Ethics: moral principles that govern a person’s behavior or the conducting of an activity. I went to school with people who ended up on the wrong side of the law. I knew more of them when I used to DJ which was my hobby since before I went to college.
I probably still have some post-it notes around the place that I used as bookmarks from when I used to work at a call centre but that was about the extent of my ethical transgressions.
My business experience meant that I dealt with a lot of unpleasant unprofessional clients, but didn’t necessarily see anything unethical in nature. When I started writing this blog I was thinking about culture rather than ethics and the most part still do.
But business and work changed. Ethics became more important:
When I started in social and digital campaigns I didn’t think about ethics as a standalone thing. It was just part of doing a good job. It went without saying.
I don’t think any of us back then would have foreseen slut shaming, trolling, online bullying, dark patterns and misinformation
Now things are different. The lack of ethics is impacting all parts of business life.
How ad tech data is used
How content is created
How services are designed
How products are made
I think that much of the problems with ethics is cultural and generational in nature. The current generation of entrepreneurs have perverted knowledge in the quest of growth hacking and continual improvement and change for its own sake. Its a sickness at the centre of technology
MLM or multi-level marketing is where people who need to make money buy product from a company like Avon, Amway, Herbalife, Nu-Skin or Tupperware. Usually the franchisee doesn’t buy directly but through a contact. They may be a long way down in a chain of sellers, which means you end up with a pyramid scheme. Some have described the onboarding and seller communications as a cult. (Disclosure, I did a bit of agency work on Nu-Skin when I worked in Hong Kong, I got to see products, but not how they were sold).
Financial freedom
The real product of MLM seems to be hope. Discussing the downside of MLM at this time is important. Financial freedom is going to sound particularly appealing to struggling middle class households wrestling with the cost of living crisis and rising mortgage interest rates.
These videos by Sean Munger give a really good insight into Amway.
Ponzinomics
Robert Fitzpatrick’s self-published Ponzinomics seems to be the most cited book talking about the underbelly of MLM. Here’s an interview with him.
Soviet space programme
Enough time has gone buy for us to know how innovative the Soviet space programme was. Some of the innovations were dictated to them by limitations in production campacity. I came across these films about it.
And how Russian closed cycle rocket engines surprised NASA after the cold war.
I, Claudius
Robert Graves period drama novels I, Claudius and Claudius the God were remade in 1976 as a 13 part TV series. (The first two episodes are called 1a and 1b, presumably to avoid an episode 13, given that theatre as a whole is superstitious). In 1965, the BBC had done a documentary about the unfinished 1937 film version and had found bringing their version to television difficult due to production rights still tied into the 1937 production.
I, Claudius was considered to be a high water mark from point of view of audience viewership of more high brow material and latterly critics consider it to be one of the best TV programmes ever on British TV.
Hello Hong Kong
I received post from friends in Hong Kong and the package had a large sticker highlighting the Hello Hong Kong campaign which the government has been using to paper over the cracks left by its authoritarian pivot.
Hello Hong Kong mandatory sticker.
One part of me thought that ambient media such as the sticker might be a good side hustle for mail services everywhere. As I dug into it, I found out that the staff ‘had to’ put these stickers on the packaging and at least some of them were doing so reluctantly. At least some customers were reluctant for their packages to be ‘propaganda banners’ for the Beijing backed regime. Meanwhile 7/21 alleged government backed triad actions are still fresh in the mind of locals.
YKK
You don’t think about how YKK clothes zips work effortlessly, but this Asianometry documentary gives you insight into the Japanese zip manufacturer.
Starbucks Rewards as massive bank
I used to use the Starbucks pre-payment system back when I could use it in both the UK and Hong Kong, but a rupture came in when Starbucks removed its rewards scheme from stored value cards to an app. So I found this video by ColdFusion reframing the Rewards scheme as a large bank like pool of money more akin to PayPal’s float than Avios loyalty points.
Apollo project astronauts off the record
On everything from the context of Project Apollo through to their views on climate change.
Restaurant of mistaken orders
A Japanese pop-up retail project with restaurant servers who are suffering from dementia. I was sent the link by a friend of mine from Japan – the Restaurant of Mistaken Orders really brings the impact home.
