Novartis & more news
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Novartis
Novartis slashing thousands more jobs in global reorganization, shifting many to India – FiercePharma – Novartis moving jobs from Switzerland to India as a bet that it will improve margins and the work will be of equivalent standard. The challenge for Novartis is the amount of intellectual property walking out between the ears of the fired researchers and managing to maintain a common culture in Novartis India
Business
WPP strengthens social data capabilities | Marketing Interactive – the two questions I would ask are: what will WPP build on top of the DataSift stream that will be better than buying COTS products? How good will the feeds be from Chinese social platforms?
Economics
The World in 2030: 10 Key Statistics – Analyst Insight from Euromonitor International – 54% in of the world’s population in the APAC region, 60% will live in cities
How to
Best practices for social media monitoring – Smart Insights Digital Marketing Advice – pretty much essential reading for PRs
Ideas
The Technium | Edge.org – Kevin Kelly on his theory that technological progress has its own momentum
Innovation
Building a Better Battery – NYTimes.com – the real innovation required for wearables / internet of things etc
Media
Teens On Facebook Revenue Statistics – Business Insider – but they are invaluable for marketers in many trend driven sectors
Mobile ad fees are cloud on Google’s horizon – Rethink Wireless – they will rise as the context around the ads sharpen up and brands do a better job with m-commerce
Retailing
New tech helps Amazon predict what you will buy next – Digital Intelligence – next Jeff Bezos provides pre-cog service that points out which customers will commit thought crimes
Security
Hackers access 800,000 Orange customers’ data | ZDNet – in France thankfully
Software
A VC: iOS8, Health Data, and Open Data – likely to disrupt both the device market and consumer privacy
Technology
Lenovo’s Huge Deals Show How China Lags Behind | TIME.com – is it also because China can buy brands cheap they don’t necessarily need to invest in building them themselves. Huawei is cited in here as a brand getting it right. Again Huawei is about value: you get your switches and support on an easy to pay finance package and total lifetime cost is cheaper than others; even if the products are less reliable. Huawei does struggle in the consumer space
Telecoms
Is 2014 the Year that We Break the Internet? – a reason why multicasting on routers maybe a solution and another reason to beat buffer bloat
Web of no web
Telenav buys Skobbler to challenge Google Maps – Rethink Wireless – distribution will be key to drive adoption
Wireless
China Unicom failing to capitalize on opportunities｜WantChinaTimes.com – churn