Coca-Cola have had a rough couple of weeks with their entry into the UK bottled water market. A few weeks ago the UK tabloid press ‘exposed’ Dasani as tap water from Sidcup, then the water mains burst in the town, now they have bromate contamination. Of course this did not stop me pouring petrol on the fire by bending over backwards to help a CNBC Europe researcher who phoned up looking for expert comment on how this may affect the Coca-Cola and Dasani brands, I managed to place Mark North, creative director of Henrion Ludlow Schmidt’s London office on the European Closing Bell programme as an expert commentator.
What really astonished me was that in less two hours after the story broke in the late editions of London’s Evening Standard it had appeared on 89 different news sites listed by Google News including the San Jose Mercury and Straits Times. There is no longer such a thing as a local brand….