Category: media | 媒體 | 미디어 | メディア

It makes sense to start this category with warning. Marshall McLuhan was most famous for his insight – The medium is the message: it isn’t just the content of a media which matters, but the medium itself which most meaningfully changes the ways humans operate.

But McLuhan wasn’t an advocate of it, he saw dangers beneath the surface as this quote from his participation in the 1976 Canadian Forum shows.

“The violence that all electric media inflict in their users is that they are instantly invaded and deprived of their physical bodies and are merged in a network of extensions of their own nervous systems. As if this were not sufficient violence or invasion of individual rights, the elimination of the physical bodies of the electric media users also deprives them of the means of relating the program experience of their private, individual selves, even as instant involvement suppresses private identity. The loss of individual and personal meaning via the electronic media ensures a corresponding and reciprocal violence from those so deprived of their identities; for violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.”

McLuhan was concerned with the mass media, in particular the effect of television on society. Yet the content is atemporal. I am sure the warning would have fitted in with rock and roll singles during the 1950s or social media platforms today.

I am concerned not only changes in platforms and consumer behaviour but the interaction of those platforms with societal structures.

  • Carry nothing + more things

    Men Know It’s Better to Carry Nothing – The Cut – Mediumwomen clean up because fashion allows it. She pointed to the size of women’s bags, which allow us — like sherpas or packhorses — to lug around the tool kits of servitude. A woman is expected to be prepared for every eventuality, and culture has formalized that expectation. Online, lists of necessities proliferate: 12, 14, 17, 19, 30 things a woman should keep in her purse. Almost all include tissues, breath mints, hand sanitizer, and tampons — but also “a condom, because this is her responsibility, too.” (A woman’s responsibility for everyone else’s spills extends to the most primal level.) – I don’t think that this ‘carry nothing’ mentality of men is true any more. One only has to look at the backpacks carried around. Or the whole EDC culture of over-engineered products to optimise the carry experience, making a lie of carry nothing as a concept. For a lot of men, the car is the handbag, but that’s a whole other discussion around the idea of carry nothing. More consumer behaviour related content here

    Gender ad bans set ‘concerning’ precedent, say advertisers | FT – the publishing ban only applies to direct marketing: members of the public, media outlets and sites like YouTube can continue to share banned materials.

    Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower prices – Digiday – shit meet fan….

    REON POCKET | First Flight – personal cooling device using Peltier effect to cool behind the neck

    Silicon Valley’s China Paradox | East West Centerthe period from 2014 to 2017 as a time of “segmentation and synergy,” two words that on their face are opposites of each other. Their juxtaposition forms the core of what Sheehan labels “Silicon Valley’s China paradox.” While at a corporate level US and Chinese companies were entirely separate, the flow of money, people, and ideas reached an all-time high during this period. “This is when you saw a lot of investors from China showing up in Silicon Valley, some prominent US researchers and engineers joining Chinese companies in positions of leadership, and ideas flowing in two directions,” said Sheehan. He noted that the concept of shared bicycles, now popular in US cities, started in China, and both Chinese and US companies have been active in the development of autonomous vehicles. Even while the relationship between the two national governments was in many ways going sour, “the relationship at the grassroots level, the technology relationship, was still very free-flowing,” he noted. Sheehan suggested that the relationship has now entered a new and uncharted phase, which he termed the new “technology cold war,” with the US government asserting national policies in what was previously considered a private arena. This new phase has three dimensions, he said. The first is an effort to disentangle the interconnected technology com- munities that bind the two countries together. In 2018, the US Congress passed the Foreign Investment Risk Review and Modernization Act (FIRRMA). This new legislation increases US government oversight and supervision of Chinese investment in Silicon Valley, Sheehan pointed out. The US State Department also began restricting visas for Chinese graduate students working in sensitive fields of science and technology. The second dimension is height- ened competition between US and Chinese companies in other countries. In general, “American companies know they can’t win in China, and Chinese companies know they can’t make a dent in the US market,” according to Sheehan. So US and Chinese companies are competing in markets such as India, Brazil, and Southeast Asia. (PDF)

    Why Consumers Aren’t Buying Electric Cars | naked capitalism – no great surprise

    US smart speaker update – (PDF)

    Fake news and cyberwarfare from China in Hong Kong protests | Slate – really good analysis of some of the online events happening in Hong Kong

    The big scoop: what a day with an ice-cream man taught me about modern Britain | Food | The Guardian“Since Brexit, people have less money, and less confidence in spending money. They haven’t got the money in their pockets they had a few years ago.”

