State of the industry

Reading Time: 1 minute Some statistics released by Artemis for the UK technology PR sector: Every quarter, we systematically research the top 1,000 tech companies as part of the Artemis survey and here are some interesting facts: Between July and September 2004: * £8 million (est.) worth of new business was won * 89 companies changed their PR consultancy … Read moreState of the industry

Diary section (back of PR Week)

Reading Time: 1 minute Thought you all may appreciate this from the back page of PR Week (October 1, 2004): PR fails to impress, finds CHA research Workplace communicatons agency CHA has commissioned research in to how proud Brits are of their workplace and their employers. Unfortunately, the results were a bit too revealing. Out of 1,158 respondents, only … Read moreDiary section (back of PR Week)

Round the Houses

Reading Time: 2 minutes Charles Arthur, whose tale of TalkNowt featured earlier in the month is back with another PR story featuring my former agency Edelman. Some of my former colleagues are tasked with working on the 1 million GBP plus Microsoft affliction. Amongst their tasks is to spread the following forms of disinformation: LAMP (Linux, Apache, MySQL, PHP) … Read moreRound the Houses

Vodafone scooped in local rag

Reading Time: 1 minute Luton on Sunday columnist, John Ball – a self styled voice of reason and wit scooped a new Vodafone ad campaign this week. Ball wrote about seeing Tony Blackburn and a film crew shooting outside the Vodafone shop in Luton’s Arndale Centre. You can delight in Ball’s copy here.Blackburn is an old national radio DJ … Read moreVodafone scooped in local rag

Oprah Product Placement Par Excellence

Reading Time: 1 minute Pontiac teamed up with Oprah Winfrey, to give 276 people (the whole studio audience of her show) a new car in a deal worth some 7 million USD. Full details in the Chicago Tribune. Pontiac got more than its moneys worth in coverage and Oprah further enhanced her image as every American’s favourite celebrity.