I was reminded by an article in an old copy of the FT’s HTSI (How To Spend It) magazine about the diversity of what listening pleasure means to different people.
My own pre-amp / power amp combo
Aural wallpaper
For many of us, the personal equivalent of muzak masks distracting sounds in the neighbourhood or the odd sounds emanating from the heating pipes. It is a listening pleasure of sorts, masking things that might otherwise side track or agitate us while we carry on our own lives. Prior to COVID this meant an office or coffee shop full of workers with Bose noise cancelling headsets on, now its more likely to be Apple AirPods firmly implanted, although they struggle to hold up to the demands of a days worth of Microsoft Teams calls.
In the home it can be: your smartphone, your computer, BlueTooth speaker, the radio, an old boombox or the TV set. I have a ritual in hotel rooms where after dropping my bags, the 24 hour TV news channel goes on low volume, ideally CNN. If I can’t get that, then I connect up my laptop and stream Bloomberg Live or podcasts.
Dedicated listening
If you derive listening pleasure by focusing more on what you are listening to then a higher quality system makes sense. Digital and analogue media can both provide a high quality audio experience. There are some fantastic vintage systems out there, it’s worthwhile educating yourself on products and setting up those eBay searches. Some streaming services now claim better than CD quality audio too, but more on that later.
Good quality speakers can be inexpensive, though brands and models which were bargains just five years ago are now expensive as purchasers have educated themselves. A good deal of the listening pleasure from these kind of systems is the hunt and building the system as much as what you have playing through it.
Space is the place
Good quality audio performance is dependent on the source, the hi-fi, the speakers and the room that the hi-fi is set up in. A room can enormously impact speaker performance. When I used to DJ, I found this out to my cost. Perfectly parallel walls create reverb meaning you can have multiple versions of a recording coming back to you. Furniture and people are great at absorbing bass.
Despite what you might see in hi-fi shows held in hotels, few of us have a room that would do a pair of B&W Nautilus justice, nor do we need a top of the range Mark Levinson amplifier.
Instead it makes sense to look at good quality headphones, I use AKG K872 headphones. But this also means that you can get supporting hardware by the likes of Schiit Audio for a much more reasonable price.
What sounds good is subjective and different equipment lends itself to different use cases. Do you want to listen to music, films or games? What genres will you be listening too?
If you like fuzzbox-driven rock music, you probably wouldn’t like my audio system. My tastes vary from Vladimir Cosma and Manuel Göttsching to The Reflex, Jeff Mills and even a bit of Jim Reeves and Johnny Cash. I spent a good deal of my youth in friends bedroom recording studios and DJing in night clubs. All of which affected what sounds good to me. My own listening pleasure leans to a more analytical, transparent sound.
The source
Finally, there is the fidelity of recordings themselves, in the late 1990s and 2000s we saw what some musicians would call the ‘Loudness’ wars. Recordings were overly compressed by mastering engineers and we now have a generation of engineers who think that this is how things are done and genuinely believe that they are addressing the listening pleasure of the general public. Veteran audio engineers and hi-fi enthusiasts have noticed a 10+dB difference in recording sound levels. In reality each dB a doubling in volume as you hear it, so 10dB is a 1,204 times louder. Why did the over-compression happen? There are a number of hypotheses:
Digital signal processors and digital audio workstation software made it easier to tweak everything and so people did.
Older recordings get digitally remastered with an expectation that these recordings will be played on BlueTooth speakers and smartphones.
I have heard the remastering is also for car stereos as well, but the reality is that many car stereos have been better than the average persons home audio system for decades – because they are designed for the vehicle cabin.
The decline of consumers actively listening to music, using it as aural wallpaper, so looking for a constant volume.
The rise of nascent streaming services like Real Networks and Yahoo! Music.
How do you know what is the best level of compression? This is a matter of personal taste. It depends on the genres of the music you like, does it have highs and lows? Are there quiet segments or pauses before a breakdown? Does it makes use of stereo spacing to move its sweeping sound around you?
Audio spacing is important not only for listening to music but gaming and the home cinema experience.
The problem with modern streaming services that look to provide ‘better than CD quality audio’ is as much on the original source as it is about the quality of streaming. Apple has tried to address this with its ‘Mastered for iTunes’ tools optimising for its platform, but that doesn’t have universal adoption in terms of remastering.
The reality might be closer to what I saw at Yahoo! Music in the mid-2000s where ‘mastering’ for the service meant ripping retail compact disc using a HP desktop PC and uploading the song to the servers. Nothing particularly special was involved in the process.
