Ged Carroll

Category: marketing | 營銷 | 마케팅 | マーケティング

According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including

  • Super Bowl advertising
  • Spanx
  • Content marketing
  • Fake product reviews on Amazon
  • Fear of finding out
  • Genesis the Korean luxury car brand
  • Guo chao – Chinese national pride
  • Harmony Korine’s creative work for 7-Eleven
  • Advertising legend Bill Bernbach
  • Japanese consumer insights
  • Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
  • Doughnutism
  • Consumer Electronics Show (CES)
  • Influencer promotions
  • A media diary
  • Luxe streetwear
  • Consumerology by marketing behaviour expert Phil Graves
  • Payola
  • Dettol’s back to work advertising campaign
  • Eat Your Greens edited by Wiemer Snijders
  • Dove #washtocare advertising campaign
  • The fallacy of generations such as gen-z
  • Cultural marketing with Stüssy
  • How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
  • Facebook’s misleading ad metrics
  • The role of salience in advertising
  • SAS – What is truly Scandinavian? advertising campaign
  • Brand winter
  • Treasure hunt as defined by NPD is the process of consumers bargain hunting
  • Lovemarks
  • How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
  • Korean TV shopping celebrity Choi Hyun woo
  • qCPM
  • Planning and communications
  • The Jeremy Renner store
  • Cashierless stores
  • BMW NEXTGen
  • Creativity in data event that I spoke at
  • Beauty marketing trends
  • Kraft Mothers Day marketing
  • RESIST – counter disinformation tool
  • Facebook pivots to WeChat’s business model
  • Smartphone launches

  • Netflix DVD service + more things

    Why 2.7 million Americans still get Netflix DVD service in the mail – CNN – Netflix also has plenty of DVD customers in urban areas who prefer the service for its convenience and selection of movies, spokeswoman Annie Jung says. “People assume that our customers must either be super seniors or folks that live in the boonies with no internet access,” she says. “Actually, our biggest hot spots are the coasts, like the Bay Area and New York.” – Netflix DVD service in the US covers the long tail like arthouse cinema and cult classics that the streaming service doesn’t address. They are two differentiated offerings rather than substitutes now. It is interesting that Blu-Ray hasn’t displace Netflix DVD service. More on Netflix here.

    Audi’s New Electric Car Factory Goes Green | Wired – Electric vehicles consume more energy than gasoline-powered rides during manufacturing and manufacture is 70% of a gasoline powered car’s carbon footprint. Something to think about when you drive a Tesla rather than a classic vintage Land Rover or diesel Mercedes

    Luxury Daily | Jean-Paul Gaultier is the latest brand to collaborate on streetwear – with Supreme. I think the outsider reputation of JPG fits streetwear really well, in its heyday it really got culture (paywall)

    How Rolex Is Revamping Its Digital Channels: 3 Marketing Innovations Not To Miss | Luxury Society – interesting how they are melding brand purpose and product messages

    How US went from telecoms leader to 5G also-ran without challenger to China’s Huawei | South China Morning Post – Interesting how Qualcomm is implicitly being blamed in this op-ed. There is no consideration of the implosion of new telcos following the dot.com bust for instance which took out fixed line equipment etc – Verizon and Sprint chose the CDMA mobile standard, developed by US firm Qualcomm, which operated on different frequencies than GSM, adopted by Europe. After the initial boom in the mobile industry following deregulation, the US telecommunications industry began to decline from 2001

    The Quietus | News | RBMA And Red Bull Radio To Shut Down – “Red Bull will be moving away from a strongly centralized approach, will gradually phase out the existing structure and will implement a new setup which empowers existing Red Bull country teams and utilizes local expertise. Red Bull will continue to explore new ways to support promising and cutting-edge artists wherever they may be.” – major move

    New Huawei phone has a 5x optical zoom, thanks to a periscope lens | Ars Technica – reminds me a lot of Konica Minolta’s pocket digital cameras (the first standalone digital camera that I owned), everything old is new again

    Irish government concludes there is no viable plan B | total telecom – “We still don’t have universal 4G coverage so it’s a bit of a pipe dream to suggest we are going to have universal 5G coverage to deliver the national broadband plan,” the country’s communications minister, Richard Bruton, said. – To be fair, London doesn’t have universal mobile coverage, let alone 4G coverage.

