Category: web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー

The web of no web came out of a course that I taught at the La Salle School of Business at the University Ramon Llull in Barcelona on interactive media to a bunch of Spanish executive MBA students. The university wanted an expert from industry and they happened to find me by happenstance. I remember contact was made via LinkedIn.

I spent a couple of weeks putting together a course. But I didn’t find material that covered many of things that I thought were important and happening around us. They had been percolating around the back of my mind at the time as I saw connections between a number of technologies that were fostering a new direction. Terms like web 2.0 and where 2.0 covered contributing factors, but were too silo-ed

So far people’s online experience had been mediated through a web browser or an email client. But that was changing, VR wasn’t successful at the time but it was interesting. More importantly the real world and the online world were coming together. We had:

  • Mobile connectivity and wi-fi
  • QRcodes
  • SMS to Twitter publishing at the time
  • You could phone up Google to do searches (in the US)
  • Digital integration in geocaching as a hobby
  • The Nintendo Wii controller allowed us to interact with media in new ways
  • Shazam would listen to music and tell you what song it was
  • Where 2.0: Flickr maps, Nokia maps, Yahoo!’s Fireeagle and Dopplr – integrated location with online
  • Smartphones seemed to have moved beyond business users

Charlene Li described the future of social networks as ‘being like air’, being all around us. So I wrapped up all in an idea called web of no web. I was heavily influenced by Bruce Lee’s description of jeet kune do – ‘using way as no way’ and ‘having no limitation as limitation’. That’s where the terminology that I used came from. This seemed to chime with the ideas that I was seeing and tried to capture.

  • Cocaine Cowboys + more things

    Cocaine Cowboys

    Cocaine Cowboys by Nicola Tallant tells the story of the Kinahan organisation. The Kinahan organisation is a group that wholesales and retails illegal drugs in association with other organised crime groups. Tellant explains how deprivation, geography and economic growth fuelled drug trafficking and abuse in Ireland. Isolated council estates and economic hardship drove a heroin epidemic. The subsequent Asian Tiger economy only uplifted young professionals who then were a ripe market for cocaine. Cocaine added to Ireland’s already difficult relationship with alcohol use and abuse.

    Crime journalism such as this is popular in Ireland because it is so concentrated through blood and marriage ties. We don’t have the kind of diversity that the British criminal underworld has. This means that it’s much more ‘relevant’ to Irish society.

    But the book title itself is very interesting. There is a clear parallel to the scale of the cross-border drug trade between the US and Mexico.

    Opry le Daniel ar Thuras
    Irish country music star Daniel O’Donnell courtesy of TG4

    But there is also an underlying western theme across Irish culture. The vast majority of us are at most a few generations from the farm. We have had hard times which is why country music appealed and even morphed into a localised genre Country and Irish popular in rural areas and amongst lorry drivers (or in American truck drivers that drive ‘semis’.)

    Scania r620 at Kilcock, Co. Kildare - April 2012

    Tallant’s stance is definitely anti-Kinahan; but the book title Cocaine Cowboys gives them the hero status and taps deeply into the mainline that the cowboy and related elements like country music have into Irish culture at home and abroad. Cocaine Cowboys might be the inspiration for the next generation to replace the Kinahans.

    If you want to know more beyond the book Nicola Tallant and her colleagues at Irish tabloid the Sunday World host a podcast called Crime World.

    Branding

    Mozilla’s brand update gives its old T-Rex logo a fresh new look – The Verge

    China

    China threatens Calvin Klein owner with blacklist over Xinjiang cotton | FT

    China’s first industrial leases are expiring. Will their holders renew? | South China Morning Post – it will be interesting to see what the Hong Kong tongs do

    Consumer behaviour

    Death of the corkscrew? Only 27% of young people in UK own one, report says | The Guardian – Prevalence of screw-top bottles and abstinence among young people blamed for falling popularity of gadget

    Understanding Desire in the Age of Ozempic – The Atlantic – fascinating study in how GLP-1 treatments are not only reducing the desire for food, but also other products like alcohol and tobacco.

    After peak woke, what next? The Economistin the past decade, a form of wokeness has arisen on the illiberal left which is characterised by extreme pessimism about America and its capacity to make progress, especially on race. According to this view, all the country’s problems are systemic or structural, and the solutions to them are illiberal, including censorship and positive discrimination by race. This wokeness defines people as members of groups in a rigid hierarchy of victims and oppressors. Like the Puritans of old, adherents focus less on workable ideas for reducing discrimination than on publicly rooting out sinful attitudes in themselves and others (especially others). The Economist has analysed how influential these ideas are today by looking at public opinion, the media, publishing, higher education and the corporate world. Using a host of measures, we found that woke peaked in 2021-22 and has since receded. For example, polling by Gallup found that the share of people who worry a great deal about race relations climbed from 17% in 2014 to 48% in 2021, but has since fallen to 35%. Likewise, the term “white privilege” was used 2.5 times for every 1m words written by the New York Times in 2020. Last year it was used 0.4 times per 1m words. – Of course, woke’s failure could be viewed by proponents as a sign of deep-rooted systemic prejudice

    Economics

    Why Britain has stagnated? | Foundations – this reads true and hits hard. My parents came to the United Kingdom when the motorway network was being built, power stations were being constructed and the first generation of nuclear submarines were being constructed. In London the Victoria line was constructed. Now the UK struggles to build any infrastructure and its strategic industrial capabilities have been hollowed out or disappeared.

