7 Pieces of “Damn Good” Creative Advice From ’60s Ad Man George Lois | Co.Create | creativity + culture + commerce – George Lois came up with 5 pieces of obvious advice but worth restating.
- An idea that can’t be expressed through brevity isn’t a good idea.
- Listen hard – consulting is about telling clients what they know most of the time.
- Go to the museum for inspiration and know what is happening around you (thats what the renaissance in this blogs name references).
- Pay attention to the zeitgeist and trust your instinct.
- One bit that surprised me was to start with words first which was interesting coming from a designer
George Lois is most famous for the decade he spent as an art director at Esquire. He started inhouse at CBS, then agency side at DDB. George Lois founded Papert Koenig Lois and Lois Holland Callaway. The concept of the big idea is reputedly something George Lois came up with. As was ‘I want my MTV’.
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