    Google’s work in China benefiting China’s military: U.S. general | Reuters – “The work that Google is doing in China is indirectly benefiting the Chinese military,” Marine General Joseph Dunford, chairman of the Joint Chiefs of Staff, said during a Senate Armed Services Committee hearing. “We watch with great concern when industry partners work in China knowing that there is that indirect benefit,” he said. “Frankly, ‘indirect’ may be not a full characterization of the way it really is, it is more of a direct benefit to the Chinese military.”

    Increasing The Effectiveness of PR Agency Partnerships in China | Holmes Report – Insight from R3’s China PR Scope Report reveals that though PR agencies are highly regarded in content (23.7%) and media management (17.8%), they are not particularly strong in KOL and celebrity engagement (3.9% and 1.3%) – if I were an international agency I’d be really concerned about this. It shows a failure to adapt that is probably more spectacular than in the west

    U.K. Pub Chain Bans Mobile Phone Use in Bid to Encourage Talking – Bloomberg – our pubs are for social conversation person to person – actually no they’re for drinking

    BrandZ says Huawei is strongest Chinese brand outside China, but why? | Marketing | Campaign Asia – despite lots of documented geopolitical issues, the year was still very good for Huawei in terms of branding, driven by focus on 5G and R&D leading to chip-level AI capabilities, foldable phones and other innovations, said Doreen Wang, global head of BrandZ at Kantar. – for an index that’s looking at marketing and advertising being converted to brand equity this isn’t good news

    KFC Bought a Time Slot on Ultra Music Festival’s Main Stage | Music News | Consequence of Sound – you can see how this would all happen in a William Gibson book plot about the bankruptcy of culture in the near future. A client hungry of innovation and a desire to resonate with millennials and gen-Z. A jaded creative director who liked DeadMau5 and the agency’s news sponsorship and cultural partnerships team. I’m just surprised that there wasn’t a SnapChat tie in somewhere

    Facebook’s most shared story of 2019 is a 119-word local crime brief from Central Texas. | Slate – interesting insight into how Facebook’s algorithms drove this

    What Finally Killed AirPower | iFixit – Apple boxed themselves into an electromagnetic corner. What they wanted to do was physically possible—and they surely had it working in the lab—but they couldn’t consistently meet the rigorous transmission requirements that are designed to keep us safe from our gadgets.

    Report: Huawei Riddled With ‘Long Term Security Risks’ – ExtremeTech – In short, Huawei isn’t trying to riddle its software or hardware with secret back doors, but it’s also really, really bad at security. That’s not a conclusion that’s hard to fathom, particularly given how many companies have been hit by security breaches or had their own poor practices exposed – Huawei aren’t Machiavellian, they’re just incompetent and unwilling or unable to fulfil their infosec commitments?

    T-Mobile Introduces Private Phone Booths for Making Calls, Surfing the Web, Taking Selfies | Frequent Business Traveler – so in the same business as WeWork then

    The Apple Card is great (playing devil’s advocate) | Boarding Area – the money quote in this article ‘Here’s the part where I pretend to love the card and argue why it really is cool and revolutionary.’

    Chupa Chups logo, designed by Salvador Dali | Logo Design Love – Salvador Dali designed the logo, just wow

    Appl Still Hasn’t Fixd Its MacBook Kyboad Problm | WSJ – this is quite shocking (paywall)

  • Qualcomm smart speaker platform + more

    Qualcomm smart speaker platform for AI-enabled devices – Business Insider – will Qualcomm attract the same developer community as Amazon’s Alexa has? The Qualcomm smart speaker platform will find it hard to get audiences wanting high quality audio as Apple found out with the first generation HomePod. It won’t only be Qualcomm chips that boost the cost but the complete component chain

    Google is making antitrust concessions in Europe – Business Insider – reminds me a lot of the European settlement that Microsoft made with the EU that then facilitated the popularity of Firefox (and Chrome)

    The New Zealand shooter finds support in Islamophobic corners of China’s internet — Quartz – many comments reflected the view that the shooting was a by-product of the West’s excessive political correctness, a perspective that has found increasing support on China’s internet in recent years as part of what’s known as the baizuo, or “white left” movement, a derogatory term used to describe Western progressives that is roughly analogous to the term “social justice warrior.”

