Reading Time: 1 minute Having managed to mine the Japanese market for women’s beauty products, Shiseido is now trying to convert Japanese men to a similar regime according to the Tigers Leap blog by Sense Worldwide. More details here.
Reading Time: 1 minute CNet’s News.com have been doing a special report on the resurgence of Japanese companies as innovators in consumer electronics and technology. One of the sections was called ‘Images from a neon culture’. Obviously, the picture editor hadn’t been briefed properly, with the notable exception of a camera shop in downtown Tokyo, grey was was the … Read moreShoot the creative
Reading Time: 7 minutes I thought I would flag up a couple of articles on youth culture and spending power. First up is the FT’s article on Japan, my initial thoughts on this was that it is deemed ok for men to be collectors of watches, model trains sets, art, records etc in the west, with the weekend edition … Read moreTribes, youth marketing and Japan
Reading Time: 1 minute In a society famous for its neon cities, long office hours, horrendous commutes, indulgence in even more methamphetamine abuse than an Australian roadtrain driver and cramming programmes for infant schoolchildren you may expect sleeping to be a problem. You’d be right. Its also big business, Matsushita (the mega-corp behind Panasonic, Technics and JVC) will be … Read moreDo Japanese Dream of Electronic Sheep
Reading Time: 2 minutes Sony announced yesterday that it was pulling out of the PDA marketplace by stopping making the Clie range. There has been much analysis already of this on all the usual suspect sites online. The good news is that they are managing the process in such a way that existing customers won’t get shafted. They deserve … Read moreI haven’t got a clue (and neither has Sony)