Category: ideas | 想法 | 생각 | 考える

  • Eric Vietnam Sadler + more things

    Eric ‘Vietnam’ Sadler interview – Folio Weekly – rare interview with Eric ‘Vietnam’ Sadler of the Bomb Squad production team Venture capital investors should harpoon more whales | Financial Times – hard versus soft innovation – soft innovation is winning the money. More on innovation here. Gen Z brand advisors – JWT Intelligence – because…

  • Building wide for brands + more

    IPA | The Wide and the Narrow of it – Building Wide, I propose, is driving a brand’s meaning and equity through the power of shared and collective cultural moments.  Building ‘Narrow’ is defined as creating meaning and equity through the power of individual and personal customer experience.  Both of these definitions can impact how…

  • Truth decay

    Truth decay was a concept that I came across when reading Monocle’s Forecast issue. Michael D Rich is the head of the The RAND Corporation – a not-for-profit think tank. When he was interviewed and described as being preoccupied with ‘truth decay’. Truth decay occurs when society and the body politic can’t even agree on…

  • Volkswagen Beatle fairwell & other things this week

    Volkswagen Beatle Volkswagen Beatle – after seven decades Volkswagen is finally saying goodbye to its most iconic vehicle. It seems the Beatle won’t make it into the electric future of Volkswagen. Visual Futurist – Syd Mead We lost visual futurist Syd Mead at the end of 2019. Mead was best known now as the stylist…

  • Treasure hunt

    Treasure hunt Treasure hunt as defined by NPD is the process of consumers bargain hunting. It might be discounted pricing on items or looking for substitute pre-owned products. Discounted items used to be seen in the retail trade as the preserve of older consumers alongside couponing. But as empirical experience going along to discount outlets…

  • Open source 5G + more things

    Pentagon wants open-source 5G plan in campaign against Huawei – ok in theory only. Open source 5G including OpenRAN doesn’t provide the flexibility in installation that vendor solutions do. More related content here. It Seemed Like a Popular Chat App. It’s Secretly a Spy Tool. – The New York Times – Emirati’s do with Totok…

  • Mariah Carey & other things that caught my eye this week

    Mariah Carey, media changes in 2020, coming shortages on rare earth metals, China and Russia’s threat to the west and the power of China. I found it relatively easy this year to avoid a lot of the Christmas ads. Maybe because there are much bigger things to think about like the new UK government, protests…

  • Matured digital strategy + more

    Mediatel: Newsline: Vodafone’s ‘matured’ digital strategy reappraises adspend – “Many advertisers, including Vodafone, have come to realise that a lot of the social platforms are high frequency but very, very low attention,” she said. “When you are launching a new brand or proposition you can’t communicate it in one and half seconds.” – stating the…

  • Dark mode + more things

    Opinion | Living in Dark Mode – The New York Times – of the Hong Kong liberation movement was a plot device in a William Gibson novel, I would expect him to write a character like Karen. (Paywall) – dark mode is a great metaphor for the dystopian ennui. Yet I find it much easier…