    Google Stadia is a Net Neutrality Nightmare – Variety – the numerous unknowns and uncertainties of Stadia, from pricing to game library to concerns over internet latency and speed requirements, what’s truly disconcerting is the unspoken assumption that forgoing hardware is a net positive for consumers and creators alike. Ultimately, the adult in all of us is sick of having to repurchase video game boxes just to keep up (at least, I am). But if a PC is like a puppy in how it brings you some kind of joy or entertainment, you have to ask yourself one question. Would you rent a puppy?

    MoviePass co-founder’s new app rewards you with movie tickets for watching ads | BGR – how many ads would you have to watch and what kind of personal information is being used in targeting? Also what kind of incentives does this set up and is that the kind of demographic an advertiser wants to reach?

    APAC accounts for less than 15% of revenue for holding companies, says R3 – really interesting, especially when I remember Sir Martin (Sorrell) saying at Stream Asia a number of years ago that APAC had more WPP employees than Europe in his state of the union type speech

    The 2019 Lincoln Nautilus | Morning Run :60 | Lincoln – YouTube – interesting ad how Ford’s Lincoln brand is trying to associate the in-car information with the utility (in fitness terms at least) with wearable tech

    Why I’m Swapping My iPhone for an Alarm Clock From 1939 – WSJ – focused design rather than convergence (paywall)

    ThoughtfulGiftCards.com – Is It a Scam, or Just Shady Marketing? | JoAnna Wahlund – interesting marketing tactic / social engineering – I respect the thinking, if not the use that it was put to

    Can a Facebook Post Make Your Insurance Cost More? – WSJ – in Wadds book Brand Vandals I warned that this was inevitable. Seven years later and its now an issue

    Swiss Watchmakers Say Slowing Growth in China Won’t Hurt Sales | News & Analysis | BoF – Switzerland’s watch industry is going through a period of profound change, notably in distribution, as brands focus on developing their own boutiques — brick and mortar or online — while reducing their network of third-party retailers

    Amazon Beauty: Who Is Selling What? An Exclusive Analysis of Over 200,000 Beauty and Personal Care Listings on Amazon.com | Coreinsight – interesting read (PDF) particularly in light of Amazon Kicks Off Spring with the Launch of Belei, its First Dedicated Skincare Line | Amazon.com, Inc. – Press Room – 12 products including moisturisers, serums, eye cream, spot treatments and more

    Most Amazon Brands Are Duds, Not Disrupters, Study Finds – Bloomberg – but then most new consumer product launches are duds

    How Baselworld Can Establish its Relevance Once More | Luxury Society – interesting case study from the Digital Luxury Group. More luxury-related posts here.

    Why “Drop” Retail Is the Future of Luxury Sales in China – “Drops have been popular in China because consumers want to feel that brands are making an effort to design or offer product specifically for them and drop retailing gives brands the opportunity to show that they are focused on doing something special specifically for China”

    Luxury Marketers Can no Longer View Chinese Consumers as a Monolith | Luxury Society – they shouldn’t have ever viewed Chinese consumers as a monolith in the first place

    Walmart Builds a Secret Weapon to Battle Amazon for Retail’s Future – WSJ – (paywall)

    US Army applying new areas of math | John D Cook – expect homotopy type theory (HoTT) to be the new machine learning in a few years

    China’s middle class stress over debt payments as unemployment hits two-year high | SCMP – only a matter of time before this happened due to overheated property market and slowing economic growth

  • Robot launch + more things

    Automata Eve robot launch

    I went along to the Automata Eve robot launch. More about the robot launch in more detail once I get around to write the post. Eve is a robotic arm aimed for light industrial usage.

    Untitled

    Everything else

    Moleskine Now Offers Retreats for People Who Work Remotely – Condé Nast Traveler – I get why they may be focusing on freelancers as the creative industries sees agencies using an increasing amount of freelancers. But there is also an opportunity for a luxury experience offering.

    Japanese porn company Soft on Demand wants to use virgin power to create electricity for romantic Tokyo event – Japanese marketers never fail to surprise me with these odd campaigns. The power comes from stationary exercise bikes. I couldn’t do any better than Sora News 24 at explaining how this campaign all comes together, so go and read it all there. Soft on Demand is the Japan’s largest adult entertainment media company and are putting a lot of money into marketing VR content

    Why Canon is helping users rent their kit to each other | Marketing | Campaign Asia – interesting idea but I could foresee a lot of problems with an AirBnB for camera bodies and lens, or maybe I am just a low trust individual. More marketing related content here.

