5 minutes estimated reading time
Google, Microsoft Threaten End to Cookie Tracking – WSJ.com – Microsoft quietly announced in a blog post that the company will give marketers the ability to track and advertise to people who use apps on its Windows 8 and 8.1 operating system on tablets and PCs. The company will do this by assigning each user a number—a unique identifier—that monitors them across all of their apps. (The system doesn’t block cookies in Microsoft’s Internet Explorer Web browser.) Industry players think Microsoft-powered smartphones and Xbox game consoles will be a natural extension of the system – cookie tracking is effectively going into everything with this technology. I do wonder how Microsoft will continue cookie tracking moving forwards as its business moves away from advertising, to software and services focus, primarily for businesses.
WPP CEO Martin Sorrell Talks Candidly About Mergers, Mayhem—and His Own Demise | Adweek – we live in a world where people don’t want to take risks, a world where the average CEO lasts five years and an average CMO in America two years. There are good examples of people prepared to invest, willing to take risks, but they have to unfortunately deal with quarterly performance, non-executive directors, corporate governance, regulators.
A Better Backpack: Sustainable Design – Sustainable Future by Daniel Eckler — Kickstarter – nice bit of heirloom design
China’s Building Push Goes Underground. – WSJ.com – interesting standardised approach to building mass transit systems
How Bank of England measures economic uncertainty from newspaper cuttings | Westminster blog – press clippings are not a meaningful economic measure
What’s an Active User worth? | – the interesting bit here is how much Twitter and iPhone users are worth respectively
A Marine Grunt’s Take on GPS, Compasses, Radios and the ‘Golden Hour’ – Defense One – interesting insights into human adoption of technology and common sense
Japan to tap technology for military use, another step away from pacifism – AJW by The Asahi Shimbun – also could kickstart Japanese innovation which has been lacking
WeShare – Site – Hong Kong blogging platform to replace Yahoo! blogs
WeChat helps Tencent make over HK$637m in Single’s Day sales | South China Morning Post – “Shopping habits in the mobile space are different from the PC space,” Song Yang, Tencent’s deputy general manager for e-commerce, explained to STCN.com. “The PC space is more search driven while the phone space is meant to be simple, convenient, and good for quick decision-making… For [WeChat], rather than showing all models, we decided to go with a selection of the year’s best-selling goods instead.
CONSUMER BAROMETER – insights in online & offline purchase behavior – some great international data points here
Impatient Beijing subway commuters get the better of German fare machines | South China Morning Post – not understanding the user context
Web of no web
Elop Microsoft CEO Strategy Analysis: Can execs prevent killing spree? | BGR – this is a rare spectacle — much like “Game of Thrones” but without dragons or magic or glamor or sex or nobility or physically attractive people