2 minutes estimated reading time
Bob Hoffman
Bob Hoffman has been pointing out the problems with the way online advertising has been run for years. Bob’s book Adscam is probably one of the best critical examinations of the online media eco-system and the risks inherent in programmatic advertising.
Bob Hoffman got to speak with the European Parliament. Bear with it as audio improves through the recording.
He also spoke at the Digital Marketing is Broken event.
The main thrust of his argument about marketing effectiveness is supported by the works of Peter Field, Les Binet and Byron Sharp.
Economics
Interesting talk on the benefits and limitations of economic sanctions with a particular focus on Iran and Russia.
Ireland
I never realised that Sony had a factory in Ireland as early as 1960; Sony globalised production of transistor radios relatively early on in their production life. Compare this to the later US technology businesses setting up shop in Ireland over the next couple of decades. This also might go someway to explain why Sony was such a respected brand in Ireland and shows how visionary and experimental the Sony management were. These comments on Irish workers in 1963 versus their Japanese counterparts are interesting. The assembly workers don’t seem to realise the intrinsic value of (the Sony Japan-made) transistors that go into the products – this might be down to education as this was likely a soldering and screwing products together assembly line.
Suzuki-san points out what he thinks are flaws with Irish workers whilst recognising that this partly down to the different social contract between employee and business. Part of the problem was that Irish workers had the opportunity of going abroad without any government restriction compared to Japan. Suzuki-san didn’t believe that Irish workers are bad workers, but rather they require more investment to encourage them to become good workers.
Interesting perspective on the Windsor Framework from an Irish and EU perspective. Tony Connelly did one of the best podcast series on the Brexit process for RTÉ
Materials
I am a big fan of the Rose Anvil account for the way they take a deep dive into materials and shoe construction. Here’s a great example of their work which shows the design principle of what you leave out is as important as what you leave in a product.
Retailing
Olivia Moore on Temu e-commerce app. Her idea of ‘invisible AI’ is actually more prevalent than Ms Moore thinks, otherwise great conversation to listen in on.
Connie Chan does a short talk on the future of e-commerce.