Ideas were at the at the heart of why I started this blog. One of the first posts that I wrote there being a sweet spot in the complexity of products based on the ideas of Dan Greer. I wrote about the first online election fought by Howard Dean, which now looks like a precursor to the Obama and Trump presidential bids.
I articulated a belief I still have in the benefits of USB thumb drives as the Thumb Drive Gospel. The odd rant about IT, a reflection on the power of loose social networks, thoughts on internet freedom – an idea that that I have come back to touch on numerous times over the years as the online environment has changed.
Many of the ideas that I discussed came from books like Kim and Mauborgne’s Blue Ocean Strategy.
I was able to provide an insider perspective on Brad Garlinghouse’s infamous Peanut Butter-gate debacle. It says a lot about the lack of leadership that Garlinghouse didn’t get fired for what was a power play. Garlinghouse has gone on to become CEO of Ripple.
I built on initial thoughts by Stephen Davies on the intersection between online and public relations with a particular focus on definition to try and come up with unifying ideas.
Or why thought leadership is a less useful idea than demonstrating authority of a particular subject.
I touched on various retailing ideas including the massive expansion in private label products with grades of ‘premiumness’.
I’ve also spent a good deal of time thinking about the role of technology to separate us from the hoi polloi. But this was about active choice rather than an algorithmic filter bubble.
I’m an unusual choice to write about the Sony Vaio PCG C1. I’ve only had PC envy with a couple of devices during my twenty something years at a Mac user:
In common with the 701, the Sony Vaio PCG C1 impressed me with its product design. In a pioneering design for 1998, the Sony Vaio PCG C1 included a built in web camera above the screen that could be rotated to try and ensure an optimum camera position.
Sony made a small modular computer. What was important was what they had left out in their device case and instead relied on a set of outboard peripherals so the user could bring or configure their computer set-up to suit their needs. The PCMCIA (Personal Computer Memory Card International Association) slot was equivalent of the USB socket today and used to connect a wide range of devices including both fixed-line and GSM wireless modems.
The beauty extended on to the inside of the devices with some of the range using a Transmeta Crusoe processor. The Crusoe was the Intel Atom almost a decade before the Atom; it used a combination of software techniques and hardware innovations to reduce heat output and improve power consumption. This had some benefit in terms of battery improvement, but battery life relies on a combination factors such as screen power, hard drive power and other parts on the circuit board.
This device is even more remarkable when you realise that the Vaio PCG C1 was launched some seven years before Steve Jobs went on stage at Apple’s Worldwide Development Conference in 2005 to announce the move to Intel processors because of a new focus on computer power per Watt. You could consider the MacBook Air that I am typing this post out on as a spiritual successor to the Vaio C1. More Sony posts here.
Bob Barker is a client that I worked with on nascent digital work for RFI Studios. Bob worked as the CMO of Alterian. Alterian started off in customer experience management, they did a series of acquisitions when I worked with them including Mediasurface the CMS company. The company was acquired by SDL and some part of it was sold on to private investors.
Flip video camera
Bob decided to delve into social media and understand it as a marketer. The Flip Video camera which includes basic software inspired him to do video content. Bob had a ‘Gorilla tripod‘ for the Flip and the lighting was just done with daylight. I did an interview with Bob Barker for his blog last week, you can read his take on things on his blog.
I realise that we talk through a number of social platforms, so here is a list of what I use:
iMessage – though I have found it to be flaky
Skype
Fastladder.com for RSS feeds. I am currently experimenting with FavShare as a Fastladder client on my iPad and iPhone which started after my interview with Bob
Pinboard.in for social bookmarking
IFTTT to syndicate content
Microblogging: I use the Twitter client on my Macs at home, and m.twitter.com on my iPhone. I use Weibo’s iPhone client and WeiLark for the Mac to post on my Sina.com Weibo account, rather than Sina’s sluggish web interface
I use Kakao Talk and Tencent Weixin (WeChat) social messaging clients on my iPhone. The international versions of these tools don’t have all the features the local ones.
