Category: newsletter | 通訊 | 뉴스 레터 | ニュースレター

Why a newsletter on a blog? I realise that there is a certain incongruity with the whole idea.

I had held off on turning this blog into an email newsletter, in the same way that other bloggers I respect have done over the years. This isn’t because I don’t like platforms like SubStack or the late lamented Revue that was sunset by Elon Musk owned parent Twitter.

An email newsletter constrains what I would cover and when I would cover things.

The reason for my newsletter move was inspired by LinkedIn’s newsletter platform as a way to reach people with my content that wouldn’t normally be reading a blog. It also allowed me to engage with professional peers and colleagues. I reproduce it here, because LinkedIn could sunset this functionality at the drop of a hat.

I have a formula which tries to remain true to myself and the ethos behind this blog. A wide range of items that inspired me:

  • Things that I have written.
  • Books that I have read.
  • Things that I have been inspired by.
  • Things that I have watched.
  • Useful tools that I have discovered.
  • The sales pitch. (As I have to put food on the table and pay the rent)

I do these once a month.. Spiritually, it comes from the same place as the rest of this blog:

  • renaissance – a range of esoteric interests covered because everything is connected and can fuel inspiration elsewhere.
  • chambara – originally inspired by Japanese samurai films, but keeping a weather eye on Asia for inspiration.

If there’s anything you would like to see covered by my newsletter, feel free to get in touch.

  • June 2024 newsletter – legs 11

    June 2024 newsletter introduction

    Welcome to my June 2024 newsletter, it’s been a bit of a mad month with the European Union elections foreshadowing a rightward lurch in policy direction. The snap call for a French general assembly election and the bizarre spectacles happening in the campaign efforts of the UK general election. And before you say it, the UK general election is not a TikTok election. In the northern hemisphere midsummer (21 June 2024) – the longest day of daylight taps into something primal bringing us back to nature with campfires to meet the dusk, seasonal food and the beauty of summer on display.

    Midsummer

    This newsletter which marks my 11th issue. The number 11 is a mixed bag associated in medieval theology with the ’11 heads of error’. However there are more positive associations for those who believe in numerology. In Chinese its sonic similarity to the phrase ‘definitely fine’ gives it a positive association. For me it’s forever associated with the old bingo call of ‘legs 11’.

    New reader?

    If this is the first newsletter, welcome! You can find my regular writings here and more about me here

    Strategic outcomes

    Things I’ve written.

    • Collapsing the funnel is a term that I have heard thrown around a lot on blogs, LinkedIn posts and podcasts, but what does it really mean?
    • A slower take on Apple’s iPad Pro launch
    • A few things I learned judging the 2024 UK Young Lions and Adforum PHNX advertising awards, together with a few inspiring entries.
    • The reasons why some people believe that #theinternetisdying.
    • IT director powers up and more stuff – a collection of interesting news and analysis around the web, including how AI is upending IT sales.

    Books that I have read.

    red queen
    • Nixonland by Rick Perlstein. Perlstein is an American historian with a progressive eye on history. His book name was passed around earlier on in the spring given perceived parallels between Biden and a likely second Trump administration, together with increased activism. It is one of a series of books that Perlstein wrote documenting post-second world war. Reaganland documents the Carter administration and America’s pivot to Reaganism. Before The Storm which looks at the rise of the modern American libertarian conservative moment and the decline in cross-party consensus – viewed through the lens of Barry Goldwater’s campaign to become the republican party candidate against Richard Nixon. I started reading Nixonland before the US college protests started, which gave the book added resonance.
    • Cinema Speculation by Quentin Tarantino. The first thing that jumps off the page when reading Cinema Speculation is the deep abiding love that Tarantino has for film. Film permeated every part of his life. His Mum took him along to films at the cinema that he probably shouldn’t have been allowed to see. In this respect he was a cinema media consumer in a time when mainstream television had already eaten Hollywood the first time around. The second thing that comes through is the way his deep knowledge allows him to build connections and linkages in non-obvious ways. Something that we lose the ability to do as we mediate knowledge seeking through Google and Perplexity instead of going through library newspaper clippings and reading magazines. I then realised that was a similar red thread in Perlstein’s Nixonland. Tarantino writes how he speaks and I was able to devour the book in two sittings despite suffering from a summer cold at the time. If you like to hear someone writing passionately about the New Hollywood movement of the early 1970s, then read Cinema Speculation.
    • It was third time lucky for me with Red Queen by Juan Gómez-Jurado. I was recommended the book by my friend Ian Wood and tried to read it a few times, but only really got into it at the third attempt. Once I got into it, I enjoyed it. There are the surface comparisons with Stig Larsson’s Millennium trilogy (The girl with the dragon tattoo and sequels). Without giving plot spoilers I found this comparison lacking. Instead I think of it as a modern-day version of the Sherlock Holmes novels of Arthur Conan-Doyle, but that view may change as I work my way through the series.

    Things I have been inspired by.

    Bad Times Disco.

    Bad Times Disco put together eclectic parties bringing out music like Japan’s 1980s ‘city pop’ sound and art to secret venues.

    Vintage Disco Sound Novelty Transistor Radio, AM Reception Only, Made In Hong Kong, Circa 1970s
    Joe Haupt – Vintage Disco Sound Novelty Transistor Radio, AM Reception Only, Made In Hong Kong, Circa 1970s

    For their closing event until autumn in Hong Kong they had developed an equitable pricing policy that allows an equally eclectic crowd.

    Come join us for our season closing party on June 21st, in a spacious and very central location, filled with BTD regulars, our loving staff, and a great lineup of vinyl-centric DJs. More than a party, BTD is truly a community and we want to see all the regulars for this one. 

    * Multi-functional space layout * 

    * Special set design, group exhibit of multidisciplinary art, and more special touches * 

    * Sober friendly party * 

    Presales: 270HKD

    Phase 1: 330HKD 

    Phase 2: 380HKD 

    Last min: 420HKD

    Solidarity ticket: 500HKD. If you are a landowner, homeowner, or have generational wealth, please consider purchasing a solidarity ticket to our party and making it possible for lower-income folks to attend the party. 

    *Limited Low Income Ticket*: 150HKD – This is *only* if you are a service worker in Hong Kong, working class, or unemployed without a safety net in Hong Kong. We will trust you to choose this option for yourself if you need it. 

    Season Closing: Bad Times Disco 21/06

    Design Discoveries: Towards a DESIGN MUSEUM JAPAN.

    Japan House London has an exhibition of industrial design that reflects on the paradox of Japan having great design, but not a museum of design. Japan has a culture of good design; it’s a living thing and expected. By comparison, the celebration of good design could ironically indicate a norm of mediocre to bad product design. The exhibition runs until September.

    Digital mortality.