You’re still reading? Great! Welcome to my November 2023 newsletter which marks my 4th issue.
I am not excessively superstitious – but living in Hong Kong rubbed off a bit on me.
I developed a love of milk tea, found the ‘hit women’ cathartic and am still leery of the number 4.
The number 4 is considered unlucky. In Hong Kong buildings, there is no fourth floor – in a similar way to their being no 13th floor in the UK high rise and office blocks. So I hope that this fourth issue doesn’t bring misfortune.
The clocks have gone back and the sun rises reluctantly over the horizon every morning, disappearing earlier each afternoon, but that doesn’t mean that inspiration stops. And it will be Christmas before you know it.
New reader?
If is your first time reading, welcome to my November 2023 newsletter! You can find my regular writings here and more about me here.
Things I’ve written.
Dimensions of Luxury based on a mix of stuff that I have read from Sense Worldwide, Horizon Catalyst and books on luxury trends.
Every wondered why its dot com rather than full-stop com? So did I.
Analysis on IPSOS research on the value to brands of reputation.
MCN – multi-channel networks. A business type popular in China and Japan is taking a record label approach to a stable of influencers.
Material World: A Substantial Story of Our Past and Future by Ed Conway. Prior to working in advertising, I had a background in manufacturing and consider myself reasonably well read, but some of the material in Conway’s book was completely new to me. Its narrative approach reminds me of the vintage TV documentary series Connections presented by James Burke, that can be found on YouTube.
Beyond Disruption by W. Chan Kim and Renée Mauborgne. This book looked at non-disruptive innovation. This is diametrically opposed to the way innovation is discussed in Silicon Valley and the mainstream media. More on my view of it here.
The New Working Class by Claire Ainsley. In the advertising industry, we have an acute perception that we might not understand life outside the M25 as we think we do. I thankfully have friends and family in the North to keep me somewhat grounded from the metropolitan elite lifestyle that I lead. Until I read this book, I didn’t realise how grounded the advertising industry was compared to our counterparts in national politics. That this book had to be written is a damning indictment of how out of touch politicos actually are.
Things I have been inspired by.
Project Gutenberg Open Audiobook project – Microsoft, and MIT have worked together to create thousands of free and open audiobooks using text-to-speech technology and Project Gutenberg’s open-access collection of e-books. Via Matt’s Webcurios newsletter.
IPSOS research video seminar on Unlocking The Value of Reputation. This is the closest I have seen to making the case for earned media activities. The full whitepaper is available here. Thanks to Stuart Bruce for the link!
My friend Ian recommended the Honest Brokernewsletter to me and I have found it to be a great read alongside my long time subscription to Bill Bishop’s Sinocism.
DDB Remedy’s meta analysis of marketing science work and academic scientific research on how emotion work for effective campaigns. How The Unexpected and Emotion Work to Influence Behaviour Change – focuses on how surprise when paired with emotion led creative had an increased impact. It all makes sense when you think about the power of salience and distinctiveness in communications; but it’s great to see that someone has drawn the multi-disciplinary research together in a cogent argument.
SEMRush have published a report for 2024 trends in social media platforms: The Vision in a Social Era that is worth downloading and pillaging for ideas that can be sold into clients.
I don’t know if inspired was the right term to use but I noticed 2023 Girlguiding Girl’s Attitudes survey thanks to a former colleague of mine from the start of my agency career. This is a survey that the Girlguiding movement has run over 15 years. Having freelanced on Dove’s ‘Real Beauty‘ campaign back in the day, this one statistic stood out to me.
DeBeers is returning to its ‘A Diamond Is Forever’ campaign. The print campaign image is beautiful with a great use of negative space. DeBeers is spending 20 million dollars on media in the US in China. In the US, I think this makes total sense.
DeBeers
I don’t know how well it will work in China? There isn’t the mental model built up in west over decades around the campaign theme. While the wealthy in China realise that diamonds are recognised as a store of wealth – the guo chao mindset may see gold (and possibly jade) jewellery favoured by at least some younger consumers.
This has been exacerbated by a decline in the number of marriages by just under 11% and a trend to prefer gold has an 18% reduction in diamonds sold in China over the past 12 months. In the meantime the sale of gold has risen by 12%.
I look forward to seeing how the campaign goes.
According to Numerator, online retail platforms will be the big winners from Christmas shopping. The news for the food and beverage services sector isn’t so great.
