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  • Carl Schmitt + more stuff

    Carl Schmitt

    Carl Schmitt was a German jurist, legal theorist and political theorist. The common narrative around him is that he came up with the legal principles that justified most of Nazi Germany’s greatest excesses. His work has also been used to justify the Xi-era legal system in China with legal thinking leaning heavily on the work that Carl Schmitt did. But there is more to the Schmitt story than that.

    Conservative state theory

    While the current Communist Party of China thinkers see Schmitt as a like mind, the German legal system and Schmitt’s legal system would have appealed to China from the founding of modern China with the monarchy being deposed, through warlord era though to the leadership of the Kuomintang. Germany had consolidated into a modern nation and built an empire in a relatively short space of time thanks to its legal system and a conservative state theory.

    Cautionary tale of the Weimar Republic

    Post World War One, the Weimar Republic put checks and balances on the government through the courts, which was seen as a negative given the relative performance of the country. Into this political change came Carl Schmitt. Ryan Mitchell does a good job at bringing Carl Schmitt’s story to life and talk through his relevance to China through the years.

    Moving forward to Xi-era China, the Weimar Republic that Carl Schmitt lived in looks like a living nightmare in the the same way that German Empire looked like an exemplar. Secondly, socialism didn’t provide an appropriate legal system for Communist China, so they adapted the German system that the Kuomintang had used previously with Chinese socialist characteristics that Hitler would have approved of.

    Carl Schmitt comes across as a more complex figure than he has been recently portrayed.

    Consumer behaviour

    How to make friends as an adult | The Face – really interesting that The Face felt that they had to write this article. I made some of my long term friends in London during my late 20s and early 30s. Many of the readers will also have friends from college or university as well. It implies that they aren’t socialising at house parties, going to concerts, club nights or bars. Work also seems to be a spartan supply of friendships.

    Economics

    China’s Oct exports and imports contract, missing expectations | Reuters 

    Energy

    South Korea and Japan ask US to loosen EV tax credits requirements | DigiTimes 

    BritishVolt sits on the brink … | EE News 

    Ethics

    Machine-learning systems are problematic. That’s why tech bosses call them ‘AI’ | John Naughton | The Guardian 

    FMCG

    ‘China’s hottest woman’: the driving force behind crunchy chilli sensation Lao Gan Ma | China | The Guardian 

    Asahi now sells hot bottled water in Japan as an alternative to coffee or tea | SoraNews24 – the amount of my Asian friends who carry around a thermos drinking bottle of hot water makes so much sense. More combini related content here.

    Germany

    Chartbook #168: Germany’s economic entanglement with China recommend reading with: Germany Can Afford to Spurn China | Foreign Policy 

    Hong Kong

    HSBC strains reach breaking point | Financial TimesLast week, a row between HSBC and its largest shareholder, Chinese insurance group Ping An, spilled into the public arena after Michael Huang, chair of the insurer’s asset management unit, told the Financial Times the bank should break itself up and be “far more aggressive” in its cost-cutting. The extraordinary dust-up, brewing in private for several years, according to people close to the bank, first came to light in the spring when it emerged that Ping An had told HSBC management they should pursue a break-up. HSBC has largely sat on its hands in the interim, fuelling growing frustration at Ping An. “The global finance model that once dominated and shaped the global financial industry in the last century is no longer competitive,” Huang told the Financial Times. “Just divesting a few small markets or businesses” would not be enough to address the challenges. He urged the bank to “adopt an open attitude by studying the relevant suggestions carefully and prudently [ . . .] rather than attempting to simply bypass and reject them”. Ouch

    Ireland

    ‘There’s not many left now’: census shines spotlight on Britain’s dwindling Irish community | Immigration and asylum | The GuardianThe Irish came in waves that started in the 19th century and continued through the Great Depression, the post-war boom, the swinging 60s, the Thatcher era and into the 21st century, one of the great migrations. Many were unskilled labourers, or navvies; others were plumbers, teachers, nurses, dentists, writers and entertainers. Some became famous – Oscar Wilde, Fiona Shaw, Graham Norton – or had children who became famous – Shane MacGowan, Morrissey, Piers Morgan. However, last week brought confirmation that the Irish community, for so long Britain’s biggest source of immigration, is withering. Census figures showed the number of Irish-born people living in England and Wales last year numbered 324,670, a fall of 80,000, or 20%, from a decade ago, when they numbered 407,357. The UK’s Office for National Statistics says this is a long-term trend that started in 1961, when the Irish-born population peaked at 683,000, more than double the current number. Once the biggest group of those born outside the UK, the Irish are now fifth behind India, Poland, Pakistan and Romania