    David Webb is a long time activist investor in Hong Kong. I know of him by reputation since before I first went to Hong Kong and China in the mid-2000s. He has a long-running website that is invaluable for all things Hong Kong business-related – and is likely even more valuable given the recent regulatory and legal changes in the city. In a time when Hong Kong’s retail investors are disadvantaged by the large families and opaque Chinese government, Webb-Site is one of a few assets that retail investors can use for research. The site shows its late 1990s web design roots and makes extensive use of RSS to power its content.

    David has been receiving treatment for cancer since 2020 and is now thinking about how his website might live on as a crowd-sourced online database. At the moment he is looking to bring on board volunteer editors. Part of the reason for this is that the Hong Kong Securities and Futures Commission didn’t embrace XML data output, that sites like David’s could ingest and process. More details here on how you can get involved.

    Kantar’s blueprint for brand growth.

    Kantar’s blueprint for brand growth uses a decades worth of its client’s data to refine their approach for success. It broadly meets what you would expect from the marketing science corpus built up by the likes of Ehrensberg-Bass and the IPA. They boiled down this blueprint for brand growth into three points

    • Predispose more people – which boils down to a mix of salience and fame.
    • Be more present – which equates to marketing penetration to capitalise on the increased number of people predisposed to the brand.
    • Find new spaces – this is about innovating in communications and new ways of achieving market penetration.

    This last point is particularly interesting. Much of Kantar’s clients would be mature well-known brands so breaking out into new spaces represents a blue ocean approach, designed to move beyond the fractional gains against entrenched competitors.

    Michael Page 2024 talent insights

    Michael Page have launched their annual talents insights report. It has content on a diverse set of areas including working locations (remote, hybrid and on-site), artificial intelligence and perceived job security. TL;DR – hybrid seems here to stay, AI usage is in the minority at the moment and the majority of workers feel secure in their current roles.

    Quiet pride.

    Probably not the right section in this newsletter, it would fit better in a section of ‘things I have been disappointed by’. Campaign Asia and Campaign US ran the following article: Brands plan for a quiet Pride Month. The iPA ran a similarly themed article. I guess ‘pride washing’ of brands will be less of a problem this year, but the lack of visibility is a concern.

    The Container Store Celebrates Gay Pride
    Scott Beale

    The articles imply a wider rollback from brand purpose, indicating a hollowness to the buy-in from large corporates.

    The hesitation around Pride may also be related to executives’ increasing reluctance to speak out on social issues more broadly. Wolff pointed to Edelman’s Trust Barometer, which found that 87% of executives think taking a public stance on a social issue is riskier than staying silent. “Essentially, nine out of every 10 executives believe that the return on investment for their careers is not worth the support during this turbulent time,” said (Kate) Wolff. “This is clearly problematic for both the community and the progress we have made in recent years.”

    Brands plan for a quiet Pride Month – Campaign Asia.

    It offers a different angle on the broader issue that people like Nick Ashbury with his new book The Road to Hell have been driving at with regards the state of brand purpose.

    Things I have watched. 

    I am a bit of a Federico Fellini fan and finally got to watch Roma. Roma is semi-autobiographical in nature. It is a series of vignettes all based around the city of Rome which go from the 1930s to the 1970s and cover various parts of city life with some of the aspects such as Roman frescos turning to dust on first viewing in a millennium to a religious fashion show having an especially fantastical aspect to it. The deconstructed nature of the film is also interesting from a storytelling point-of-view.

    Delicatessen was part of a wave of dystopian movies that were produced during the late 1980s and early 1990s. Films like Richard Stanley’s Hardware and Dust Devil. Given that its French there is a distinct mid-century modernism sensibility to many aspects of it such as the vehicles use. In terms of the plot it is similar to a futuristic Sweeney Todd meets Brazil. The directing and writing team  Jean-Pierre Jeunet and Marc Caro went on to make more popular films including City of Children.

    THX 1138 was George Lucas’ first professional film based on his student film. It feels modern and fresh despite being shot in the early 1970s. It captures the impersonal socially isolating aspects of modern technology. The film proper opens with Robert Duvall speaking with a system about how he is feeling echoing the nascent current use of AI for therapy. While Lucas became famous from his directing of the film, a good deal of credit is due to Walter Murch’s futurist soundscape and Lala Schiffin’s tonal soundtrack which isn’t that far away from the likes of Jóhann Jóhannsson. It’s no coincidence that later on Lucas named his audio company THX.

    Murch although less well-known is a multi-Oscar award-winning film editor and sound mixer who pioneered the use of Apple’s Final Cut software in Hollywood.

    I got a good deal of my license fee’s worth of the BBC going through the 1960s Royal Shakespeare Company performances of William Shakespeare’s Henry VI, Edward IV and Richard III which together make up the telling through an English protestant lens of the War of The Roses. Peter Hall’s direction is spot on. I only wish that I had seen this while I was studying English literature in secondary school.

    Useful tools.

    Basic Excel formulas guide.

    Nicolas Boucher usually works with finance teams looking at adapting AI, but he put together a PDF with 21 Excel commands and examples. Some of them can be handy in digging your way through quantitative data. You can get your copy of the PDF here.

    Bookfinder

    The everything store Amazon, a fair few times hasn’t had what I wanted. There are also sound moral arguments to want to buy elsewhere, or you might want to buy cheaper. That’s where Bookfinder comes in. It is fast, has a front end that looked basic back when when Netscape Navigator was your tool for coasting on the information superhighway and surfing the worldwide web.

    LittleSnitch 6.

    If you’re a long time Mac user who can remember back when Adobe creative suite came in a box, then you might know Little Snitch. It was popular for people running bootleg copies of PhotoShop and InDesign by stopping the software from ‘phoning home’ to Adobe.

    In reality Little Snitch is so much more, it’s my go-to software firewall. It allows Mac users to retain a fine control on what goes in and out of your computer stopping dodgy connections in their tracks.

    Additional MagSafe 3 cables.

    I have a surplus of USB-C chargers now, but the move towards the MagSafe 3 charging connection on newer Macs is a great back to the future move. They are magnetically connected, allowing the connection to be broken before your laptop is dragged to the floor like the original MagSafe connectors that Apple had in two versions from 2006 to 2017.

    They got rid of it, and long time users like me moaned about it as USB-C, felt like a backwards move for mobile workers. Apple brought it back with MagSafe 3, which now works with USB-C chargers.

    Third-party MagSafe 3 cables are now available so you no longer need to pay the Apple tax of premium priced cables. My favourite is the BeckenBower USB C to Mag-Safe 3 Cable, which has worked out really well for me so far.

    Organiser.

    I work from home and usually have Bloomberg or Yahoo! Finance on in the background at a very low volume ambient noise if I am not listening to podcasts. I had the classic living room problem of hunting down remote controls to turn devices on and off. I was inspired to build on existing behaviours of looking around the TV first for the remote control and bought an organiser to hold them and a supply of spare AAA, AA batteries and the lightning cord for my Apple TV remote. The one I eventually settled on was Blue Gingko Multipurpose Caddy Organiser. It’s well made from plastic and thoughtfully designed which is why I was prepared a bit more to get something made in Korea, rather than made in China.

