Category: ideas | 想法 | 생각 | 考える
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Matured digital strategy + more
Mediatel: Newsline: Vodafone’s ‘matured’ digital strategy reappraises adspend – “Many advertisers, including Vodafone, have come to realise that a lot of the social platforms are high frequency but very, very low attention,” she said. “When you are launching a new brand or proposition you can’t communicate it in one and half seconds.” – stating the…
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Dark mode + more things
Opinion | Living in Dark Mode – The New York Times – of the Hong Kong liberation movement was a plot device in a William Gibson novel, I would expect him to write a character like Karen. (Paywall) – dark mode is a great metaphor for the dystopian ennui. Yet I find it much easier…
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US military right to repair + more
Here’s One Reason the US Military Can’t Fix Its Own Equipment – The New York Times – the irony of the US military being restricted by US legislation and lack of ‘right to repair’. US military withdrawal from R&D hasn’t help things either. DARPA does pure research, but the focus on COTS (commercial off the…
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By innovation only. Yet another iPhone launch
Apple’s September 10 event ‘By innovation only’ marked the autumn season of premium smartphone launches. It is also a bellwether of what we can expect from the technology sector. Mark Twain’s ‘History doesn’t repeat itself, but it rhymes’ fits especially well in the smartphone business. From a consumer perspective Apple’s 2019/20 iPhone range is basically…
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Planning and communications
Planning and communications: history (Account) Planning is a role focused on bringing the consumer into creative thinking. This then impacts channel choice as well. It started in advertising agencies in the mid 1960s. At the time account managers were using information provided by researchers. The problem was the poor and untimely use of the information.…
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Nostalgia + more things
If Nostalgia Isn’t What It Used to Be, Why Are We Living in the Past? | Newsweek – Our past keeps growing, and as it does, it continues to crowd out our present, shortening the already narrow nostalgia gap. If Tom Vanderbilt thought treating last month’s music as classic was silly, think about various #TBT…
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Worrying debt + more things
WSJ City | Young Chinese Spending Creates Worrying Debt – looks like a credit bubble waiting to happen. Worrying debt in terms of personal credit doesn’t create economic value in the same way that government debt on infrastructure does. Chinese corporates also have worrying debt also has shades of bubble era Japan about it. Since…
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Dieter Rams
I was watching the Dieter Rams documentary – Rams: Principles of Good Design by film maker Gary Hustwit and a small section jumped out at me. I immediately thought of how Spotify and other streaming services have dramatically changed our relationship with music. Music is as good a place to start as any, Dieter Rams…
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Celine + more things
Work & Co.’s clean looking website for Celine. Its a beautiful piece of luxury orientated user experience for Celine. It was founded in 1945 by Céline Vipiana. Celine was originally a made-to-measure children’s shoe business. In 1960, the brand decided to pivot, focusing its business on a ready-to-wear fashion brand for women with a sportswear…