I was sat thinking about a client project the other day. I was using Miro as a way to articulate my thoughts into something that the creatives could work with. As I stared off at a Post-It note on my wall that made up part of the prototype the idea that the tools are changing sailed in and sat at the front of my thoughts. I became deeply uncomfortable.
At a conscious level I know that technology and the tools that I use based on it are changing all the time. But what made me more uncomfortable was a deeper shift in the model of how the tools interacted with me and where the control sat. Sometimes it feels as if we longer use them, instead they use us. To what end has never been clearly articulated.
This quote from my first agency boss describes the nascent online landscape of the late 1990s:
After 50 years of radio and TV pushing marketing messages at people, it took technology to turn it around so that people pull in the information they want. Today’s new consumer has a cultural comfort with interactivity that just keeps building on itself, and it’s all because the technology is finally where it needs to be to let them do it.
I just couldn’t imagine the same thing being said about the experience of most netizens in our social platform dominated world today. The tools are changing, they now use us more than we use them.
I was particularly struck by this statement quoted in a BBC article and attributed to Thomas Bangalter
“Daft Punk was a project that blurred the line between reality and fiction with these robot characters. It was a very important point for me and Guy-Man[uel] to not spoil the narrative while it was happening.
“Now the story has ended, it felt interesting to reveal part of the creative process that is very much human-based and not algorithmic of any sort.”
That was, he says, Daft Punk’s central thesis: That the line between humanity and technology should remain absolute.
“It was an exploration, I would say, starting with the machines and going away from them. I love technology as a tool [but] I’m somehow terrified of the nature of the relationship between the machines and ourselves.”
A couple of my friends had home computers that were used as glorified games consoles. There was little technological value in playing Daley Thompson’s Decathlon or Frogger using the rubbery keyboard of a Sinclair ZX Spectrum. My school had a computer lab with three seldom used BBC microcomputers and I had one lesson on using Excel during my time in school. This all meant that I really came to computing in the late 1980s and early 1990s. I was a self taught Mac user. From someone who was used to hand writing or typing documents, cut-and-paste was a radical new way of creating a document.
Having my own Mac and printer helped me get through my degree relatively stress free compared to my peers who largely relied on the University’s computer and printing services facilities.
Over the time I have used computing, I’ve noticed that technology tools are changing and not for the better. Computers were seen to be personally empowering and enabling. This age of computing is encapsulated by a phrase attributed to Steve Jobs about the Mac being ‘a bicycle for the mind‘. Steve Jobs also used the analogy of a computing appliance and used both Cuisinart and Sony product philosophies as exemplars for the Apple II and Mac.
In many respect, this was similar to the vision that Stewart Brand had for the ‘back to the land’ hippie movement bible The Whole Earth catalog. The subtitle of the catalog was ‘Access to Tools’. The tools in question were an assortment of recommendations including books, maps, garden implements, specialised clothing, woodworking tools, forestry gear, tents, welding equipment, professional journals, early synthesizers, and personal computers.
Mother of All Demos
Throughout his life Brand has had a knack of being at the right place and at the right time. Including help facilitate Doug Engelbart’s ‘Mother of All Demos‘ – a public demonstration of prototype technologies that mapped out our digital age. Being in the audience for the Mother of All Demos must have been mind-blowing at the time. For an audience that would have found computer terminals transformative, there would have been a realisation that their tools are changing right in front of their eyes.
Cuisinart
Mac Classic
The rounded edges and corners of the Apple II’s plastic case was inspired by Cuisinart, as was the Mac Classic’s ‘sit up and beg‘ stance. The idea that the the Mac was a ‘computing appliance’; something that just worked. For IT professionals of a certain age who had invested in Microsoft skills, this was mistaken for the Mac being a ‘toy’.
Before the web, this led to a religious type split. I have been a proud Mac user since 1989, which gives you an idea on where I sat. The IT professionals did not believe in personal user empowerment, but they would also struggle with the way tools are changing now as well. The thinking of these IT professionals can be seen in the clunky experience of using SAP enterprise software today.
The overlooked HyperCard
Some of the tools were brilliant ideas but didn’t get widespread adoption. My personal favourite of software in this category would be Apple’s HyperCard. HyperCard was a framework that allowed you to build processes from an address book or digital brochures to mind-blowing experiences and even running factories.
