Ged Carroll

Category: ideas | 想法 | 생각 | 考える

Ideas were at the at the heart of why I started this blog. One of the first posts that I wrote there being a sweet spot in the complexity of products based on the ideas of Dan Greer. I wrote about the first online election fought by Howard Dean, which now looks like a precursor to the Obama and Trump presidential bids.

I articulated a belief I still have in the benefits of USB thumb drives as the Thumb Drive Gospel. The odd rant about IT, a reflection on the power of loose social networks, thoughts on internet freedom – an idea that that I have come back to touch on numerous times over the years as the online environment has changed.

Many of the ideas that I discussed came from books like Kim and Mauborgne’s Blue Ocean Strategy.

I was able to provide an insider perspective on Brad Garlinghouse’s infamous Peanut Butter-gate debacle. It says a lot about the lack of leadership that Garlinghouse didn’t get fired for what was a power play. Garlinghouse has gone on to become CEO of Ripple.

I built on initial thoughts by Stephen Davies on the intersection between online and public relations with a particular focus on definition to try and come up with unifying ideas.

Or why thought leadership is a less useful idea than demonstrating authority of a particular subject.

I touched on various retailing ideas including the massive expansion in private label products with grades of ‘premiumness’.

I’ve also spent a good deal of time thinking about the role of technology to separate us from the hoi polloi. But this was about active choice rather than an algorithmic filter bubble.

 

  • Brexit part 1

    Why I am writing a post called Brexit part 1? Generally I find politics a bit too grubby and dirty for this blog and have only touched it when I absolutely, positively didn’t have a choice. So expect Brexit Part 1 and Brexit Part 2.

    On June 23, 2016 the UK goes to the polls to vote on whether the country should stay in or leave the European Union.

    Over the next few days I will be writing two posts (this is the first one). The first of which is about how it has all been presented. The second post will be a guide for my non-UK based friends on what the hell it all means.

    Political marketing generally isn’t the most amazing work, though there have been iconic campaigns. Given the momentous decision ahead of voters you would think that there would be a creative advertising campaign.

    The US has led the way in iconic political campaigns. My favourites being the ‘Daisy’ ad used by Lyndon B. Johnson against Barry Goldwater.

    Ronald Reagan’s ‘It’s morning in America again’ which is curiously soothing yet exceptionally emotive

    Barack Obama’s simple messages of ‘Hope’, ‘Change You Can Believe In’ and ‘Yes We Can’ together with a focus on repetition and reach brought out the vote in his favour.

    The UK has come up with good campaigns too; the Saatchi brothers ‘Britain Isn’t Working’ that helped get Margaret Thatcher the first time around. Ironically the poster doesn’t contain real unemployed people, but 20 Conservative party members shot over and over again to create the ‘conga line’.
    Labour isn't working
    It is such an iconic poster that the Labour party still has to jump over the hurdle of proving it wrong 30 years after its publication.

    By comparison Vote In’s adverts lack… creativity and any sort of emotion to pull the audience in. It is like they are selling machine parts to procurement professionals, not a life-changing decision.

    Ryanair’s campaign discounted flights for expats to come back to the UK and vote to remain has more engaging creative. WTF.
    ryanair

    Vote Leave isn’t much better. Let’s start off with their domain strategy ‘voteleavetakecontrol.org’ – Google’s Adwords team must have been rubbing their hands with joy. For a campaign the ideal URL would have been voteleave.co.uk (which is a rick roll link) or brexit.com. According to redirect on brexit.com

    www.Brexit.com & www.Brexit.co.uk were offered to the various national Out campaign groups for no charge.
    After no contact was offered in response it is now up for sale.
    £3500

    School boy error. If you look at their content, they have managed to latch on to emotive themes, but the production values of the material look as it has been done by Dave in Doncaster who does wedding videos on the weekend.

    And as we have less than a week to go to the polls the quality of the marketing isn’t likely to get any better.
    Around London
    In fact, the best piece of advertising for either side that I have seen was in Whitechapel. It is simple, snappy, emotive and likely done by an art student given the lack of declaration of campaign affiliation (i.e. a call to action to visit strongerin.co.uk or a claim that it was done on behalf of ‘Stronger In’ or ‘The In Campaign Limited’).