    Apple and Samsung phone sales are down, and $1,000+ prices are one reason why – BGR – less convinced by this explanation – BlackBerry could have fitted into this format as well in its decline

    In-house marketing ‘costing firms lost productivity and creativity’ | Netimperative – but is the pay-off worth it should be the question

    US and China investors battle over Indian digital payments boom | Financial Times – so I think that Payments in India will turn out to be a White Elephant but the FT thinks that its a growth market

    Revealed: Johnson ally’s firm secretly ran Facebook propaganda network | Lynton Crosby | The Guardian – a lot positive advocacy campaigns can learn from this

    Are Companies About to Have a Gen X Retention Problem? HBR – or why are gen-y self entitled snowflakes part 43

    Taiwan primaries highlight fears over China’s political influence | Financial Times – Want Want China Times and Cti TV deny they take instructions from China’s Taiwan Affairs Office like good little United Front puppets. Who would you trust them or the FT?

    TikTok creator ByteDance to enter smartphone market, following deal with Smartisan | SCMP – not convinced by this move

    Boris Johnson to unveil biggest ad campaign since Second World War to prepare for ‘no deal’  – 100 million that realistically would need to be spent in 9 or so weeks. That’s a lot of gaslighting….

    Filling hospitals with art reduces patient stress, anxiety and pain – imagine seeing those tiles whilst well medicated

    Websites are (probably) making less money because of GDPR – MIT Technology Review – the caveats read so wide its hard to conclude anything from this really

  • Quentin Tarantino & things that made last week

    Quentin Tarantino couldn’t happen today. There is no need for an encyclopaedic knowledge of film trivia or the role of video store assistant as algorithm. He was familiar with a particularly wide library compared your average Blockbuster. Tarantino was a product of a childhood watching films on TV, dingy cinemas and a great independent video rental shop. TV film selection exposed him to films that algorithms wouldn’t have picked for him. Publishers like Eureka, Artificial Eye, Tartan and The Criterion Collection in the US have tried to carry the torch through careful curation.

    Most video shops had students or grumpy middle aged men as assistants who might grunt at you if you were lucky. But occasionally you would get someone who was a film fan who would love to share their knowledge like Quentin Tarantino did. Record shops and comic book shops were a similar experience, but for the fact that working in a record shop was considered a cooler job.

    This video is a great guide to Quentin Tarantino’s sources.

    The story of Yoshie Akiba, owner of Yoshi’s nightclub which specialises in jazz. The video below is just amazing to watch. More Japanese related content here.

    Vidal Sassoon took an interesting approach to this ad in China, more here – Do as you’re told? No thanks | The Work | Campaign Asia. The idea of not obeying authority is a subversive one in a collective society. Let alone a collective society in a totalitarian state. Brands are recognising that women can have a full independent life, this is at odds with government that wants a more traditional wife and mother role. China needs to raise its birth rate and needs married couples to increase social stability.  

  • Ultra deep watch + more things

    OMEGA SEAMASTER PLANET OCEAN ULTRA DEEP | Watches News – I love some of the design details in this Planet Ocean Ultra Deep such as the lugs. I was less convinced by the aesthetics of the dial, the hands and the lack of protection given to the crown on the Planet Ocean Ultra Deep. More on design here.

    So, Gutenberg Didn’t Actually Invent the Printing Press | Literary Hub – way before Samsung Korea was innovating the shit out of the world, here’s the story

    The Redirect Method – its rare to get this much of an inside view inside a campaign, well worth reading

    NHS teams up with Amazon to bring Alexa to patients | Society | The Guardian – the push here seems to be accessibility; but a call centre is even more responsive than Alexa is

    Shiseido’s Beauty App Promises Perfect Skin — at $92 a Month – BloombergShiseido is targeting women facing “the dilemma of valuing skincare but struggling to find the time to find the perfect formula,” Shigekazu Sugiyama, president of Shiseido Japan, said at a news conference in Tokyo. Research by the company shows that the more hectic the lifestyle, the greater the fluctuation seen in complexion, he said. 

    Optune’s cylindrical device mixes and dispenses a personalized formula twice a day, with as many as 80,000 different combinations. The product’s software, available as an iPhone app, takes photos of the user’s face in order to detect skin conditions. The data is analyzed together with sleep rhythms and menstrual cycles, as well as external factors such as weather and air pollution, in order to deliver the right mix of serums.

    Unilever tackles marketing bias with DNA tests | WARCThe exposed group who perused their personal DNA results and participated in the immersive training recorded a 35% decrease in unconscious stereotyping when measured against the control group. 

    Similarly, Santos revealed, the exposed group also logged a 27% increase in original thinking measured against their peers in the control group. 

    Such an insight builds on a growing slate of evidence that the part of the brain associated with stereotyping influences the cognitive activities that are needed for creativity, too.

    Podcast: WARC’s David Tiltman On Marketing Effectiveness – great listening for the lunch hour on advertising effectiveness

    Nomads travel to America’s Walmarts to stock Amazon’s shelves – The Verge“If somebody likes a certain scent or how something works, they become loyal to that item, even if just the packaging has changed. They can no longer find that item in a store, and Amazon is one place they’ll look for it. It’s people like us who travel around that can find it.”

