Reading Time: 2 minutes In the posting Bottom Line Basics Spin Bunny has highlighted a damning report on the state of the PR industry. Part of the answers lie in the Plimsoll Model itself: The Plimsoll Model is made from a set of weighted criteria pulled from historic data. I do not know the secret sauce of the weighting, … Read moreBring out your dead
Reading Time: 1 minute Great web blog called Pimpmyjob that tells true-life stories from the frontline of the ‘communications’ industry filling in the information the IPR website, your careers advisor and the college lecturers neglected to mention. Pimpmyjob features tales of redundancy, unappreciated talent and inhumane working conditions but unfortunately does not name-and-shame people :-( To paraphrase Snoop Dogg, … Read moreSo you want to work in PR?
Reading Time: 3 minutes According to SWIFT Communications it does, SWIFT has an interesting piece of research that they have written up as an article. From that research sales decision makers are more likely to believe in PR than their counterparts in marketing. Why the perception gap? – First of all I would enter forth a paraphrased version of … Read moreDoes PR drive sales?
Reading Time: 1 minute For the past fortnight or so there has been a buzz building up on the web about a viral clip based on a Volkswagen commercial playing on the Polo. Small but Tough campaign. In the advertisement a terrorist steps out of his house into a VW Polo, drives to a European style cafe where their … Read moreThat hoax VW commercial
Reading Time: 1 minute Further to my PR Braindrain posting the other week, the UK edition of PR Week (January 14, 2005) ran a copy of my letter to the editor on the subject. Badly run agencies will face brain drain I was surprised to read some of the comments in a Financial Times article last week on an … Read morePR Braindrain epilogue