Search results for: “twitter”
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Twitter for Mac – some alternatives
Twitter’s desktop client on the Mac has been pulled from the app store and won’t be supported any more. It is time to look for an alternative. What you should choose depends on how you use Twitter, I’ve tried to outline what I consider are the best native Mac apps for Twitter. The alternative that…
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Twitter bars intelligence agencies + more
Twitter Bars Intelligence Agencies From Using Analytics Service – WSJ – I don’t think that this will affect Twitter’s revenue that much. I also don’t think that Twitter bars intelligence agencies will restrict their access to information overall China white-box players leaving tablet market and pushing into new applications – focus instead on ‘two-in-one’ device, robots and…
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Twitter troubles
You can read elsewhere about Twitter troubles, I have linked to some of the best analyses I found out there at the bottom of this article. If you don’t have time to go through the the analyses around Twitter troubles, here’s the ‘CliffsNotes’ version: Management turnover. Three different heads of engineering in 18 months, five…
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A Twitter experiment on fake followers
In 2013, I worked with a number of companies and executives that has used services to inflate their Sina Weibo accounts standing with fake followers. (In case you haven’t heard about it, Sina Weibo is a Chinese micro-blogging service). Often this was seen as a cheap way of getting an ego-boosting metric on their account…
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Canada on Twitter
Canada on twitter will be an event that will have delighted my friend and former colleague Matthias Lüfkens. Matthias founded the Burson-Marsteller Twiplomacy project. Time spent at the World Economic Forum on social media meant that Twiplomacy has been a long time personal passion of his. The Twiplomacy looked at which countries have accounts…
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Zynternet + more things
Zynternet is a portmanteau made up of Zyn and internet. If you’re reading this internet is self-explanatory, the Zyn in question is tabacco-free Skoal bandit type nicotine pouches. Zyn comes in a tin and has various flavours. According to journalist Max Read, the Zynternet is a kind of 90s to early 2000s sports obsessed ‘lad’…
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Warped media constructs
Where did warped media constructs come from? Warped media constructs as an idea originated from a few observations I made. The first was an article by Magic Numbers that examined the distribution of marketing spend across various media channels compared to the percentage of profit they generate. It was based on a piece of research…
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#theinternetisdying
Perhaps due to the febrile nature of the times we live in, the tech-savvy community seems to have become aware of various trends, leading them to conclude that #theinternetisdying. This term itself is imprecise. The internet is a series of abstractions, ranging from physical infrastructure to software and functions upon which communication, messaging, video streaming,…
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Dove 20 years of real beauty
I was privileged to freelance at Ogilvy on Dove a number of years ago and got to understand the brand a little better during that time. My work on Dove was focused on product advertising for Dove soap in Brazil, the US, Vietnam and the Philippines rather than adding to the master brand canon around…