    FMCG

    Unilever moves on ‘sub-par’ marketing | WARCThat means consistent execution in marketing innovation, marketing quality, proposition sharpness, execution of pricing, execution of distribution. Fernandez suggested that, on a scale of 1-10, the business is currently at around six but needs to get to eight or nine (“ten doesn’t exist”). A&P spending is increasing as a proportion of revenue, from 13% in 2022, to 14.3% in 2023, and 15.1% in H1 2024. “There is an implicit recognition that our level of investment was not in line with our ambition of volume growth,” he said. That increased investment is not there to fund a growing volume of marketing content, he added. “I’m much more concerned about the quality of the stuff that we put in the market than the amount”. And that also means a focus on brand-building. “We see other people putting much more focus on promotional pricing,” he said, “but we always will prefer to invest in long-term, equity-building activities.” – CFO burns marketing teams ‘I believe our marketing was subpar”

    Hong Kong

    Dinner with strangers? Hongkongers craving real-world connections turn to ‘secret’ meet-ups | South China Morning Post – In a tapas restaurant in Hong Kong’s Causeway Bay, about 80 people are chatting away on the packed second floor, clinking glasses and sharing small plates while discussing issues ranging from mental health to childhood dreams.

    Innovation

    How a Chinese billionaire’s Silicon Valley splurge caught the eye of the FBI | FT

    Kyoto company developing autofocus glasses for sufferers of presbyopia and other conditions | SoraNews24 -Japan News-

    Luxury

    Burberry shares tumble to 15-year low amid questions over its luxury brand status – Retail Gazette contrast with top-tier luxury brand trajectory: Hermès chief eyes haute couture push as Paris house rides out luxury gloom – but has to wonder about Hermès leaning even further into Chinese market.

    Marketing

    Is marketing entering its ‘era of less’? | WARC – based on Gartner CMO surveys marketers are increasingly being seen as cost centres and are being asked to do more with less which is affecting mar tech spend, staffing and agency spend.

    Colgate-Palmolive: ‘The advertising is working’ | WARC

    EZ Newswire Signs Exclusive Distribution Deal with Reuters | Reuters – sounds like a PR placement automation?

    What’s fueling America’s Zyn obsession? | On Point

    Innovative research that literally put people in the driver’s seat | WARC – More than half of strategists (59%) are integrating AI into their strategy development process in a cautiously progressive way. They need to identify the skills that AI can’t replace, such as getting buy-in for a strategy, and double down on them. Speedy access to research and insight (74%) and streamlining repetitive tasks (74%) are the top opportunities strategists see in leveraging AI in the strategy process.

    Future of Strategy 2024: Synthetic data – speedy saviour or another example of the industry’s arrogance? | WARC it’ll be useful when time is of the essence, and you want to ‘speak’ to people and get their thoughts on your hypotheses, ideas or campaigns. In that scenario, I can see how that approach may replace an ad-hoc focus group set up hastily in the agency’s boardroom. But we’re not here purely to understand people. If the role of communications is to move people emotionally, shouldn’t we also be here to feel people? As Richard Huntington, CSO of Saatchi & Saatchi says: “You can’t feel data.” The beauty of humans (and the beauty of ethnography) is that so often it’s not what we say that powers an ‘insight’ or a strategy, a campaign or some NPD… it’s what people don’t say. It’s the nods and winks, the gestures, the objects with meaning they have in their homes and in their lives. That texture isn’t picked up by a typical conversation – be that with synthetic data or in a focus group. These feelings that are elicited from ethnography are the special sauce that can separate the wheat from the chaff.

    Break Through: How new and returning brands can grow with TV – System1 Group

    The Rise of The Populist Brand – Eavesdrop

    Online

    The TikTok, Shein, and Temu Conundrum – by Ivy Yang – TikTok’s defence: Shein and Temu have worse privacy profiles than we do

    Launch of Social Web Foundation | Social Web Foundation – set up by the great and the good of web 2.0, notably Tom Coates who brings a wealth of product expertise.

    AI Training is Copyright Infringement | Initiative Urheberrecht and The Intelligence Age | Sam Altman

    Security

    The Netherlands will not back EU-wide screening of app messages – DutchNews.nl

    The Pig Butchering Invasion Has Begun | WIRED

    Technology

    Qualcomm has approached Intel over buy-out | EE News Europe – antitrust related issues around the world

    OpenAI Is A Bad Business | Ed Zitron – the economics of generative AI are still bad, despite improvements in hardware design.

    How AlphaChip transformed computer chip design – Google DeepMind

    Tools

    How I Replaced Notion with Reminders, Numbers, and Notes | by Joan Westenberg – this is a prime example of what I have been hearing from other people. I have been using Notes app in particular from the get-go.

    Home | LibreOffice – Free and private office suite – Based on OpenOffice – Compatible with Microsoft – I have 35 years of content saved, and LibreOffice can open them all. When you’ve been writing for years, your manuscript formats will often be obsolete (though I’ve tried to make decisions that make my poems available platform agnostic, such as using plaintext, but line breaks and stanza breaks don’t always translate well in markdown). LibreOffice is an incredible tool for opening 25 year old wordperfect files when I need them.

    Web-of-no-web

    Meta’s Orion smart glasses look like the future of AR – The Verge

    Apple Knew Where the Puck Was Going, But Meta Skated There – the PAN or personal area network has been talked about for 20+ years. What this misses is that the Orion glasses were possible thanks to silicon carbide lens which are a non-trivial thing to manufacture at scale

  • Apple Watch Ultra 2

    I was fortunate to get an Apple Watch Ultra 2. It is the third Apple Watch that I have owned and the sixth wearable. My previous history in wearables were:

    A Yamasa Tokei analogue pedometer (I received it around the time I was in primary school. It came in handy for guesstimating walking distances when I was in the scouts). What I didn’t know at the time is that the 1960s-era interest in pedometers that eventually spawned my device was driven by Japanese interest in combating obesity due to modernisation during the post-war economic miracle.

    If you are focusing on your 10,000 steps a day you can thank Dr Yoshiro Hatano and manufacturers like Yamasa who eventually sold their ‘Manpo-kei’ (10,000 step measure) in the west as ‘Manpo-meter’ devices from the 1960s through to the late 1990s.

    Nike Fuelband – I really enjoyed the simplicity of this device, but it was very fragile and I ended up going through three devices in a matter of months.

    NIKE+ FUELBAND SE

    Casio G-Shock+ connected device that was let down by its software, but very much a go-anywhere device.

    blue G-shock

    Polar Loop fitness tracker – it was more reliable than Nike’s Fuelband but I didn’t really enjoy it as device.

