Ged Carroll

Taoism & social media

Published: (Updated: ) in china | 中國 | 중국 | 中華, hong kong | 香港 | 홍콩 | 香港, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー by .

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I was watching this video and thinking about taoism and social media. The video is by Irish-Chinese film maker Edwin Lee on the refurbishment of of the Wong Tai Sin Temple in northern Kowloon and thought that it was an excellent metaphor for something I’d been looking to talk about for a while.

Sik Sik Yuen is the Taoist organisation who look after the temple were faced with a challenge. They were renovating a hall of worship, but didn’t want to see their handiwork be adversely affected by the smoke of traditional prayer offerings. Their solution was an ‘electric’ temple that signifies the offering being accepted. The prayers are then burned in the traditional way by Taoist priests elsewhere.

So what does taoism & social media have to do with each other?

Well if you’re like me you’ll have heard a number of times that ‘we need to do something on <insert the social software platform of the day here>‘ or ‘we need to have a <insert owned social media platform here>‘.

It’s hard to get people to think about things the other way around:

Don’t get me wrong, I am all for innovation and I am quite happy to sell someone the new new thing – particularly if I can use it as a case study to sell other people the new new thing at a later date as well. But a significant amount of the time innovation occurs for all the wrong reasons, delivering little and wasting marketing resources.

Does your brand really need that latest, greatest Facebook commerce application or are their easier picking to be made optimising what you already have?

Is there a better creative vehicle rather than social media for what you are trying to achieve; like creating some sort of real-world experience or web-of-no-web application to knit offline and online together?