Word of Mouth

Reading Time: 3 minutes   I was asked the other day by a friend what did I think was the sign of good PR and I replied that truly great PR would be PR that you weren’t aware was PR. And in this answer lies the root of the problem of what is wrong with word-of-mouth marketing. Some of … Read moreWord of Mouth

Why the web has gone down the pan

Reading Time: 2 minutes I was inspired to write this post from a number of things that came together at the same time. I found it hard to find anything worthwhile posting about over the past few days because I was insufficiently inspired, particularly by online happenings. Then there was Michael Arrington’s post on TechCrunch: Silicon Valley Could Use … Read moreWhy the web has gone down the pan

Uploading innovation

Reading Time: 3 minutes Uploading Innovation was an unconference organised by Policyunplugged and NESTA. I was invited to attend by Steve Moore; I had no expectations about what to expect. After a short stand-up lunch that allowed me to meet a couple of the attendees. Compared to other events that I have been to, there was a high proportion … Read moreUploading innovation

Majestic Mk II

Reading Time: 2 minutes I remember the tech press hype in the US when it originally came out, it had an innovative gaming concept that tapped into the zeitgeist of conspiracy theory entertainment like The X Files (remember them) and 24. Majestic was a game by Electronic Arts (under the fictional name of Anim-X) that was very innovative in … Read moreMajestic Mk II

Open source intelligence

Reading Time: 2 minutes I had my friend Stephen over earlier and whilst enjoying the indian summer this afternoon we discussed a number of things including social search products like Yahoo! Answers and Lycos IQ.The key problem that these services have is managing the quality of their product as their community expands. A second problem they face is how … Read moreOpen source intelligence