    The Polar Loop activity tracker looking super cool. Check out the full review wp.me/p4oEpL-ld #health #fitness

    Apple Watch series 1 and 2 – I lasted about 48 hours wearing the series 1 Apple Watch, but did better with a series 2 device.

    apple watch series one

    Apple Watch Ultra 2

    Apple Ultra 2

    My expectations have been impacted by poor experiences with earlier devices.

    How have I found the Apple Watch Ultra 2?

    I have worn tool watches all my adult life, a mix of mechanical dive watches and Casio G-Shocks. That meant that I didn’t think about where I took my watches. Into the shower, or the swimming pool – the watches could take it all in their stride. But the Apple Watch couldn’t.

    The Apple Watch Ultra 2 is a classic ‘go anywhere’ watch. It is waterproof like a Casio G-Shock. So fine for swimming, in the shower or scuba diving. Titanium means that it’s hypoallergenic, and corrosion resistant; even more so than most grades of stainless steel. However, if you wear it in the sea or at the swimming pool, rinse the watch in clean fresh water afterwards, like you should do with any other dive watch.

    I found the default straps sold with the Apple Watch Ultra 2 were excessively clunky. Awkward to wear and got snagged in random situations. Instead I favoured a Nike Sports silicone band which is ideal for the gym or working in the office.

    I bought a cheap clear bumper for the Apple Watch Ultra 2. It keeps fingerprints off the screen and gives items like the buttons and digital crown a modicum of protection from being activated by putting on a jacket as we go into a cooler wetter autumn.

    Battery life on it seems to be more generous than the older Apple Watch models I have used and based on what I have seen I think you could get a weekend out of it without a charge.

    The ubiquity of Apple watches on the wrists of Londoners mean that this doesn’t attract any good or bad attention.

    What’s it like?

    Compared to previous Apple watch models I have used the Apple Watch Ultra 2 is faster and more sophisticated. I get the sense that the Apple WatchOS is now supported by less non-health related apps than previously. My watch supports alerts for my train ticket bookings, airline flights and my preferred taxi app.

    Part of this might be down to watch might make contextual sense in the 10 second app usage time that a consumer would have. And when does it make sense to just pull the phone out of your pocket.

    There isn’t the same lag that made the first series Apple Watch unusable, as the device has become more powerful and more processing happens on the watch. Apple’s health app is more tracking than I need, so I haven’t used it with apps like Strava.

    What’s good about it?

    All of the Apple watch models have been impressive pieces of engineering and the Apple Watch Ultra 2 is no exception. In their own way, they challenge Swiss industry for a different type of engineering prowess.

    I really like the strap that I landed on. The material is the right texture and unlike other straps I have worn it doesn’t hinder my typing on a laptop. That being said the strap owes a lot to Marc Newson’s prior work in the early 1990s for Ikepod. This all means that you have a device that feels nice on the wrist.

    One of the first things that I liked about the Apple Watch Ultra 2 is ‘night mode’ a plain red on black face, rather than the distracting colour complications. It would be great if this could be a universal theme carried through all the watch faces.

    Thanks to mobile phone contracts, Apple watches like G-Shocks are surprisingly poor signals of status. In a city like London, that has its benefits.

    What could be improved?

    The Apple Watch is over nine years old. A number of problems have been there since the first device launch and the Apple Watch Ultra 2 is merely the latest in the line to carry them.

    You can’t wear your watch on the inside of your wrist. I used to scuba dive without a dive computer, relying on pre-planned dive tables, a depth gauge and air pressure gauge for my tank. I got into the habit of wearing my watch on the inside of my right wrist so I could hold my gauge console in my hand and see my elapsed dive time at the same time. It also means that your watch is less on-show in public settings.

    Screens default to being overly busy with Apple trying to cram in as many complications as possible which compromises ‘glanceability’ – the key experience benefit that wearables like the Apple Watch Ultra 2 provide. Apple should also start to think about accessibility on across the Apple Watch range as much as it does on a Mac. I have have worked bleary eyed from deep sleep, looked at the watch and not being able to read it until my focus kicks in. How could the haptics function in the Apple Watch be used better?

    Less apps now support the Apple Watch than have done previously. The more apps that support a platform, the more likely you are to get at least some sticky experiences that add to the utility of the device.

    It’s not a particularly stylish device to look at, but it also doesn’t lean into function in the same way that a Casio G-Shock does. This means that it could be better protected out of the box than it is.

    The battery life is better than previous generations of Apple Watch, but it still creates battery anxiety. Unlike Casio or other manufacturers, there’s no solar top-up option.

    I don’t know how precise the data is. It measures blood oxygen level but freely admits its data isn’t good enough to be used in a medical situation. If you move to an Apple device from a Garmin or similar, you may find that your step count and activity measures may vary.

    Price-wise, it’s expensive. It does offer value for what it does, but it’s expensive. You can spend as much, if not more money on a G-Shock than an Apple Watch Ultra 2; but the G-Shock won’t be a worry on issues like obsolescence, software support or even battery replacement in the same way that the Apple Watch Ultra 2 is. I have G-Shocks that I have owned for almost 20 years and are perfectly fine. I won’t be able to say the same of any Apple Watch.

    What’s its use?

    Still a great question. When I had my first Apple Watch, I stopped using it after 48 hours for a few reasons:

    • I couldn’t see a good user case coming thorough in the product at the time
    • It was slow
    • It had poor battery life

    At the time Apple had thrown a number of things at the wall. There was a luxury line with a $17,000 version with a gold case and official third-party leather straps by Hermès. Apple still sells a Hermès co-branded range, but the gold models are no longer made.

    In the intervening years Apple has committed to a number of areas:

    • An extension of your phone, on your wrist.
    • Integration with payments
    • Integration with identity
    • The quantified self

    The use cases I have personally favoured included being an extension of my phone, when it rings my watch vibrates. But since I work most of the time at home and the phone sits on a stand in front of me, this tends to be only useful when I am out. Glanceable updates from a few apps, notably weather and my taxi app.

