Newly-Discovered Dumb Marketers

Coca-Cola, the troubled beverage company is in the midst of a major marketing promotion to try and bolster sales of its signature drink. Throughout the US, Coca-Cola has put 120 special cans into multipacks of original Coke. These cans look like a Coke, feel like a Coke, but instead of the secret formula contain a […]

Wise Words For PROs

I have abridged Lord Chadlington’s recent speech (June 15, 2004) to the Guild of Public Relations Practioners. In his speech Chadlington outlined the following rules: – Everything is possible. Everything good and everything bad! Most things are uncontrollable – particularly in our business. Events will always upset the best – laid plans. In that context, […]

Gobsmacked by ‘amazing’ feat of spin

I read a classic piece of spin in The Business, Microsoft races to stop bank account hackers by Tony Glover. Tony who has been shortlisted in a category for Business Journalist of the Year wrote “Technicians at the US software giant Microsoft are working flat out to prevent a new security threat that this week […]

Back to the business

Over the past few years (from about the third quarter of 2000 onwards), I have been going to meetings with cash-strapped start-up companies with me-too products looking for PR to work sales objectives and marketing communications programmes for the price of a McDonalds Happy Meal. On Thursday evening, I went to a more refreshing meeting […]