    Mediatel: Newsline: The scourge of short-termism comes from the top“The Media sector has several examples of companies that placed short-term earnings growth over long-term investment and saw their earnings and, ironically, share price suffer. RELX (the old Reed Elsevier) suffered a collapse in its share price, which took several years to reverse, after the market realised previous management had underinvested to boost earnings growth to meet LTIP plans. On the other hand, companies that invest see returns to shareholders. Sky, which famously prioritised organic investment over shareholder returns and meeting earnings targets, eventually was bought out at a big premium to its historic share price”.

    How 5G will affect marketing communications | Advertising | Campaign Asia – so adtech will slow up the theoretical speed of 5G, this is all very depressing

  • Sohu returns + more news

    Can Chinese internet pioneer Sohu finally pull off a comeback after missing the mobile era? | SCMP.com – Sohu making a comeback has interesting parallels with Yahoo! in the west, but without the incompetent board and Carl Icahn. I suspect that the rejuvenation of Sohu will be a fruitless task as the internet doesn’t give second chances

    Anti-China Bonds Between Hong Kong and Taiwan Are Growing – The AtlanticThe year was 1984: China was in the early days of its economic rise and was experiencing one of its most politically free periods under Communist rule; Hong Kong was the booming financial hub and crown jewel of what remained of the British Empire; and then there was Taiwan, which was nearing the end of nearly four decades of brutal martial law. At the time, if you had wagered on which of those places would be the freest 35 years later, Taiwan would have had long odds…

    Huawei, the CSSA and beyond: “Latent networks” and Party influence within Chinese institutions – Asia Dialogue – well worth reading. It’s worthwhile treating United Front organisations and organisations like the CSSA as enemy agents. Not that all the members are hellbent on destruction of the west; but the Chinese government wields them in a similar way to the Soviet Union using trade unions and protest groups in the past

    WSJ City | Huawei dispute US cyber firms findings of flaws in its gear – but the findings mirror similar issues found by GCHQ that Huawei said could take years to correct

    Is Apple dead creatively? Campaign – I couldn’t have imagined Campaign asking this question even five years ago

    Mark Ritson: 5G is the latest hot topic on the bullsh*t roadshow | Marketing Week – yep that sounds about right (paywall)

    Music on the Move: Sony’s Walkman Turns 40 | Nippon.com – wonderful walk through Sony’s product history and cultural impact. More Sony related content here.

  • BMW NEXTGen & things that made the week

    BMW NEXTGen event included a concept car the BMW Vision M Next. What I found most interesting about this is how BMW whilst looking forward with the i8 and the M Next; is still stuck with designs resembling the Giorgetto Giugiaro designed M1(E26) of the late 1970s. Don’t get me wrong, when I was a pre-teen my ideal car would have looked like the BASF sponsored M1 track car with the spiral paint work. It would have been nextgen for my pre-teen self, in the same way that the future also looked like a Star Trek communicator. Though our current smartphones would look nextgen to the original Star Trek set and prop designers.

    BMW M1 écurie BASF série PROCAR 1980

    Here’s what the M Next looks like (© Copyright BMW AG, München, Deutschland.)

    BMW M Next courtesy of BMW

    Which raise an interesting question. From a branding perspective does iconic legacy design make it harder to draw a line under one technology as you transition to another? We have various bias’ in our expectations, some of which BMW have tried to challenge with the sonic experience in their cars. I’d argue that they need to think about this outside the vehicles as well. From a safety perspective and because part of driving a BMW is being ‘seen’ to drive the marque.

    I think that there’s still work to be done by BMW and other manufacturers on getting their arms about the future of performance from a brand perspective, for a post-ICE (internal combustion engine) age.

    Abacus (a tech media publication from the South China Morning Post) has channeled the Pixel Boys to come up with a way of trying to make the Chinese tech sector make sense to foreigners. China Tech City | Abacus is well worth checking out.

    In an era when there is a chance that Jeremy Corbin could be a prime minster in waiting should a general election come along, And I speak with people who profess to be MacBook totting communists. I am surprised that Marxman haven’t seen a resurgence in popularity. I randomly came across this great interview of them by a French TV programme around about the time their first album broke.

    Hong Kong’s leaderless movement against the Chinese extradition law (or their CIA paymasters if you believe the Chinese government) have been doing some really nice creative to rally internal and international audiences to their cause. There were print ads that ran in the newspapers of many G20 countries and video content. Taking the politics to one side for a moment, just look at the craft in this video. At the time I have written this has been dubbed into:

    • Taiwanese variant of Chinese
    • Dutch
    • English
    • French
    • German
    • Bahasa Indonesia
    • Italian
    • Japanese
    • Nepali
    • Norwegian
    • Spanish
    • Swedish
    • Tagalog

    It makes Led By Donkeys look a poor effort in comparison.

    Bubble tea shops are opening around London outside of the usual China town locations. It’s success is in a sharp contrast to the likes of Jamies and Patisserie Valerie chains recent closures. Bubble tea actually came out of Taiwan in the late 1980s and London has been way behind in adopting the drink. Asian Boss tracked down the Taiwanese inventor of bubble tea Lin Hsiu Hui (of Chun Shui Tang) and the interview is great.