Ged Carroll

Category: london | 倫敦 | 런던 | ロンドン

Why London?

First of all I live in London, I put down my roots here because of work. Commuting from the outside towns into the city takes a long time. People only tend to do that when they don’t have to come in every day or getting their kids into a good school is important for them.

Secondly it is an area distinct from the rest of the UK, this is partly down to history and the current economic reality. It is distinct in terms of population make-up and economic opportunity. London has a culture that is distinct from the rest of the UK, partly due to its population make-up. Over 30 percent of the city’s inhabitants were born in another country. From music to fashion, its like a different country:

  • As one women’s clothing retailer once said on a news interview ‘The further north you go; the more skin you see’.
  • The weekend is a huge thing outside the city. By comparison, it isn’t the big deal in London. The reason was that there were things you could enjoy every night of the week.
  • You can get a good cup of coffee
  • The city was using cashless payments way before it became universal elsewhere in the country
  • The line has extended into politics. London opposed Brexit. London, like other major cities it is one of the last holdouts of Labour party support in the 2019 UK general election

London posts often appear in other categories, as it fulfils multiple categories.

If there are London subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • Yahoos and things this week

    Catching up with fellow former Yahoos. Employees of Yahoo! were known as Yahoos. All three of us worked on the European marketing team in London at the time when web 2.0 was kicking off. It was great to see my fellow former Yahoos. We kicked around the move away from quality in online media, historic ‘pirated television reception’ in Ireland, the worrying state of brand marketing and new ventures. If you are looking for high-quality male grooming products Charles has been working on Scrubd.

    tres Yahoo! deliquentes

    Andrew Tuck tells the Monocle story on the Mediamasters podcast. Really interesting origin story – what’s interesting is the contrarian thinking of Tyler Brûlé. Monocle is notable for building a print magazine in the face of a digital onslaught of media. More media related content here.

    Great interview with Roger Smith about the wonders of mechanical watch.

    Smith worked with Dr. George Daniels who invented the co-axial movement which has been a major step forward in mechanical watch making – changing the way power is delivered that is more efficient and can improve accuracy.

    Smith is exceptionally articulate about the technical differences of the different watches from high accuracy quartz watches to classic Rolex and Omega movements.

    Antonio Da Silva’s Hell’s Night where famous film characters interact in one night club stunned me when I saw it a few years ago. In the meantime he did a sequel and has had time to work on the colour grading of the video to make it even more mesmerising.

    Hell’s Club

    Hell’s Club Two

    Finally I am surprised that this was something I hadn’t heard already – what if the late great Terry Wogan had listened to Skibadee or MC GQ vintage mixtapes and Rinse FM? Peter Serafiniwicz channels The TWOG$.

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  • Chinese devices in Asia + more news

    Why the iPhone Is Losing Out to Chinese Devices in Asia – WSJ  – Xiaomi has an edge in many markets because it can customize for each country while Apple creates the same products for everyone, said Jai Mani, Xiaomi’s product manager for India. – the rise of Chinese devices in Asia are picking up the kind of clients that Apple doesn’t want. More related content here.

    In an Era of ‘Smart’ Things, Sometimes Dumb Stuff Is Better – The New York Times – nails the need for divergent design and use cases

    How This Guy Lied His Way Into MSNBC, ABC News, The New York Times and More – old news, many PRs have been case studies in newspapers and magazine articles – Janet or Jim who worked in marketing and had a medical condition or an embarrassing thing happen to them – chances are they’re a PR

    Secret HSBC memo turns heat on Topshop boss Philip Green | News | The Sunday Times – this makes a lot of sense, even more so than when Green started discussions two years ago. From a historic point of view HSBC helped KS Li and his counterparts buy out many of the then British owned conglomerates in colonial Hong Kong of the 1970s. It seems natural to have them help find Chinese buyers for his British interests. Hong Kong’s Hutchison owns mobile network (including shops) 3. It also owns Super Drug through its Watson’s subsidiary. House of Fraser also has a Chinese owner. Topshop trades on the UK being cool and trendy a la Rimmel’s iconic “Get the London look” – Brexit diminishes it with its xenophobic inward look. Domestic sales still outweigh overseas sales, I can understand why he wants out, especially if the business is leveraged

    China’s cutthroat smartphone market is coming down to a handful of major brands | South China Morning Post  – Huawei Technologies, Oppo, Vivo, Xiaomi and Apple – with a 77 per cent share of the market, up from 67 per cent in 2016, according to Counterpoint. – Quite why Oppo and Vivo aren’t viewed in aggregate rather like Huawei and Honor is beyond me due to their close ties to BBK

    Instagram is killing the way we experience art | Quartz – fine art gets the kind of screen intermediation problem that live music has had for years

    Dropbox saved almost $75 million over two years by building its own tech infrastructure – GeekWire – this makes total sense when you get that to that size and scale

    Assembly of ‘Aibo’ Robot Dog (1) | NIKKEI XTECH – Nikkei have a unique take on the teardown; working with a Sony engineer to document the process of assembling the latest generation of Aibo robotic dog. It quickly comes across where your money goes as it is fiendishly complicated to build

