poorest people in the world’s societies.

    Fall or Dodge In Hell

    Author Neal Stephenson has been promoting his new book Fall or Dodge In Hell and as always the talk is well worth listening to. Stephenson’s work has the eye for the human condition like Douglas Coupland. But he marries this with a great understanding for mathematics and technology. Fall or Dodge In Hell riffs on characters from his previous book Reamde.

    In this reading he talks about myths and storytelling as an operating system for the human mind and optimised sleep.

  • Tony Kaye + more things

    Director Tony Kaye happy to be working and out of ‘Hollywood jail’ | The Drum  – He says that a story arc doesn’t really matter in six seconds. “I think you can throw anything at it, as long as it’s quite clear what it’s for. If you’re working under 20 minutes, in my opinion, you don’t need any structure. You can be as fragmented or as crazy as you want.” – Tony Kaye was a legend in the advertising world, creating some of the most iconic adverts of the 1980s and early 1990s. His Hollywood debut was American X, a brilliant provocative film with the troubled production. This saw Kaye go to the ‘Hollywood jail’ of the title where he could not get work in the film industry.

    Hackers stole a casino’s database through a thermometer in the lobby fish tank – Business Insider – “It’s probably one area where there’ll likely need to be regulation for minimum security standards because the market isn’t going to correct itself,” he said. “The problem is these devices still work. The fish tank or the CCTV camera still work.” – it’s Neal Stephenson’s Snow Crash in real life. The internet of things is now an under assessed security vector. In the right hands, a lot can be done with very little computing resources and computers have become pervasive in nature.

    An Apology for the Internet — From the People Who Built It | New York magazine – this just scratches the surface, but is an interesting read

    The Finns who refuse to give up on Sailfish OS | Engadget – given the challenges that ZTE faces. Jolla with Sailfish OS would be an ideal technology stack on their foreign handsets, particularly if they can do an English language version of the Yandex app store. That way they won’t have to localise all of their offerings as a replacement for Google Mobile Services (GMS) layer in Android. More related content here.

  • Interface design

    Interface design

    This reflection on interface design has taken a while to write. When I started we were on the cusp of Apple’s Worldwide Developer Conference. If you’re interested in technology, but aren’t an Apple fan it still matters as it sets the agenda. Apple’s moves affect wearables, smartphones, tablets and OTT (over the top) TV services.
    The New York Times published an interesting article Apple Piles On the Apps, and Users Say, ‘Enough!’.
    Ignore the title of the article itself, which is a function of clickbait rather than content. Instead, it provides an good critique of interface design across platforms. It highlights:
    • The difficulty in finding and installing other apps inside Messages. Many users aren’t aware of the functionality. This is different to the ‘interface as oldster barrier’ that SnapChat had. DoorDash – a Deliveroo analogue dropped a support after a few months due to a lack of users. Apple took a second run at this with iOS 11 trying to improve discoverability
    • Apple 3D touch isn’t used to drive contextual features by app developers
    • The Apple Watch’s mix of crown, button and small touch screen made ‘lean in’ interactive apps hard. The Apple Watch interface isn’t learned by ‘playing’ in the same way that you can with a Mac or an iPhone. Apple’s forthcoming watchOS update looks to have Siri ‘guess’ what you want. It wants to provide contextual information to users (and reduce interactions)
    If you ignore 3D touch for a moment, these problems are cross platform in nature. (Some vendors like Huawei have attempted a similar 3D touch feature in their own apps. They did not try to get developer adoption.)
    Thinking about Messenger app developers struggle to integrate disparate features into the interface. The exceptions are:
    • LINE
    • WeChat – the take up of mini-apps in WeChat have been disappointing performers. Is this indicating a possible ceiling for functionality?
    Wearables as a category looks thin, with Apple being one of the largest players. Pebble got acquired by Fitbit. Jawbone seems to be a dead company walking. Their blog was last updated in October 2016, Twitter in February. It’s ironic: their original BlueTooth headset business would now be a great opportunity.
    I’ve tried Casio’s BlueTooth enabled G-Shock, four Nike Fuelbands and a Polar wearable. I am on my second Apple Watch and I still don’t know what the real compelling use case is for these devices.
    So how does this stuff come about? I think its down to the process of creation, which affects analysis and critical analysis of the product. Creation in this case is essentially throwing stuff up against the wall until it sticks and then the process becomes reductive. As a case in point, look how smartphones have evolved to the slab form factor. 
    Throwing stuff against the wall
    I’ve worked enough times on digital products to understand the functionality is king. It’s the single most important thing. I’ve worked on products that wonderful functions but:
    • Consumers didn’t know they had a need, its hard to get consumers to build new habits. Forming habits can be hard
    • They were a bitch to sign up with. Yahoo!’s sign-up process killed products. It’s a fact. We’d get consumers hyped up, we’d deliver them to the relevant page and they wouldn’t convert. I didn’t blame them, if I wasn’t an employee or digital marketer I’d have done the same
    That’s how products are now built. The focus is on speed of execution of the idea. It isn’t about thinking through the complete experience. Agile methodologies with their short sprints puts emphasis on function. Away from data to feed into big picture optimisation. A function focus means that you end up with ‘lean in’ interaction designs as default.
    There aren’t many organisations that get it right. I’d argue that the early Flickr team and Slack ‘got it’. Though there are common factors:
    • Both Flickr and Slack had common key team members
    • Both products fell out of failure. Flickr came out of tools for Game Neverending. Slack began as a tool in the development of Glitch
    Where are the ergonomists and futurists?
    There are people who can provide the rigorous critique.
     
