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I am a big fan of Studio Ghibli – a kind of Japanese thinking mans Disney Studio. One of their alumni Yoshiharu Sato has branched out and produced this amazing advert for a Japanese alcohol brand with a strong theme of nostalgia. Like Studio Ghibli, Yoshiharu Sato creates amazingly emotive animation. The Ghibli heritage Yoshiharu Sato got working on the likes of Arrietty, My Friend Totoro and Porco Rosso can also be see in these bread company adverts.
Before Christmas Fox Studios had used LinkedIn to launch the latest in the ‘Taken’ series of films with Liam Neeson’s character Bryan Mills riffing of his ‘particular set of skills’. Well we now know who won the endorsement from Bryan Mills and here it is. Neeson has one of the best voices in Hollywood, distinctive, yet clear. It’s like Sean Connery but with less fluff and more steel.
The Prodigy are back and their latest track Nasty has a psychedelic urban fox video to accompany it. The fox living in urban areas is the European equivalent of the trash bandit raccoons in North American cities. There is a darkness to the artwork that matches the music. This is a world away from the jester outfits of the early Prodigy rave tracks.
INK Hotel, Amsterdam
INK Hotel in Amsterdam have used storytelling to create a unique recruitment video. It is labouring heavily on the cast metaphor that service industry businesses have adopted a la Disneyland. But it is still beautifully made as a film. It is also likely to engage prospective guests based on this insider view
CAS software company Autodesk have an artist-in-residence programme called Pier 9, and created a great video about it. In some respects it reminds me of where Intel went with its creators partnerships organised by Vice Media