    Young Japanese are surprisingly content – Seventh heaven at 7-Eleven | Economist – but concerned about the future

    From the Name to the Box Logo: The War Over Supreme — The Fashion Law

    Why Chengdu Spends More on Luxury Than Wealthier Cities | Jing Daily

  • Super Bowl LII & other things

    Super Bowl LII adverts

    It was the Super Bowl LII in the US which means a festival of TV advertising

    If Super Bowl LII had a star it would be Tide’s ad as  the most interesting because of the way it let the audience ‘in’ on the advert playing off against the cliches used in US advertising:

    • The car ad
    • The pharma ad with its disclaimers
    • The beer ad
    • Perfume ad
    • The rustic setting based ad (for conservative folks)
    • The car insurance ad
    • The luxury ad

    Brittle Chinese sensitivities

    Less about enjoyment and more about interest in social campaigns. Chinese netizen outrage at perceived slights is now affecting channels blocked in China.

    mercedes benz

    Mercedes-Benz put up a filler motivational post on Instagram quoting the Dalai Lama. Instagram isn’t available in China, but that didn’t stop the Chinese web getting angry. Ok when I said the Chinese web, I meant a particular faction of it young people with extreme nationalist tendencies called 愤青 fenqing (said fen-ching). They are a diverse group in terms of beliefs, but a simple view would be to think of the nationalism of Britain First supporters, but with Chinese sensibilities.

    Expect the threat of a Chinese government inquiry. Mercedes for their part apologised on Weibo:

    ..extremely wrong information

    Which caused further outrage as netizens wanted an apology on Instagram. So Mercedes apologised again. Mercedes is stuck between a rock and a hard place, an apology like that on Instagram would blow back on them outside China.

    What you are likely to see is a greater degree of self censorship by brands.

    Lunar new year

    Talking of China we’re starting to run into the lunar new year advertising season and my favourite so far has been this one by Nokia. It also ties quite nicely into a campaign that they ran online over Christmas.

    nokia

    The focus on family moments shows a maturity in Nokia’s advertising versus many competitors who talk about features.

    Taiko

    Taiko versus a vintage big band sound

    Mark Moore

    I have been exploring mixes by London clubland legend Mark Moore.

  • Hidden information design

    I’ve stared at UK mainline railway station departure boards at many times over the years, yet there is hidden information design that I just caught on to. I am usually fixated on the platform number and whether it will leave on time. So it was only this week that I picked up on the hidden information design of this little train ideogram as a footnote at the bottom of each destination on London Euston station’s display. I have been staring at this screen on and off for two decades as I travelled to see families or clients.

    Once you realise that the ideogram is there, it’s a revelation as it gives you a lot of pertinent information at a glance.  Just look at the picture I took of it below

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    Ideogram as hidden information design on train departure board.

    The diagram flips, this was the dominant image.  It shows:

    • How many carriages are on the train
    • How full of reserved passengers each carriage is ( in this picture carriages A, B, E and J are very full).
    • Which coaches are first class (in this picture the first class coaches are indicated to be K,J,H & G)
    • A cup periodically flashed over coach C to show that was where the shop / takeaway cafe was onboard the train. (It is very rare for UK trains to have proper dining cars on board now. Instead you buy a sandwich and a coffee from a kiosk on board that you can eat at your seat).
    • That the quiet zone had to be indicated in text because they had pushed the limits of the constrained screen space for the ideogram

    It would be interesting to see if this data was available in API form for apps or web service usage and what could be done with it. More related content here. 

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  • That Trivago poster

    If you’re a Londoner, the end of summer is marked by two things; the Notting Hill Carnival and Trivago’s annual advertising blitz on public transport. In media land there has been some complaints. We need to talk about the Trivago ad – a triumph of media planning over creative execution according to an op-ed written by a creative in Campaign. The article is timely, it taps into a wider existential crisis about the death of creativity as advertising is swallowed up and pooped all over by Google and Facebook.

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    Her shirt changes. In some placements she wears a light blue shirt, she also wears one in red plaid. The logo moves placement too from top right to bottom right in the posters.

    A few things about the campaign, some more obvious to marketers than others:

    • Despite Trivago featuring various destinations in a search box, they don’t seem to have done any paid or organic search work around the destination names at all. They are putting advertising behind brand searches through
    • The ads seem to be all about reach and repetition. Using OOH ads as closure and amplify the TV ads. I haven’t noticed this being replicated online

    Why going hard and often? Travel is a mature sector with strong players. If Trivago isn’t top of mind, it isn’t competing. Engagement just doesn’t matter that much in this scenario, hence why the company backed off press releases at the end of May this year for the UK market.

    The absence from online brand advertising is likely down to the comparatively high cost of running this kind of saturation campaign on the likes of Facebook advertising. This is why TV, radio and out of home media haven’t depreciated in the same way as traditional print advertising media.

    The choice of campaign timing is more interesting. Traditional travel companies usually try and target a bit later in the year over the Christmas season in influence holiday shopping decisions.

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