    The Apple Watch Ultra 2 can work as a standalone phone attached to your existing number, but that depends on your mobile carrier supporting it. I didn’t opt for this for reasons relating to my current service plan with 3 UK.

    Tracking activity and the quality of my sleep. The quantified self is the area where Apple really pushes now, as do third-party developers such as Strava.

    Apple also allows integration with Apple wallet, but you have to turn your wrist in an awkward position to work with most ‘tap-and-go’ systems. It is just as easy to do it with your phone or card.

    Finally, Apple and some car manufacturers have been looking at using Apple devices as your car key. I live in London and even if I did need a car, I would be going for a pre-owned vehicle.

    Is it a watch?

    Is the Apple Watch Ultra 2 actually a watch at first glance seems like a ridiculous proposition, if for no other reason than you have the word ‘watch’ twice in close succession.

    But on closer examination, it’s a pertinent question. Watch sales actually dropped as cellphones became ubiquitous. You had the time in your pocket or purse and the phone went everywhere with you. If you went abroad on holiday, it even changed time zones unless you specifically set it not to do so.

    Watches offered some benefits from using the cellphone as a portable clock.

    • Easy to read / glanceable.
    • An analogue face allowed you to visually understand elapsed time.
    • It sent social signals in work about taking time seriously and likely punctuality.
    • More broadly the watch demonstrates signals about style, wealth, taste and even sub-cultures. This can be especially true of luxury brands and the countless collaborations that Casio has done with its G-Shock range over the years.
    • Finally, if you have an automatic movement watch or a solar powered quartz one, you don’t need to worry about a dead cellphone battery.

    Smartwatches in general, have put a simplified version of your smartphone on your wrist. Depending who your mobile service provider is, your Apple Watch Ultra 2 can become a fallback phone, allowing you to leave it charging at home.

    But as a watch it’s trying to do too many other things. Update you on your messages, provide a simplified experience of some apps (airlines and taxi services in particular) and activity tracking. All of which is squeezed into a screen area about an eighth the size of my smartphone’s screen.

    This all comes with experience choices and compromises. It’s this lack of functional purity that is a moat between even the most technical G-Shock and an Apple Watch Ultra 2. Your watch will never compromise on telling you the time despite being a really shitty dive recorder or digital compass.

    Yes you can spend the price of a Porsche; on a Patek Philippe watch with lots of complications, but realistically it’s an objet d’art that happens to look like a wrist watch. On that measure the Apple Watch Ultra 2 isn’t a watch, despite sitting on your wrist.

    More information

    On smart watches, I’ve decided to take the plunge | renaissance chambara

    Wearable devices | renaissance chambara

    Living with the Apple Watch | renaissance chambara

  • September 2024 newsletter

    September 2024 newsletter introduction

    Welcome to my September 2024 newsletter, this newsletter marks my 14th issue. When I lived in Hong Kong and dealt with Chinese accounts, the number 4 was considered unlucky, rather like 13. 14 is even worse due to it sounding so similar to ‘is dead’ or ‘will be dead’ or ‘will be certain to die’ depending on the variant of the spoken language used. In other cultures the symbolism of 14 is more nebulous at best.

    Brooklyn Beacon "tribute in light"

    September got off to an odd start, we seem to have had all the seasons, rather than settling gently into the run up to autumn. I managed to avoid traditional mooncake during mid-autumn festival celebrations that I attended. My waistline was thankful for the #ROMO (relief of missing out).

    New reader?

    If this is the first newsletter, welcome! You can find my regular writings here and more about me here

    Strategic outcomes

    Things I’ve written.

    • Being on the ground in Merseyside as the Southport stabbings unfolded gave me a different perspective on things.
    • How generative AI features are affecting the Google search experience and much more.
    • Not the target demographic – or how marketers and agencies are leaving money on the table.
    • The mooncake crisis in China.

    Books that I have read.

    My reading for September 2024 slacked off a bit as real world obligations kicked in.

    • The Old Woman With the Knife worked on a number of levels for me. Firstly, I loved its portrayal of modern Korean society, from the aging population to the Confucian view of seniority that makes everyday interactions more complex than other Asian societies. Without revealing too much, the old woman in question is someone in the twilight of her career and how she is coping with new up-and-coming rivals at work.
    • Panic! edited by Michael Lewis. Michael Lewis became famous when he wrote an account of his career in investment banking in Liar’s Poker. His career overlapped with the 1987 financial crash. Since then he has been a writer who has documented key turns in the economy. Because of this background Lewis was the ideal person to curate a history of financial crisis from contemporary accounts at the time. Panic! covers the 1987 financial crash, the 1998 debt crisis, the dot com bubble, and the subprime mortgage crisis of 2007/8. I read the book in short bursts mainly due to asks on my time, rather than the nature of the book. Panic! seemed pertinent to read now. The publication of Pegasus Research’s iconic quantitative research on ‘burn rates’ in March 2000 on dot.com company burn rates makes it highly relevant to revisit when we are in hype cycles such as those surrounding health tech, fintech, crypto and more – if for no other reason than pointing out the folly of trying to pick winners in hype-driven public markets with a high degree of opacity.
    • Klara and the Sun by Kazuo Ishiguro moved from my to be read pile to must read pile given everything that has been going on with generative AI over the the past couple of years that it has sat on my bookshelf. Ishiguro uses speculative fiction to explore the different kinds of love and attachment, alongside loss. From a machine learning perspective it poses interesting questions about applying observational learning rather than rules based learning in systems that are supposed to exist in the real world. Klara is an ‘artificial friend’ for a child who is going through ‘levelling up’. Levelling up could be seen as a euphemism for everything from the cramming schools popular in Asian education systems to the challenges humans face in an information heavy environment. Ultimately there is something more human and child-like in Klara’s experiences than the human co-protagonists.

    Things I have been inspired by.

    AI proficiency.

