Ged Carroll

Vaseline FUBAR & other things

Published: (Updated: ) in fmcg | 雜貨業務 | 소비재 | 食料品事業 by .

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Vaseline

This week has seen a couple of mind boggling marketing moves. First of all Vaseline made Valentine’s themed content that in retrospect probably doesn’t seem like the smartest idea now.

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I am not sure what this a parable of:

Matt Hancock cock-up

The UK’s digital minister  Matt Hancock launched is own app. I can see why:

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Instead it was flooded by London’s agency world and mocked in a similar way to the irony bombing in reviews of selected products on Amazon UK.  This wouldn’t happen in China where the party has successfully launched hundreds of apps for the cadre.

Peggy Gou

I have been listening to this great mix by Peggy Gou

Munich animal shelter

ZAK Agency’s weekly ‘Cool Sh*t’ newsletter flagged up some lovely videos from a Munich-based animal welfare charity

I love this ‘conspiracy film’ trailer from Taco Bell starring Josh Duhamel. Great content doesn’t need to be constrained by a six-second chunk optimised for social.

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