It makes sense to start this category with warning. Marshall McLuhan was most famous for his insight – The medium is the message: it isn’t just the content of a media which matters, but the medium itself which most meaningfully changes the ways humans operate.
But McLuhan wasn’t an advocate of it, he saw dangers beneath the surface as this quote from his participation in the 1976 Canadian Forum shows.
“The violence that all electric media inflict in their users is that they are instantly invaded and deprived of their physical bodies and are merged in a network of extensions of their own nervous systems. As if this were not sufficient violence or invasion of individual rights, the elimination of the physical bodies of the electric media users also deprives them of the means of relating the program experience of their private, individual selves, even as instant involvement suppresses private identity. The loss of individual and personal meaning via the electronic media ensures a corresponding and reciprocal violence from those so deprived of their identities; for violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.”
McLuhan was concerned with the mass media, in particular the effect of television on society. Yet the content is atemporal. I am sure the warning would have fitted in with rock and roll singles during the 1950s or social media platforms today.
I am concerned not only changes in platforms and consumer behaviour but the interaction of those platforms with societal structures.
Amazon Restricts How Rival Device Makers Buy Ads on Its Site – WSJ – interesting that his is confirmed by both according to Amazon employees and executives at rival companies and advertising firms. Would rival device makers have an antitrust case? It would be harder for Amazon to argue that it doesn’t have a monopoly position in retail. More on Amazon here.
Mark Riston: It’s time for ‘share of search’ to replace ‘share of voice’ – Peckham’s Formula posits that when you launch a brand you should set its advertising budget based on your desired share of market. Specifically, your initial share of voice should be 1.5 times the desired market share you want to achieve by the end of the brand’s second year.
Netflix called out for “Three-Body” author Liu Cixin’s Xinjiang remark — Quartz – Mulan seems to have become a verb in US media in a similar way to ‘it’s all gone Pete Tong’ in late 1980s vernacular English. Although originally ‘gone Pete Tong’ meant that something had gone commercial and mainstream – in effect a sellout, which was a bad thing in the 1990s, when credibility was everything. Netflix might be able to see dramas into China a la the BBC and Sherlock; but I can’t see it being allowed to be a platform. China already has QQVideo iQiyi and PPTV
Frank Herbert was interviewed in 1965 about the origins of Dune. He started researching an article on the control of sand dunes. He makes the fluid mechanics of sand dunes sound fascinating. That was the start point for him creating a science fiction epic. In the interview he covers a wide range of issues including environmentalism, colonialism and philosophy. He also talks about his process of working through is copy as an oral product that happened to be in books.
Herbert is very self aware of his own writing and analytical in his process. He is also critical of people recording, rather than experiencing events. This was fascinating to read some four decades before Instagram culture.
Here is a later talk at UCLA from 1985 with Frank Herbert as a bonus.
Palace the streetwear brand have collaborated with the Happy Mondays for a capsule collection. It’s interesting to see Shaun Ryder and Bez still inspiring and being relevant some 25 years after the peak of their cultural relevance. More streetwear related content here.
https://vimeo.com/457691937
COVID comes to Sesame Street. Oscar The Grouch stars in a mask etiquette. Admittedly this comes with a grouchy reason: that he doesn’t want to see children’s happy smiling faces. Sesame Street hits out of the park again on content.
Sesame Street – wear a mask with Oscar PSA
George Carlin mashed up with Mad Max: Fury Road. It completely changes the feel of the film and is a stinging indictment of human behaviour.
Finally an amazing collection of 1980s TV advertisements and station idents Beta MAX – YouTube. What struck me about this channel was the variety of categories that used television advertising extensively for brand building and activation. Some of the creative would still stand up today and were strikingly similar to work that I did for Unilever.
Hidden Hand is written by two academics. Clive Hamilton is an Australian academic, who is currently professor of public ethics at Charles Sturt University in Canberra. Mareike Ohlberg is a senior fellow in the Asia Programme of the German Marshall Fund. Prior to that she worked for the German think tank; the Mercator Institute of China Studies.
Hidden Hand by Hamilton & Ohlberg (US hardback edition)
Hidden Hand interest piqued
Both of them are seasoned China watchers. China is a popular subject and Hidden Hand would have just gone into my Amazon wishlist but for the 48 Group Club. The 48 Group Club is a British China-orientated association that fosters cultural and social ties. It had threatened legal action over content that they alleged was incorrect or defamatory. My interest in Hidden Hand was piqued.
So What’s it like?
Hamilton and Ohlberg have pulled together an account of China’s relationships with various elites in countries around the world and intergovernmental bodies such as WHO. Having kept an eye on China for over a decade, little of the content was new for me.
