Categories
市场营销 | marketing | 마케팅

Social Marketing Conversations presentation on ROI in campaigns | 社会媒体宣传的投资回报率

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Interesting video from Social Media Club Kuala Lumpur on campaign measurement. You can find Social Media Club Kuala Lumpur on Twitter here.

Categories
在线 | online | 온라인으로 市场营销 | marketing | 마케팅 道德 | ethics | 윤리학

Chris Kelly (formerly of Facebook) on social privacy

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Kelly’s presentation is interesting partly because of his former role at Facebook. He brings both a technical and a legal perspective which is really interesting.

Categories
创造力 | innovation | 독창성 在线 | online | 온라인으로 市场营销 | marketing | 마케팅 思想 | ideas | 생각

Textbook co-creation effort

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NEMO Equipment Inc. is a US company that makes tents (very good tents by all accounts). They have moved into the market for sleeping bags and are using their existing community on Facebook and looked to co-opt some of them to help co-create their new products.

They started the ball rolling with a range of three sleeping bags that are as much a social object for conversation as a product line.
nemo cocreation
The co-creators are looked to volunteers through a product tester content on their Facebook page which:

  • Heightens awareness of the new product category for NEMO
  • Engages a receptive audience
  • Aids continued innovation
  • Generates word-of-mouth around the new product range