Ged Carroll

Five star living

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, consumer behaviour | 消費者行為 | 소비자 행동, design | 設計 | 예술과 디자인 | デザイン, finance | 은행업, jargon watch | 術語定義 | 용어의 정의 | 用語の定義, luxury | 奢華 | 사치 | 贅沢, online | 線上 | 온라인으로 | オンライン by renaissance chambara aka Ged Carroll.

Trendwatching is back with a pattern that they call five star living, where property developers and high-end resort or hotels sell a home away from home to the super dumb but loaded. They put a whole pile of luxury living brand experience about it, but what they are seeing is the window dressing not the […]

Sony doesn’t have a clue

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, gadget | 小工具 | 가제트 | ガジェット, innovation | 革新 | 독창성 | 改変, japan |日本 | 일본, technology | 技術 | 기술 | テクノロジー, telecoms | 電信 | 통신 | テレコム, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by renaissance chambara aka Ged Carroll.

Sony announced yesterday that it was pulling out of the PDA marketplace by stopping making the Clie range. There has been much analysis already of this on all the usual suspect sites online. The good news is that they are managing the process in such a way that existing customers won’t get shafted. They deserve […]

Rolex service centre

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, design | 設計 | 예술과 디자인 | デザイン, luxury | 奢華 | 사치 | 贅沢, out and about | 事件 | 종목 | 催し物 by renaissance chambara aka Ged Carroll.

Rolex service centre Friday, and my Palm PDA bleeped in that nagging sort of way that it does. I looked down and saw that it was time to get my watch serviced again at the Rolex service centre. I have the good fortune to have got a Rolex Submariner at a knockdown price off my […]

Dasani’s UK problems

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, marketing | 營銷 | 마케팅 | マーケティング by renaissance chambara aka Ged Carroll.

Coca-Cola’s Dasani have had a rough couple of weeks with their entry into the UK bottled water market. Dasani is a respected brands in the US, China and across the developing world. Its manufactured approach to mineral water is at odds with the bottled at source manufacturers that dominate in Europe. A few weeks ago […]