    DLD munich 19 - Monday

    Section, the education company founded by Professor Scott Galloway has AI proficiency as a key element in its offering. They have put together research to show how low the current level of proficiency is. They consider this research a rallying cry; but the results could also be reflective of a technology adoption curve that isn’t moving at the speed of hype, which is what came through in my examination of public discussions during the summer.

    Secondly, research from the Upwork Research Institute implies a higher a higher adoption rate of generative AI, but lower success rate with the outputs generating inefficiencies rather than productivity gains. Part of the problem seems to come from organisational leadership and the way generative AI is being implemented.

    WARC have published a report which looks at What’s working in generative AI from a marketing perspective. Some of the ideas like synthetic data in market research are not quite in prime time yet and generative AI’s large carbon footprint can’t be ignored.

    Digitalisation and brands

    Harvard Business Review published research that indicated a weaker relationship between profit share and brand in certain types of businesses. On the face of it, this supports Scott Galloway’s ‘end of brand‘ hypothesis. WARC covered the research paper in depth pointing out that for each percentage gain in market share highly digitised businesses gain 0.19% increase in profit compared to 0.26% in less digital businesses. This seems to be due to a multitude of factors:

    • Efficiency gains due to digitalisation have an effect on the existing profit prior to the market share. Efficiency is the main selling point of much digital automation from CRM systems to performance advertising.
    • Market power of larger companies ( a la Google).
    • Perceptions of quality – digital-only companies might look more reputable due to the lack of real-world signals to the contrary

    Market share (and brand) still matters, but it hits different depending on the business. B2B and growth hacking business approaches gain less than consumer orientated businesses. A larger dataset of Kantar-sourced data analysed by Oxford University researchers found that better brand effects were down to ‘difference’  as in how customers see – and experience the brand – as being different enough from competitors.

    FEAST

    FEAST

    FEAST is an occasional magazine and curated set of events all about food and its ingredients. If you are a strategist working with a food or beverage client it’s well worth exploring their archive as a source of inspiration for insights given its in-depth and thoughtful arts-based approach.

    Streaming plateau

    I finally got to dive into Ofcom’s Media Nations research report. I recommend that if you are involved in the advertising-media industrial complex in any way shape or form, spend some time reading it. On the plus side, survey respondents consider accurate balanced news as a key part of the public service mandate of radio and television. Secondly during 2023, broadcast brought many of us together still for key events including the first episodes of tentpole series.

    SVoD
    Ofcom

    More dispiritingly, I realised that amongst the tentpole TV series was season 23 or I’m a Celebrity, Get Me Out of Here. TV advertising revenues declined faster than online video revenues grew and subscription based video on demand take-up plateaued. It’s pure speculation on my part, but this might have been reached because COVID accelerated adoption.

    Finally, as a film fan who buys Blu-Rays of films that don’t appear on streaming services consistently, the amount of time watching DVDs and and Blu-Rays have a very small usage across all age groups. I don’t think that’s good news for arthouse and cult cinema.

    Things I have watched. 

    The Crow – less of a remake of the iconic Brandon Lee film and more of a reinvention of the franchise. It’s a good if unengaging film, many of the young adult audience I went to see it with won’t have the original or the comic books as a reference point. It has been described on other parts of the net as ‘the worst movie of the year‘. This is probably a bit unfair; there is a lot of ‘straight to Netflix’ dross out there. FKA Twigs character in the film grew on me as I watched it.

    The last time I saw The Terminator in a cinema was in a double bill with the then newly launched Terminator 2 at the then new Odeon multiplex in Bromborough. I got to see it again thanks to a 4K restoration. Despite having seen The Terminator several times on tape, DVD and Blu-Ray – this time it hit different. It hit harder and it was all down the way the screen filled my vision and the punch of the sound track. Despite in-home cinema set-ups, you just can’t get at home unless you live in a large industrial unit sized home. The analogue special effects held up surprisingly well and the plot was just as taunt as I remembered it. There was less people in the cinema than for the screening than for The Crow.

    As I write this, I have just watched episode one of the latest series of Slow Horses. It has gotten off to the high standard set by the previous series and book. Time to put on my Roddy Ho t-shirt again.

    Useful tools.

    Table Capture

    If you’ve ever tried to cut and paste a table and data from a website into an spreadsheet and then spent the rest of the afternoon parsing it in cell-by-cell you will appreciate the benefit of this browser extension.

    Humaniser for GPT created content

    If you’re reading this, chances are that you’ve used services like Claude, ChatGPT or Gemini as a starting point for copy, or to summarise documents. UndetectableGPT looks at providing alternatives to ‘tell-tale’ phraseology in generative AI copy.

    Data analysis

    Groupt will take a CSV file and categorise the data including visualisation, so you only have to focus on wrapping a narrative around it to fit into the wider storytelling of your presentation.

    The sales pitch.

    I am now taking bookings for strategic engagements from January 2025 onwards; or discussions on permanent roles. Contact me here.

    More on what I have done here.

    bit.ly_gedstrategy

    The End.

    Ok this is the end of my September 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other and onward into October and crispness of a bright autumn morning!

    Don’t forget to share, comment and subscribe!

    Let me know if you have any recommendations to be featured in forthcoming issues. 

  • Southport + more things

    Southport

    At the time, when the stabbing of three little girls happened in Southport, I was in Merseyside. Even though I was just miles away from the town, it felt like another country. The locals I was with and I watched on with detached shock as riots unfolded on newsfeeds.

    Thuggery

    The general sense was that ‘it couldn’t happen here’ But it had. This was usually followed by ‘despite what people see, this isn’t the kind of people that we are’. Yet Merseyside has long had a well-deserved reputation for organised (and disorganised) crime. Apart from a pier and a sea view that on a clear day allowed you to see oil rigs on the horizon, Southport is very similar to most of Merseyside. Rumours had swirled on neighbourhood WhatsApp groups about the attackers background. Secondly the vast amount of rioters being prosecuted, were not neo-nazis from out of town but local trouble-makers whose guiding idea was the joy of the fight. The police were able to arrest many of them as easily identifiable known faces. Pair the trouble-makers with good weather and an inciting incident and chaos ensued. There is continued latent anger for various reasons just waiting for an excuse to break out and the Southport stabbings were a vehicle.

