The estimated reading time for this post is 92 seconds
The SurfSafe Browser Extension Will Save You From Fake Photos | WIRED – Chrome only. I don’t know how effective it is. SurfSafe was developed alert people that their media diet is infected with misinformation, right when it happens. Something that Google and social platforms have struggled to do up to now. I would be very surprised if research into SurfSafe was not on the task lists of product managers throughout Silicon Valley and beyond.
The New York Public Library is publishing books on Instagram. | FastCompany – reminds me of Brazilian bank Itaú and their use of Facebook canvas mobile content / ad format for children’s e-books. Its a beautiful idea and well worth looking at the project. I wonder if this is also aimed at young adults who probably don’t read as much as they should
An Oral History of ‘GoldenEye 007’ on the N64 – MEL Magazine – probably the most iconic game for the Nintendo 64 platform. GoldenEye 007 managed to use the capability of the platform really well and was excellent at storytelling.
Forrester: ‘WPP must dissolve its agency brands’ | The Drum – I agree that consolidation is required, but not convinced that Forrester have the blueprint. There is brand equity that equates to the agencies not the holding company. A classic example of this would be Ogilvy or J Walter Thompson. The effort would be better steered into how agencies can collaborate more easily and that is down to collaboration tools and a shared P&L – creating the right ingredients for collaboration. Up to now, WPP has tried to do this by dedicated businesses for clients like Red Fuse for Colgate-Palmolive. More related content here.
I love the damned if you do it right, damned if you do it wrong introduction on this video
One of the nicer campaigns that I have seen for consumer DNA testing services: FootballDNA