    Japan

    Japan to sign military pact with UK as allies eye China threat | Financial Times 

    Marketing

    The relationship between word count and engagement | Chartbeat BlogOur analysis shows that up to almost 4,000 words, the longer article, the more engaging it will be. If your articles are falling short of the benchmarks we’ve shared, a real-time optimization tool like our Heads Up Display can show you how far readers are scrolling and give you an opportunity to make changes at the point of exit. Beyond 4,000 words, variability in engaged time grows, but that doesn’t mean there’s a ceiling. As we see with our year-end list of the most engaging stories, unique topics can require more depth than daily reporting. This doesn’t mean you should shy away from covering them. It just means you’ll need to devote more attention to optimizing these pages for engaged time.

    Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working – WSJAirbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending is now low enough that it doesn’t anticipate drastic reductions even if economic headwinds worsen next year, it said.– some really interesting feedback that implies Google has lost its position as the front door of the web despite dominance in both mobile and desktop browsers

    Security

    $2.5 billion was stolen by blockchain attackers in the first three quarters of 2022 / Digital Information World 

    Technology

    Apple’s hope for record quarterly sales damped by Zhengzhou restrictionsApple continues to see strong demand for iPhone 14 Pro and iPhone 14 Pro Max models, and expects lower iPhone 14 Pro and iPhone 14 Pro Max shipments than previously anticipated, adding that customers will experience longer wait times to receive their new products. Apple said it is working closely with our supplier to return to normal production levels while ensuring the health and safety of every worker. According to Barclays’ research notes, the COVID outbreak in Foxconn’s Zhengzhou plant, which accounts for 70% of worldwide iPhone production, is estimated to affect the output of 10-12 million iPhone Pro models for the fourth quarter of 2022. Meanwhile, Deutsche Bank Securities said in a research note that according to Apple’s 10-K document filed on October 28, the company had manufacturing purchase obligations of US$71.1 billion for the third quarter, up 65% annually and 30% quarterly – a sign leading Deutsche Bank Securities to believe that Apple forecasts better iPhone growth than last year. Manufacturing purchase obligations represent non-cancelable purchase orders of components ahead of unit sales and typically covers periods up to 150 days

  • Indian hackers & more stuff

    Indian hackers

    The Bureau of Investigative Journalism have an interesting article on Indian hackers who work in the ‘hack-for-hire’ industry: Inside The Global Hack-For-Hire Industry. Indian hackers are typically used because their clients are unlikely to be prosecuted under their home country laws like the UK Computer Misuse Act. Indian hackers have gone after British journalists, businesses, NGOs and even politicians. Jay Solomon, a former journalist with the Wall Street Journal accused a US legal firm of using Indian hackers to steal emails between him and one of his sources. This was bundled up in a dossier used by the law firm to get Solomon fired from his job as a journalist.

    Phone hacking
    bin hacken | Flickr

    Business technology origins of blackhat hacking services

    India is known for its enterprise technology work. Most bank computing systems and telecoms billing systems in the UK are managed by Indian technologists out of India. The Indian hacker for hire business sprang out of a company called Appin that looked to sell clients services to help secure those services. Other companies engaged in cybersecurity for corporate clients also provide Indian hackers and tools for offensive computer work. Ethical hacking at the firm was the main business, but a lucrative sideline was blackout Indian hackers working for the highest bidder.

    Favourable environment

    Presumably the same factors that favour software programming and technology services in India also favour these blackhat Indian hackers:

    • Plentiful volume of talented software engineers
    • Relatively low cost compared to their counterparts elsewhere
    • Global connections via a diaspora for firms providing Indian hackers for hire
    • Lax or loosely enforced regulations
    • ‘Clusters’ of talent similar to the US Silicon Valley, notably Gurugram

    It’s interesting that much of the demand for Indian hackers has come from the Gulf states. Indian hackers have also worked on behalf of foreign governments including Cambodia, Egypt, Pakistan and Turkey – all of this government work was carried out with the approval and sometimes behest of the Indian government. Indian hackers working for Pakistan, with Indian government approval! For western corporate intelligence employees, who are clients of these firms, they’ve done foolish things like endorse the Indian hackers and their firms on LinkedIn.