    I hadn’t realised that population ageing and decline is a bigger issue in Bulgaria than it is in western European countries like Germany or the Nordics. In terms of population decline it even outstrips Korea and Japan.

    This seems to have been driven by the economic hardship caused in the immediate aftermath of the economic collapse of the Comintern (Communist International) group members and break up of the Soviet Union into Russia and members of the CIS.

    Very interesting documentary on the day-to-day impact by showing the lives of villagers that have been hit hard through this decline.

  • Video conferencing + more things

    Holographic-like video conferencing: a killer app for AR? | eeNews Europe – really??? I know the IBM had attempted video conferencing in Second Life, back when that was the metaverse du jour. It still wouldn’t solve a lot of the issues with virtual conferencing a la Zoom or Skype for Business. And then there would be a battery of security issues that continue to plague video conferencing. Finally there is the issue of computer mediated communication exhaustion. There is already issues with normal video conferencing software usage, let alone something like augmented reality.

    Apple’s new iPads cling to old Apple Pencil | The Verge – this looks like a potential mess. Why do the styli need to have technology in them? How long is a styli supposed to last for? Are new styli backwards compatiable with older styli? Its like the move from the 50 pin iPod connector move to lightning connectors on steroids.

    WSJ City – Feds scrutinise development and FAA approval process – interesting how they have gone in this direction focusing on the FAA approval process. I am surprised at the organisation capture that Boeing managed to make happen. It might be a mix of corruption and and incompetence. Dinging the FAA approval process could damage future US aircraft sales and trust in US certifications in general. It would be a boon for Chinese aspirations in the global aircraft market outside the US and EU

    Weber Shandwick’s UK Consumer Lead Quits – it’s interesting that she’s going without a plan. Weber Shandwick don’t seem to be too worried about contacts walking out the door.

    Nike and Boeing Are Paying Sci-Fi Writers to Predict Their Futures | OneZero – pretty standard. BT were doing this back in the 1970s at their research facility in Ipswich. People like MIT Media Lab have done similar things as well

  • The Facebook pivots to WeChat post

    Wonks clearly saw parallels. Hence the short form ‘Facebook pivots to WeChat’. The first thing I’d advise you to do is read Mark Zuckerberg’s notes on how he is planning to move Facebook as a business. There’s a link at the bottom of this post to it, I’ll still be here when you come back.

    Mark Zuckerberg f8 Keynote

    The reactions were:

    • Facebook is trying to ‘kill’ Apple
    • Advertisers need to be concerned about Facebook’s moves
    • Facebook’s pivot is a diversion or play to get out from under future regulation
    • It’s fake, or variants of that
    • It’s about asserting market dominance
    • It’s a move against Snap
    • It’s a ‘China’ type move, trying to corner the free internet

    These takes are mirrors of our own views and concerns as about Facebook. I am not a Facebook apologist, by any means. But I could see a clear parallel between Facebook and concerns about television, the communist threat or big oil. And to a large extent Facebook is highly deserving of our skepticism.

    So let’s start breaking them off one by one:

    Facebook is trying to ‘kill’ Apple

    Apple has managed to differentiate from Google and other web giants by its privacy focus. This is because advertising isn’t that important to Apple’s business model. Where Apple have tried advertising, they haven’t been that successful at it.

    Facebook’s messaging focus ‘doing a WeChat’ has caused others to draw clear parallels with China. In particular, Apple’s problems in China and WeChat. The simple answer is that its complicated:

    • Apple’s problems in China aren’t just about WeChat. WeChat creates a level playing field between Chinese Android-based and iOS user experience. Because consumers spend so much time inside the application, rather than the OS
    • Both Apple and Chinese manufacturers lose services revenue to WeChat. On a per device basis, this particularly penalises manufacturers like Xiaomi who break even on the handset at best
    • Apple has tested the price elasticity of the premium phone market in China (and elsewhere). Channel discounting has been shown to drive a massive uptake in sales

    Facebook’s messaging strategy poses a challenge to mobile operators, Google’s Android messaging offering and Apple Messages equally.

    Mobile phone operators saw messaging traffic drop precipitously over the past decade. China Mobile were one of the first operators of video and SMS over the internet with its Fetion texting service. This was shut down three years ago in the face competition from Youku, QQ Video and WeChat.