What I found was new, was the the way it is woven together in a cohesive pattern of activity in the Hidden Hand. A sustained, pervasive bid for global influence on a scale that most people couldn’t imagine. And those that could imagine would likely be thought of as excessively paranoid.
One thing that immediately comes across is the depth of research that the Hidden Hand contains. The index and bibliography are a big chunk of the book. The facts come thick and fast, but delivered in a dispassionate manner.
The reframe
This book wouldn’t be as well received if it had been published 12 months ago. A split between Wall Street and manufacturing company CEOs, COVID and the steady drip of diplomatic clashes that China has had with western countries have reframed the view for Hidden Hand. Now you have an audience that is more receptive. They are more willing to take an objective, critical analysis of China rather than give them the benefit of the doubt like an errant teenager.
Missing answers
Hidden Hand tries to come up with starting points for answers. Holding elites accountable. Engaging members of the Chinese diaspora. Taking a multilateral stand. All of which are hard to do. There are changes happening to espionage related laws in the UK. The EU is taking a more policy-based approach and Trump administration officials have talked about US CEOs as being unregistered foreign agents. This is a long term battle, something that will go for decades.
The Wall Street CEOs will be hunkering down; hoping to out wait Trump. In Europe and the UK, the root and branch work required to inoculate their countries are not yet underway.
The final missing piece is understanding the first generation Chinese diaspora. In particular the way the communist party has successfully grafted itself into the very centre of what it means to be Chinese. And then thinking carefully about how to decouple that idea. It’s happened already in places like Taiwan (and young Hong Kongers), yet many first generation diaspora and older Chinese Malaysians are wedded to the idea.
I think that would take a lot more research. China must be doing some things right in order to get that level of belief. But there was obviously a problem with the opportunities that China offered. Otherwise why would they come to the West? It must have offered more advantages; how are they opportunities highlighted and put in conflict with the belief in party/ Understanding this will then help the work on protecting the liberal democratic system from infiltration, subversion and exploitation.
An example of that might come from Singapore, which managed to forge a distinct Singaporean identity, whilst still holding the best bits of cultural background. Though there are risks in trying to replicate the Singapore process. More China related content here and more book reviews here.
Marketing, president apocalypse – what’s going on Ged? Years ago I used to write a periodic section on this blog: Good, Bad and the Ugly. I have been doing ongoing maintenance of this blog in the background and was inspired to bring this back after visiting old posts.
This time I looked at marketing, president, apocalypse. Specifically: Marketing as practiced in agencies and clients
A president represented in media because the run up to the US presidential election in November means things are pretty strange.
A fictional apocalypse – because global warming, COVID19, populism, Brexit and the rise of China under Xi Jingping
Good, Bad and the Ugly was originally inspired by my love of two magazine sections:
Wired magazine’s Wired, Tired, Expired – which used to be a great zeitgeist measure in a pre-brogrammer Silicon Valley. Back when the excitement of the new, new thing was conveyed through the written word and brave choices in neon and metallic inks with challenging typographic design. Wired, Tired, Expired inspired the spirit of where I wanted to go with it
UK motoring publication Car Magazine. Car was a pioneering publication. It invented the idea of a ‘car of the year’ back in the 1960s. As a spotty teenager I loved to leaf through its pages. The writing of the late great L. J. K. Setright who combined a love engineering and the written word in each of his articles. (Setright’s book The Designers is a particularly good read.) Beautifully photographed cars and adverts of luxury brands that I hadn’t heard of like Panerai. It was a heady mix of Esquire and petrol. I fell out of love with Car magazine as driving became less relevant to me. But the concept behind their Good, Bad Ugly classification of cars stuck with me
Good
Bad
Ugly
Long and short term marketing thinking. In the past decade Les Binet and Peter Field’s IPA based research, together with findings from the Ehrensberg-Bass institute have shaken up marketing. No self respecting marketer now doesn’t thinking about the importance of brand marketing.
Last touch attribution. Performance (digital) marketers have used last touch attribution to burn marketing dollars at the altars of Google and Facebook for too long.
Mark Read of WPP – whose ill-considered comments on digital marketing and ageism in agency life showed an extreme dose of short term thinking. It probably explains the WPP share price….
President Bartlet – The West Wing was a touchstone of political fiction for friends of mine who worked in public affairs. The West Wing captured the tension and excitement of a high functioning political machine. I had the pleasure to chat over dinner with Don Baer. Baer was a former Clinton staffer, whom the character Toby Ziegler was based on.