    Beauty

    Estee Lauder cuts forecasts on China curbs, tightening inventories | Reuters 

    China

    China Gender Law: Country Tells Women to ‘Respect Family Values’ – BloombergAn amendment to the Women’s Rights and Interests Protection Law passed by the nation’s top legislative body on Sunday introduced a list of moral standards for women to observe. …“China is attempting to use laws to regulate and discipline women,” said Xiaowen Liang, a New York-based feminist and lawyer. “Why do you only need women to observe family values? What kind of family values are we talking about? These are very vague ideas.” – inching towards A Handmaiden’s Tale with Chinese socialist characteristics

    Biden froze out China’s ambassador. He may regret that. – POLITICOA Washington, D.C.-based diplomat familiar with Qin’s relations with the administration said Beijing’s apparent unresponsiveness to Qin fueled skepticism about his influence back home. “There were one or two issues where the U.S. wanted his help on some things, but he just wasn’t able to do it — he didn’t seem to be totally in the loop,” the diplomat said, declining to name the issues… “Somebody got this wrong in our system — either [Qin] was more influential than we appreciated and we should have known that or he somehow snuck onto the Central Committee without us understanding that was possible,” said the former administration official. “But either way, if we’d known what we know now, we probably would have operated a bit differently and put in a little bit more energy in trying to build some trust with him.” – To be fair to the Biden Administration, I think lots of people in the PRC system were also surprised with Qin’s selection for the Central Committee and likely promotion to be Foreign Minister. And even they thought it might happen, would being nicer to him change any of the fundamental policies? And how could they have managed the optics of giving Qin more access to US officials than Amb. Burns gets to PRC officials?

    Xi vowed “political, diplomatic, economic, & law” countermeasures against “long-arm,” but few noticed 

    Consumer behaviour

    Coronavirus: Hong Kong allows restaurants and bars to stay open all night, but step ‘too little, too late’, industry leaders warn | South China Morning Post – Residents have grown used to eating dinner earlier and cooking at home during the pandemic, industry leaders say. If this habit sticks it has negative implications for food services and entertainment, but positive opportunities for FMCG, food delivery and media sectors. When I lived in Hong Kong, one thing that I noticed was the ‘insomniac’ nature of the city with late night restaurants and take-outs together with late night mall shopping all of which added to the city’s ‘Blade Runner’ vibe

    Economics

    Finding Talent to Run New Fabs Might Be Challenging – EE Times – and a good deal of the problem is educational institutions not being run for the benefit of their countries and having perverse incentives. Related to that 4 Schools Seek to Help Intel, SkyWater Staff New Fabs – EE Times 

    China stops publishing data metrics of vast domestic apps market amid declining internet service revenue, faltering economy | South China Morning PostThe Chinese government has stopped reporting data metrics of domestic apps for the last three months without explanation, which makes it difficult for outside analysts to assess the health of this industry in the world’s largest internet and smartphone market. The Ministry of Industry and Information Technology (MIIT), one of the government agencies responsible for regulating apps, started omitting this market segment’s data metrics from its monthly reports from July, according to the latest information on its website

    Finance

    The Crypto Art Crash: What Remains of the NFT Hype – DER SPIEGELNFT Lose on Average 92 Percent of Their Value

    FMCG

    Everything you need to know about Spam — Quartz Weekly Obsession — Quartz“Spam became iconic in Asia because it was a taste of America without being in America. It’s like drinking Coke. While you can’t afford to travel to America, you can eat and drink America or enjoy a little piece of America in your life.” — Ayalla Ruvio, consumer behavior researcher and professor in the department of marketing at Michigan State University

