Ged Carroll

Bosch brand

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, germany | 德國 | 독일 |ドイツ, quality | 質量 | 품질 | 品質 by .

1 minutes estimated reading time

I mean’t to publish this a while ago but a lack of time got the better of me. Lucre‘s social media team were supporting Bosch UK in their positioning of Bosch is all around us.
It got me thinking about what Bosch meant to me. Primarily the brand was about three things:

While Bosch may have been all around me, it stayed around me because the products were generally very well made. Something that many of it’s competitors can’t truthfully claim. More brand related content can be found here.