Return of the Texan bar

Reading Time: < 1 minute Recycling of intellectual property is something that companies have been doing for a while. How many Marvin Gaye, Roy Orbison or Jimi Hendrix compilations can the world take from the music industry? Sports clothing brands Adidas and Puma both know the value of raiding classic designs in their archive. Defunct arcade and console games like … Read moreReturn of the Texan bar

Just brilliant

Reading Time: < 1 minute This originally came off Response Source; an email list that connects journalists on tight deadlines with PR agency folks who have clients to sell. -=-=-=-=-=-=-=-=-=-=-=-=-Query-=-=-=-=-=-=-=-=-=-=-=-=- PUBLICATION: C Weekly JOURNALIST: sally flood (freelancer) DEADLINE: 20-June-2005 at 18:00 (GMT) COUNTRY: United Kingdom QUERY: Urgent message to the PR called REbecca who called me this afternoon about the … Read moreJust brilliant

PR Stunts and Virals of Note

Reading Time: < 1 minute Country Music Television (CMT) announced that it has appointed a vice president CMT Dukes of Hazzard Institute. He gets paid 100k USD to sit at home and watch the Dukes of Hazzard in a PR stunt that was brilliantly designed to garner coverage. The role attracted applications from 1,900 candidates throughout the US. The nationwide … Read morePR Stunts and Virals of Note

82 per cent of statistics are made up by journalists or PR people

Reading Time: < 1 minute ITfacts.biz is one of them invaluable sites that make you seem brainy in front of clients or pad out content in an article. Looking through it reminded me of the time I had a chat with a journalist who broke the Claire Swire story. It was late in the afternoon and he needed to file … Read more82 per cent of statistics are made up by journalists or PR people