    Caddy for remote controls

    If you are using it for artwork or as a go pack for a workshop you can stack several on top of each other.

    The sales pitch.

    I am now taking bookings for strategic engagements or discussions on permanent roles. Contact me here.

    More on what I have done here.

    bit.ly_gedstrategy

    The End.

    Ok this is the end of my June 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other and onward into the dog days of summer!

    Don’t forget to like, comment, share and subscribe!

    Let me know if you have any recommendations to be featured in forthcoming issues. 

  • May 2024 newsletter – no. 10

    May 2024 newsletter introduction

    Welcome to my May 2024 newsletter, I hope that you’re looking forward to the spring bank holiday, unfortunately if like me you’re in the UK – then that was the last public holiday before the end of August. This newsletter which marks my 10th issue. I wasn’t certain that I would get to a tenth edition of this newsletter.

    The number ten has a high amount of cultural symbolism from the biblical ten commandments to the ten celestial (or heavenly) stems during the Shang dynasty that marked the days of their week. There were corresponding earthy branches based on 12 day groupings. While the stems are no longer used in calendars they still appear in feng shui, Chinese astrology, mathematical proofs instead of the roman alphabet, student grading systems and multiple choice questionnaires.

    New reader?

    If this is the first newsletter, welcome! You can find my regular writings here and more about me here

    Strategic outcomes

    Things I’ve written.

    • I wrote a comment that struck a bit of a nerve about being asked to do a project ‘for my portfolio’.
    • Omakase and luxury futures. In the face of all the changes facing the luxury sector, is the answer learning from the Japanese tradition of omakase?
    • April marked the 20th anniversary of Dove’s campaign for real beauty. I took a slower approach than the LinkedIn hot takes to reflect on its legacy.
    • Shutting down – when always-on becomes detrimental.
    • Mobilizing for Monuments and other things that grabbed my interest.
    • How behavioural science can help optimise the response to a coffee shop problem.
    • I saw clear parallels between car touchscreens and the changes that digital music instruments went through in terms of design and adoption.

    I have had Alex Kassian’s cover version of the Manuel Göttsching classic E2 – E4 on heavy rotation. It was released just in time for the Ibiza season and has Mad Professor remixes dubbing out the balearic vibes for all the deep house shamans.

    E2 - E4 cover

    Books that I have read.

    • After Watches and Wonders 2024, I finally managed to get the time to read Rolex Wristwatches: An Unauthorized History by James M Dowling. Dowling is the person that the pre-owned watch market goes to for authentication of really old or unusual Rolex models. His history of the company, while unauthorised, had the collaboration of early Rolex staffers. What comes out is an interesting tale of adaption. Rolex started off as a UK reseller. The company innovated due to client needs and somewhere along the way because the luxury watch manufacturing giant we know today. What becomes apparent that their success was partly down to timing, circumstance and a belief that you change nothing, unless you’re making it better. The last point is something that product managers the world over could learn from.
    • David McCloskey’s Damascus Station came highly recommended as leisure reading. My taste in espionage fiction is more towards Mick Herron and John Le Carre rather than the more action orientated. This book had enough intellect and imperfection to make me put up with the James Bond factor.
    • I am at the time of writing working my way through Nixonland by Rick Perlstein – which I started before the student sit-ins against the conflict in the Gaza strip happened. More on this book once I have finished it.
    • Pogue’s Basics: Essential Tips and Shortcuts (That No One Bothers to Tell You) for Simplifying the Technology in Your Life by David Pogue. I bought a copy of this for my Dad and re-read my own copy, I keep forgetting some of the life hacks that Pogue captured in this book. It’s a decade old and still tremendously useful.

    Things I have been inspired by.

    I like watches, the design and quality of engineering that they represent and even the sound of them ticking away, but I generally don’t enjoy Hodinkee interviews. However, when they interviewed sneaker legend Ronnie Fieg I watched it. Fieg’s story around his watches is amazing, with each watch marking a milestone.

    TML Partners and Accenture Song have done an interesting report on ‘the future of intelligent marketing performance‘ – basically CRM and e-commerce based on a impressive roundtable of marketers. What immediately struck me was how many of the problems would haven written about in a similar way a decade ago. We are constantly in a state of digital transformation, that is starting to feel more like ‘digital treading water’ now. It is due to relatively short organisation memory and lack of a ‘learning element’ in organisations.

    Back when I worked in Hong Kong, I got to work on Colgate alongside other agencies. The work that I was doing was in association with the dedicated agency Red Fuse which was the umbrella for all WPP work. I was eventually shut down from working on it by APAC senior management from my own agency at the time; due to internal agency politics that I long gave up trying to understand.

    While I was working on the project, I got to meet Jason Oke who is now in charge of global client relationships at Dentsu in New York. Jason appears on the Google Firestarters podcast discussing how to get great advertising ideas made. Some of the thoughts are timeless and echo the advice of Ogilvy on Advertising. It’s well worth listening to.

    Cultural Bleats
    BBH Singapore Cultural Bleats newsletter

    Every agency has some sort of email newsletter, but one that stands head-and-shoulders above other agencies is BBH Singapore’s Cultural Bleats. I promise you once you get past the name, it’s brilliant. The premise of the newsletter is that they put together interesting cultural things to act as useful provocations. This is exactly the kind of thinking, curation and sharing that planning and strategy teams should be doing if they aren’t over-committed on Workfront. A prime example of the kind of thing that Culture Bleats might pick up on is how rich people no longer appear to eat due to Ozempic and meal replacements like Huel.

    Dow and Procter & Gamble announced an agreement to make a proprietary way to recycle mixed plastics. I am all for improving recycling of plastics, but having a proprietary method adds complexity into a recycling system that’s already unfit for purpose. I hope that once commercialisation happens P&G will follow the example of Unilever who freely licensed its more efficient aerosol cans to other manufacturers who were interested in the technology.

    The Norwegian government published the results of its Mannsutvalgets or Men’s Equality Commission. The report goes into policies across several areas here (in Norwegian). It has some interesting findings that echo think tank thinking about the intersection of social class and opportunity outcomes.

    Some of the content around health is particularly interesting Dagens Medisin covered some of these findings, you can see a translation of their article here. However some of the findings in health did make me wonder. It notes that men in Norway live shorter lives than women and considers this to be an equality challenge. Most writing I have seen around the gender mortality gap see it as a biological given rather than a ‘gap’. It felt like greater research was needed to support this reframe in science rather than a well-meaning aspiration.

    The report calls on the Research Council in Norway to take up the challenge of improving the knowledge base on many of the issues tackled in the report. The commission acknowledged data-related challenges and wanted revised statistics / indicators for gender equality so that they reflect the equality challenges of boys and men than are currently available.