    The thin membrane of civility was punctured. The chaotic nihilism on display mirrored the 2011 riots, with less opportunity for profitable looting. Southport is ‘everyneighbourhood’. It represents an underlying volatility in UK society that is deeper than the hundreds of rioters on Merseyside. There is probably more Southport in many people than we would care to admit.

    Consumer behaviour

    The People Who Quit Dating – The Atlantic

    Energy

    Implications of the EU’s Carbon Border Adjustment | FTI

    How one South Korean garage fire could affect the EV market | FT – transparency in battery sourcing and real truths on strategic resilience.

    Finance

    Meaningless board games at HKEX, and how the UK FCA has just made an awful mistake – comments on LSE are particularly interesting

    FMCG

    The Katsuification of Britain – Vittles

    Middle East turns to non-alcoholic beers, healthier than colas and not tainted by Gaza war | South China Morning Post – Alcohol-free beer sales grow in the Middle East, for health reasons and because, amid Gaza war, Pepsi and Coca-Cola are seen as pro-Israel

    Gadgets

    Chromecast is Dead. Long Live the 12th Attempt at a Streaming Box.

    Logitech’s ‘forever’ mouse isn’t happening – The Verge

    Hong Kong

    US Firms Warn Against ‘Unprecedented’ Hong Kong Cyber Rules – Bloomberg – technology firms have warned that proposed cyber regulations could grant the Hong Kong government unusual access to their computer systems, highlighting the latest challenge to Western tech giants in the city. The Asia Internet Coalition, which includes Amazon, Google and Meta is among the bodies that have in recent weeks criticized new rules that officials say are designed to protect critical infrastructure from cyberattacks. Critics argue the proposals give authorities overly broad powers that could threaten the integrity of service providers and rock confidence in the city’s digital economy.

    Ideas

    Wired | Encyclopedia of the New Economy – probably one of the most influential things that I read during the first internet boom

    Innovation

    AI creates acoustic metamaterials | EE Times Europe – interesting work at Pusan University to reduce noise pollution

    London

    No. This is NOT just “far right thuggery” – Matt Goodwin

    Luxury

    Macau’s tourism transformation: Luxury brands left behind? | Jing Daily

    Auction houses aim to lure Asia’s ultra-rich with new openings | FT – this had been happening since before 2019. A more cynical observer might point out how useful auction houses are to faciliate capital flight from the mainland.

    Marketing

    WFA discontinues GARM – World Federation of Advertisers

    Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century. – SparkToro

    All Airlines Are Now the Same – The Atlantic – a lack of distinctiveness in US airline offerings

    Steven Bartlett Huel and Zoe adverts banned by ASA – BBC News

    Most brands fail becaue they never do this – The Strat Labs

    The Future of the GE Brand – STRONGBRANDSSTRONGBRANDS

    Google threatened tech influencers unless they ‘preferred’ the Pixel | The Verge – that’s some straight up vintage Microsoft tactics right there.

    Media

    Prime Video Ads Have Yet to Pay Off | The Information

    Brands Love Influencers (Until Politics Get Involved) – The New York TimesWith the presidential election looming, some marketing agencies have started to pitch advertisers on new tools that grade the so-called brand safety of social media personalities. Some of the tools even use artificial intelligence to predict the likelihood that a particular influencer will discuss politics in the future.
    A tool recently introduced by Captiv8, a marketing firm that helps advertisers like Walmart and Kraft Heinz connect with influencers, uses artificial intelligence to analyze mentions of social media stars in online articles, and then determines whether they are likely to discuss elections or “political hot topics.” The firm also assigns letter grades to creators based on their posts, comments and media coverage, where an “A” means very safe and a “C” signals caution. The grades incorporate categories like “sensitive social issues,” death and war, hate speech or explicit content.

    The Race Is On to Build The Next Profitable Streaming Service – Bloomberg

    Online

    Misleading TikTok alerts include false Taylor Swift claim and old tsunami warning | FT

    X Sees Decline In Users And Most Of Them Are From Europe | Digital Information World

    Palantir CEO: Trump’s Rise Is Tied to the ‘Excesses of Silicon Valley’ – Business Insider

    Retailing

    Pitney Bowes sells its global e-commerce segment – Parcel and Postal Technology International

    7-Eleven owner receives Japan’s biggest ever foreign takeover approach | FT – huge for Asian grocery retailing. 7-Eleven is the neighbourhood grocery store for Japanese and many other countries across Asia. In Japan, 7-Eleven is the dominant brand, combining it with Circle K would radically change the marketing dynamics. In a market like Hong Kong it’s effectively a duopoly with Circle K. The approach is likely more about 7-Eleven’s US filling station network. Expect the Asian business to be sold on (to private equity) if the deal goes through.

    Security

    Almost unfixable “Sinkclose” bug affects hundreds of millions of AMD chips | Ars Technica

    Intel failures: A cautionary tale of business vs engineering • The Register – interesting analysis of Intel Semiconductor at the moment

    Royal Mail launches new ‘fake stamp scanner’ | Money Saving Expert

    Germany blames China for ‘serious’ cyber attack

    Software

    Change blindness – by Ethan Mollick – One Useful Thing – the change in LLM performance over the past two years

    Digital Equivalent of Inbreeding Could Cause AI to Collapse on Itself : ScienceAlert more on this here.

