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Tide Super Bowl Campaign A little bit old, but this Mark Ritson advertising case study of Tide Super Bowl campaign is must watch material. I like the Tide Super Bowl campaign as creative and media planning came together. The ad industry insider in me liked the way the Tide Super Bowl campaign spoofed various genres […]
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Director Tony Kaye happy to be working and out of ‘Hollywood jail’ | The Drum – He says that a story arc doesn’t really matter in six seconds. “I think you can throw anything at it, as long as it’s quite clear what it’s for. If you’re working under 20 minutes, in my opinion, you don’t […]
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Interface design This reflection on interface design has taken a while to write. When I started we were on the cusp of Apple’s Worldwide Developer Conference. If you’re interested in technology, but aren’t an Apple fan it still matters as it sets the agenda. Apple’s moves affect wearables, smartphones, tablets and OTT (over the top) […]
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I was inspired to read True Names by a podcast. New York Times journalist John Markoff was interviewed by Kara Swisher on the Recode podcast in February and talked about reading science fiction to better understand how technology is likely to affect us. It’s actually a great piece of advice. Back in the day, large […]
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Power consumption Daring Fireball: Safari vs. Chrome: Power Consumption – interesting article power consumption. Power consumption has come a long way, when I got my first laptop, an old Apple PowerBook 165, it would last me a couple of hours in the university library if I wasn’t able to find a power outlet. With the first […]