    If you have semiconductor clients and haven’t been on Malcolm Penn’s Future Horizons semiconductor industry awareness workshop, you’re in look he’s running it again on June 18th. I started my agency career working on technology hardware, gadgets and semiconductors – the Future Horizons course helped no end. I went on to work for numerous technology clients including AMD, ARM and Qualcomm.

    Finally this essay on human creativity provided a lot of fuel for thought. It pulls together a multi-variant model for why human creativity is on the wane.

    Factors included:

    • A childhood lack of free time for play and imagination. Instead children have much more regimented structural lifestyles today.
    • Massive access to more cultural artefacts than we could possibly consume from around the world at the touch of our fingers. The unknown space is now limited and so there is less opportunity to be creative within it.
    • Science and technology innovation is connecting less disparate areas of knowledge in order to make a ‘thing’.
    • Stimulation is focused rather than a wide range of stuff, rather than washing over us.

    Things I have watched. 

    I have found myself watching less Netflix over time. Then Netflix moved from getting paid through the Apple app store to wanting a direct payment and bumped the price up. So a mix of inertia and not wanting to watch a compelling show or two has meant that I have consciously uncoupled from Netflix for the time being. I will probably go back when I have a good enough reason. In the meantime, I am buying the odd Blu-Ray or DVD here and there instead. It seems that I am not the only one who has taken this approach.

    Amazon Prime Video seems to have a bipolar personality between Apple TV+ level tentpole content and a wide range of trashy films, some of which deserve the moniker ‘cult cinema’. Red Queen fits into the former category rather than the latter. It is based a series of books by Juan Gómez-Jurado. I have just started reading the book Red Queen, but the TV series is compelling. I didn’t realise that I had managed to watch four episodes in one sitting.

    I went back to watch the Alain Delon Traitement de choc aka Shock Treatment. Delon plays Dr Devilers, the proprietor of a clinic on the Brittany coast. The clinic focuses on rejuvenating tired wealthy clients with spa treatments, special diets and infusions. The middle-aged patients at the clinic are true believers and as their treatment happens they become more child-like as the rejuvenation happens. The dark side of the clinic is that the serum comes at a price. A new patient finds out what actually happens and what plays out is a French New Wave allegory that touches on similar ethical health concerns, rather like the film adaptation of John Le Carré’s The Constant Gardener.

    My internet went down and I managed to work my way through The Street Fighter Trilogy starring Sonny Chiba and made famous by the Tony Scott-directed True Romance. The Street Fighter series was a key influence with Quentin Tarantino, who wrote in their role as a plot device in True Romance and had Sonny Chiba appear in his Kill Bill series. All of the films feel a bit hackneyed in a post-John Wick world, but the first instalment is hard-bitten. Given the torrent of films coming out of Hong Kong at the time, The Street Fighter films stood apart with their unflinching violence displayed on screen. They became the first film in the US to receive an X certificate for violence alone.

    Along with the Shaw Brothers boxsets and Bruce Lee’s filmography, the Street Fighter trilogy, is essential viewing for both Asian cinema buffs and martial artist movie fanatics.

    How do the sequel films stack up? The second and third film in the series have a bit more playfulness and off-kilter aspects to them similar to films of a similar age made as spaghetti westerns. Sonny Chiba’s 1974 trilogy typify the martial arts craze that swept western cinema in the early 1970s onwards. In the UK, The Street Fighter was called Kung Fu Street Fighter. The likely reasons were two-fold, a similarly named Charles Bronson film and the glut of Hong Kong martial arts films being shown.

    The Source is a French police procedural series that shows the cat and mouse game between a French Moroccan crime family and the police tasked to catch them. I am in a few episodes and really enjoying the show so far.

    Useful tools.

    Email charter

    My friend Marshall mentioned this email charter on LinkedIn. Share it with anyone you work with to improve the quality and volume of team communications. Much of it is about level setting expectations. More about the email charter here.

    Martin

    Martin is an app that integrates Claude-3, Deepgram’s Novo speech to text service and GPT-4 Turbo to interact with Google personal productivity software including Google Calendar and Gmail. Conceptually it’s a better Siri-type digital assistant. I have heard good things about it, but don’t rely heavily on Google services myself, so your mileage may vary. More details here.

    Magnet

    Magnet is a handy piece of software that keeps your desktop organised. It was recommended to me by a friend who codes software for a living. It is particularly handy for keeping ‘presence’ based channels (like Slack, Teams, Mail.app together on one screen as a ‘war room” type view and having creation on another screen. It even works if you use your screen in a vertical orientation.

    PamPam

    A service that allows you to create and share maps. You can import maps in various formats or describe it in text for PamPam to render it. Strangely useful.

    Scribd downloader

    I am not sure how Scribd managed to digest so many resources and hide them behind a paywall. But this might be the antedote if you have something specific that you need.

    The sales pitch.

    I have had a great time working on a project with GREY & Tank Worldwide. I am now taking bookings for strategic engagements for a bit of time that I have in early to mid-June; or discussions on permanent roles. Contact me here.

    More on what I have done here.

    bit.ly_gedstrategy

    The End.

    Ok this is the end of my May 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other and enjoy the bank holiday.

    Don’t forget to like, comment, share and subscribe!

    Let me know if you have any recommendations to be featured in forthcoming issues. 

  • April 2024 newsletter – no. 9

    April 2024 newsletter introduction

    Welcome to my April 2024 newsletter which marks my 9th issue. We managed to make it through the winter and the clocks moved forward allowing for lighter evenings in the northern hemisphere.

    Strategic outcomes

    The number nine is full of symbolism in a good way. In Chinese culture it sounds similar to long-lasting. It was strongly associated with the mystical and powerful nature of the Chinese dragon. From the number of dragon types and children to the number of scales on the dragon – which were multiples of 9. You have nine channels in traditional Chinese medicine. In Norse mythology there are nine worlds and Odin the all-father hangs on the tree of life for 9 days to gain knowledge of the runes.

    Social media-related cognitive dissonance

    A couple of conversations with people, spurred me to write this next piece.

    I know it’s obvious and common sense, but it needs to be said occasionally. This time last year, I was on a Zurich work trip, providing support to a teammate running a workshop for a client who viewed the agency as the least worst option. We did good work and built temporary rapport, we got insight about the wider client-side politics at play. It was the classic example of the complexities involved in agency life and Lord knows we already have enough internal politics in our own shops to deal with.

    The photo I shared on Instagram at the time gave no clue to what was happening, serving as a reminder to consider the curated nature of social feeds when scrolling through.

    April work trip to Zürich

    New reader?

    If this is the first newsletter, welcome! You can find my regular writings here and more about me here

    Things I’ve written.

