Ged Carroll

Category: ideas | 想法 | 생각 | 考える

Ideas were at the at the heart of why I started this blog. One of the first posts that I wrote there being a sweet spot in the complexity of products based on the ideas of Dan Greer. I wrote about the first online election fought by Howard Dean, which now looks like a precursor to the Obama and Trump presidential bids.

I articulated a belief I still have in the benefits of USB thumb drives as the Thumb Drive Gospel. The odd rant about IT, a reflection on the power of loose social networks, thoughts on internet freedom – an idea that that I have come back to touch on numerous times over the years as the online environment has changed.

Many of the ideas that I discussed came from books like Kim and Mauborgne’s Blue Ocean Strategy.

I was able to provide an insider perspective on Brad Garlinghouse’s infamous Peanut Butter-gate debacle. It says a lot about the lack of leadership that Garlinghouse didn’t get fired for what was a power play. Garlinghouse has gone on to become CEO of Ripple.

I built on initial thoughts by Stephen Davies on the intersection between online and public relations with a particular focus on definition to try and come up with unifying ideas.

Or why thought leadership is a less useful idea than demonstrating authority of a particular subject.

I touched on various retailing ideas including the massive expansion in private label products with grades of ‘premiumness’.

I’ve also spent a good deal of time thinking about the role of technology to separate us from the hoi polloi. But this was about active choice rather than an algorithmic filter bubble.

 

  • Systeme D

    According to Foreign Policy, the D in Systeme D comes from the French word débrouillard which is used to describe people who are ingenious or resourceful. In the Francophone companies being resourceful means operating outside of proscribed government regulation and bootstrap entrepreneurship hence, systeme D. Back in France, this might have been applied to people smuggling in a new fangled personal computer into the workplace.

    Foreign Policy writer Robert Neuwirth argues that this grey economy exists across the developing world and has been driving economic activity from Chinese factories to African bazaars. Back when I was first visiting Hong Kong, there was a stream of west African business people travelling to Hong Kong. They would go to Chungkung Mansion. Buy a suitcase full of electronics (predominantly cellphones)  and then get a flight home. 

    There was then larger scale players based in Shenzhen and Guangzhou buying product. They then either supplied the merchants of Chungkung Mansions or shipped product home by the container load. Who knows what would happen with the customs in their destination country. Systeme D often relies on the kind of manufacturers relying on shanzhai style innovation. 

    Whilst this black economy would be seen as detrimental in developed countries due to it undermining a system that broadly works (look at the Greek government’s problems with non-payment of taxes). In developing countries where governments are less likely to be looking out for their citizens interests – so the black economy can be considered to be having partly a positive impact.

    The latest trend is that a lot of mainland Chinese people who have worked on infrastructure projects in Africa staying behind and becoming merchants, cutting African entrepreneurs out of the Systeme D model. There are well over a million of these Chinese entrepreneurs now doing business across sub Saharan Africa.

    More information

    The Shadow Superpower – By Robert Neuwirth | Foreign Policy

  • Video futures

    Peter Jackson has been shooting a really interesting video diary for the forthcoming Hobbit two-part film. Whilst all the Tolkien geeks are pouring over it salivating at what they are going to spend their next ten year’s disposable income on, I was curious to know what it was likely to tell us about the future of video. Jackson heads up Weta Workshop and Weta Digital, constantly innovating in video production. Below is the first entry, it is worthwhile working through all of them

    • Technology still hasn’t addressed the need to shoot 3D in an elegant way. Much of this is down to the fact that the economics and scale that has driven semiconductor innovation hasn’t been replicated in other aspects of technology such as camera optics, so they use Heath Robinson-esque mirrored set ups to get around the interocular (replicate the distance between your eyes) distance issue
    • The amount of dedicated cameras that Jackson is having to use suggests that 3D product isn’t likely to come down in cost anytime soon; so we are still likely to have shoddy post-production versions plied on cinema audiences for a good while yet. I could see the demand for 3D dying out, at least until VR starts to make a serious impact on lean back experiences.
    • Higher frame rates make a difference. I hadn’t realised that the human eye can distinguish at up to the equivalent of 60 frames per second. Shooting at this speed makes imagery more believable. So we are more likely to go to 60fps 4K video than 24fps at 8K resolution.
    • Digital doesn’t mean perfect reproduction. If you’ve listened to an iPod versus a decent CD player; or a decent CD player versus a decent record player – it would be easy to understand this point; despite the historic branding as digital having a higher fidelity to the original. However it was still interesting to hear how the high quality digital cameras de-saturate the video and the make-up artists and set designers have to work hard to compensate for the colour loss on screen

    More related content, alongside other aspects of technology can be found here.

  • Extreme couponing

    Extreme couponing – is a phrase that I came across in the Knowledge@Wharton newsletter to describe the way hard-pressed value conscious consumers in North America are using offline vouchers and online resources including comparison shopping and coupon websites to make their grocery spend to go further. Having worked on FMCG programs rolled out in North America, the continued power of local newspaper and electronic coupons are famous.

    Coupons and extreme couponing were historically associated with thrifty older consumers who carried on family traditions developed during and post the great depression.

