December 2025 introduction – (29) rise and shine edition
I am now at issue 29, in Chinese numerology the number 29 is viewed positively, as it symbolises a long-lasting harmonious relationship. In bingo slang 29 is referred to as ‘rise-and-shine’ – ironic given that we’re currently enjoying the least daylight in any part of the year.
If you’ve managed to avoid Whamageddon – well done. I did my part with last month’s recommendation for Christmas music.
This time you can’t do much better capturing pure joy than Folamour at the Mixmag Lab in London. Now we have a sound track, let’s get into it.
New reader?
If this is the first newsletter, welcome! You can find my regular writings here and more about me here.
Things I’ve written.
A quick look at the implications of the US government’s new National Security Strategy.
Rob Belk featured me in the Rambull newsletter. If you haven’t subscribed to his newsletter yet, I recommend doing so. It’s akin to a modern-day version of The Whole Earth Catalog, filled with carefully curated tools and useful resources, but without the tie-dye elephant pants. You can check it out here.
Books that I have read.
- Counterinsurgency by David Kilcullen. I bought several books on the recommendation of friends during the COVD lockdown and am slowly whittling my way through the pile, Counterinsurgency was one of them. It’s a collection of writings by Australian academic David Kilcullen, who advised the US government from 2005 – 2006 about Iraq and Afghanistan. This book is a collection of his writings from articles in military journals repeating many of the lessons learned in the past about fighting against guerrillas to Indonesian history. I had done some campaigns in Indonesia in the past for Qualcomm and Indofoods, so was interested in the post-independence history within it at the time. More about the book here.
Things I have been inspired by.
Due to the timing on writing the last newsletter, I missed writing about how I got to spend an evening with senior in-house marketers thanks to The Ortus Club. The evening was held at a restaurant in Mayfair sharing experience of AI in terms of its benefits, future opportunities and challenges.
Discussion themes that resonated:
- There isn’t a lack of enthusiasm for generative AI in the corporate world.
- Generative AI work often isn’t checked, to the detriment of it. It’s a powerful assist but you need to trust but verify.
- IP concerns are holding back adoption and impacting tool choice by enterprises. Legal / regulatory departments are important AI gatekeepers.
- Picking the right AI tool for the right job, too many organisations are trying to use one AI tool for everything.
Toyota officially unveiled their GR GT and it’s gorgeous looking. It is also a strikingly different direction to the likes of Mercedes Benz and the Volkswagen Group of companies with only useful technology allowed. its rather different to the usual automotive approach of a computer that happens to have four wheels.
In what is fast becoming an annual end of year tradition, Iolanda Carvalho, Amy Daroukakis, Gonzalo Gregori and Ci En Lee compiled 135+ trend reports from various organisations and strategists tucked straight in. You can explore most of them using NotebookLM here.
Chart of the month.
Ipsos have been doing research in conjunction with Joe.co.uk looking at all things masculinity. One of the charts that stood out for me asked about the use of dating apps.
There was a clear gender gap between app usage numbers which represented an interesting challenge for product managers. It would merit further investigation as to the why. I have a couple of hypotheses:
- Your product didn’t engage with women as much as men.
- Your product is a poor medium to build up a rapport.
- Some sort of difference in on-app behaviour usage that divides genders.
- Your product carries social baggage that means women are less likely to admit that they have used your service.
You can see how dating app brands have tried to address this through in real life events and women move first in-app mechanisms.
Things I have watched.
I managed to get hold of Bullet In The Head on Blu Ray. While John Woo’s A Better Tomorrow. The Killer and Hard Boiled are respected by western directors, Bullet In The Head doesn’t get enough appreciation. The story of the film is almost as good as the film itself. Woo split with production partner Tsui Hark to direct his own script. Woo even self-financed the film. The film is Woo’s singular vision with influences including the Tiananmen Square student protests, Vietnam news reel footage and The Deer Hunter. Over time it had become hard to find and is under-appreciated. It’s not a perfect film because it was so ambitious in terms of its scale and there is a softness to the cinematography that you also see The Killer. Despite all that, it’s a fantastic film that I would thoroughly recommend. As a bonus, here’s a list of John Woo’s favourite films, as you can see he has impeccable taste.
Prison on Fire is part of my on-again, off-again tour through Ringo Lam’s filmography. Made in 1987, it has ‘Big Tony’ Leung Ka-fai who plays a graphic designer working in an ad agency who is sent to prison for manslaughter. He and his prison friend played by Chow Yun-fat navigate sadistic guards and violent triad convicts.
Prison on Fire 2 was Ringo Lam’s sequel to the first successful instalment of Prison on Fire. Chow Yun-fat returned to play his central role in the sequel, this time dealing with mainland prisoners, in addition to the usual triads and sadistic guards. In addition to the action, the film focuses much more on the relationship between Chow and his on-screen son. Given the various hot button issues in the film from a modern-day Hong Kong context:
- Triad – prison guard collusion
- Conflict between Hong Kong and mainland Chinese
- Blackening the name of the disciplined services* of the Hong Kong government (coastguard, police, corrections department, anti-corruption agency etc.)
You are unlikely to see the like of the Prison on Fire films again, they would be in contravention of NatSec aka Law of the People’s Republic of China on Safeguarding National Security in the Hong Kong Special Administrative Region.
Thief was Michael Mann’s film debut. A hard-bitten heist film with film noir vibes. James Caan plays the protagonist Frank, a professional safe cracker adept at drilling locks out or cutting the door open with a thermic lance. He partners with James Belushi who plays an alarm expert. Mann contrasts the professionalism of Frank executing heists with his awkwardness claiming the heart of his girlfriend. A lot of the tension and craft he later brought to Heat and Collateral are already on display in this first firm, for instance the way Mann shoots nighttime scenes and paces the film’s plot. Tangerine Dream give Thief an amazing soundtrack.
Useful tools.
I have been working on a number of video projects and we’ve been using Trint to allow a perfect transcript to be made from digital video rushes that would aid in the editing and post-production process.
Whether you prospecting for adtech or job-hunting; Mediasense’s agency family tree makes life easier.
If you are moving into a leadership position, Zoe Arden‘s Story-Centred Leadership: Crafting Cultures of Change is probably worth a look. The book looks at how leaders can use stories to drive change through an iterative process of ‘listening, building, shaping, sharing and living’ their stories, rather than treating the story as a one-and-done activation. That might sound a bit new-age and your mileage may vary in terms of how it works as a tool for your leadership style. But Zoe might be on to something. Nick Chater‘s The Mind is Flat looked at neuroscience and what we know about thinking arrived at the conclusion that stories are software for the brain and Story-Centred Leadership seems to come from a similar direction. (Disclosure: Zoe worked at my first agency, back then I worked at on B2B & consumer technology and telecoms clients.)
The sales pitch.
I have been working on a brand and creative strategy engagement at Google’s internal creative agency. I am now taking bookings for strategic engagements from the start of 2026 – keep me in mind; or get in touch for discussions on permanent roles. Contact me here.
More on what I have done here.
The End.
Ok this is the end of my December 2025 newsletter, I hope to see you all back here again in a month. Be excellent to each other and have a great Christmas and new year. Keep an eye out for my retrospective rundown of 2025.
Don’t forget to share if you found it useful, interesting or insightful.
Get in touch if you have any recommendations, and if you find it of use, this is now appearing on Substack as well as LinkedIn.