    • Fads versus real trends
    • A quick guide to jargon used in pharma marketing.
    • What my answers to Campaign’s a-list questions would look like.
    • Boutique e-tailers and why the multi-brand luxury retail sector has gone from boom to bust.
    • Very Ralph and other things – Ralph Lauren’s world building abilities and how others from a cancer patient or overseas migrant workers have bent the world to their needs, or made a new one.

    Books that I have read.

    • There are a few books that I revisit and the March 1974 JWT London planning guide is one of them. In many respects it feels fresh and more articulate than more modern tomes.
    • Chinese Antitrust Exceptionalism by Angela Zhang sounds exceptionally dry to the uninitiated. But if like me, you’ve worked on brands like Qualcomm, Huawei or GSK you realise how much of an impact China’s regulatory environment can have on your client’s success. Zhang breaks down the history of China’s antitrust regulatory environment, how it works within China’s power structures and how it differs from the US model. What becomes apparent is that Chinese power isn’t monolithic and that China is weaponising antitrust legislation for strategic and policy goals rather than consumer benefit. It is important for everything from technology to the millions of COVID deaths that happened in China due to a lack of effective vaccines. Zhang’s book won awards when it first came out in 2021, and is still valuable now given the relatively static US-China policy views. Given the recent changes in Hong Kong where she lives, we may not see as frank a book of its quality come out of Hong Kong academia again on this subject matter.
    • Van Horne and Riley’s Left of Bang was recommended by a friend who recently left military service. It codified and gave me a lexicon for describing observations of focus group dynamics and observation-based shopper marketing. Probably of bigger value to people more interested in the analytical side of behavioural science is the bibliography – which is extensive.

    Things I have been inspired by.

    Sustaining a sustainable brand

    Kantar do a good webinar series called On Brand with Kantar. I got to watch one of them: Why consumers ignore brands’ sustainability efforts. Consumers are reticent to trust in brand’s sustainable efforts. Kantar’s recommendation is to stay the course and continue to demonstrate real sustainability. Kantar’s work complemented System 1’s Greenprint US-orientated sustainable advertising report. There is a UK-specific version as well with half a dozen ideas for marketers published in partnership with ITV.

    Media platform trends

    GWI released their 2024 Global Media trends report. GWI takes a survey based approach to understand consumer media behaviour.

    • Broadcast TV still commands the greatest share of total TV time, despite Netflix, Amazon Prime Video and a plethora of other streaming platforms from Criterion to Disney+.
    • Survival/horror players are most excited about gaming luxury collabs, whether or not luxury brands are equally excited about survival or horror gamers is a bigger question.
    • Games console ownership has halved in the past ten years. This surprised me given how many of my friends have a Switch or PlayStation 5. It probably explains why Microsoft is focusing on being a publisher rather than on platforms as well.

    Japanese online media spend

    Dentsu published a report looking into 2023 Advertising Expenditures in Japan. A couple of interesting outtakes.

    • They focused exclusivity on internet advertising, which gives you a good idea on where they want the balance of media spend to go, rather than necessarily the right tool for the right job. Yes digital is very important, BUT, we live in a world were we are wrapped by and consume layers of digital and analogue media.

    We can see from GWI data that this viewpoint is likely to be still excessively myopic in terms of media due to offline – online media linkages. This is likely to be even more so in Japan that still has a more robust traditional media industry.

    There_s_so_much_crossover_across_media_channels
    • Internet advertising reached a new high, despite being a couple of years after the Olympic games were hosted in Tokyo. (Media spend when a country hosts the olympics tends to be skewed that year upwards).

    One thing I would flag is that this report is based on surveying people across the Japanese advertising industry and built on their responses. So there maybe some biases built into that process. Overall it’s a fascinating read.

    Social media engagement benchmarks

    RivalIQ published their 2024 Social Media Industry Engagement bench report, download it to get the full details. Three things that struck me straight away:

    • Macro-level decline across platforms on engagement rate, which matches the trends that Manson and Whatley outlined ten years ago in their Facebook Zero paper for Ogilvy Social.
    • If brands didn’t need enough reason already to reduce exposure to Twitter, the falling engagement rates on the platform add additional reasons. Overall video seemed to underperform on engagement compared to photos.
    • One thing leaped out to me in the industry verticals data, if you are looking to reach student age adults, why not consider collaborating with higher education institution social media accounts rather than influencers?

    Shocking health outcomes

    The Hidden Cost of Ageism | A Barrier to Innovation & Growth | Future Work – sparked a lot of discussion with its implications on workplace practices, particularly within the advertising sector. What was less discussed but more important was the implications of ageism related biases on healthcare treatment.

    Under-treatment or Over-treatment: Older adults may receive less aggressive treatment options or are overtreated because of age-related biases, rather than based on individual health needs and preferences.

    Dismissal of Concerns: Healthcare providers might dismiss older patients’ health issues as inevitable parts of ageing, potentially overlooking treatable conditions.

    Age-Based Prioritisation: In some cases, age influences the allocation of healthcare resources, with younger individuals being prioritised over older ones, assuming they have more “life worth living.”

    The Hidden Cost of Ageism | Future Work

    MSNBC News in the US did a report on what it called a ‘Post-Roe underground’ echoing the underground railroads to free slaves in the Southern states and the Vietnam war era draft dodgers who escaped north to Canada. This time it is to help women access abortion pills or procedures in other states or Mexico.

    MSNBC

    My friend Parrus hosted a talk on World Health Day, more on that here, the key takeaway for me was not trying to replicate developed market solutions in developing markets. Instead think about how it could be reinvented. Thinking that could be extended beyond health care to consumer goods, telecoms and technology sectors as well.

    Luxury market shake-up

    Business of Fashion covered a US court case where two women brought a lawsuit against Hermès, alleging purchase of its sought-after Birkin bag is dependent on purchase of other products and is an “illegal tying arrangement” that violated US antitrust law.

    5D3_1690

    Hermès is more vulnerable than other brands because it owns its retail stores. The case, if successful could have implications far beyond the luxury bag-maker. For instance, how Ford selected prospective owners for its GT-40 sports cars, or most Ferrari limited edition for that matter.

    While we’re on the subject of luxury, LVMH are rerunning their INSIDE LVMH certificate which is invaluable for anyone who might work on a luxury brand now or in the future. More here.

    Morizo

    Toyota are on a tear at the moment. They correctly guessed that electric cars were too expensive at the moment and focused hybrids as a stepping stone to electric and hydrogen fuel cell production. They have also successfully use the passion for driving in their products and their marketing. The Toyota GR Yaris was a result of Chairman Akio Toyoda instructing engineers to make something sporty enough to win the World Rally Championship and affordable.

    He also outed himself as a speed demon who went under the nom de plume of Morizo.

    Quebec

    For many English speakers one of the most dissonant experiences is being confronted by a language you can’t speak. It’s part of the reason why ireland managed to become the European base of companies like Alphabet and and Intel. So I was very impressed by this campaign by the Quebec government to attract visitors and inbound investment.