    Back in the day organisations with large R&D functions like NASA and BT employed writers to envisage the future. Staring into the future became a career. People like Syd Mead provided a visual map of the future. Mead and others did a lot of work thinking about the context of technology to users. At the present time lots of criticism levelled at VR glasses is it being anti-social. This comes as no surprise to anyone who has read William Gibson’s Neuromancer. Social interaction is more likely to come glasses wearer to glasses wearer. It will happen in a virtual third space. Neal Stephenson explored this third space in Snow Crash. The Black Sun was a virtual night club.

    Bill Moggridge, designer of the GRiD Compass computer – the world’s first laptop thought a lot about ergonomics. The laptop had a 11 degree slope from pop-out leg to the keypad. This is something that your MacBook Pro or Surface doesn’t have. There is a lack of depth in technology design compared to what Moggridge had. He brought in psychologists and studied human computer interaction. He eventually co-founded IDEO.

    Whilst the elements that Moggridge looked at were well known the thinking doesn’t seep into product categories. We are very good at asking can a product be made. We are poor at asking what does the product really mean. Apple’s viewpoint on the tablet segment is a case in point.

    The vast majority of tablets are used for lean back media consumption from watching films and reading books to reviewing emails. It can work as a productivity device in specific circumstances with custom built apps – say field sales or replacing a pilot’s flight paperwork. The keyboard and power of modern Macs (and PCs) provide a better tool for content creators; whether its analysing a spreadsheet or writing this blog post. 

    Yet, since its launch by Steve Jobs, Apple has viewed the iPad as a new PC. The iPad Pro has been designed to try and catch up in features with the Mac. It is ironic that Microsoft has moved a slim ‘MacBook clamshell design’ analogue into its latest Surface range.  

    Shanzhai

    It is very different to the pragmatic design ethos of China’s ‘shanzhai‘ gadget markers who came up with both laughable and exceptionally smart solutions. Everything from the dual SIM phone to the phone / electric razor hybrid. Successes bloomed, educated a collective knowledge of makers and a manufacturing ecosystem of facilitators, while the oddities slipped into the night.

    The manufacturing ecosystem played a crucial role in upping smartphone quality. Metal phone enclosures started to trickle down to other manufacturers once Apple had grown the capability of CNC manufacturers with orders for thousands of machines in Foxconn factories. This also fed expertise in how to use these machines in mass manufacturing. Which shows how physical interface design can be influenced almost as fast as software interface design in terms of commercial rivals.

  • True Names by Vernor Vinge

    I was inspired to read True Names by a podcast. New York Times journalist John Markoff was interviewed by Kara Swisher on the Recode podcast in February and talked about reading science fiction to better understand how technology is likely to affect us.
    Untitled
    It’s actually a great piece of advice. Back in the day, large corporates used to employ authors to write stories based on scenarios as part of their research programmes. Many people have attributed the clamshell mobile phone to the Star Trek TV series and the flip communicator devices.

    Markoff outlined his favourite stories.

    “Snow Crash” by Neal Stephenson (1992): “The premise is, America only does two things well. One is write software, and the other is deliver pizzas. [laughs] What’s changed?”
    “The Shockwave Rider” by John Brunner (1975): Markoff said he built his career on an early understanding that the internet would change everything. He said, “[The Shockwave Rider] argued for that kind of impact on society, that networks transformed everything.”
    “True Names” by Vernor Vinge (1981): “The basic premise of that was, you had to basically hide your true name at all costs. It was an insight into the world we’re living in today … We have to figure it out. I think we have to go to pseudonymity or something. You’re gonna participate in this networked existence, you have to be connected to meatspace in some way.”
    “Neuromancer” by William Gibson (1984): Markoff is concerned about the growing gap between elders who need care and the number of caregivers in the world. And he thinks efforts to extend life are “realistically possible,” pointing to Gibson’s “300-year-old billionaires in orbit around the Earth.

    I had read Snow Crash relatively recently and Neuromancer was revisited last year. I had a vague recollection of The Shockwave Rider and True Names, but hadn’t read them in over 20 years.

    Vinge’s True Names is published by Penguin with a collection of essays from a range of technology thinkers including

    • Chip Morningstar and Randy Farmer who founded Habitat one of the first massive online multiplayer games, back when dial up bulletin boards were the bleeding edge. Farmer worked at Yahoo! when I was there and was involved in Yahoo! 360 and still consults on community / social platform issues
    • Bruce Schneier wrote about how security products fail us. Bruce is one of the world’s leading commentators on all things hack and cryptography related
    • Mark Pesce is better known now as an Australian-based computer academic, but two decades ago he invented VRML – a way of representing the internet as a 3D thing and prescient in the light of Oculus Rift and others.
    • Marvin Minsky; was a pioneer in AI and machine learning provided an afterward to the story

    That True Names managed to attract essays from these people should be an endorsement in itself.  Re-reading it two decades on, Vinge’s story echoes and riffs on the modern web. Hacking, cyberterrorism, constant government surveillance and the tension between libertarian netizens versus the regulated  real world. The central theme of Mr Slippy; a hacker who is identified by US government officials and co-opted as an unwilling informant and agent provocateur feels reminiscent of LULZSec leader and super grass Sabu. It’s amazing that Vinge wrote this in 1981 – although he envisages the web as being rather like a Second Life / Minecraft metaverse – with NeuroSky style interfaces.

    Penguin’s careful curation of essays riffing on the themes of True Names is where the real value is in my opinion. For someone who cares about technology and consumer behaviour. It is worthwhile keeping this book on the shelf and diving in now and again. More related posts here.

    More information
    Want to understand the future? Read science fiction, John Markoff says. | Recode
    Habitat Chronicles – thoughts on gaming, online products and community building by Chip Morningstar and Randy Farmer
    Schneier on Security
    Mark Pesce’s professional website and his columns for The Register
    Vernor Vinge lecture on long-term scenarios for the future via The Wayback Machine

More posts