    Style

    Ambition doesn’t need permission* – by Brian Morrissey – Nike’s multitude of business issues

    Web-of-no-web

    Immersive Technologies and the Metaverse: Recommendations and Overview – BBC R&D

    Amazon to acquire Perceive for $80M from Xperi, expanding its AI technology for edge devices – GeekWire

    China will launch first satellites of constellation to rival Starlink, newspaper reports | Reuters – A Chinese state-owned enterprise (Shanghai Spacecom Satellite Technology) is launching the first batch of satellites for a megaconstellation designed to rival Starlink’s near-global internet network, a state-backed newspaper reported on Monday.It matches Beijing’s strategic goal of creating its own version of Starlink, a growing commercial broadband constellation that has about 5,500 satellites in space and is used by consumers, companies and government agencies.

  • Luxury beliefs + more things

    Luxury beliefs

    Luxury beliefs is a term that I came across from the writings of Rob Henderson. Henderson has a similar kind of story to JD Vance. Addiction in the family and escaping his home environment by enlisting in the US Air Force.

    After his service Henderson used funding via the GI Bill to go to Yale. He then got a scholarship to go to Cambridge to do a doctorate. Like Vance he had written a memoir: Troubled: A Memoir of Foster Care, Family, and Social Class that highlights the challenges faced in working class American society including violence and addiction. In his book Henderson explores the idea of luxury beliefs, how they benefit the privileged and harm the most vulnerable in society.

    What are examples of luxury beliefs?

    The luxury beliefs Henderson cites are seen to be widely held progressive views including:

    • Defunding the police
    • Defunding the prison system
    • Decriminalising or legalising drugs

    Getting rid of standardised exams – Henderson sees these as helping less privileged children get into college

    Rejecting marriage as a pointless concept. – Henderson claims that one of the strongest predictors of success was if they were brought up in a nuclear family.

    Henderson believes that the common thread that holds luxury beliefs together is that they are held by privileged people, the beliefs make them look good (and feel good about themselves), but harm the marginalised.

    Luxury beliefs allow the privileged to look good by:

    • Playing the victim
    • Protest without penalty – which is less likely to happen to more marginalised protestors
    • Push the less privileged down

    Henderson labelled this ‘saviour theatre’. Henderson reminded of previous generation protestors like Patty Hearst and participants in the Weather Underground’s Days of Rage which would seem to fit Henderson’s definition of holding luxury beliefs.

    More posts about new terms can be found on this blog.

    Branding

    What does Hong Kong airport smell of? Or your go-to hotel? The business of scent branding | South China Morning Post If you are a fragrance enthusiast, you may have heard of Shiu Shing Hong, a quaint shop in Hong Kong’s Sheung Wan district that has been around for more than 50 years.

    The store, which recently went viral on Chinese social media platform Xiaohongshu, not only sells house-made essential oils – must-have souvenirs for visitors from mainland China thanks to the exposure – but recreates the signature scents of popular malls and other venues in Hong Kong.

    On its shelves are familiar – sometimes odd – concoctions. Bottle labels reference K11, a shopping mall in Tsim Sha Tsui, the five-star Rosewood Hotel, and the Hong Kong International Airport. Sportswear brand Lululemon has one too.

    J. D. Vance Has a Point About Mountain Dew | The Atlantic – brands and identity

    China

    Deaths in China to reach ‘an unprecedented scale’, peak at 19 million in 2061 | South China Morning Post – due to aging population

    WTO says China is backsliding on key reforms and lacks transparency on subsidies | South China Morning Post – World Trade Organization report cites studies that say subsidies could top US$900 billion – providing fuel for critics of Beijing’s practices such as the EU and US

    Consumer behaviour

    Inside China’s Psychoboom – JSTOR Dailymental illness has transformed from a bourgeois Western taboo into a legitimate public health concern.

    The consequences of the psychoboom are both logical and contradictory. As the Chinese economy has expanded and citizens have grown wealthier, the demands of everyday life have grown in number and kind, expanding from physiological and safety concerns to a desire for love, esteem, and self-actualization. At the same time, such desires run counter to traditional Chinese values like the age-old concept of Confucian filial piety and the relatively new  ideology imposed by the Chinese Communist Party (CCP), both of which place the well-being of the collective above the happiness of the individual.

    Kamala Harris, Usha Vance, and the twice-born thrice-selected Indian American elite

    Design

    Adidas partners with Mexican artisans for hand-embroidered soccer jerseys | Trend Watching

    Economics

    Maersk says Red Sea shipping disruption having global effects | Hellenic Shipping News Worldwide

    Ethics

    Apple, Nvidia, Anthropic Used Thousands of Swiped YouTube Videos to Train AI | WIRED

    Microsoft DEI Lead Blasts Company in Internal Email After Team Is Reportedly Laid Off – IGN

    Finance

    Morgan Stanley, Goldman Sachs Say Recovery in Private Equity Deals and Fees – BloombergMorgan Stanley and Goldman Sachs Group Inc. are confident that their most important clients are about to get active after a long spell on the sidelines and help goose the long-awaited revival in investment banking fees.
    The private equity deal machine has been mostly jammed up for the past two years, leaving many investment bankers twiddling their thumbs while their bosses talked up green shoots that failed to flourish. There are plenty of potential road bumps ahead, but there’s reason to put more weight on the better outlook now even compared with just three months ago: The wave of debt refinancing that has led banks’ revenue recovery this year has also been helping to fix the prospects of many companies owned by private equity firms

    The Financial Instability Hypothesis* by Hyman P. Minsky, The Jerome Levy Economics Institute of Bard College – interesting paper used in current negative critiques or private equity like Has private equity become a Ponzi scheme? – UnHerd

    Gadgets

    Sony is killing off recordable Blu-ray, bidding farewell to disc burning | TechSpotSony admitted it’s going to “gradually end development and production” of recordable Blu-rays and other optical disc formats at its Tagajo City plants in Miyagi Prefecture, Japan. Essentially, 25GB BD-REs, 50GB BD-RE DLs, 100GB BD-RE XLs, or 128GB BD-R XLs will soon not be available to consumers. Professional discs for video production and optical archives for data storage are also being discontinued. – the big shocker is the issue for archival formats

    Alexa Is in Millions of Households—and Amazon Is Losing Billions – WSJa pet project of Bezos, and the Alexa voice assistant and the Echo speakers through which it communicated were inspired by his interest in the spaceship computer in “Star Trek.”