    Things I have watched. 

    I watched Mr Inbetween series one in March and managed to work through series two and three this month. I couldn’t recommend them highly enough as a series. They just keep building on each other.

    Over Easter, I revisited some old VHS tapes my parents still had and rediscovered the Christopher Walken science fiction horror film “Communion.” It epitomizes its era, with alien abduction narratives emerging during the Cold War and permeating popular culture from “Close Encounters of the Third Kind” to “The X-Files,” tapering off after 9/11. “Communion” demonstrates how effective editing and minimal special effects can heighten tension and emotion. Despite the film’s incredulous premise, Walken delivers a fantastic performance.

    Modesty Blaise” is from a time when comic book adaptations were uncommon in cinemas. This 1966 adaptation of the 1960s comic strip shares stylistic similarities with “Barbarella” and stars a young Terence Stamp. I received a tape copy from a friend who was attending art college at the time. The depiction of the computer as a character with emotional reactions in the film feels contemporary, echoing the rise of virtual assistants like Siri and ChatGPT, despite being portrayed as a mainframe. It is interesting to contrast it with Spike Jonze’s movie Her made 50 years later.

    Useful tools.

    A lot of the tools this month have been inspired by my trusty Mac slowly dying and needing to get my new machine up and running before my old machine gave out.

    Time Machine

    Apple’s native backup software, Time Machine, serves as a personal sysadmin for home users. Regular backups are essential. If a crucial document disappears while you’re working on it, Time Machine, coupled with a Time Machine-enabled hard drive, allows you to retrieve earlier versions of the document, potentially saving your sanity in critical moments.

    Microsoft Office

    I prefer the one-off payment model over Office 365 services. I use Apple’s Mail, Contacts, and Calendar apps instead of Outlook. While Office is available for just £100, which is reasonable considering its features, I still prefer Keynote over PowerPoint for creating presentations.

    Superlist

    Many of you may recall Wunderlist, which Microsoft acquired, but much of its original charm was lost in the transition to Microsoft To Do. Superlist is a reboot of Wunderlist by the original team, this time without Microsoft’s involvement. It’s available on iOS, macOS, and the web, catering to both individual and team task management needs.

    https://youtu.be/2MzzbRhYlSA?si=04eBXH-MqKLpX2bN

    ESET Home Security Essential

    I used to rely on Kaspersky, and while I generally like their products, I have concerns about the potential influence of the Russian government. Therefore, I switched providers. ESET has a strong reputation and offers better Mac support than F-Secure. I can recommend their ESET HOME Security Essential package.

    Amazon Basics laptop sleeve

    I use a various bags depending on my destination and activities. Over the years, I’ve found that Amazon Basics brand laptop sleeves work well for my machines. They’re often among the cheapest options available and tend to outlast the computers they protect. 

    Laptop camera cover

    Cover on Mark Zuckerberg laptop camera! You must have to follow this:-

    The photo of Mark Zuckerberg’s laptop with tape covering the camera raised awareness about privacy. Webcam privacy covers, such as a sliver of plastic that slides across, are ideal as they allow your laptop to close fully. A pro tip is to use a red LED torch to clearly locate your camera when applying the stick-on cover.

    Protective case and keyboard cover

    I’m a big fan of clip-on polycarbonate shells to protect my laptop, as they provide a better surface for the stickers that personalize my machine over time. You don’t necessarily need a big-name case. The one I have came with a keyboard cover that works well. Anything that prevented Red Bull, coffee, or croissant flakes from getting under my keys is worth doing.

    Screen protector film

    The screen protector film provides great protection and is easy to apply and clean, even for beginners like me. I’ll update you if my opinion changes.

    The sales pitch.

    I have enjoyed working on projects for PRECISIONeffect and am now taking bookings for strategic engagements or discussions on permanent roles. Contact me here.

    More on what I have done here.

    bit.ly_gedstrategy

    The End.

    Ok this is the end of my April 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other and enjoy the bank holiday.

    Don’t forget to like, comment, share and subscribe!

    Let me know if you have any recommendations to be featured in forthcoming issues. 

  • March 2024 newsletter – no. 8

    March 2024 newsletter introduction

    Welcome to my March 2024 newsletter which marks my 8th issue.

    Strategic outcomes

    I am glad that I have moved to the eighth issue. In between St Patrick’s day happening in March, and the number 8 being lucky according to the Chinese in a good place – I figure its a good omen for this issue. 8 symbolises prosperity, joy and infinity. In Chinese pricing strategy 8 holds a similar role to 9 in western markets, so $58, $88 and $688 are frequent pricing points.

    Love on St. Patricks

    St Patrick’s day is particularly lucky for one Chinese city above all others: Yiwu in Zhejiang province is often called Christmas town. In reality it’s a city selling ‘small commodities’ better known to you and I as tat. The Christmas town epitaph came from it being the centre for the global Christmas decorations trade. It’s also where most of the St Patricks Day decorations are made including the leprechaun hats popularised around the world by Irish pubs.

    New reader?

    If this is the first newsletter, welcome! You can find my regular writings here and more about me here

    Things I’ve written.

    • Razors for strategists – how we can apply the principle of philosophical razors to aid faster solutions for client work, while also bearing in mind their limitations.
    • Vicki Dutton – Singapore’s forgotten fashion icon.
    • Brand clichés – a bit of honesty from the trenches.
    • CMOs – their demise and evolution considered.
    • AI two-step – corporate leaders reluctant to admit AI-related job losses.

    Books that I have read.

    • A Hacker’s Mind by by veteran technologist Bruce Schneier provides a guide to the different way people have found loopholes to ‘hack’ systems. Schneier is trying to write a social movement book,, but while it’s interesting enough to read on a plan, it will be harder for it to get people moving as he intends.
    • I picked up this book from Scheltema book store just off Dam Square in Amsterdam during a work trip, with a bit of time-off bolted on the end. Browsing the English language book section of foreign book stores often gives recommendations that you wouldn’t otherwise look at. Tales from the Cafe: Before the Coffee Gets Cold is book two of a four-book series by Japanese author Toshikazu Kawaguchi is difficult to characterise in terms of genre. It’s a time travel novel with distinct rules that keep its universe coherent. It’s a book that is suitable for children, but not aimed at children- in this respect its more like the childhood books that I read growing up than are popular now as the ‘young adult’ genre. It’s about love lost, but not a romance novel – the love covered is a mix of loneliness of a widower, an orphaned child and a past romance. There is something delightful about the book, especially as it captures the minutae of everyday Japanese life.
    • Historian Dan Jones portrayal of medieval wars in his Essex Dogs series is very well written and accessible. It’s an ideal holiday read, if you can handle the grim subject matter. The Wolves of Winter is a richer story with greater intrigue in the plot line.
    • Back in the early 1990s chaos theory was very much in the public zeitgeist in a rather similar way to the internet from the late 1990s to early 2000s and artificial intelligence now. I have noticed mentions of chaos theory has started to pop up again as an idea in email newsletters. Fluke Chance, Chaos and Why Everything We Do Matters resurrects chaos theory as an analogy and hypothesis for everything from global politics to emotion-driven behaviours. The author Dr Brian Klaas is a social scentist by training and has taken a few leaves out of the Malcolm Gladwell school of writing with stories to pull in the audience. I would liked to see a bit more evidence-based findings in the book. But it is a good read.