    One last thought to ponder in this post

    WPP in particular has a reputation for hiring marketing talent from political campaigns, and these people are sold on to clients as fresh thinkers and doers for their brands. Positive examples of this would be Obama campaign veterans Thomas Gensemer and Amy Gershkoff, or my old colleague Pat Ford who worked on Ronald Reagan’s campaign.

    There will be marketers getting jobs with serious salaries on the back of this work and the designer of ‘Brits Don’t Quit’ will be working in an intern farm somewhere if they’re lucky. Life just isn’t fair.

    You can read Brexit part 2 here.

    More Information
    Campaign on Labour Isn’t Working.
    Ryanair’s EU referendum ad investigated by police | The Guardian – it might be illegal, but at least it has a pulse.
    Thomas Gensemer LinkedIn profile
    Amy Gershkoff LinkedIn profile
    Patrick Ford LinkedIn profile

  • Fox + more news

    Fox

    Fox ‘Stole’ a Game Clip, Used It In Family Guy and DMCA’d the Original – Slashdot – either its automated software (likely YouTube’s automated scanning) or exceptionally shady business practices – both of which are plausible scenarios when it comes to Fox. Either way Fox won’t care

    Business

    In China, Uber faces battle to usurp Didi | FT – not surprising. Both companies have large investors behind them. Uber also has ‘non tariff’ barriers against it since it isn’t Chinese. More on Didi here.

    Nest Failure: How things went south once Google became Alphabet | BGR – interesting how the move to a holding group structure meant a big change in management culture. First Boston Dynamics, now Nest. Googlers I know are also complaining about the change in culture. They feel that they are disempowered in comparison to pre-Alphabet

    Design

    The Co-op returns to its clover-leaf logo from 1968 | Creative Review

    Economics

    What’s holding back China’s consumption growth? | South China Morning Post – Consumer sentiment has plunged in recent months, as the consumer sentiment index hit a 28-month low of 100 in March, versus 104.4 in February. Retail sales also increased more slowly than expected in April at 10.1 per cent, versus 10.5 per cent in March. – Government planned slower growth in manufacturing is trickling down to consumer behaviour. Chinese savings are pretty stable due to a poor social safety net. Until China gets a better welfare state you’re going to see China’s consumption growth be low.

    FMCG

    Chinese brands best performers in China: consumer goods survey | China Daily – interesting how Chinese brands have managed to ford the trust gap

    Lynx: can it convince consumers it’s about more than getting laid? | Campaign (UK) – nice summary and analysis of the Lynx/Axe advertising campaigns over the past few years (paywall)

    We know acne, we don’t know teens. – YouTube – nice bit of honest marketing by Clearasil

    US brands dominate through disruption | Kantar Worldwide – latest US BrandZ results

    In China, global brands are losing advantage | Kantar – higher confidence levels in product and their country mean that global brands have work harder

    Ideas

    Uber has pinpointed the moment you‘re most likely to pay for surge pricing — Quartz – feels really invasive but insightful

    Media

    ★ App Store Subscription Uncertainty – From Lauren Goode’s interview with Phil Schiller for The Verge, specifically regarding the new 85/15 revenue split after the first year of a subscription. I wonder how this would work for Netflix et al?

    News UK unveils new in-house agency powered by WPP and The & Partnership | Campaign Live – next move from single client agency to ‘in-house’ agency a la Unilever’s U Studio?

    ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium | Adweek – surely these findings are positive for radio and streaming audio as well?

    Apple Music Enlists Designers to Curate Playlists, Starting With Alexander Wang | Racked – why isn’t this being sold as a branding opportunity?

    WTF are ‘dark posts’? | Digiday – surely this is a variant of online PR?

    ANA report alleges widespread ad agency kickback schemes – Business Insider – and this is a surprise because? Programmatic offers even bigger opportunities for fun and profit

    Online

    Why Britain banned mobile apps | GovInsider – cost centric rather than user centric?