Finally ‘Knowledge is Power with Kidney Disease took me back to 1988. Rob Base has remade It Takes Two for Bohringer Ingelheim in the US to highlight the linkage between kidney disease and type two diabetes. The message is poignant as Base’s creative partner DJ EZ Rock died in 2014 and suffered from diabetes.
Producer DJ EZ Rock was responsible for the hype backing track based around Lynn Collins ‘Think (about it)’ and backing vocals from Rhonda Parris. (Parris has a short-lived recording career, releasing just one solo single No, No Love – a bit of a proto-House banger heavily influenced by freestyle if you like that kind of thing). Those that knew also had the Derek B remix of It Takes Two, with a heavy kick drum underpinning from a Roland TR-808 drum machine.
Things I have watched.
It’s cold and dark and I make no apology for my films being unapologetically escapist and and entertaining to try and counterweight the drab conditions. I do have some standards through and got material for this November 2023 newsletter.
Zerozerozero – follows a single drug deal between the Mexican cartel and the ’Ndrangheta. However things don’t go according to plan, so as the conspiracy unfolds we get a walk through the international drug trafficking trade across Latin America, Africa and Europe. This was done as a limited series, but I watched it as a boxset. It is directed by Stefano Sollima who did the Sicariofilms and Subarra.
Novembre – A French fictional dramatisation of the government response to coordinated terrorist attacks in Paris at Stade de France and the Bataclan concert venue through to the Saint Dennis raid that resulted in the death of police dog Diesel, which trended on social media with the #jesuisdiesel hashtag. Jean Dujardin shows the range of his ability as an actor from the comedy of his OSS117film series, to the deadly seriousness of this film.
Diva – I originally watched Diva as part of the Moviedrome series of curated films introduced by Alex Cox. At the time Cox personally disliked the film due to it being ‘a film of style’ rather than narrative. I loved it and revisited it on Blu-Ray. It was sharper and I got to appreciate the Vladimir Cosma soundtrack with its mix of opera, classical music and avant-garde compositions.
Alex Cox’s introduction to Diva for the much missed Moviedrome film seasons that used to run on BBC 2.
The Continental – Amazon Prime Video has some great tentpole content and The Continental adds to this. It’s a prequel of sorts to the John Wick universe and starts with a beautifully made feature length pilot. The action would find it hard to live up to the John Wick films, but the impeccable soundtrack manages to surpass them. The alternative past New York of the film has similar vibes to shows like Pennyworth and Gotham.
Useful tools
Better Miro, Mural or Figjam alternative
I have started using Milanote as an alternative to Miro for personal projects. Like Miro it has a mix of templates to get you started. There is an iPhone app and a native Mac app, so you don’t have to rely on running resource hungry pages in your internet browser of choice. It might even replace Omnigraffle in my personal software stack for some of the tasks that I do.
The sales pitch.
It was great to collaborate this month with my Hong Kong and Shanghai-based friends at Craft Associates on a prospective exciting new project. Now taking bookings for strategic engagements or discussions on permanent roles. Contact me here.
The End.
Ok this is the end of my November 2023 newsletter, I hope to see you all back here again in a month. Be excellent to each other. Let me know what you think or if you have any recommendations to be featured in forthcoming issues.
Dot as a post came out of me being zoned out and listening to a podcast while shaving as part of my weekend morning routine. Then it hit me whamo! The podcast I was listening to was by CSIS – a US think tank called The Truth of The Matter hosted by Andrew Schwartz.
The Truth of The Matter podcast in Apple’s Podcast app
At the end of the podcast I was listening to, they gave out the web address for the Center for Strategic and International Studies
C-S-I-S dot O-R-G
The Truth of the Matter
The first thing that struck me was ‘dot O-R-G’ rather than ‘dot org’; but then I started to think why wasn’t it period org (or O-R-G) for that matter.
In the UK and Ireland we call the dot at the end of a sentence a ‘full stop’. In the US they call it a period. Which made me wonder how we got to describing email and internet addresses in this way?
The history of top level domains has been well documented, but the history of the linguistics of top level domains hasn’t been.
Top level domain names potted history
What we would recognise as top level domain names like found in URLs and email addresses seems to have come about as part of the ARPANET developed and ran between 1969 and 1990. The Stanford Research Institute was responsible for the HOSTS text file that mapped IP addresses with domain names, it was assisted in this by part of the University of Southern California. It was a small network, so this ad-hoc system worked at the time. This evolved into a database based domain net system (DNS) in 1983, developed by University of Southern California when HOSTS performance started to slow the network down excessively.