    Germany

    Business As Usual: German Companies Ignore Major Risks in China – DER SPIEGELThe doctrine of “transformation through trade,” to which Germany adhered for decades, was exposed as an illusion by Russia’s invasion of Ukraine, a truth that even Germany’s president accepts. “We must become less vulnerable and reduce one-sided dependencies,” Frank-Walter Steinmeier told public broadcaster ARD, “and that applies to China in particular.” Germany has seen trade with the People’s Republic quadruple since 2005, but during that same period, China has developed into a full-blown dictatorship. The West’s hopes for further market-economy reforms have been dashed. President Xi Jinping, who had his power cemented  last week at the 20th Party Congress, is fully committed to a state-controlled economy. “Henceforth: Marx gets precedence over the markets,” says Jörg Wuttke, president of the European Union Chamber of Commerce in China – worthwhile reading in conjunction with: We don’t want to decouple from China, but can’t be overreliant – POLITICO – this op-ed by Chancellor Olaf Scholz is embarrassing

    Health

    Irreversible Contraception: Why Female Sterilization Is Both Widespread and Under Fire – DER SPIEGEL 

    Japan

    Govt. to create special budget category to develop air, sea ports for defense purposes – The Japan News 

    Materials

    How Graphene Is Innovating the Medical Device Sector – EE Times 

    Media

    The mystery of Biden’s deadlocked FCC – The Verge – media sector and telecoms lobbying BS

    Online

    Social media will never be the same | Yahoo Finance Tech with Daniel Howley  – interesting analysis on the business challenges of Meta and Twitter

    Security

    Beijing’s Long Arm: China’s Secret Police Stations in Europe – DER SPIEGEL 

    Japan considering hypersonic missile deployment by 2030 – Nikkei | Reuters 

    Hong Kong exiles in UK unnerved by ‘weak’ response to beating of protester | Hong Kong | The Guardian 

    Google proposes list of five principles for IoT security labeling – SiliconANGLE 

    Technology

    POSITs, CFA Tech Help Save Compute Time at JAXA – EE Times 

    Web of no web

    Yes the metaverse is a pile of hokum, but the buzz behind it in markets like Hong Kong and Singapore is palpable: HSBC | Tyson Yoshi x Serrini 《DuoVerse》Music Show 

    Polo Ralph Lauren does a collaboration with Fortnite – also has a good nod towards diversity.

  • Subprime attention crisis

    Subprime attention crisis is a short book, or a long essay depending on the way you want to look at it. It was written by Tim Hwang.

    Sub Prime Attention Crisis

    About Tim Hwang

    Hwang is a lawyer working for email newsletter platform Substack. Prior to this he worked in a US think tank attached to Georgetown University: Center for Security and Emerging Technology and in public policy at Google focused on machine learning. So he brings a deep set of knowledge to writing Subprime attention crisis. One also has to bear in mind that his current employee Substack is based on the online media model moving from online advertising driven to subscription driven.

    Timing is everything

    I read this book over a couple of days at the beginning of this month. By this time, Meta and Alphabet has published quarterly results that were below what investors expected with falling sales. Add into the mix that the problems that Twitter and Snap have had (which are are bigger issues than just down to the dynamics of the online advertising market), all of which makes this book feel timely.

    On the other hand, one could also argue that much of the crisis had already landed. Ad tech businesses like Rubicon Project have either gone under or merged with their peers creating a massive amount of consolidation. The latest wave of consolidation happened in 2020 – 2021.

    Meta-specific issues

    Even with Meta and Alphabet there are business specific issues. Meta has struggled to compete effectively with TikTok. The poisonous nature of debates on Facebook, together with an aging audience on the platform hasn’t helped. In fact it’s a wonder that the context collapse that the platform has suffered from for at least the past six years hadn’t dragged it down yet. WhatsApp has helped enrich Facebook data and provided a channel for business services. At the time Facebook bought the business partly because Zuckerberg needed a brain trust for the future. The brain trust is gone and Zuckerberg’s dive into the Metaverse looks very similar to Apple’s peak John Sculley moment with the Knowledge Navigator concept. You can see glimpses of the Knowledge Navigator in the smartphone, the iPad, the now abandoned WikiReader product or the use of contextual information and national language processing like Siri. Apple didn’t waste the kind of money that Meta has spent chasing an illusory vision of the future.