For example, Northwest Airlines managed their entire plane maintenance management programme using HyperCard. Nabisco ran at least one factory using HyperCard as an enterprise resource planning platform.
HyperCard was ‘No Code Tools‘ before the founders of AirTable or Zoho Creator were even born.
Danny Goodman who wrote a lot of the guides to HyperCard, went on to write some of the best books for programming assorted web and mobile technologies from JavaScript to iOS development.
This empowerment extended to many web technologies and web services. Email, forums and chat apps radically changed business and personal networks. It was now easier to access information and expertise. The late 1990s and email saw increased worker collaboration across offices and departments. You saw services like Yahoo! Pipes provided to ‘power-user’ consumer netizens during the Web 2.0 era. RSS newsreaders like Newsblur do a similar job, as do social bookmarking services like pinboard.in.
Modal interfaces and software buttons
When electronic products first moved into the home they had mechanical buttons. Buttons limited functionality, but allowed for the creation of highly intuitive products. Buttons have since been proven to be faster and safer to use automotive applications than touch screens. The use of touch screens being driven as by the car manufacturers marketing department. Logic controls were buttons connected to servos that provided a slimmer finish, a more sophisticated looking product.
Depending on the device they also allowed for the use of software.
But sophistication gave way to confusion as buttons often had to do multiple jobs and use a modal interface. I spent a good deal of my childhood programming my parents video recorders and setting the time on their digital watches and clocks in the home and the car.
Modal interfaces have their place. During my time as a student I worked for MBNA in customer service roles. The modal interface of the CardPac software allowed me to move around a customer record much faster than a point and click ‘windows type’ application. This was particularly important handling stressed customers who have been waiting to speak to a customer services rep in a phone queue.
I would switch into edit mode and quickly tab through fields of data faster than scrolling down and hunting and pecking with a mouse and cursor.
It’s not so much fun if you make one error programming a mid-1980s video cassette recorder and have to go cycle through the rest of the process to go back to the beginning and start again.
You also started to see software defined buttons. This appeared on machine tools and music instruments first. If there was ‘Mac like moment’ for software defined switches, it was the launch of the first commercially successful digital synthesiser: the Yamaha DX-7.
The Yamaha DX7 was so powerful, yet challenging to use – that a veritable cottage industry of books and tutorial videos like the one above. One of the most prominent manual writers was Lorenz Rychner, who wrote guides for various Yamaha electronic instruments as well as later Casio, Kawai, Korg and Roland instruments that was inspired by the Yamaha DX7. Eventually when personal computers became used in music production, Yamaha DX7 editing software appeared as well.
Getting these electronic instruments to work saw a new artist credit appear on albums and singles; that of MIDI programmer. In the 1980s, the audio tools are changing, but experts are required to get the most out of them due to software defined buttons. Apple took this to its natural extreme with a MacBook Pro model that replaced function keys with a touch screen that changes controls based on what software programme is being used at a given time.
Pictures under glass
Technology allowed the entire display surface to become software defined buttons, directly with your fingers. This robbed people of the tactic feedback of a button, knob or lever to create a phenomenon of ‘pictures under glass‘. This changes our relationship between our tools and how we interact with them. It also opened up new ways of interaction.
Swiping and gestures
Korean smartphone manufacturer managed to reduce the kind of gesture tracking that was previously in living rooms with Sony EyeToy series of devices controlling a Sony Playstation of Microsoft Kinect into a smartphone handset.
Pantech’s Vega LTE smartphone allowed control at a distance. This was based on technology from eyeSight to do gesture controls.
Within applications, dating app Tinder created gestures that became ‘common language‘ – to swipe left as in reject an option. But the very gesture of swiping left was part of gamification as the tools are changing from working for us, to us working for them. They are no longer tools of personal liberation in terms of ideas and thinking.
Digital drugs
Captology to captured users
To talk about how tools changed and became items of personal enslavement one has to back to the late 1990s. B.J. Fogg is a combination of media theorist and technologist with a doctorate in communications and heading a behavioural design lab at Stanford University.