Use of ‘dot com’ as a term
Since we are delving back into pre-web times, I used Google Books Ngram tool as a way of understanding the use of the term over time. 1993 was when the term took off.
This clip from NBC’s Today programme sees one of the presenters pause after each domain element rather than say ‘nbc dot ge dot com’
By the time I was watching The Site on my landlord’s cable TV in 1996, Soledad O’Brien, along with her animated co-host Dev Null* were dotting their way through email addresses and URLs like it was perfectly normal.
It’s usage peaked in 2001 and then declined as it became associated with the first internet business related bubble. Other domains such as org and net follow a similar track, but at a much lower volume.
Now the address in written form is enough, or even just a QRcode to be scanned. Oral usage lives on all around us.
The Whole Earth Catalogue was a publication that sat at the centre of so many movements over the past six decades and its influence is still with us today. The publication was founded by Stewart Brand in 1968. Brand had been a participant in the counterculture and environment movement that sprang out of Rachel Carson’s book Silent Spring. Brand was particularly interested in a strand of counterculture that saw hippies follow in the footsteps of pioneers in America and go back to the land.
In order to do this and become more self sufficient, Brand looked to collate and share knowledge on how to do things and the best products to get in order to facilitate it. This became The Whole Earth Catalogue which provided access to tools and knowledge.
The marble in space
The first issue published in 1968 featured a NASA satellite picture of the earth in space, the first picture of its kind.
Colour photograph of the whole Earth (western Hemisphere), shot from the ATS-3 satellite on 10 November 1967.
The publication of the photo of the earth floating like a marble in a black void gave emphasis to how fragile the earth was to environmentalists.
The Whole Earth Catalogue stopped publishing on a regular basis in 1972 and instead went to a sporadic mode of publishing until 1998 including related publications like Coevolution Quarterly, various Whole Earth Catalogue compilations and Soft Tech which predicted the empowering role of technology that influenced early netizens including The Grateful Dead. While The Whole Earth Catalogue stopped, its influence lived on through The WeLL, the Global Business Network (acquired by Monitor Deloitte), Wired magazine and The Long Now Foundation.
Stewart Brand revisited some of the underlying philosophy around the environment that begat The Whole Earth Catalogue with his 2009 book Whole Earth Discipline. Now The Whole Earth Catalogue lives on as an almost complete online archive of its issues and related publications.
Why note-taking apps don’t make us smarter – The Verge – “Thinking is an active pursuit — one that often happens when you are spending long stretches of time staring into space, then writing a bit, and then staring into space a bit more. It’s here that the connections are made and the insights are formed. And it is a process that stubbornly resists automation.”
They Studied Dishonesty. Was Their Work a Lie? | The New Yorker – “‘When you look at [Gino’s paper], it just makes no sense,’ [one professor] said. But, he added, ‘even in safe spaces in my world, to bring up that someone is a data fabricator—it’s, like, ‘Our friend John, do you think he might be a cannibal?’” – on Dan Ariely and Francesca Gino’s research
Neil Shen plots global expansion for Sequoia’s China spin-off | Financial Times – venture capital giant HongShan, which announced its split from Sequoia Capital this year, is establishing a global footprint as a slowdown in the domestic economy pushes it overseas. Neil Shen, the group’s founding partner, who led Sequoia’s China business for 18 years until it was forced to separate under political pressure in June, is seeking business opportunities and investments worldwide to benefit HongShan’s Chinese portfolio companies, according to seven people familiar with his plans – expect regulatory roadblocks in the west
Goldberg: The fracturing of the U.S. political left over Israel, Hamas – San Jose Mercury News – Many progressive Jews have been profoundly shaken by the way some on the left are treating the terrorist mass murder of civilians as noble acts of anti-colonial resistance. These are Jews who share the left’s abhorrence of the occupation of Gaza and of the enormities inflicted on it, which are only going to get worse if and when Israel invades. But the way keyboard radicals have condoned war crimes against Israelis has left many progressive Jews alienated from political communities they thought were their own. – I am not surprised that this has happened. The left wing terrorists of the cold war era trained in the middle east and there is a latent sympathy on the left
The End of an Era: Update on the Johnny’s Idol Scandal | J-List Blog – TL;DR – Japan’s equivalent of Simon Fuller turns about to be Japan’s equivalent of Jimmy Saville. The Japanese media was complicit, but have so far come out unscathed, and hundreds of people in the entertainment industry are struggling to work. Johnny’s victims are still scarred.
