How did I go to define the most popular blog posts of 2017. I looked at my most trafficked articles from January to June 2017 here.
What did June to December look like?
|1||Is your PR plan good enough?||A series of six posts and a work book on developing and assessing how thorough a communications plan is|
|2||Thinking about Marcel||Reflections on the challenges and opportunities posed by Publicis Groupe’s bid to build machine learning into the core of the business|
|3||My decade of the iPhone||Reflecting on the impact that the iPhone had on my smartphone usage. Probably not as much as you would have thought|
|4||Out and about: Blade Runner 20149||Review of Gosling and Ford’s reboot of the Blade Runner story 30 years after the original|
|5||That Trivago poster||The meme created by blanket out of home advertising throughout London in September|
|6||The Bell Pottinger Post||I was a bit surprised to see Bell Pottinger go into administration after I wrote this post. Even the London finances were bearing up, the key challenge seems to have been NO interested from any agency approached in acquiring the London office.|
|7||Living with the Apple Watch||A reflection live with the Apple Watch 2. My first Apple Watch went on eBay within 48 hours of its arrival and my initial trials with it. How will the Mk II version cope?|
|8||Can too much design thinking be a bad thing?||There is a lot of mediocre thinking shrouded in design methodologies out there. But this post wasn’t about that. Instead I wanted to consider the process itself. Was there be constraints on the process itself?|
|9||Technology is way ahead of interface designs||Good user experience, ergonomics and the latest technology don’t necessarily go hand-in-hand|
|10||Three takeaways from Cannes and Vidcon||Blind trust in influencers as a marketing tool. The unhealthy state of the online advertising eco-system and transfer of value from agencies and media to two platforms|
What did the most popular blog posts of 2017 look like overall?
|1||Living with the Casio GWF -D1000 Frogman watch||Casio took their Frogman watch and improved it even further. Some of the technology is interesting mainly because they’ve managed to run it all off a diminutive solar panel. The bigger changes for me was moving world time from the ‘home screen’ and reengineering how the strap is fastened to the case in a much more robust manner|
|2||Louis Vuitton, Supreme and the tangled relationship between streetwear and luxury brands||Louis Vuitton has been dragged into the 21st century by its creative director. A collaboration with Supreme seems logical in retrospect for so many reasons|
|3||Is your PR plan good enough?||A series of six posts and a work book on developing and assessing how thorough a communications plan is|
|4||Thinking about Marcel||Reflections on the challenges and opportunities posed by Publicis Groupe’s bid to build machine learning into the core of the business|
|5||Richard Edelman is wrong, PR isn’t at a crossroads…||Richard Edelman commented on the trend for large marketing groups to consolidate PR agencies and integrate PR offerings into a larger marketing services stack. This mirrors changes that Edelman’s own company has gone through as multiple disciplines close in on a marketing singularity|
|6||It’s time that we talk about micro-influencers||Looking past the hype of micro-influencers to work out how it fits with brand planning scenarios|
|7||Oprah Time: Blood and Faith – the purging of muslim Spain (1492 – 1614) by Matthew Carr||I picked this book up on a trip to Madrid. Carr’s books looked at Spain’s history with the muslim world in an unsympathetic light. The issues of conservative populism and racism also feel very contemporary given political sentiment across Europe|
|8||Magic Lantern Festival, Chiswick House Gardens||Chiswick hosted a lunar new year oriented lantern festival similar to what you’d seen in Hong Kong and across China|
|9||Have we reached peak streetwear?||A follow-on post from my jog down memory lane about luxury and streetwear. I started thinking about it in terms of a market in its own right|
|10||My decade of the iPhone||Reflecting on the impact that the iPhone had on my smartphone usage. Probably not as much as you would have thought|
There is it is; the most popular blog posts of 2017.