    Some US supermarket retailers built up a reputation for being ‘coupon friendly’ stores. But that might present its own problems. The average basket value might be much lower. Also the productivity of cashiers might be lower as they have to process all the coupons submitted. If the coupons aren’t valid for that supermarket that might result in a customer stand-off that needs to be resolved with the help of store management.

    The more astute of you may remember seeing coupon clipping and usage in historic episodes of Roseanne (what then become The Conners).

    Which begs the question what’s new that’s driving extreme couponing now? The answer seems to be a combination of food price inflation, low-to-no wage growth and an uncertain economy with high unemployment has led consumers to change their shopping. Pharmacy chains like Walgreens have benefited from business previously done as a one-stop shop in the supermarket since they will accept coupons for personal hygiene and cleaning products. The big issue is for the major brand companies like General Mills, Unilever and Procter & Gamble who are seeing brand loyalty eroded.

    Alongside an increase in coupon adoptions you are seeing bulk buying to hedge against inflation, rather than consumers trying to save the money itself in bank account. More retailing related content can be found here.

    More information

    Brand Disloyalty: Recession-weary Consumers Take Discounts to the Extreme

  • London conference on cyberspace

    The Foreign and Commonwealth Office of the British Government has always had the best online presence of all the different government departments, but I still find it interesting that it is they rather than the department of media and culture who are looking to lead a discussion on the future of the web and associated technologies. The FCO are hosting a conference on cyberspace in London on November 1-2, 2011 and are extending it online through social media platforms. I can’t help but feel the dialogue is aimed as much within the UK as internationally.

    Of course, the ironic thing is that the UK isn’t at all progressive in terms of all things internet related compared to the likes of South Korea, Singapore, Hong Kong, Australia, Iceland or Finland to name but a few countries. The Digital Economy Bill and actions done by the likes of Ed Vaizey have shown resistance rather than working out how it can benefit from the change. The music industry tried to fight the change and has torn itself apart so it will be interesting to see how that stance will work out. I look forward to following the conference on cyberspace; in cyberspace.

    Find out more here. More online related topics here.

  • Think Outside Stowaway

    I first got hold of a Think Outside Stowaway portable keyboard at the start of my agency career. It was 2000, the over-enthusiasm for internet-based businesses, alternative telecoms providers and Linux eco-system businesses was in full-swing and I was building my agency career helping further fuel the economic bubble.

    Broadband wasn’t a word in common parlance, streaming video windows were about the size of a postage stamp; that didn’t stop sites like UK business technology site Silicon.com from trying to develop and promote video content for the web.

    We weren’t living in the real-time always-on world of now. At this time wi-fi devices were online starting to be launched on to the market and was some way from adoption. Wireless meant using IrDA infra-red connections between devices (like a TV remote control having a long conversation) and wireless data meant the then new digital mobile phone networks with SMS and patchy voice services.

    You could could get some Nokia and Ericsson phones to talk to other devices to connect to the internet but it wasn’t cheap. The only people I knew who used it were news photographers getting pictures over to picture desks at photo agencies and newspapers.

    My biggest client at the time was Palm who were spun out of 3Com with Carl Yankowski at the head of the company and Bill Maggs as CTO.

    I had gone out and bought a Palm Vx PDA three weeks before being put on the account (where I would have got one for free).  The Vx became my primary computing device, as I was away from home much of them working in the office, at client meetings or traveling. I started to write on it, but the stylus would only get you so far.

    I had looked at devices like the AlphaSmart 3000, which was cheap, ran on three AA batteries for weeks at a time, and could transfer text via USB. It had proper keys with decent travel on them and was sturdily made, but it had a similar footprint to a modern-day 13-inch MacBook Pro.

    I eventually ordered a Think Outside Stowaway portable keyboard from Amazon in the US. The keyboard used the Palm Vx as its ‘computer’ and and PDA became a compact word processor that would fit into two jacket pockets and was more productive than even the current iPad.

    I managed to draft emails to colleagues, positioning documents, media tour briefing documents and press releases on it. You could type away quite happily on the train or an airplane, which I frequently did when I went back home to see the parents.

    How on earth did a they get the Think Outside Stowaway keyboard to fit in a jacket pocket?

    This came down to a bit of product design genius by a Silicon Valley-based start-up called Think Outside Inc. who came up with a Jacob’s Ladder-type keyboard design which gave you 19mm keys and then folded into four sections – connected together with a flat ribbon cable. The pieces were locked together by sliding in two handles (the red bits in the picture above) to provide a stable flat keyboard. The design was so successful that Palm sold their own-branded version to be sold to people like me and Targus-branded versions did a similar thing for Handspring, Compaq and HP PDAs. But none of them had the elegant design solution collapsing the keyboard like the Think Outside Stowaway unit.

    A flip-up connector plugged into the serial port of the device and held the screen at an optimum position for viewing. Later versions of the keyboard used Bluetooth wireless connectivity, unfortunately the electronics were less tolerant of being folded up so the keyboards became less elegant and bulkier. Eventually Think Outside was acquired by cellphone charger company Mobility Electronics (iGo) and eventually touch devices pretty much killed the mainstream demand for a portable keyboard all together.

    You can still get keyboards that embody the ideas of the Think Outside Stowaway. Unfortunately, they aren’t any more compact or robust than their predecessor. Which is a shame given the prevalence of iPhone users is many businesses. More throwback gadget related content here.