Bartlet also contrasts sharply with the bland Joe Biden and president Trump. Unfortunately neither of them have the kind of dialogue coming out of their mouths that Aaron Sorkin could provide Bartlet
While Bob Woodward and Carl Bernstein’s book All The President’s Men is justifiably famous. Their second book Final Days captures the implosion of president Nixon and makes a more tragic read on a presidential administration.
The House of Cards quickly went from being sharp biting satire that thrilled, to repulsion. The story built up on and created something new from original UK source material. But the show rested too heavily on the shoulders to Kevin Spacey as president Underwood. When Spacey’s reputation fell, so did the show. Robin Wright did a valiant effort to resurrect it which is worthwhile watching.
The Jackpot – in William Gibson’s books The Peripheral and Agency a key part of the plot line is the apocalypse. This is called the Jackpot. There is not one inciting incident. Instead the world is gradually eroded to just 20 per cent of its population. The causes are very familiar to us: climate change, pollution, drug-resistant diseases and other factors. Given that the world population is still heading upwards. The Jackpot is either a way off or still in its early stages
The Atomic Wars – the atomic wars occur the back story of the Judge Dredd universe. The modern world is destroyed by the cold war going hot. Authoritarianism and large cities offer relative safety compared to the cursed earth outside.
Avengers Infinity Wars / Endgame. Thanos has a malthusian world view. He unites the infinity stones, snaps his finger and half the universe’s population disappears. Endgame then tries to give it a happy-ever-after finish because Hollywood. Yes it conforms to the idea of an ‘end of an age’ but it just doesn’t feel that disastrous in the grand scheme of things
Marketing, president, apocalypse choices, let me know what you think in the comments section. More versions of the Good, Bad and The Ugly here.
The Irreparable Damage Boris Johnson Is Wreaking on Britain – Carnegie Endowment for International Peace – unlike many members of his party, UK Prime Minister Boris Johnson does not have any particular animus toward foreigners. He has betrayed pretty well everyone in his various lives as philanderer, journalist, and politician: wives, mistresses, editors, readers, party colleagues, Parliament, and the wider public. EU negotiators are merely the latest victims of his boundless treachery – wow a sick burn, but factual and truthful in their analysis of Boris Johnson
Pooj Morjaria, founder, Did They Help? – Wunderman Thompson Intelligence – A growing pattern of morally driven consumption has emerged over the past few years, from ethical fashion edits to anti-excess beauty to carbon credit spending to cruelty-free travel. But what was once pioneered by a niche group of true believers is ballooning into a base rate, fundamental expectation of brands. Morally and ethically sound practices are increasingly considered table stakes for brands—and are an important factor in consumers’ path to purchase.The difficulty, according to Pooj Morjaria, was tracking and cataloguing brand behavior. Which is why he created Did They Help?, an independent watchdog website that keeps a running record of brands’ good and bad deeds
Science-backed brands – Wunderman Thompson Intelligence – A heightened focus on health is reshuffling the hierarchy of consumer priorities. In the wake of a global pandemic, consumers are putting more stock in medically and scientifically endorsed offerings. 89% of Americans put their trust in medical scientists, and those reporting a great deal of confidence in medical scientists has gone up from 35% before the outbreak to 43% in April, according to findings from Pew Research Center. Now, brands are harnessing that trust by enlisting medical professionals and spotlighting scientific credentials
Beats by Dr. Dre Sets Its First-Ever Campaign on TikTok – I like when campaigns actually inspire creative action. For this challenge, people need a bit more creative than just replicating a dance. I really liked the emphasis on color, which works well on TikTok as a full-screen, immersive experience. You couldn’t really replicate this on other platforms. What we’re starting to see on TikTok is this mass participation in creativity. The concept of UGC isn’t new, but TikTok has made UGC so much more powerful. – Good TikTok Creative newsletter on the campaign
China’s top 100 brands: National pride affects rankings | Marketing | Campaign Asia – With some world markets souring on particular Chinese brands, people in China rally round homegrown heroes. – the move towards rallying around the flag started before world markets went off some Chinese brands. The current environment has only accelerated this process somewhat
Ex-Google boss Eric Schmidt: US ‘dropped the ball’ on innovation – BBC News – In the battle for tech supremacy between the US and China, America has “dropped the ball” in funding for basic research, according to former Google chief executive Eric Schmidt. And that’s one of the key reasons why China has been able to catch up. Dr Schmidt, who is currently the Chair of the US Department of Defense’s innovation board, said he thinks the US is still ahead of China in tech innovation, for now. – The irony is that at Google Schmidt & co. pretended that this was precisely what they were doing
