Ged Carroll

Category: marketing | 營銷 | 마케팅 | マーケティング

According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including

  • Super Bowl advertising
  • Spanx
  • Content marketing
  • Fake product reviews on Amazon
  • Fear of finding out
  • Genesis the Korean luxury car brand
  • Guo chao – Chinese national pride
  • Harmony Korine’s creative work for 7-Eleven
  • Advertising legend Bill Bernbach
  • Japanese consumer insights
  • Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
  • Doughnutism
  • Consumer Electronics Show (CES)
  • Influencer promotions
  • A media diary
  • Luxe streetwear
  • Consumerology by marketing behaviour expert Phil Graves
  • Payola
  • Dettol’s back to work advertising campaign
  • Eat Your Greens edited by Wiemer Snijders
  • Dove #washtocare advertising campaign
  • The fallacy of generations such as gen-z
  • Cultural marketing with Stüssy
  • How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
  • Facebook’s misleading ad metrics
  • The role of salience in advertising
  • SAS – What is truly Scandinavian? advertising campaign
  • Brand winter
  • Treasure hunt as defined by NPD is the process of consumers bargain hunting
  • Lovemarks
  • How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
  • Korean TV shopping celebrity Choi Hyun woo
  • qCPM
  • Planning and communications
  • The Jeremy Renner store
  • Cashierless stores
  • BMW NEXTGen
  • Creativity in data event that I spoke at
  • Beauty marketing trends
  • Kraft Mothers Day marketing
  • RESIST – counter disinformation tool
  • Facebook pivots to WeChat’s business model
  • Smartphone launches

  • Hardkiss reissues + more things

    Hardkiss Music – love to see this stuff get reissued. Gavin and Scott Hardkiss brought something new to the table with their recordings. Scott Hardkiss’ use of Emerson, Lake & Palmer’s  Fire on High for the track The Pheonix blows me away every time that I listen to it.

    5ninthavenueproject – YouTube – set of VHS amateur documentaries that capture New York in the late 1980s

    The decline and fall of HTC | Digital Evangelist – a bit of the PC commodisation industry model and the mistake of following the Apple model without the full stack and marketing spend

    Korea’s Daum Kakao Brings In 34-Year-Old CEO To Grow Its Messaging Business Overseas | TechCrunch – can KakaoTalk deal with LINE, WhatsApp, KIK and WeChat overseas? WeChat has already failed to expand significantly beyond the Chinese diaspora

    Has America Completely Forgotten Its Roots In Dance Music? Magnetic magazine – I understand it but many people think that the blues started with Eric Clapton, culture is becoming like vapour

    Google new operating structure – Business Insider – interesting moves which formalises where Google has been. It also means that the Google brand isn’t likely to be over extended or risked on edge ventures. Innovation is likely to be stifled

    Pinterest’s Difference From Other Social Media Lures Quaker | Advertising Age – more like search. Longer content shelf life, minimal snark, searchability. I would be surprised if more family brands don’t go there as well. Facebook and Twitter have become cesspits

    759 Store dips toe in e-Commerce waters | Marketing Interactive – pet products, snacks and other in store products to follow. More retailing related content here.

    Traditional ad spending drops for first time | Kantar China – presumably because the Chinese economic growth is slowing down. Changes in media regulations is making it harder for TV stations to show the kind of content that consumers like

    Here’s how a Finnish startup landed $10M from Baidu. In a McDonald’s – interesting use of magnetic fields

  • Native advertising + other news

    Native advertising

    Podcasting embraces native advertising | Digiday – interesting as podcasting historically has struggled with finding a advertising model and native advertising doesn’t fit that comfortably in the performance orientation of online ads. Native advertising does make sense in podcasting as it shouldn’t affect the podcasters flow and content integrity too much – more marketing content here.

    Beauty

    Sephora Launching Beauty Box Subscription Service | TIME – interesting that the retail brand is stepping into BirchBox territory, it’s not only about sales but product market testing and says something about the tyranny of choice. Sephora has also rolled out vending machines in high footfall areas like airports to tap into the tyranny of choice. I can see this working in high value areas but puzzled why subscriptions has caused so much universal excitement across FMCG sectors, yet not luxury brands

    Business

    California Court Gets One Step Closer to Deciding Uber’s Fate | TIME – important because California tends to lead legal trends in the US. Uber will be fighting this tooth and nail

    Culture

    Jungle, Raves and Pirate Radio: The History and Future of Kool FM | VICE – nice to see Kool FM getting some recognition, how did they manage to survive through the raids I wonder

    Economics

    Pepsi plant shuts down in Venezuela as desperation grows over product shortages | Fusion – soft drink becomes a form of currency exchange

    Gadgets

    How to be a cyberpunk, according to a 1990s tech magazine | Fusion – love this article image, but it shows how far Sony has fallen from prominence compared to where it was

     Web of no web

    Refinery29 – Time cover reinforces tech stereotypes – PCGamer calls the cover “the greatest threat to VR” because it “reinforces, rather than challenges, the perception that VR is a mask that nerds use to blot out the world.” – it also probably isn’t helped by photos from the Facebook F8 developer conference with a sea of coders wearing them whilst apparently staring into nothingness.

  • Invisible cloaks + other things

    Invisible cloaks

    The possibility of invisible cloaks straight out of a Marvel comic hero’s tool kit or a wizarding wardrobe a la Harry Potter. The underlying technology involves some science that sounds more like science fiction. Could ‘Harry Potter’-like invisible cloaks really exist? – CNET

    On a more serious note invisibility cloaks have applications in the military, law enforcement and even urban design through the power of cutting edge science.

    Foxes on the moon

    Foxes and science fiction what could be more awesome? This reminded me of TinTin for some reason that I can’t put my finger on at the moment. Have a watch and let me know what you think.

    SIN R1

    The SIN R1 looks like the kind of car I would have had as a poster on my wall as a kid, but now it looks too outlandish to be on the road.

    The driver doing doughnuts on the public road reminded me of the young lads who would take their hot hatches down to Blackpool for the lights . Revving their engines and pulling similar stunts. Which makes me wonder, what do they think their customer is going to be like? A yob, the stereotypical young footballer?

    Media

    Vice is being widely touted as a modern-day CNN or BBC, but a significant amount of its output looks to me like it is the modern day equivalent of the mondo film. This film on Mexican black magic being a classic example

    Retailing

    Step Aside Black Friday – Meet Prime Day | Business Wire – interesting that Amazon is not including it’s China business in this. More retailing related posts here

    Technology

    TSMC Overtakes Intel in Chip Capex Ranking | EE Times – interesting that Sony is surging up there as well with its CMOS sensors

    Wireless

    Dual-SIM smartphone sales to hit half a billion next year | TotalTele.com – waiting for the dual SIM option on the iPhone :-). A good deal of this is down to having SIMs that allow consumers to pick the best packages for them. For instance making weekend calls on one SIM; or using its data plan; whilst still being available for inbound calls on another number. This tends to be more popular in developing world countries

    Apple and Google Partners | Re/code – Google partners starts to look a look a lot like Microsoft in terms of the adverse relationships that its partners have. Google partners mirror the history of Microsoft partners like Nokia, HTC, Nortel, PC manufacturers and Sendo