Search results for: “WPP”
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COSCO Shipping + more things
COSCO SHIPPING Lines | Customer advisory on network breakdown within America Regions – Customer statement on how their business IT systems were (allegedly hacked and) shut down. COSCO is one of China’s state shipping companies. COSCO is also one of the largest owners of containers in the world. COSCO also owns OCS, the Hong Kong shipping line.…
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H1, 2018 most popular posts
I took a little bit of time to reflect on the content that I have been writing, what can I learn from it and how I can reuse these learnings? Specifically what are people finding of interest? This couldn’t happen without people actually reading the content, so thank you for reading; feel free to come…
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The limits of the IPA’s The Long And The Short Of It
The IPA’s The Long And The Short Of It (TLATSOI) has been a north star for agency strategists since it was published in 2013. It’s now been out there long enough to understand the limits of its approach. This post started with a blog post that talked about the IPA’s The Long And The Short Of…
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Video ads + more news
Sources say Adidas has paused its video ads on Facebook while it reviews their efficacy – Digiday – From my perspective it really depends what the video ads are supposed to do. What kind of job that they want Facebook video ads to do in the customer journey? More adidas marketing content here. Armed with…
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Coldcut + more things
CLOT Magazine | COLDCUT, a journey through cut and paste and audiovisual innovation – great overview of Coldcult creative efforts and an interview with the group. Coldcut started off as DJ / producers and along the way evolved into multimedia artists as well. Along the way Coldcut founded the Ninja Tunes record label, and in…
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Martin Sorrell & other things this week
Martin Sorrell The Martin Sorrell departure from WPP was like an earthquake in the marketing and advertising industry. Sorrell started at Saatchi & Saatchi before building WPP as a marketing services conglomerate with global reach. I decided not to write a post on his retirement because there were more questions than answers. A couple of…
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Voice activated coupon + more news
Voice activated coupon Google’s First Voice Activated Coupon – WPP – Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices – I am surprised that Amazon didn’t introduce the voice activated coupon before Google. Beauty SK-II finds…
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Global Web Index + more news
Global Web Index data on privacy 1 in 4 Deeply Concerned About Online Privacy – GlobalWebIndex Blog – ok its Global Web Index so you have to take the data with a pinch of salt. Global Web Index is based on people completing online surveys. That means that the technique Global Web Index uses needs…
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Spotify scam & other news
Spotify scam The great big Spotify scam: Did a Bulgarian playlister swindle their way to a fortune on streaming service? – Music Business Worldwide – the Spotify scam is ingenious. But this also shows how topsy turvy the economics of Spotify are. It is ironic that real artists on Spotify are being paid so little,…