    Alphabet-specific issues

    I was surprised that Alphabet growth had lasted this long based on the following considerations:

    With mobile, Google also pivoted a different type of search from product search to where is my nearest coffee shop with free wifi and has managed to sell search ads against them. This meant that Amazon and eBay managed to capture a lot of product searches, with consumers only hitting up Google afterwards and Amazon’s advertising has been eating Google’s lunch. Secondly a lot of the high street and neighbourhood shops have been eaten alive by food delivery services and this was then exasperated by the COVID which has changed at least some people’s consumer behaviour

    Historically, Google has been too focused on looking for multi-billion dollar opportunities which haven’t panned out and closed down smaller services that were making money and bringing in attention. In essence, over the years they have thought Google Reader, the Google Search Appliance, Google Health, Boston Dynamics and several other projects were the big payday. They weren’t, but they were respectable business opportunities, just too small for Google to want to pursue. In its wake Google had destroyed entire sectors, or turned them into cottage industries such as enterprise search and knowledge management, RSS newsreaders autonomous robots

    Web search in general has become less effective at doing deep research for consumer and B2B needs – no more support for boolean operators is a case in point. This has had some tech forward netizens wondering if the likes of Reddit fulfils the vision of knowledge search in place of Google and Alphabet being concerned about young people using TikTok as their local search box instead

    “something like almost 40% of young people when they’re looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”

    Google internal report quoted by Business Insider

    YouTube seems to struggle getting brand building advertising dollars in the face of TikTok, Instagram and this explains why you saw a decline in sales over 2 percent. Instead you see a lot of D2C product ads a la day trading and drop shipping courses advertised. Part of this might be down to the product. YouTube has been screwing over creators and creators have made it clear that they’re not happy. You don’t need to go to YouTube if you get the directors cut of your favourite creators content on Patreon or Curiosity Stream. Censorship of political analysis content around China or Ukraine seems to be particularly bad. 

    Back to Subprime attention crisis

    Hwang in Subprime attention crisis points out many of the things that agency employees and owners have known for years:

    • Online advertising effectiveness has declined compared to its performance 25 years ago
    • Audiences don’t see a lot of the ads that are displayed. Different reports will give you different numbers on this
    • Online advertising is destroying the very media industry that its content is shown on
    • Online advertising fraud is a big problem
    • Online advertising business practices are an even bigger problem with up to 70 percent of of online programmatic advertising spend going to advertising technology intermediaries such as The Rubicon Project (now Magnite) and Xaxis
    • This has allowed businesses like Procter & Gamble and adidas to reduce advertising spend at no loss in effectiveness. In the case of P&G Subprime attention crisis highlights how they cut $200 million in online advertising spend, moved that spend on to offline media like radio and print AND managed to increase their reach by 10 percent.

    More on adidas via its inhouse head of media Simon Peel

    One of the most notable things for me was being introduced to the work of Australian based academic Nico Neumann who has done some great research on online advertising effectiveness related areas including Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies.

    So nothing surprising for insiders, but….

    Hwang marshals his facts well. Which is what you would expect from a lawyer. He uses analogous examples from the US financial services sector including the 2008 financial crisis. The book itself is 141 pages in length and there is a substantial section detailing his sources. Subprime attention crisis is based exclusively on desk research.

    More on the book here.

  • Ford Fiesta

    My Ford Fiesta driving experience

    The Ford Fiesta will be forever linked to my early driving experience. I started learning to drive in the 1990s. Back then leasing agreements and car finance weren’t really a thing due to high interest rates. (There is a whole other blog post that I should write at some point about the risk of sub prime car loans, but not today.)

    Car insurance was cripplingly expensive. It was even more expensive when you had no no claims and three points on my licence for an accident that I still claim wasn’t my fault.

    I also have a Dad who is a time-served mechanical fitter and all-round engineering wizard. At the time we had access to a garage with a vehicle pit, welding equipment and an engine hoist on the evenings and from Saturday afternoon on during the weekend. My Dad had good personal relationships with a number of people who ran scrapyards. You went in, tore the parts you wanted off the cars and took them to the owner and negotiated a deal.

    One salvage yard took things a step further by tearing cars down themselves and selling the parts alongside the basics that you’d need for servicing and usually buy from a motor factors. They’re still going strong and still only do business in-person or over the phone. No fax machine, email or website.