The insight that B.J. Fogg had was that with the right design cues, computers could become ‘charismatic’ in nature. They could manipulate behaviour. Professor Fogg converted his doctorate paper into a new discipline that he called ‘captology‘ ( from computers as persuasive techologies). By 2003, Fogg had realised that some of the methods had negative impacts on users. He flagged ethical use to his own students and in his book Persuasive Technology: Using Computers to Change What We Think and Do.
Unfortunately, a number of Fogg’s students and readers took these unethical tactics into Silicon Valley businesses and used them as ‘growth hacks’ for brands as diverse as Tinder (swipe right) and Robinhood the stock trading app that gamified transactions. This was the dark side of ‘move fast and break things’ mentality prevalent in Silicon Valley at the time.
Other’s like Fogg’s student Tristan Harris saw what was happening and were horrified. Harris went on to co-found The Center for Humane Technology – an organisation raising awareness of the problems and holding the organisations to account.
Addiction
What was then termed internet addiction or video gaming addiction was by recognised as an issue by both the World Health Organisation (WHO) and the Chinese government. As far back as 2006, China estimated the number of addicts in its country as numbering 2 million children and young adults.
Psychoactive tools
Modern technology didn’t bring a distortion of reality on their own. Regulation and media owners have a lot to do with it. The origin of the modern ‘filter bubble’ was said to be syndicated talk radio host Rush Limbaugh as media regulations were relaxed. This allowed media eco-systems to be created that catered to left wing or right wing views. There was no longer a common view, which people could hold different opinions over, but ‘the truth’ and ‘alternative facts’
“You’re saying it’s a falsehood, and Sean Spicer, our press secretary, gave alternative facts,”
Kellyanne Conway quoted in The Atlantic magazine
A combination of societal isolation, reductive algorithmic models, bad actors and dark pattern designs leave users more vulnerable in the online world. Machine learning and internet content allow for the creation of an overwhelming amount of content.
Whole worlds can be created. This means that there is no social glue of common experiences. There is no consensus and technology enables the bar bell.
Being boring
So enough about digital drugs. Let’s back to something more boring. In the appropriately titled essay The Future is Boring by Eliane Glaser published by Monocle in its Monocle Companion Volume 2: 50 essays for a brighter future; the author discusses the pointless rituals of techno-capitalism. The reason for these pointless rituals is often that the tools are changing, providing useless digitally mediated services and access that is ultimately unfulfilling in both form and function.
Synclavier Regen Synthesizer Introduction – Synthtopia – the old New England Digital Synclavier was a floor to ceiling rack full of equipment paired with a monitor mouse, computer keyboard and musical keyboard. Synclavier was an early digital synthesiser and then evolved to create the first digital audio workstation, featuring digital tapeless recording, digital effects, sequencing of instruments, sampling and synthesis. By 1980, the Synclavier 2 was launched. Then you started to increased adoption including Michael Jackson for this Thriller album and across the US film industry for sound effects work.
Producer Michael Hoenig circa 1987
The sampling and synthesis of Synclavier helped define the sound of 1980s record production for a wide range of groups from the era including
At the time there was concern that the digital synthesis and sampling of the Synclavier would put live music out of the business, so many concert halls in the US banned the use of the Synclavier.
