中国 | china | 중국 台湾 | taiwan | 대만 商业 | business | 상업 在线 | online | 온라인으로 市场营销 | marketing | 마케팅 新加坡 | singapore | 싱가포르 日本 | japan | 일본 铭记 | branding | 브랜드 마케팅 香港 | hong kong | 홍콩 한국 | korea | 韩国

I like: Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011

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Some handy slide fodder from Burson-Marsteller. It was interesting that Asian companies have gone to micro-blogs and social networks. I am not surprised as a blog needs nurturing, also you can do a lot more in 140 Chinese characters than you can do in the English language.

Unsurprisingly South Korea led the pack, partly due to the vibrant local eco-system there with the likes of Kakao Talk, LINE and mature platforms like CyWorld.

One thing I did notice which I thought was a nice touch: B-M state that the research is released under a Creative Commons licence. A small thing that demonstrates digital awareness, especially when the industry is full of proprietary methodologies and the like.

The slides are on Slideware which may not be available to all readers.

信息安全 |security | 정보 보안 商业 | business | 상업 工艺学 | technology | 기술 无线网络 | wireless |무선 네트워크

Unchained workers of the world rejoice

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One of the frustrations of the mobile PR person is having to deal with different building’s wi-fi networks: be it at a client or in your favourite global chain of identikit coffee shops, wi-fi requires a lot of account juggling in order to be productive. This could all be a thing of the past, just like quaint tales of faxing press releases out if the Wi-Fi Alliance gets wide acceptance of it’s Passpoint technology.

In simple terms it allows access on different networks as easily as the SIM card in a mobile phone on cellular networks. Though I am sure that someone will come along and charge outrageous roaming wi-fi charges a la your average business hotel.

More information
Wi-Fi Passpoint standard could end hotspot sign-on hassles – ComputerWorld

Archived from the blog that I used to write at PR Week.

商业 | business | 상업 在线 | online | 온라인으로

The Facebook shops post

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Over the past few days articles have appeared talking about Facebook shop closures triggered by a piece in Bloomberg. There is a really good post on the whys and wherefores on Mashable. I found that there were some interesting underlying assumptions in the coverage:

  • Experiments are not businesses. Many brands like P&G went on to Facebook as an experiment. They hoped that it would achieve increased engagement with consumers and increase sales via a new channel. It didn’t work out, most experiments don’t. This is how progress is made however
  • It’s not a complete wipe out. Yes shops are expensive to develop compared to the return on investment; but the knowledge of what worked and what didn’t is invaluable for a business IF it has been captured properly

Finally this shouldn’t put decision makers off risk taking, the online eco-system is going to evolve but the clock isn’t going to back and there will be failures along the way; which is fine so long as we keep making new mistakes, learn and move forward.

More information
Why are brands shutting down Facebook Stores?
Gamestop to J.C. Penney Shut Facebook Stores: Retail – Bloomberg

Archived from blog posts I wrote for PR Week