    Report: People Are Spending Much Less Time On Social Media | Slashdot – not too sure how much store I put in Similarweb’s data

    Security

    Exclusive: Snowden Tried to Tell NSA About Surveillance Concerns, Documents Reveal | VICE News – there is something quite reassuring about the clod handed nature of the response to this

    Style

    Adidas Relies On Stars Not Soccer Teams To Sell Product | Business of Fashion – I would argue that would be the same for most boot brands, shirt deals are often not that profitable

    Technology

    Shipments of Chromebooks integrated with Google Play set to increase | DigiTimes – not great for Windows 10 consumer sales (paywall)

    Web of no web

    Olympic athletes will sport Visa’s new payment ring in Rio | Engadget – no radical leap forward in NFC

    Project Soli – Wave hello to Soli touchless interactions Soli is a new sensing technology that uses miniature radar to detect touchless gesture interactions.

    A former employee says Google’s smart contact lens is ‘slideware’ that exists only in PowerPoint presentations (GOOG, GOOGL) – not terribly surprising, power is the number one issue facing the device

    Wireless

    The answer to the question you’ve all been asking | Nokia – Nokia’s official announcement

  • Wednesday Campanella

    Haruka introduced me to WEDNESDAY CAMPANELLA『桃太郎』

    The videos are pretty far out but draw on Asian culture, hence peaches. More on Japan related topics here. The song writing is absolutely top notch as well. Well worth keeping an eye on WEDNESDAY CAMPANELLA for the future. There’s more to Japan than idol groups than the identikit model of K-pop, of which WEDNESDAY CAMPANELLA is a prime example of distinctiveness.

    Interesting video on entrepreneurial opportunities in China. Probably a bit optimistic as Credit Suisse is on the sell side of opportunities for foreign investors – just saying…

    Interesting way to approach content for a travel portal and a great bit of storytelling.

    The mag that captured 60s countercultural Japan | Dazed – check these photos out from Provoke magazine, Showa era FTW. These are just tremendous and shows a side of the counterculture revolution that was seldom seen here in the west. Its gives a bit of context of the scene that Yoko Ono came out of.

    I am not the greatest fan of Wired UK and prefer its US counterpart, but this documentary on Shenzhen is quite nice. It captures all the main elements of note about Shenzhen:

    • The Blade Runner type skyline of the Shenzhen central business district (CBD). You add in the hyper humid haze and it looks like a piece of Syd Mead architectural paintings. Buildings are lit up with massive LED screens advertising offices available for lease or cosmeticals and smartphones
    • The standard workshop-of-the-world tropes with factories that look aged in the tropical heat of southern China
    • Maker culture – this is notable in itself because of Chinese people generally not having hobbies which are often seen as a waste of time. But enough of that for another time
    • Business to business and business to consumer bazaars

    You can almost taste the South China humidity. If you liked this video its well worthwhile checking out Scotty Allen’s Strange Parts YouTube channel.

  • Google I/O 2016

    Google I/O 2016 happened on May, 18 – 20.  There had been a lot of pieces of coverage about the different products and services released. But I wanted to spend a bit of time reflecting on what Google I/O 2016 told us about their viewpoint on technology.

    Giving apps a second chance

    Google knows as well as anyone that the app moves towards a maturity model where consumers stick with the core apps that they want and then don’t go any further.
    apps
    Data shows that consumers use their top five apps 88 per cent of the time. So why would Google care when it knows that 60 percent of the top apps on the Android platform?

    The reasons for an expanded app usage include:

    • A proportion of Google’s advertising (like Facebook) is derived from the promotion of app downloads
    • Android devices are reaching market maturity in many markets, growth is likely to come from new uses – at least some of which will be derived from third party platforms
    • Google has staked its ambition in the PC sector on its Chrome operating system being able to run apps from the Android eco-system. In order for that to happen there needs to be a healthy community of developers
    • In the same way that DoubleClick’s ad network greatly expanded the inventory of Google’s advertising business, third party applications offer Google an additional source of usage for its own services. If you want to see the future of Google Apps look at the the way the likes of Baidu and Tencent allow third-party integration with their own tools

    Streaming or ‘instant’ apps is part of Google’s efforts to encourage consumer trial of new apps and enhance relationships with developers. Firebase, it’s new analytics platform for mobile developers helps them have a better relationship with their installed user base allowing them to use data to target notifications and campaigns.