    “When launching products back then, we didn’t have to have a profit timeline for them,” said a former longtime devices executive. “We had to get the system in people’s homes and we’d win. Innovate, and then figure out how to make money later.”

    To do that, the team had to keep prices low. Amazon sometimes even gave away versions of the smart speaker as part of promotions in a bid to get a larger base of users.

    Health

    “It’s All Just F*cking Impossible:” The Influence of Taylor Swift on Fans’ Body Image, Disordered Eating, and Rejection of Diet Culture – ScienceDirect and 100-Pound Weight Loss: My health improved. My self-esteem didn’t. | Slate

    Another Danish biotech can help investors’ hunger for obesity drugs | FT – this probably explains why Zealand pivoted from taking its medications to market to becoming research and selling on as its not big enough to exploit this opportunity on its own. (Full disclosure, I worked briefly on the diabetic emergency injection product until the company pivoted).

    Ozempic Tracker Insights: Price Remains the Largest Obstacle   – CivicScience

    The economics of GLP-1 – Marginal REVOLUTION

    Patients checking into rehab after abusing weight-loss jabs | The Times Online

    Innovation

    IKE and hyperice’s boots and vest massage athletes’ feet and keep their bodies cool

    Dude, where’s my (flying) car? – POLITICO

    RISC-V Thrives Through Research, International Collaboration – EE Times

    Xiaomi’s ‘lights-out factory’ to mass produce new foldable smartphones | DigiTimes – but it doesn’t mean that the products will be better, just consistent. I keep thinking of the Fiat Strada, an ugly rust bucket of a car, that was ‘hand built by robots’.

    Luxury

    Luxury brands roll out 50% discounts as Chinese shoppers rein in spending | FT – this will destroy the intrinsic value of the brand

    Italy’s competition watchdog probes Armani and Dior over alleged labour exploitation | FT – the question is more why now? It’s been known for years that Chinese workers are exploited in factories based in Italy.

    Age of Ozempic: Predictions for the luxury industry | Vogue BusinessAnalysts agree that the pop culture influence of weight loss drugs is giving luxury labels and mass-market brands, alike, licence to refocus on straight-size. “Luxury brands have long been staunchly unwilling to cater to plus-sizes outside of the occasional token representation, but typically premium and mass players would invest more readily in plus-size,” says Marci. “Now we’re seeing the effects of Ozempic and weight loss culture on retail as a whole.”

    Already, a host of US-based retailers and fashion companies including Rent the Runway are seeing boosted demand for smaller clothing sizes, and falling demand for larger sizes, according to The Wall Street Journal. Retailers have been investing in fewer products that offer larger sizing

    Burberry’s new CEO has a task | FT Fashion Matters

    EssilorLuxottica expands into streetwear with $1.5bn Supreme dealthe deal was a “no brainer” and had happened “very quickly” because VF was under pressure to divest its most “iconic asset”. EssilorLuxottica planned to use Supreme’s wealth of customer data and its Gen Z fans in China, Japan and South Korea to target new consumers – it shows how good a deal James Jebbia got with private equity and VF Corporation

    Lewis Hamilton Named Dior Ambassador | BoF – formula 1 driver and pit lane dandy has also worked with Dior men’s artistic director Kim Jones to guest design a collection of clothing and accessories set to launch in October

    Marketing

    Rediscovered Absolut Blue Painting Inspires New Bottle | MarketingDaily

    Focus on value pivotal for brands as consumers get more cost-conscious – The Media Leader

    The King’s Speech 2024 – GOV.UK – restrictions on fast food advertising and energy drinks

    Proportion of UK businesses increasing marketing spend hits 10-year high – The Media Leader

    Evolution not revolution as Sorrell unveils Monks and reorganizes for easier client access | The Drum

    Media

    The return of piracy – net.wars

    ‘New model for human civilisation’: What is so unique about China’s style of modernisation? – CNA – interesting that CNA don’t provide a critical analysis on the positives and the negatives of the China model.

    Online

    Even Disinformation Experts Don’t Know How to Stop It | New York TimesResearchers have learned a great deal about the misinformation problem over the past decade: They know what types of toxic content are most common, the motivations and mechanisms that help it spread and who it often targets. The question that remains is how to stop it.

    A critical mass of research now suggests that tools such as fact checks, warning labels, prebunking and media literacy are less effective and expansive than imagined, especially as they move from pristine academic experiments into the messy, fast-changing public sphere.

    LGBT and Marginalized Voices Are Not Welcome on Threads – MacStories

    Google Is Mind-Bogglingly Bad – On my Om – more ‘Google is Dead’ material – grist for the mill and Daring Fireball: Google Is Shutting Down Its URL Shortener, Breaking All Links

    Apple Maps launches on the web to take on Google – The Verge

    Retailing

    Tesco takes on Waitrose and M&S in premium range fight | FT – implies that Tesco thinks consumer spend is likely to be going up again

    The shifting world of e-commerce liability | The Daily Upside – Amazon’s legal issues and the fact it has over 553million SKUs

    Security

    American Hacker in Turkey Linked to Massive AT&T Breach | 404 Media

    Software

    Meta won’t bring future multimodal AI models to EU | Axios

    GPT-4o mini: advancing cost-efficient intelligence | OpenAI – computing power per watt reduction is the most interesting part of this. You also see it in Mistral NeMo | Mistral AI | Frontier AI in your hands

    Inside Microsoft, nobody really owns Copilot – The Verge

    Taiwan

    TSMC proposes Foundry 2.0 to alleviate antitrust concerns | DigiTimes – Trump-proofing the semiconductor industry

    Technology

    AI Chip Startup Graphcore Acquired by SoftBank – EE Times

    Web of no web

    The Future of AR Beyond the Vision Pro Is Already Brewing – CNET

    Google’s XR Re-Entry Point | Spyglass

    Wireless

    China’s Transsion sued by Qualcomm and Philips as IP woes mount | FT