    Things I have been inspired by.

    TheOrangeblowfish, a Shanghai design-led agency did an amazing retail / out of home activation for Arc’teryx museum on what looks like a 3D OOH execution a la Ocean Outdoor’s Deepscreen sites in the UK.

    Oliver’s white paper on How Brands Can Build Customer Trust looks at how brands can communicate about sustainability in their marketing. It’s a nice first step as a discussion document. There are a few areas I would like them to explore further:

    The gains earned by behavioural science are argued about, with practitioners relying on models that are often seen as overly complex and stacking of marginal gains. It has footholds in trying to drive meaningful changes in health, where small gains on paper mean a big change in lives saved, or made better. This LSE discussion on how it can be used to make democracy work better was interesting, especially given how many elections will be taking place in 2024.

    Finally this paper on the polarisation of popular culture is likely to affect the way marketers think about product choice, media and culture over time. Media buying itself becomes a political act, beyond advertising on overtly political media channels and indicates a widening of the lived experience gap in society. We could see this already in the UK with Brexiter favoured brands.

    Things I have watched. 

    The Knockdown – A Chinese drama where a Chinese Communist Party team goes to investigate a business and runs into widespread corruption. The corruption is centred around a fishmonger who gets tired of thugs and the grind of graft – he then reinvents himself as a gangster within the system. While it’s not Breaking Bad or The Sopranos, it is a good insight into how the Chinese government wants to see itself.

    Flic Story – Alain Delon plays a detective pursuing a dangerous criminal in post-war France. This is based on the true story of criminal Emile Buisson who terrorised France. I did wonder whether the roof top chase scenes influenced Jackie Chan’s classic Hong Kong film Police Story in terms of plot and tension rather than his acrobatic skills?

    Season 1 of Mr Inbetween had been recommended to me for years, people would rave on about it in the same way you hear about Breaking Bad or The Wire. A friend eventually sent me there copy on Blu-Ray. It has elements of Man Bites Dog about it – which makes sense when you find out it was originally adapted from Scott Ryan’s The Magician – a short fly-on-the-wall rockumentary film about a Melbourne underworld enforcer and occasional killer. Unlike Man Bites Dog – the violence is used sparingly in between the tedium of everyday life and office politics. Helen Mirren had apparently recommended it widely at the time. I am looking forward to season 2 which reputedly takes a darker turn.

    Useful tools.

    Sensia AI

    Sensia AI is an interesting set of tools for consumer brands to easily monitor satisfaction and potential problems with their products and that of their competitors quickly, with ease and efficiently. Sensia analyses diverse data, from online reviews to e-commerce; offering useful insights. I was looking at it for consideration with regards an FMCG project that didn’t come off in the end. If you are interested. Check out some sample reports here, and if it looks of interest – contact Iris Chung.

    Passport Online

    Travel this year? Passport ready

    I am an Irish citizen. The Irish government’s process to renew my passport and passport card via an online service was really easy. The service is called Passport Online and I couldn’t recommend it highly enough.

    Untranslatable

    Not necessarily something that you would use day-to-day; but definitely of interest during digging into market research transcripts or transliteration of campaigns across different markets and languages. Untranslatable is a dictionary of idioms and expressions. The creators are native speakers, so you get the different cultural nuances.

    New ways of using Miro

    If you work in brand or connections planning or have thought customer experiences you’ve probably heard of Milanote, Miro or Mural. They also came to the fore with COVID-19 as virtual workshops became much more of a thing. Recently, I have been experiencing new user cases for these platforms. To present:

    • Creative briefs.
    • Sharing creative with clients.
    • A quick folder that holds key documents and shows the links between them.

    Zettelkasten

    Trying to build that vast mental model to then wrap into a narrative for clients. Vicky Zhao revisits the analogue technique of Zettelkasten. Your mileage may vary. It does remind me of the way I use social bookmarking as a data bank and mind maps as a creative process in writing. I can also recommend Umberto Eco’s How to Write a Thesis for similar organisation ideas.

    The sales pitch.

    Now taking bookings for strategic engagements from April, or discussions on permanent roles. Contact me here.

    More on what I have done here.

    bit.ly_gedstrategy

    The End.

    Ok this is the end of my March 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other and watch out for any April fools tricks being attempted on you.

    Don’t forget to get in touch, share and subscribe!

    Let me know if you have any recommendations to be featured in forthcoming issues. 

  • February 2024 newsletter – No.7

    February 2024 newsletter introduction

    Welcome to my February 2024 newsletter which marks my 7th issue. I hope that your year of the dragon is off to a great start.

    Strategic outcomes

    The number 7 is a bit of a mixed bag, depending on how you look at it. In the old testament, the 7th heaven is where God’s throne is, alongside the angels. It had been considered a place of happiness, hence Gwen Guthrie’s Seventh Heaven. In Mandarin, the number is considered generally a positive thing, the number is a homophone for ‘arise’ and ‘life essence’. But that’s only half the story.

    Chinese Ghost Story

    Indications of 7’s unlucky nature include the seventh month in the lunar calendar being a ‘ghost month’. In Cantonese, it is a homophone for a vulgar way of saying penis. I hope your February wasn’t a dick of a month. 

    For film buffs it’s almost 28 1/2 years since the transgressive crime thriller Seven was released. It was a break out hit and became the seventh highest grossing film of 1995, behind Die Hard with a Vengeance, Toy Story and Apollo 13. It beat out other films like Braveheart in box office earnings, but Braveheart ran away with the Oscars. 

    Let’s hope that feng shui master Michael Chiang is correct in terms of the positive energies from the year of the dragon.

    New reader?

    If this is the first newsletter, welcome! You can find my regular writings here and more about me here

    Things I’ve written.

    • FOOH – and the ethical and marketing challenges it presents with a thought experiment harking back to the golden age of pornography.
    • Technonationalism – how current technological developments mirror the cold war and the 20th century Asian economic miracle.  
    • Innovation signalling – how innovation is used by brands for show, rather than for genuine progress.
    • Pipes by Yahoo – a remarkable web service that also causes us to reflect on the post modern web of today.
    • Hong Kong measurements – how something as simple as measurement units are a melding of culture, history, modernity and politics in a time of change.
    • Y2K was always more than a fashion phase, but it seems to have faded from the zeitgeist which means the fashion takes have no context. Here’s a bit of context for you.

    Books that I have read.