    My Dad had been servicing and repairing cars since the mid-1960s and worked repairing a wide range of tracked and wheeled vehicles for the likes of Bord na Mona and Massey Ferguson.

    Driving bangers

    The vehicles that I owned were nothing to brag about, but they were really, really cheap and at least one of them was really, really dangerous. The most dangerous car was a Fiat 126. It cost £150 and I bought it off a former colleague who I met working one summer repairing tools and equipment rented out for use on construction sites. Even in the early 1990s that was a ludicrously cheap car.

    The engine was terrible, as were the drum brakes. The body work crumbled in a way that one would expect for a Fiat made in the 1970s. Drum brakes ‘fade’ with repeated use (like going through a set of turns), they don’t work particularly well in the wet and they were prone to locking up on occasion.

    Because of the noise, dangerous brakes, exceptionally poor build quality and Russian roulette-like standing starts it was tiresome to drive anywhere for anything more than an hour. The lights were pathetic the wipers were ineffective and the all the rubber seals leaked.

    But it also put a smile on my face more times than any other car that I have owned. It handled really well. You could go sideways around corners and still stay in lane. You had a ludicrously low seating position and an exceptionally direct gear change. As a young man with a complete lack of appreciation for risk, it taught me that small cars can be fun.

    Also as a cash-strapped young man, I appreciated that paying less to run a car was a good idea, so I aspired to own a diesel.

    Building a Ford Fiesta

    Eventually, through my Dad’s contacts I managed to get the diesel engine from a Ford Escort van that had been rear-ended and a Ford Fiesta delivery van with a blown petrol engine. At the time a friend that I knew through scuba diving had done a diesel engine swap into a mark two Ford Fiesta XR2. My vehicle was much rattier.

    1987 Ford Fiesta XR2
    A mark two XR2 very similar looking to the car my friend transplanted with a diesel engine. The only difference being that his had the ‘pepper pot’ alloy wheels. Picture by Kieran White on Flickr (creative commons licence)

    We used the beefier Escort springs to handle the increased engine weight, but kept the Fiesta braking system and gearbox. So I had a diesel Ford Fiesta van. Over a weekend, we used a Makita jigsaw to remove the van panels were the windows should be. New window gaskets and rear side windows from a totalled Ford Fiesta mark one. In went the mark one seats and rear seat belts and I had a car.

    The van was old enough that I didn’t need to pay VAT after converting it to a car according to the DVLA at the time.

    The gearbox was less direct than my previous cars, the steering lacked the go-kart feel of the Fiat and there was more body roll, but the Fiesta was a good car to drive. It had enough power for confident standing starts at junctions and motorway driving was comfortable. The best part was the fuel economy, I typically got 70 miles to the gallon (over 29 kilometres per litre).

    I read that Ford was getting rid of the Fiesta and I was reminded of my old car and the role that it played in taking me around the country and allowing me to earn a living before I had moved to London.

    Why are Ford Motor Company likely to be binning the Ford Fiesta?

    I suspect that it is down to a number of factors:

    • Consumers want the higher driving position of a crossover or SUV, super mini vehicles like the Ford Fiesta have fallen out of favour
    Ford Fiesta Van.
    Carl Spencer | Flickr (creative commons licence)
    • Small vans no longer share the same body shape as their car equivalents. Ford has its Transit Courier small van with a body better designed to cope with large objects or small pallets. So there are less common tooling that they can use to mitigate for lower production volumes
    • Germany is an expensive place to built a small car, even in a highly automated factory
    • It makes sense to prioritise scarce components in crunched supply chains to vehicles that produce the highest profit margin
    • An electric version of the Fiesta would give only a limited range between recharges. Electric battery carrying capacity is directly proportion to the size of the vehicle floorpan and Fiestas are very small. BMW couldn’t get its I3 to work from a business and consumer offering perspective
    • The price point of an electric Ford Fiesta would represent poor value for money for consumers

    Goodbye to the Fiesta

    Ford of Europe put together a farewell video to announce the end of Ford Fiesta production.

    https://youtu.be/UYcoJ5cU-v4
    Ford of Europe

    YouTube channel Big Car did a great history of the Fiesta that is worth watching. Until I watched this video I had no idea that the impetus to develop the Ford Fiesta didn’t come from within Ford of Europe, but from American executive Henry Ford II. Henry Ford II is most famous amongst gear heads now as being the executive who drove support for the Ford GT40 after talks had collapsed with Ferrari.

