E-Commerce Paradox of Marketing Versus Fulfillment

Reading Time: < 1 minute I am signed up the mailing list of Amazon.co.uk and Amazon.de (mainly because the Germans have cheaper DVDs).I have noticed over the past few days as the cut-off date for Christmas looms I am being mailed every day by Amazon.co.uk encouraging me to purchase goods from them. What does this mean? Is this well thought … Read moreE-Commerce Paradox of Marketing Versus Fulfillment

Fiction as a PR tool

Reading Time: < 1 minute TYPEWRITER23 Originally uploaded by gecko1999. Let’s get all the jokes out of the way first about how PRs already create short works of fiction called press releases.Slate had an interesting article about how the pharmaceutical industry in the USA tried to get a novel written about the ‘dangers’ of Canadian imported drugs as a way … Read moreFiction as a PR tool

One for the ‘thank f*ck I hadn’t had my name on the bottom of this release’ category

Reading Time: 3 minutes Sometimes press releases are written by PRs for political reasons (if you’re an inhouse person) or because its billable time (if you’re in consultancy).We know that they are shocking, we know that the journalists are not interested in them and that they probably don’t make sense.I’ll put my hand up and admit that my name … Read moreOne for the ‘thank f*ck I hadn’t had my name on the bottom of this release’ category

Generation Y Finds A New Marketing Voice – Gen Y!

Reading Time: 2 minutes A design and marketing company called 3iYing has enlisted the help of 15 – 25 year old girls to help develop more effective marketing strategies.Earlier this year a group of 8 young women enlisted by 3iYing walked into the Virgin Mobile office and told them their teen marketing strategy was all wrong. The girls pointed … Read moreGeneration Y Finds A New Marketing Voice – Gen Y!