Reading Time: 2 minutes Fallon’s latest work on the Dairy Milk brief is clever and has a nicer backing track (ok I am biased in my opinion as an aging B-Boy). One element of the campaign which seems to have slipped through the cracks however is the integration of on-demand printing service Photobox. In the past, the brand would … Read moreCadbury’s Dairy Milk advert: the eyebrow ad, or the sinister children ad – take your pick
Reading Time: 2 minutes I worked on a presentation about Grokking Google for the guys that I work with. Showing them how they could use the web to work smarter. In amongst this was research on all the different things that you could do with the Google search box. However, if there is any things that you know of … Read moreGrokking Google
Reading Time: 2 minutes If you ask a HR person one of the measures that they are generally concerned about is staff turnover or churn. That is what is the percentage of of the workforce that leave the company in a 12-month period. This means that there is a higher cost of acquisition of talent within a business and … Read moreGrow your network, look for rotating doors
Reading Time: 2 minutes One of the big things about social media is that it provides useful content at an ever more granular ‘local’ basis than would have been economically possible before. Through my friends bookmarks, social network platforms or question and answer services I can get recommendations on where to find lessons in a particular martial art, recommendations … Read moreWhat does local really mean?
Reading Time: < 1 minute Sometimes I get asked where do you find enough to write about? And the answer is from a multitude of sources: Suggested links from my Twitter community The bookmarked sites of my network on delicious (is it me or does it feel weird not writing it as del.icio.us any more?) I scan over 400 blogs … Read moreLooking for inspiration