Mirage FM: how patten created the first LP made entirely from AI sounds | Dazed – Pattern’s album brings synthesis forward to the present day. A mix of crude pads and textures hint at how machine learning can change synthesis over time. At the moment, record labels are looking to restrict the use of machine learning, which they view as a similar threat to the MP3 format of the early 2000s and digital sampling from the early 1990s. Like earlier technologies, they will eventually make their peace with machine learning based synthesis and use the opportunity to further gouge artists and creators
Three years of National Security Law in Hong Kong: Farewell “special status”? | Merics – the NSL has severely reduced the rule of law in Hong Kong by granting the government powers to circumvent the courts and thereby deny defendants a fair trial. The case of media entrepreneur Jimmy Lai illustrates how this presents a risk to businesses and their property rights. The Hong Kong government froze Lai’s majority of shares in his company Next Media, which led to its liquidation and the end of the pro-democracy newspaper Apple Daily. The case is highly political and does not reflect the situation of most businesses, but it does show the power the Hong Kong government can wield over business. – German think tank on the NSL
Edelman Cutting Roughly 240 Employees Amid Reorganization | Provoke Media – Edelman is just the canary in the coal mine. Beyond (part of Next Fifteen) is closing down its London office, smaller agencies have been going to the wall and another of my former agency alma mater WE are laying off just under 5 per cent of their headcount. I don’t remember this happening during the 2008 financial crisis. There are likely to be several factors blamed:
Rising interest rates combined with already lean cashflow has driven some agencies to the wall
Declining economic conditions has resulted in declining marketing budgets
Some agencies (Edelman being a case in point) bulked up on talent, expecting a fast exit from COVID driven decline
Brands are getting shaky on the commitment to brand purpose which will hit a lot of below the line agencies particularly hard
More marketing spend is being spent on innovation with an expectation of cost savings down the line (particularly in production and across B2B marketing)
MikroE welcomes back IrDA with Click board | EETimes – IrDA was first introduced in 1994 for consumer equipment but has since been used in areas such as power systems where a light-based system is safer or RF is problematic. It’s slow with data rates up to 115kbit/s at 1 metre. The reality is usually much slower. I used to use IrDA for transferring business cards of a few KB each which would take 30 seconds or more
Plenty have already covered the OceanGate Titan implosion in more detail. I will not repeat that work but wanted to bring to wider attention how marketers have jumped on the bandwagon. The following advert appeared in the print edition of the Financial Times, placed by Omega watches promoting their Omega Seamaster Planet Ocean Ultra Deep series of watches.
‘Seamaster – Precision at every level’ next to a scale going beyond 6,000 metres.
Omega
I personally thought that the advert was too soon after the implosion for good taste. Although the watch community has seen a renewed interest in deep diving capable watches after the OceanGate Titan incident.
Young Japanese are craving fast fashion. What happened? | Vogue Business – it’s the economy stupid, luxury is less accessible. Secondly, much of the youth looks like Gyaru peaked in the early 2000s due to financial issues and things haven’t improved since. Shibuya subcultures were as dependent on the ability to spend as on youth creativity.
I was sparked to lead this post based on footage that I watched about a priest in South India with regards a robotic elephant. Robots in religion have taken off in both Shinto and Hindu ceremonies.
Japan
Academics have widely talked about how the Shinto-based belief system have aided Japanese societal acceptance of robots, in comparison to western society. Secondly, Japanese authors have been exploring what it means to be human and what kind of dilemmas and opportunities do robots and AI bring in a future society. Robots in religion are a natural extension of robots in society.
Buddhism leads the way
What’s less commented on is that Japan’s buddhist temples have been leading robots in religion. The reality is that many Japanese see Shinto and Buddhism as complementary in nature and get involved in both beliefs.
Japan has some unique religious challenges that are interlinked. Temples are struggling as less people are active in their religious practice, the factors for this decline is multi-factorial in nature.
A second challenge that as the population shrinks roles need to be automated. What started in factories is now impacting the food and beverage sector (vending machines and restaurant robo-serving staff), so it was only a matter of time that robots in religion would supplement the clergy.
India
In India robots in religion is about kindness and de-risking religious ceremonies. In South India elephants take part in religious ceremonies. However the conditions that elephants are kept in can be cruel in nature and even result in death. Secondly, elephants can unintentionally kill or injure people involved in a religious celebration. This report on NHK World shows how robots in religion have been adapted to Hindu needs.
Finally, the elephant robot is used in celebrations over a large geographic area and is easily transported around. Robots in religion are likely to make even more sense as India urbanises even further, as the benefits are amplified in the denser environment.
How confucianism, communism (in particular Stalin’s take on Leninism) and an accident of history has led to the nationalistic, fragile, insecure Chinese state with imperial ambitions we know today.
