Thin film electronics + more things

2 minutes estimated reading time

Coal redefined for thin film electronics | Electronics EETimes – sounds like a graphene connection. Thin film electronics is going to be key for wearables

Web Summit 2016 | Approach to marketing – it does beg the question why should a marketer support this and go to their conference?

The VR idea maze — Benedict Evans – worthwhile read. I think the point made on content is particularly pertinent. We may have the hardware but it could take decades for the craft of content creation to come to full fruition

China’s government sounds out international PR agencies about how to polish nation’s image overseas, sources say | South China Morning Post – A spokesman for WPP, which owns Hill+Knowlton declined to comment. Ketchum also declined to comment. Fleishman Hillard Inc, Ogilvy Public Relations and Edelman did not respond to messages requesting comment – Weber Shandwick attracted negative attention working for China during the run up to the 2008 Olympics and Ketchum had a similar experience working for Russia

Microsoft’s Silver Lining Is Shrinking — The Information – not surprisingly moving a cloud model disrupts Microsoft’s margins in comparison to package software (paywall)

Off the grid – Official site of Stephen Fry – interesting essay on the perils of social media

China Unicom bets on turnaround as net profit plunges 85pc | SCMP – 4G network capital costs and increased marketing costs

“Overpaid and underperforming”: An anonymous investors’ letter lashes out at Nikesh Arora — Quartz – there are other shoes to drop on this. Looking that the shareholders hold ADRs rather than SoftBank shares – this is a US led charge. It is also interesting that this happening right before the Yahoo! shoe drops. SoftBank,  and its Yahoo! Japan joint venture are a key part of Yahoo! Inc’s value

Korean TV Dramas Are the Best Export Since ‘Gangnam Style’ | Digital – AdAge

Pirate Bay Founder: Streaming Model Could Ignite New Piracy War – TorrentFreak – really interesting essay. I had a similar experience with Apple’s iBooks. I bought James Michener’s Mexico for a long flight and trip, tried to download it a week later and it was no longer available. I now buy mostly paper books

Brands rip up media plan in the face of disruption – it decided last September, in consultation with MediaCom, to take more radical action. Tesco slashed its media budget for newspapers to practically zero and shifted most of the money into online and social media. TV and other traditional media have also been heavily cut (reg wall)

Can audio go viral on Facebook? Here’s what happened when NPR ran an experiment for a month » Nieman Journalism Lab – Sharing audio on social media is hard to do. Stan Alcorn documented many of the struggles two years ago in a widely cited Digg story

Elisabeth Murdoch’s Vertical Networks creating ‘Brother’ Snapchat Discover channel – Business Insider

IRIN | Spies Sans Frontières? – the ethical conundrums around this are particularly interesting. More security related posts here.

Is Programmatic Expertise Moving In-House? – EContent Magazine