Category: ideas | 想法 | 생각 | 考える
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Dumb internet
Over the past 20 years has the modern web became a dumb internet? That’s essentially a less nuanced version of what media theorist Douglas Rushkoff proposed. In his essay ‘The Internet Used to Make Us Smarter. No Not So Much” Rushkoff outlines the following points: Rushkoff’s commentary is interesting for a number of reasons. He…
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Economics of YouTube + more
lifeintaiwan have gone into the economics of YouTube by looking at their own channel in this video. It makes fascinating viewing and provides more questions than answers about the value of ‘influencer’ fees being paid in travel, beauty and FMCG sectors. It will provide additional grist on the economics of YouTube moving forwards Photochromeleon: Creating…
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TSMC to SMIC + more things
Huawei is gradually shifting chip production from TSMC to SMIC – this is China decoupling from western supply chains. TSMC to SMIC also has the additional benefit of damaging Taiwan’s leverage on China. More on Huawei here. Plastic surveillance: Payment cards and the history of transactional data, 1888 to present – Josh Lauer, 2020 – interesting…
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How brands grow part 2
I’ve been re-reading How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp. Part 1 is well known. It is the go-to bible for consumer marketers written by Sharp. In part 2 Sharp and Romaniuk looked at business-to-business marketing, luxury marketing and influencer marketing. The things that I found particularly interesting in part 2:…
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Playlists and mixtapes
Working as a remote team got me thinking about playlists and mixtapes. One of my colleagues started off a themed playlist on Spotify. The playlist creativity was based around a narrative. The narrative is driven by song title. Spotify made it easy to collaborate on putting more in there. Its a form of surface data,…
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Attitudes to immigration + more
Chinese attitudes to immigration. Some really interesting interviews done by Inkstone. Inkstone is part of South China Morning Post. Whilst the attitudes seem shocking, you do see them mirrored in other monocultural countries. The monocultural country has a very strong sense of self. In China this is exasperated by Han nationalism which explains Chinese attitudes…
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Salience overloads advertising
Salience is the buzz word of the moment in advertising circles. What is salience? According to Siri salience is a noun. It’s definition: the property of being particularly noticeable or important. Historically, when you tested an ad through the likes of Kantar. One of the attributes that an ad would be measured on is salience.…
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Tablet demand + more things
Tablet demand in China gaining momentum from epidemic | DigiTimes – compared to global demand drop of 20% predicted for tablet computers. This is a fascinating change. Any explanation of this tablet demand is just a hypothesis. My own guess is . More tablet computer related posts here. Great mix by Andy Weatherall. It is…
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What is truly Scandinavian & things that caught my eye this week
SAS – What is truly Scandinavian? Nothing. This was an ad done by &Co of Denmark. It’s an ad that was meant to challenge the audience and promote the benefit of travel. But I felt it got its tone wrong. What is truly Scandinavian reactions What is truly Scandinavian got backlash online. As it went…