    More faith in wider area networks (WANs) than personal area networks (PANs)

    Android Wear’s updates were interesting. Put simply Google has more faith in data being delivered in a timely manner over cellular or wi-fi networks than it does for inter device transfers over variants of Bluetooth. Both the Apple Watch and Android Wear products suffered from performance lags when the watch was a thin client of a phone. Having a cellular radio on board the phone presents challenges with battery life, but speeds up real world performance.

    The original design failure wasn’t down to network performance, but is likely to have implications for personal area network technology like Bluetooth in its different variants or ZigBee. These technologies are all about scale, lose a scale advantage and it poses a problem for future adoption by others. This can happen in a virtuous way. Apple’s adoption of USB benefited the standard greatly and drove interest in peripheral development for both Mac and PC. Apple’s abandonment of FireWire and the 3.5″ diskette marked their decline.

    Lots to be concerned about from a privacy point of view?

    Google Home moved yet another pair of Android powered ears into our environment. It was obvious from Google’s description of services that a paid marketing model to be the ‘car booking’ or equivalent service of Home could be very lucrative for the search giant. How this device could be used for market research, tracking brand mentions or government surveillance also poses some conundrums moving beyond smartphones to brown goods.

    Android N features file based encryption rather than treating the whole device as an encrypted disk. This raises questions around the comparative ease of access from a privacy perspective. Secondly, SafetyNet allows Google to reach into a phone to remove pre-existing applications without user permission. There is no explanation if they also have write privileges to the phone as well. If so, expect law enforcement and intellectual property owner interest. From the way it reads this would affect apps and content that have been side loaded as well as got from an app store.

    Android is giving the high ground to Apple on privacy presumably because it considers its own customers don’t care about it that much.

    Reference designs in VR to drive adoption and commoditisation 

    Google’s Daydream project looks to provide standardisation in hardware. By going down this route, Google hopes to spur on the sensor market required for improved AR experience and drive uptake. These will likely be a very different experience to the computer workstation powered Occulus Rift. Driving this technology into the smartphone market may combat the current stagnation in phone sales growth.

    More information
    Google I/O 2016 event page
    A16hz on Google I/O 2016
    Everything Google just announced at its I/O conference
    Palm, Apple, Google and the whole mobile device thing
    The Limits of Google
    If Google’s right about AI, that’s a problem for Apple – Marco.org
    ISIS’s Mobile App Developers Are in Crisis Mode | Motherboard

  • Crush Google Plus + more

    How Mark Zuckerberg Led Facebook’s War to Crush Google Plus | Vanity Fair – Zuckerberg et al were helped by Google Plus having a poor product experience and dumb rollout approach. This has been evident across Google’s products from Google Wave to GTalk and the Google Cloud service. Facebook didn’t need to crush Google Plus, it just needed to do a better job on a consistent basis. More on Facebook here.

    Huawei Draws From Apple Playbook, Narrows IPhone Market Lead | Digital – AdAge – Guo Ping talks a good game, but why would someone develop specifically for Huawei rather than Android?

    Smart TVs are a dumb idea | TechEye – really nails it in terms of the value created and consumer behaviour

    The foibles of freemium – …turn the commercial model upside down by no longer relying just on journalists to report the news but also articles from a raft of other contributors – including corporate brand and advertising PR people. City AM goes all Forbes and Huffington Post blurring the line in editorial and advertorial content

    Samsung’s subtle nudge to get potential customers to upgrade – interesting acknowledgement that the competition is existing devices in mature markets like Europe and North America

    Huge: Microsoft opens up its Windows Holographic platform to third parties – In what could be a defining moment in the nascent augment reality and virtual reality spaces, Microsoft Corp. has opened up its Windows Holographic platform – trying to become the OS for immersion in the same way that AltSpace is the social platform for VR interactions

    SMARTPHONES: Microsoft Puts Smartphone Bets on Xiaomi Bottom line: Microsoft probably took a 10-20 percent stake in Xiaomi as part of the pair’s deal. At least Xiaomi doesn’t have a carrier relationship to burn by bundling Skype on a handset – let’s hope the do a lot better than Nortel, Nokia, Motorola, Palm, Sendo or LG. All of whom had been in bed with Microsoft at one time or another

    Mobile location data is accurate up to 30 meters: report – Location data accuracy fluctuates which isn’t terribly surprising