    • What the Taliban Told Me by Ian Fritz. Fritz writes really, really well, otherwise I probably wouldn’t have been able to complete his personal memoir about his upbringing, service in Afghanistan onboard an AC-130 gunship and depression. In some ways it reminded me of Jarhead – Anthony Swofford’s memoirs of his life up to the time of being in the US Marines during the first Gulf War. Swofford’s book came out a decade and a half after his service. Fritz’ book feels much more immediate and without the flashes of humour and beauty that was in Swofford’s book.
    • Leftover Women: The Resurgence of Gender Inequality in China by Leta Hong Fincher. This was originally written in 2016, but has been updated to incorporate changes over subsequent years. It shows how government policy, ethnographic-nationalism, law enforcement, the legal system, collective punishment and community pressure is applied on modern women. I still find the content covering domestic violence shocking. This isn’t the China of Mao where in theory women hold up half the sky, instead it seems to be on a trajectory that would eventually see it closer to Mao’s view of China’s population, or Ceaușescu’s Decree 770 and other associated pro-natalist laws. This is a world away from the equally oppressive one-child policy, which had been brought in to deal with population related problems from the Mao-era.
    • The Big Book of Cyberpunk edited by Jared Shurin. I am huge fan of cyberpunks better known authors: William Gibson, Neal Stephenson and Bruce Sterling. This collection of 100+ stories written by authors from 25 countries is a mixed bag, but that’s no bad thing.

    Things I have been inspired by.

    J Walter Thompson Wunderman Thompson VML Intelligence launched their annual Future 100 report. It’s a great read and its continuity over the years makes it stand apart from the plethora of trends reports that get published every year. Their trends which intersect luxury and health are particularly interesting:

    • Althluxe
    • Bioharmonizing spas
    • Longevity resorts
    • Idyllic idleness

    Author Cory Doctorow’s essay for Locus magazine plays devil’s advocate in considering the future of the crypto-based ecosystem and artificial intelligence is well worth a read. Doctorow speculates on what kind of bubble artificial intelligence is likely to become and the effect that its deflation may have. He draws on the outcomes of tech bubbles in the past including the dot com bubble and the telecoms bubble that accompanied it.

    Just Conecting published a report on what seems to work on LinkedIn. It’s an interesting snapshot of what works at the moment, I am sure things will change over time as the algorithm evolves. Much of the focus seems to be orientated towards personal branding over business brands.

    Over at Japan House, I marvelled at the exhibition Ainu Stories: Contemporary Lives by the Sara River. The Ainu are native to Japan’s northern islands and have survived for millenia in the extreme cold. Historically they were discriminated against, but now there is an appreciation of their culture. The art pieces on display are unique in their design, but share the attention to detail one sees in other Japanese work.

    The Science Museum has an amazing exhibition on: Zimingzhong 凝时聚珍: Clockwork Treasures from China’s Forbidden City. Prior to the opium wars, UK craftsmen created fantastic clockwork-powered creations that were given as gifts to the emperor of China. The exhibition finishes on June 2, 2024. I went during Chinese new year. I came away with a refreshed appreciation of modern watchmaking complications, in particular devices like ‘minute repeaters’.

    NS Lyons magnus opus The China Convergence is read by Regina Doman. Lyons’ premise is that western systems have converged with China’s approach to governance due to the rise of the technocrat. In this respect his perspective is similar to that shared by documentary maker Adam Curtis. Like Curtis, Lyons’ The China Convergence asks uncomfortable questions of us. Are we basically a less extreme version of the same system to the presses of mass and scale?

    While we’re talking China, I can recommend the China Update YouTube account that provides a concise summary of Chinese business news and economic analysis garnered from a wide range of Chinese and western business publications.

    Finally, IPSOS ongoing collection of reports this time reflects on the power of nostalgia. This time focusing on youth culture from cottage-core, Barbie mania, vinyl to vintage technical clothing and streetwear and the underlying drivers behind it. Why Nostalgia Is So ‘Fetch’ Right Now by Samira Brophy is well worth a read.

    2023 Global Trends Report by ACROSS Health is a great census of healthcare professional media preferences and insight into omnichannel communications trends for pharmaceutical marketing. It is good reading and indicates that pharma clients who have an excessive efficiency bias and want to go to digital-only customer journeys will be left behind by peers taking a mixed approach.

    Things I have watched. 

    Agent Hamilton – Carl Gustaf Hamilton is a Swedish answer to James Bond or Jack Ryan. Hamilton was the main character in a series of books written by a former investigative journalist, Jan Guillou, who served time in Sweden for exposing illegal intelligence operations. Guillou wrote the first Hamilton book in 1986 and the last one in 2012.

    Blake and Mortimer – if you’re a fan of TinTin, you’ll like Blake and Mortimer as both come from the French -Belgian comic tradition. This cartoon series is based on the adventures of an eminent Scottish scientist and a British military intelligence officer in mid-century Europe. It’s nice light entertainment and I can recommend the graphic novels as well of which there are now 30+ stories including the Before Blake and Mortimer off-shoots. The authors have also wrote other excellent series like XIII.

    Useful tools.

    Audio Hijack 4.3

    Rogue Amoeba’s Audio Hijack has been a mainstay on my Mac for far more years than I care to mention. It was great for everything from recording conference talks to putting together quick and dirty talk tracks that concepting films can be cut too. Version 4.3 features OpenAI’s Whisper transcription software that can cater to transcribing dozens of languages. I have found it better than tools like Otter.ai for me.

    Krisp

    Krisp.ai is a freemium service providing intelligent noise cancellation, call transcripts and meeting notes all in one. It works with Teams, Google Meetup, Slack and Zoom.

    Obsidian

    Just like Evernote back in the day, Obsidian has become a bit of a cult app for those that find it really useful. At its heart, it is a note taking and writing application. It will sync between desktop and mobile devices, but that costs $8/month – which is expensive. I haven’t been using it beyond a quick trial, as I have a well-defined set of tools that I use and Obsidian didn’t really slot in well. But I can appreciate the value of it to others. One thing I would be leery of, if you are moving to Obsidian is the cottage industry in snake oils salespeople hawking the ‘ultimate’ online course for Obsidian. Instead check out Obsidian’s own community pages of courses.

    Todoist

    Todoist is a shareable to do list that places it somewhere between quick and dirty project management and personal productivity. I am giving it a try following a recommendation from a friend. It’s not about whether products like this are good or not, but usually if it fits into your style of working, so your mileage may vary.

    Personal Update.

    the adforum phnx 2024 jury badge

    More details on the awards here.

    The sales pitch.

    Now taking bookings for strategic engagements (from the end of April onwards) or discussions on permanent roles. Contact me here.

    More on what I have done to date here.

    bit.ly_gedstrategy

    The End.

    Ok this is the end of my February 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other.

    Don’t forget to share and subscribe!

    Let me know if you have any recommendations to be featured in forthcoming issues.