The return of Mansur Gavriel | Vogue Business – Mansur Gavriel is launching MG Forever, a resale programme for customers to buy and sell used handbags and for the brand to sell off samples. It’s the first big launch since co-founders Rachel Mansur and Floriana Gavriel reclaimed the brand, resuming their roles as co-creative directors this year. And, it’s a statement: Mansur Gavriel is not trend-led, its products are timeless – this sounds like a definition of classic luxury rather than new luxury. Read with Platforms race to take a slice of the vintage jewellery market | Financial Times
Kazakh telco provider Altel gets AI-nnovative in new campaign | Analysis | Campaign Asia – Faced with dwindling market shares and an over-saturation of foreign imagery making up their key brand campaigns, Kazakhstan’s oldest telco provider revamps their brand persona by using AI to tap into the look, feel and desires of their national consumers. – this is going to be a problem with Image libraries (iStock Photos, Getty Images etc). When I think of the number of campaign assets I have worked on in the last 18 months alone that relied exclusively on image libraries rather than campaign photoshoots – the impact will be huge.
Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising: Journal of Advertising: Vol 0, No 0 – Theoretical and managerial contributions include (1) identification of how social impact is conceptualized in award-winning inclusive advertising and how impact functions through awards, (2) development in the definition of inclusive advertising to include social impacts as an outcome, and (3) a reimagining and expansion of the concept of inclusive advertising through a proposed Inclusive Advertising Spectrum, which encompasses representation
How the attacks in Israel are changing Threads | Platformer – In my dim and distant memory, I can recall how not being able to log into Friendster drove early social media users to MySpace and Facebook. Twitter has a similar issue, not in terms of being able to physically log-in, but in being able to discuss topics in a less toxic environment on other platforms. This could be Twitter’s Friendster moment.
How to use Japan’s new self-checkout supermarket carts | SoraNews24 -Japan News- – We found the system to be very convenient, but it doesn’t come without concerns for locals. One of the most glaringly obvious worries is the chance that some customers might fail to scan items, leading to a loss for the supermarket that might result in price hikes that would negatively impact all customers – but would still be far less prevalent than in the UK
BMW’s Next Car Launch Is Happening In Fortnite | Jalopnik – alignment between buyers and channel is poor, BUT, if you think about this more as aspirational brand building its spot on. And probably a better decision than a motorsports programme nowadays
The value of reputation is something that various disciplines especially the public relations industry discuss ad infinitum. IPSOS have put together some interesting research and thinking that helps to quantify and shape the value of reputation. Previous discussions on reputation value that I have seen, haven’t had the same rigour behind them. The presenter calls out the assertions of former Unilever Paul Pollman as misleading.
Unlocking the value of reputation key takeaways
Shareholder value and reputation don’t necessarily correlate contrary to the assertions of Unilever’s former CEO Paul Pollman.
A better reputation means that advertising becomes more effective: more believable and more memorable.
A better reputation means that consumers are more likely to pay a premium for a product (however this is relative within category).
The value of reputation varies by region. It’s stronger in Latin America than the UK, Europe or many Asian markets, but weaker in Africa and the Middle East.
The value of reputation parleys into brand trust and brand resilience. A personal example of this for me was the wayUK consumers were much more supportive of the BP than American consumers during the Deepwater Horizon disaster.
Thanks to Stuart Bruce, I managed to get the full white paper that can be found here.
This is Financial Advice
This is Financial Advice is one of the best films that I have seen about the GameStop short squeeze.
Studio Ghibli music
While Japanese production company Studio Ghibli is recognised for its animation, the specially composed music is a key part of its ambience. It also happens to be great music for listening to while working. There’s a 120 hours of Ghibli related musical playlists here.
https://youtu.be/Cdp2qXHD96U?si=eaiL43V2J7K08Atv
Metal morphosis. Made Untamed
Toyota Australia were promoting the Toyota GR Corolla. This is the Corolla version of a GR Yaris. Same mechanicals, but five doors and a larger body shell. The Yaris was not made available in some markets such as the US and Australia, instead they got the larger car.
The creative is a mix of animation relying on precise high speed driving and a set course reminiscent of the late Ken Block’s Gymkhana series of films. The gymkhana series was in turn influenced by skate videos. Prior to being a rally driver, Block had co-founded Droors and DC Shoes prior to running his car culture brand Hoonigan and driving professionally.