    The GSM Association has tried to fight back against the decline in SMS and MMS messaging with Rich Communications Services (RCS). It is supported on Android Messages app and Google has looked as wider implementation.

    RCS is currently supported by 11 smartphone manufacturers and 55 mobile network operators across Asia, the Americas, Africa and Europe. Facebook may support it, but is likely to compete against it. Apple hasn’t announced support for RCS (yet).

    Here’s what Mark said, nothing particularly controversial but a nice analysis of current development options.

    You can already send and receive SMS texts through Messenger on Android today, and we’d like to extend this further in the future, perhaps including the new telecom RCS standard. However, there are several issues we’ll need to work through before this will be possible. First, Apple doesn’t allow apps to interoperate with SMS on their devices, so we’d only be able to do this on Android. Second, we’d need to make sure interoperability doesn’t compromise the expectation of encryption that people already have using WhatsApp. Finally, it would create safety and spam vulnerabilities in an encrypted system to let people send messages from unknown apps where our safety and security systems couldn’t see the patterns of activity.

    A privacy-focused vision for social networking – Mark Zuckerberg March 6, 2019

    What its most likely to do is strip value added services away from carriers, Google and Apple; rather than Apple on it’s own. Encryption alone doesn’t mean security or privacy; but Apple needs to provide that level of nuance to premium consumers. Given the Google Android services there is still blue water between the eco-systems.

    Advertisers need to be concerned about Facebook’s moves

    Advertisers on Facebook always need to be concerned about Facebook’s moves. The people with most to worry are people who build their businesses on Facebook’s platform. But that isn’t a new issue, its been a mistake that marketers have made over-and-over again in the digital realm. And they’ll still keep making the mistake.

    In many respects, Facebook advertising has had to change. The reason why Facebook has been putting out features like stories and carousels is because of ‘context collapse‘. Back in 2015, the Information wrote about how Facebook users were sharing less. Sharing less means less room for ad inventory in the news feed and less reasons for the audience to remain engaged with the newsfeed.

    However, Facebook won’t fully give up on the town hall type environment that the news feed provides to advertisers, don’t take Mark’s word for it: follow the money.

    Public social networks will continue to be very important in people’s lives — for connecting with everyone you know, discovering new people, ideas and content, and giving people a voice more broadly. People find these valuable every day, and there are still a lot of useful services to build on top of them. But now, with all the ways people also want to interact privately, there’s also an opportunity to build a simpler platform that’s focused on privacy first.

    A privacy-focused vision for social networking – Mark Zuckerberg March 6, 2019

    Zuckerberg needed to do something to combat context collapse, even if the regulatory environment hadn’t got a lot worse for him. It also means the declining amount of information available to advertisers will continue to go that way.

    On the plus side if you look at WeChat, you can see the kind of directions Facebook is likely to take:

    • Advertising / promoted content
    • On-platform services and retail
    • E-commerce
    • Mini-applications
    • Payments
    • Ticketing
    • Electronic real ID

    And the one thing that we can be sure about with Mark Zuckerberg is that he doesn’t like leaving money at the table. Expect change, (continue) to be concerned about advertising efficiency and effectiveness, but don’t worry about not having Facebook as a channel in the future.

    Facebook’s pivot is a diversion or play to get out from under future regulation

    There are a few angles to this which I am going to break down into two parts:

    Facebook’s interest

    • The more entrenched across services, the harder Facebook will be to take action against. Facebook would be harder to break apart in any future anti-trust court decision
    • The move towards messaging could reduce the issues that Facebook faces in terms of moderating speech and preventing bad behaviour 
    • Pushes Facebook’s PR / repetitional issues under the rug

    Consumer interest

    • From a consumer interest point of view Facebook is showing a willingness to go beyond encryption by carefully choosing where its data centres go for maximum regulatory protection. (Though one would still fall under the extra-territorial laws of the five Is countries in particular the US, UK and Australia at the moment)
    • Consumer convenience due to focus on interoperability, so one might not need to have both WhatsApp and Facebook Messenger on a device – in theory at least

    It’s fake, or variants of that

    We won’t know the true level of sincerity and commitment of Facebook to make a positive impact through this pivot. Facebook’s brand is so low, it is very easy to believe the very worst in them. I can’t say that I am surprised this came out in the commentary but I am prepared to hold fire on judgement just yet.