I use a mix of technology:
MacBook Pro
Dell 22 inch widescreen display
MacBook Air
iPhone
iPad
Samsung feature phone with dual SIMs
The video is on YouTube so may not be available to all readers. You can find Bob’s video channel here.
Ferdinand A. Porsche, 76, Dies – Designed Celebrated 911 – NYTimes.com – Butzi Porsche dead. Butzi Porsche came from a family of engineers. His grandfather led the original team behind the Volkswagen Beetle. His father had been part of that engineering team and went on to found what we now know as Porsche. However, Butzi Porsche wasn’t engineer but a designer with technical chops. After an infamous meeting of the Porsche family, no members were allowed to work at Porsche. Butzi Porsche didn’t get to do more after he designed the 911. Instead Butzi Porsche started Porsche Design. Butzi Porsche did product design for other companies. Porsche Design also came out with its own products with Butzi Porsche designing watches, glasses and more. Butzi Porsche resigned from Porsche Design in 2005 due to ill health.
Why Are So Many Americans Single? : The New Yorker – single living was not a social aberration but an inevitable outgrowth of mainstream liberal values. Supported by modern communications platforms and urban living infrastructure: coffee shops, laundrettes
Kraft break-up yields marketing shift: Warc.com – the break-up is ironic when you look at the trouble they went to, in order to buy Cadburys and then break their business down broadly into Cadburys + Jacobs Suchard vs Kraft US.
HK’s rich hesitate to have babies | SCMP.com – interesting takeaways: didn’t want the emotional commitment, time poverty, financial stability / too small a living space and concerned about the local environment not being suitable for children. It was interesting that the education system was given such a hard time, given that it’s better than the UK system (paywall)
agnès b. | VICE – great interview with French fashion designer agnés b
Marketing
Fueling the hunger for The Hunger Games – The New York Times – really interesting comment: …during the 1980s you bought the poster and once a year went to a convention and met your people for something like Star Trek (and Star Wars). It misses out the fact that you are likely to have had real-world friends that you would have talked about it with as well – marketers now seem blindsided to the real-world
Gore-Tex Under Siege from Waterproof Fabric Newcomers | OutsideOnline.com – interesting how Goretex waterproof fabric stranglehold mirrors Microsoft’s position in the technology sector. Goretex was historically under threat from a number of systems that had varying degrees of impact. Hipora is a silicon coating structure invented by Korean firm Kolon, Schoeller’s C change which has temperature dependent venting, SympaTex commonly used when you see ‘no brand’ 3-layer laminate, usually lower price products that would lose margin paying for Goretex licensing. Lowe Alpine’s ceramic coated triple point fabric, but managed Goretex to survive and Lowe Alpine didn’t. There are other competitor products including I suspect that the other fabrics will become niche pieces unless they sort their marketing out. Goretex is primarily a branding exercise, that sets minimum standards such as taped seals. Much of Goretex intellectual property has been voided or circumvented.
Marketing is where the Goretex difference lies now, but it is known for a confrontational relationship with partners.
Kwok brothers arrested by HK watchdog – FT.com – Sun Hung Kai is Hong Kong’s largest property company. Surprising that they are involved as the big firms there generally keep their noses clean (paywall)
Coming from the UK, Korean customer service experience is amazing. Korea has a lower minimum wage than the UK, like China, when you pull into a filling station your fuel is pumped for you by an attendant. This means that Korean customer service often has a personal touch. However this doesn’t mean that you get table service in a coffee shop. Instead you buy your drinks and food, find a table and when your order is ready to collect a wi-fi pager usually shaped like a hockey puck starts flashing letting you know that you can collect your order.
Here’s an example of one of these Korean customer service pucks from A Twosome Place. This relies on a certain amount of social trust as you will have already put your bag down at your table may not want to take it with you to collect your order.
This would be a major flaw here in the UK where petty thieves and pickpockets are depressingly commonplace. I would imagine that that both bags and wi-fi pagers would disappear.
Generally, Korea is much safer in the UK so this isn’t too much of an issue. It an example of how technology has mediated a semi-table service experience.