China’s ‘trinket town’ at heart of push for renminbi trade | Financial Times – Yiwu was one of the first cities in China to allow individual merchants to settle larger cross-border deals in renminbi. Most cities have an annual cap of $50,000. Given Yiwu’s reputation for cheap goods and flexible terms, helped by the fact that wholesalers do not pay either corporate tax or market rent, exporters have sufficient bargaining power to request settlement in renminbi. “When you have only one place to go to purchase something, the seller sets the terms on how transactions are settled,” said James Wu, a Yiwu-based furniture exporter who began demanding renminbi payments from Middle Eastern clients last year – the last quote is a great example of
Interesting video from NHK World on how temples are adapting to a lack of new attendees and priests. I am not sure whether this is down to demographic change or the secularisation of society
A Pokémon-Card Crime Spree Jolts Japan – WSJ – Japan has been staggered by a Pokémon crime spree. Stores are now paying for banklike security to ward off villains who go to extraordinary lengths, even rappelling down the side of buildings, to plunder Pokémon. Hosaka was working in senior care when he had the idea of opening a cozy card shop in the suburb of Machida where customers could mingle at tables. Instead, he says, the little cards, “have become like Rolex watches, gold, silver, platinum or used cars.” – It makes sense when you think of the cards being ‘real life NFTs’
Criminal Rolex Gangs and Traveling with Watches, Part I – WOE – crime affecting luxury consumption. Interesting that London is a crime centre is prominently name checked alongside Johannesburg, South Africa. This will impact luxury retailers, luxury travel and hospitality and auction houses
Luxury
Bay Area Lawsuit Alleges Man Spent $220,000 To Get A Watch He Never Got – there’s also the added complexity of Shreve recently losing its status as a Patek AD. The lawsuit brings some ten causes of action against Shreve, including breach of contract, intentional and negligent misrepresentation, fraudulent concealment, false promise, and unfair business practices, pursuant to California’s Unfair Competition Law – this was only a matter of time. Its the same in the UK
Ad agencies and clients clash: tension over transparency in fees, services | Ad Age – a talent shortage has left agencies without enough senior executives to service accounts. Combined, such factors contribute to what marketers see as an increasing lack of transparency. One executive who leads procurement across marketing and content for a major consumer goods company said the discounts and rebates that media agencies, in particular, get from a media buy have always been “murky,” but one area agencies have always been transparent in is breaking down their fees. The brand executive said auditors, working on behalf of the marketers, have previously been able to get agencies to disclose their margins, overheads and salaries without protest—it’s standard practice and allows clients to know they are being charged a fair price. But that’s starting to change, they said, having run into issues with getting shops to break down their fees in the recent agency review their company underwent
Media
This Year Next Year: 2023 Global Mid-Year Forecast – GroupM – calls the end of radio’s global growth story. Even taking into account streaming, WPP says that, globally, ad-supported audio has peaked. It will grow just 0.3% this year, says GroupM then “remain roughly flat over the next five years”. It’s about to join newspapers, magazines and broadcast television in a downward trajectory. GroupM also tackles the impact of AI on the industry. It reckons that within five years, the portion of “AI-enabled” advertising revenue globally will be worth $800bn. What is impossible to quantify is whether any of that is new money. Most likely, none of it. What is also impossible to quantify is just how dramatic the AI-driven reductions in cost of production will be. That sounds a relatively benign question until one realises that all those reduced costs are human jobs. GroupM identifies five key themes: Regulation (particularly around data privacy); connected TV (and an annualised 10%+ growth in the segment)’; AI “is likely to inform, or touch in some way, at least half of all advertising revenue by the end of 2023”; retail media to overtake TV by 2028; and “new business growth” (which sounds like the sort of thing an agency person would put in their predictions). Most importantly though, the GroupM outlook points to a more more significant factor. We’re at the end of a cycle that was defined by shifts between advertising channels, and then the disruption of Covid. “We are at an inflection point where the secular drivers of advertising growth above and beyond GDP growth are maturing, the pandemic upheaval is receding and the dynamic rise of digital advertising has slowed. This is the basis of our underlying forecast of mid-single-digit advertising growth over the next five years. However, the pervasive impact of AI on the world of advertising could change that.”
AI at Work: What People Are Saying | BCG – leaders love it, workers don’t. Businesses have only addressed the needs of leaders, which probably dialled up the anxiety with a sense that AI is something that happens to you and your career rather like a bad car accident
Beeper — All your chats in one app. Yes, really. – clients like Adium became less useful as Google and other services went away from common protocols and the IM giants AOL, MSN and Yahoo! disappeared. Beeper are trying to address this