    It’s about asserting market dominance

    Some commentators saw a clear link between Facebook’s pivot and Microsoft’s push into web browsers. Both companies were threatened by disruption and utilised their existing market dominance in their markets in current products to extend their dominance into future eras. Businesses by their very nature try to maintain and grow themselves. It would be a natural outcome of Facebook’s pivot.

    Microsoft’s move eventually led to the Judge Jackson ruling against Microsoft. Something that Facebook would be very keen to avoid.

    Part of the reason why Facebook bought WhatsApp originally was partly put down to Mark Zuckerberg’s concern about only having one great idea. He wanted to bulk up the Facebook brain trust with WhatsApp’s management. We know that didn’t end well with the management team eventually departing. This pivot could be seen as an antidote to Zuckerberg’s creative bankruptcy.

    It’s a move against Snap

    The competition posed to one-to-one messaging was perceived by analyst Richard Greenfield of BTIG as a threat to Snap. Facebook is very competitive, but Facebook has bigger markets to focus on with this move. Effects on Snap would be a welcome bonus rather than a key focus. Snap has bigger issues at the moment:

    • User growth is moribund. Instagram has already ‘outsnapped’ Snap with its fast follower copying of Snap’s features
    • Snap needs to do better in generating advertising revenue

    In essence it’s like sleeping with a hippo. It could roll over and crush you without even realising what it managed to do in its sleep. Its a move that is likely to adversely affect Snap, but its by no means all about Snap.

    It’s a China type move trying to corner the free internet

    This particular trope came from Fox Business. What’s interesting is that one would expect the outlet to be pro-free markets. The commentary by Kurt Knutsson talks about the inescapability of Facebook and conflates the similarities with WeChat to argue Facebook is sinister in a similar manner to ‘China’. The thing I took away from it is the cross-party skepticism on Facebook, privacy and market power.

    If you would have told me a decade ago that a right wing business publication would have been concerned about free markets and market dominance I wouldn’t have believed you.

    Facebook’s assumptions

    Facebook’s pivot requires some major changes in the companies technical ability:

    • Currently Facebook Messenger and WhatsApp use encryption from the Open Whisper Systems project that gave us Signal Messenger. Signal is an open source product funded by donations to the Signal Foundation. It isn’t a core strength of Facebook
    • A lot of WeChat’s secret sauce is how they managed to build so much functionality into its mobile app without taking away from the user experience. This is in sharp contrast to the plethora of apps currently used for Facebook. It poses a major UX design challenge for Facebook
    • Facebook can expand to new areas successfully such as payments – again not an area where Facebook has previously known to be successful

    There is an assumption that Facebook’s communications team can give it enough space to allow the pivot to be put in place. Facebook’s management team won’t drop the ball between now and the pivot.

    More information

    A privacy-focused vision for social networking by Mark Zuckerberg – shared on his facebook page.

    Facebook’s pivot must be viewed with scepticism | Financial Times

    Facebook’s former chief of security says its privacy pivot is ‘punting’ on its hardest issues | The Verge

    Facebook’s Biggest Bull Sees Privacy Pivot as Move Against Snap | Bloomberg

    Facebook’s Awkward Pivot to Privacy | Slate

    Facebook’s pivot is bigger than privacy | Axios

    Facebook’s Fake Pivot To Privacy | Forbes – As a social network, Facebook, has 15 million fewer users today than in 2017. During October – December of 2018, 23% of Facebook users in the U.S. showed signs of activity, e.g. updated their status or posted a comment, as compared to 32% at the same time in 2017. In 2016, Facebook accounted for more than half of time spent on social networks, but that figure is anticipated to be 44.6% in 2019, while, for the first time, from 2018 on, it was expected that Facebook usage among the 11-24 demographic – highly coveted by advertisers – would decline.

    Facebook privacy pivot a China-type move, trying to corner the free world: Cyber Guy | Fox Business

    Building your business in Mark’s house | renaissance chambara – on the perils of over-reliance on platforms.

    Facebook and advertising or why Facebook is a dead man walking part III? | renaissance chambara

    Why Facebook is a dead man walking part II? | renaissance chambara

    Why Facebook is a dead man walking | renaissance chambara

    Jargon Watch: context collapse | renaissance chambara