    Hank Deuce as he was known was portrayed by Tracy Letts who acted opposite Matt Damon and Christian Slater in the movie Ford vs. Ferrari.

  • Shackleton & more things

    Ernest Shackleton, the Irish explorer and the heroic age of antarctic exploration are evoked in Apple’s ads for its Apple Watch Ultra – a rival to Casio’s G-Shock Master of G range and the Protrek range, Seiko’s similarly named Prospex range and Citizen’s Promaster range of watches.

    https://youtu.be/tidgsqAf_tI

    The underlying dialogue uses the text to a newspaper advert attributed to Shackleton when he was looking to recruit crew members for his ship the Endeavour. The Endeavour expedition competed with the rival Roald Amundsen’s expedition to reach the South Pole.

    The monologue also reaches back to the way Apple did its Think Different brand campaign rather than the kinetic iPhone, iPod and iWatch ads of the past.

    Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.

    The reality is that the ad didn’t become widely known until decades after Shackleton had died. There is no evidence to suggest that he ever wrote the words (stirring though they are in nature), or that the advert was ever published by Shackleton.

    Instead of Shackleton, who then wrote the words attributed to him? We’ll probably never know. What we do know is that they were first published in a book published in 1959. The 100 Greatest Advertisements: 1852-1958 written by Julian Lewis Watkins and was first published by first published by Dover Publications, Inc. Whether it was Shackleton who wrote them or not, they went into popular culture and sparked additional interest in the Irish explorer. Shackleton died in 1921 when returned to the Antarctic with the Shackleton–Rowett Expedition, he suffered a fatal heart attack while his ship was moored in South Georgia. We don’t know whether Ernest Shackleton would have appreciated the Apple Watch Ultra as a technical marvel concocted by wondrous boffins, or a pointless exercise in frippery for the serious explorer.

    Rolex Deepsea Challenge – a watch even more worthy of Shackleton?

    I know a watch is special when my Dad is telling me about it as soon as it’s launched. Rolex has upgraded its Rolex Sea-Dweller Deepsea to create the Rolex Deepsea Challenge. Out goes the largely useless date window, in comes an an all titanium grade 5 alloy case that’s 50mm across. This means that the watch moves from being waterproof of a depth of 3,900 meters to 11,000 meters (or just over 6.8 miles) with the new Deepsea Challenge.

    The Deepsea Challenge watch follows on from the years of experience that Rolex has had making titanium watches under its secondary Tudor brand using a similar (if not the same) grade 5 titanium.

    Titanium Grade 5 is the most widely used titanium alloy. It has (relatively) good hot formability and weldability. It is resistant to salt water, marine atmosphere and a variety of corrosive media temperatures below 300 ° C. Grade 5 titanium alloy is most likely to be accepted by the human body – its hypoallergenic and ideal for medical transplant components like hip joints.

    It is made up of 88.74-91.0 percent titanium, 5.5-6.75 percent aluminium, 3.5-4.5 percent vanadium and no more than 0.015 percent hydrogen.

    There is obviously osmosis between the two brands in terms of innovation, materials, process and technologies. This also explains why Tudor tries to do innovative designs in its range rather than just digging into the rich seam of ‘heritage looking’ watches with the Black Bay, Ranger and Heritage Chrono models.

    It is capable of going deeper than any body of water on earth. Rolex may have felt compelled to respond to Omega’s Seamaster Planet Ocean Ultra Deep.

    The watch community has already started spoofing the watch, which is another sign of it having become an icon. Whether it’s a famous icon, or infamous icon remains to be seen.

    35th Tokyo Girl’s Collection

    I talked years ago on this blog about the innovative approach to retailing behind the Tokyo Girl’s Collection. I came across their 2022 autumn and winter collection opening stage event, which I am sharing here.

    https://youtu.be/vx4AzkAtD3o

    USB-C

    Apple on the EU regulating connectors to standardise on USB-C. The reason why Apple went to detachable cables on chargers is very interesting. Apple are reluctantly complying over USB-C. The discussion around innovation is really interesting, particularly the way in which Apple executives duck the question.